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Archive for the ‘year in review’ tag

The Week in Social Analytics #84

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The end-of-year wrap-ups for 2013 and predictions for what’s to come in 2014 are rolling in:

What Can 2013 Tell Us About Future Instagram Trends? [from Viral Blog; written by Rosie Scott]

This piece covers the trends on Instagram and highlight’s the platform’s high level of engagement– and what these things mean for the coming year.

Marketing Charts’ Top 10 Charts of 2013 [from Marketing Charts; written by staff]

The first five charts deal with youth demographics; a fair indicator of what information marketers are interested in.

Which content marketing formats work best? [from eConsultancy; written by Graham Charlton]

A survey of content marketers asking what trends ruled the industry in 2013.

Social, Digital & Mobile in 2014 [from We Are Social; written by Simon Kemp]

Check out the whole, extensive deck or just the highlights they’ve pulled at the bottom of the post.

Social Media Marketing 2014: Where Your Audience Is [from Heidi Coehn]

Includes 5 actionable tips based on the research.

Have you come across any good wrap-up or prediction posts that we missed? Let us know!

Timeline of Instagram from 2010 to Present | INFOGRAPHIC [from Social Media Today; written by Irfan Ahmad]

“In fact, it had 1,000,000 accounts in just 2 months after its launch. After launching the Videos in June 2013, introducing Instagram Direct Message and with the power of 150 million monthly active users the social network may have established a destiny for itself that will last for many years to come.”

User Demographic Highlights From 5 Major – and Growing – Social Networks [from Marketing Charts; written by staff]

“The latest social networking survey [pdf] from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over the past year. The results are both intuitive (Pinterest adoption is higher among women) and intriguing (the strong appeal of Instagram and Twitter to black Americans).”

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales [from Social Media Today; written by Steve Olenski]

“Basically if someone else has done it or used it and talked about it online, that’s social proof. As a B2B or B2C company, how do you go about getting people to talk about you or your product? And more importantly what do you do with that social proof once you get it?”

Written by Sarah

January 10th, 2014 at 8:59 am

The Week in Social Analytics #83

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Five Social Media Measurement Questions I Hope (NOT) To See in 2014 [from Metrics Man; written by Don Bartholomew]

“‘I don’t measure ‘social media’, I measure what you are trying to accomplish with social media’. . .the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.”

Social Media Update 2013 [from Pew Internet; written by Maeve Duggan & Aaron Smith]

“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.”

3 Social Media Trends You Should Know About [from Mashable; written by Alex Honeysett]

“If you haven’t mastered Vine or Instagram’s video feature yet, now is the time to get comfortable. If the prediction is correct, making compelling short videos will be as important as writing in 140 characters. The earlier you can master the trend, the better.”

2014 Marketing Measurement Predictions [from Social Media Explorer; written by Nichole Kelly]

“This is a fundamental shift in how we’ve thought about measuring marketing for decades. It’s not about the campaign, it’s not about the channel, it’s not about the content, it’s about how all of those efforts combined to create revenue.”

Anatomy of a Tumblr [from Medium; written by Daniel Dalton]

“8 Tips for making a successful Tumblr:

1. Do one thing. Do it well. Be consistent. Find your niche and own it.
2. Think different. There are millions of blogs. Find a way to be unique.
3. Make it visual. 60% of shares on Tumblr are images. Show, don’t tell.
4. Get good help. If you can’t write or design, find someone who can.
5. Be a part of the community. Ask for suggestions, take requests. Listen.
6. Fail hard. This isn’t my first dance at the Tumblr party. It’s trial & error.
7. Be excellent to each other. Seriously. This.
8. Tumblr. Because Tumblr.”

Emphasis original.

A Nice Collection of B2B Marketing Stats and Videos [from Paul Gillin]

“Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37.”

Written by Sarah

January 3rd, 2014 at 10:12 am

TweetReach’s Top 10 Posts in 2013

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Written by Sarah

December 31st, 2013 at 10:24 am

Posted in Trends

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The Week in Social Analytics #82

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

11 News Sources Using Instagram Video [from Mashable; written by Rebecca Hiscott]

“Just as Twitter heralded a brave new world for bite-size storytelling, Instagram Video now challenges digital innovators — and traditional news outlets — to use the platform to its full potential, packing 15-second video segments with vital information and titillating tidbits.”

Not a bad way to get some inspiring ideas for your own short video content.

Women Up Time Spent on Social Platforms [from eMarketer; written by staff]

“But it’s platforms like Pinterest and Instagram that are garnering an ever-greater share of time from those women who do use them. Nearly half of women surveyed who visited social networks regularly said they had increased the amount of time they spent on Pinterest or blogging platforms in the past year—and more than two-thirds said the same of Instagram. A comparatively small 30% said they were using Facebook more frequently.”

How to generate sales with social media in an underground business [from Web Ink Now; written by David Meerman Scott]

“Social media is everything for us,” Liza says. “It enables us to spread the word.”

3 Metrics to Measure Year-End Social Media Results [from Business 2 Community; written by Maria Peagler]

“I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business.

So we’ll be measuring the top 20% of your promotional tactics to see what drove the most results.“ 

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) [from Entrepreneur; written by Brian Honigman]

“With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:”

2013 SM stats Infographic
Click through for the full infographic from Sparefoot, or see it directly on their site.

The Ultimate Social Media Tip Sheet [from Heidi Cohen]

101 tactics from Heidi Cohen’s top 5 articles.

2014 Will Be the Year to Lead With Analytics [from Social Media Today; written by Michael Brito]

“This is more than a prediction. It’s a fact.  Marketers need to make smarter decisions moving into 2014; and they can only do so by looking at data.”

Five Ways to Win Trust [from Social Media Examiner; written by Tracey Parsons]

“About 86% of people make an active effort to hide their digital footprint. The #1 reason is hackers. . .But #2 was marketers.”

The Best Social Media Campaigns Of The Recent Past [from Soshable; written by Anita Reid]

“Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising.”

Check out some of the most recent clever and integrated campaigns to get inspired for 2014.

Written by Sarah

December 27th, 2013 at 7:58 am