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Archive for the ‘women in tech’ tag

The Week in Social Analytics #80

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

More Than 70% Of Under 35s Research, Post And Talk About Brands On Social Media | Study [from All Twitter; written by Shea Bennett]

“More than seven out of ten millennials (internet users aged between 15 and 34, aka Generation Y) consult, react to or post about products and brands on social media, with almost two-thirds saying that positive – and negative – experiences shared by others impact their purchase decisions.”

Click through for full infographic.

Digital Marketing And Analytics: Two Ladders For Magnificent Success [from Occam's Razor; written by Avinash Kaushik]

“The world’s greatest social media strategy: 1. Entertain Me 2. Inform Me. 3. Provide Utility. Nothing else works.”

12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips [from Social Media Today; written by Krista Bunskoek]

Tip 5: Cross-promote Contests with Videos. Pair with B2B Marketers Use Stories for Successful Digital Video, from eMarketer:

“B2B marketers are investing in video marketing because, like most internet users, B2B clients and prospects are devoting more time to watching digital video. Businesspeople are drawn to B2B video for pretty much the same reason consumers watch video—it’s entertaining.”

The 5 Best Instagram Ads [from Social Media Today; written by Alan Cassinelli]

Ben & Jerry’s: so good, they made the list twice.

5 Content Marketing Lessons from 2013′s Most Popular Tumblr Blogs [from Carrot & Stick; written by Kyle Psaty]

“If the content you share doesn’t challenge the expectations of your market, then you’re not differentiating yourself; you’re simply marketing your industry.”

What Made 2013′s Top Tumblr Ad Successful? [from Mobile Marketing Magazine; written by Alex Spencer]

You might be tempted to say the answer is “GIFs” but the deeper answer is understanding the platform.

Top 10 Influential Social Media Marketing Campaigns Of 2013 [from Business 2 Community; written by Eunice David]

‘Tis the season for roundups– what were your picks for 2013?

Instagram the 10th-Largest US Smartphone App by Reach [from Marketing Charts; written by staff]

“Granted, the figures are for adult iOS and Android users only – but those 2 platforms combined represent more than 90% of the smartphone market. And when it comes to Instagram’s position, including the younger audience would probably boost its reach figure, given its young user base.”

Are Efforts to Recruit Women in Technology Sexist? [from Dame Magazine; written by Lisa Wirthman]

“Ultimately, Verou and Horvath share a similar sentiment. Says the latter, ‘I don’t just want to hire more badass women—I’m focused on keeping them.’”

Dame Steve Shirley, the World’s First Freelance Programmer [from Brain Pickings; written by Maria Popova]

“Steve Shirley went on to become the world’s first freelance programmer and founded the software company F.I. Group in 1962, one of the UK’s earliest startups. It was a revolutionary company, writing software only — an outrageous proposition at the time. It was managed and operated by highly skilled female engineers (‘We hired men. If they were good enough.’), who worked from home — also unthinkable amidst the era’s gender biases and social norms. And yet they forged forward, forever changing the course of entrepreneurship and women in technology. When F.I. was eventually floated on the London Stock Exchange in 1996, it earned hundred of millions of pounds.”

CODE2040′S Latest Mission: Make Tech Internships More Accessible to All [from Fast Company; written by Liam Matthews]

“The nonprofit places promising black and Latino STEM students at summer internships with companies including Facebook, Etsy, and Jawbone, among others. While the program has had success with the interns it’s placed–90% of last summer’s fellows received full-time job offers–one challenge has been that the interview skills of potential fellows didn’t match their technical abilities.”

Written by Sarah

December 13th, 2013 at 10:42 am

The Week in Social Analytics #74

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Data Intelligence: Survey Says [from Thought Experiments; written by Susan Etlinger]

“No big surprises here: the majority of companies we surveyed fall into the “ad-hoc” category, 29 percent into “formalized,” 11 percent into “integrated,” and five percent into “holistic.” To be honest, I want to drill into the self-reporting at the holistic stage, simply because the tools to facilitate scale (the key criterion) are still quite nascent. But that’s less important than the fact that, yes, we’re mostly learning how to do this and operationalize it–from a business, process and technical standpoint.”

Lack of Focus Hurts Social Media Crisis Management Efforts [from Social Media Today; written by Jonathan Bernstein]

“While there is no set formula for determine the best channels to utilize, we suggest you ask the following questions:

1. What medium will best reach the client’s stakeholders?
2. What medium currently features negative information about the client?
3. Where do you already have active advocates and a cushion of goodwill established?”

Enterprise Brands’ Social Success Metrics: Content Shares Considered Most Important [from Marketing Charts; written by staff]

“Separately, the study indicates that the largest companies believe that it’s critically important to integrate social into other digital media initiatives: 54% of respondents from companies with at least $1 billion in revenues consider social’s integration into wider digital media initiatives ‘extremely important,’ with a further 36% perceiving it to be ‘somewhat important.’”

Video Infographic: Your Brain on Visualization [from KISSMetrics; written by staff]

“Here are some interesting facts about infographics:

  • High quality infographics are 30 times more likely to be read than text articles.
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
  • Infographics are 40 times more likely to be shared on social networks.”

Be sure to check out the video at the link.

Crushing South L.A.’s Digital Divide by Teaching Youth to Code [from GOOD; written by Juan Vasquez and Oscar Menjivar]

“Fifty-five percent of boys in the inner city drop out high school and 70 percent of them will either end up unemployed or incarcerated. We need to change that by giving them hope and a tool for success—computer programming.”

Top 10 Ways To Be a Male Advocate for Technical Women [from the National Center for Women & Information Technology; written by staff]

1. Listen to women’s stories

Male advocates in technical workplaces identify listening to their female colleagues’ and bosses’ stories about their experiences at work as one of the key drivers for their advocacy efforts. The women’s stories alerted them to pressures and circumstances they might never have noticed. Let women know that you are interested in hearing their perspective if they are willing to share.“ 

Understanding You: the birth of social media science [from Wired UK; written by Carl Miller]

“This may all genuinely transform our ability to understand ourselves. Social media is a treasure chest of evidence of behaviour that was once naturally and normally lost to the past. For the first time, we have a measurable, analysable image of a society-in-motion, simply the largest body of information about people and society we have ever had. It is the rendering of normal, day-to-day social interactions into data that can be understood.”

The Demographics of Instagram and Snapchat Users [from Marketing charts; written by staff]

“Fully 43% of 18-29-year-old cell phone users report using Instagram – a number that will likely rise over time given a recent report showing that Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter.”

Old Meets New: Newspapers Take to Instagram [from Digiday; written by Josh Sternberg]

“Still, some papers that do real journalism (and are looking to attract real readers) are on the photo sharing site, if only to have another venue to showcase their occasionally stellar photography – or, at the very least, remind the digital kids that they still exist. Here are five newspapers using Instagram in a variety of ways, and with varying success.”

How 5 Large Consumer and B2B Brands Are Using Vine [from Top Rank; written by Lee Odden]

“From demonstrating the brand personality and culture to getting creative with company news and industry participation, these 5 major B2B and consumer brands have found ways to use just 6 seconds of video in powerful ways. One important thing to understand about Vine is that the experience for your audience is not limited to one 6 second video. Think about Vine as a TV channel with 6 second episodes. The impact you can make by connecting your string of short videos will be far more impactful than random videos about various topics.”

Written by Sarah

November 1st, 2013 at 10:01 am

This Week in Social Analytics #71

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

So You Wrote A Blog Post: How To Get The Most Juice From Twitter [from AllTwitter; written by Lauren Dugan]

“Write for your audience, not for you. So you just launched a new product. Good for you! But that news won’t entice your Twitter followers over to your blog unless you tell them why it matters to them, hopefully by showing them how it can make their lives better in some way. Everything you blog about should have your Twitter (and Facebook, and LinkedIn, etc.) audience in mind, so that your content resonates with as broad of an audience as possible.”

Could Twitter Help Fight Cord-Cutting? Here’s Proof It Can [from Forbes; written by Jeff Bercovici]

“Only 1.7% of the Twitter users in Magid’s survey expected to drop TV subscriptions in the next 12 months, versus 3% of non-users. This even though the Twitter users were on average younger — meaning they should’ve been more inclined to cord-cut, not less.”

Three Ways to Help More Women and Girls Stand Up and Take Risks [from GOOD; written by Manasa Yeturu]

“‘Where the girls at?’ I asked point-blank to a crowd of more than 60 spectators—and directly at the four judges seated in front of me. That question was how I started off my final pitch at a recent Startup Weekend. In short, it encapsulated my whole weekend—a weekend that was by, for, and created to encourage women to step up and into the startup space.”

Social Media Trends for 2014 [from Social Media Today; written by Marina Arnaout]

See which predictions you agree with, and leave your own in the comments.

Quit Trying to Market With a One Size Fits All Mindset [from Danny Brown]

“It’s all well and good having data that shows you the atypical behaviour of a demographic, based on surveys and publications from that specific market. Yet these behaviours are only as good as the situational knowledge we have about that audience.”

Don’t Abandon Social Media [Research] | How To Measure Your Invisible Social Media Audience [from Heidi Cohen]

“If you’re like most people, you probably underestimate the size of your actual social media audience because on social media, engagement doesn’t equal reach.”

Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing? [from Marketing Charts; written by staff]

“The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question.”

Written by Sarah

October 11th, 2013 at 10:33 am

This Week in Social Analytics #66

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Harvard Business Review: Where Do Women Stand Today as Leaders? [video]

A recording of the Google Hangout earlier this week, featuring IdeaCast host Sarah Green and HBR editor Amy Bernstein

21 Unbelievable B2B Content Marketing Statistics [from Social Media B2B; written by Jeffrey L. Cohen]

“Only 25% of B2B Marketers use content marketing for customer retention

89% of B2B Marketers cite customer testimonials as the most effective content marketing

5% of B2B Marketers have no metrics to determine content marketing success”

UK Consumers Turn to Social Media for Their Online Search Needs [from eMarketer; written by staff]

“Research from video search technology company blinkx finds that UK consumers, and particularly younger ones, are beginning to find a lot of their online content via social media. The May 2013 study showed that 43% of polled UK internet users between ages 18 and 24 chose social media to find content online over search.”

7 Steps to a Measurable Social Media Call-to-Action [from & written by Heidi Cohen]

“Social media supports every step of the purchase process. Incorporate a contextually relevant call-to-action and related tracking to get prospects into your lead generation program with useful data.”

The Big Brand Theory: The Ritz-Carlton Uses Social Media to Create Indelible Memories [from Social Media Today; written by Ric Dragon]

“If your brand is focused on being in the business of memory creation, social media is ideal. ‘Social media is as much a customer service tool as the ladies and gentlemen who would stand in the lobby ready to assist a guest,’ said Sitch.”

1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video [from Marketing Charts; written by staff]

“The most common [second screen activities] were: reading email while watching TV/video content (63%); using applications or browsing the internet to kill time (56%); using apps or browing the internet to find out more information (49%); and using social forums at the same time as watching TV/video content (40%). The study found fewer viewers competing with others watching the same show (14%) and interacting with the show through voting (13%).”

Written by Sarah

September 6th, 2013 at 10:08 am

This Week in Social Analytics #64

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Networking Is the No. 1 Online Activity in the U.S. [from Statista; written by Felix Richter]

“On average, Americans spent 37 minutes per day with services such as Facebook, Twitter or LinkedIn in the past year.”

15 Common Mistakes in Social Media Marketing [from Jeff Bullas dot com; written by Susanna Gebauer]

“Social media and content marketing are not quick and easy solutions for business success. Take the time necessary to develop your online reputation and understand that it’s not a one, lane road. Social media engagement is a multi-way highway that requires precision, stamina and awareness.

Remember also, it helps to enjoy the ride.“ 

Brand Marketers Put More Emphasis on Social, Mobile, Video [from eMarkter; written by staff]

“When it comes to specific tactics that will see growth, US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics. Far fewer respondents planned to put more dollars to rich media and display, and in fact, display advertising will see the largest percentage of marketers decreasing their investment.”

Emphasis added.

Infographic: The Fiercest Women in Tech (and Why We Need More Like Them) [from New Relic; written by Thea Lamkin]

“In this infographic, we hear from some of the IT industry’s most influential players on how women can find their place in a traditionally male-dominated sphere, and how companies can bring more high-performing women on board.

Not only do companies benefit from having women in leadership roles, but greater diversity overall can make a team more intelligent, more profitable and more relevant.”

Six ideas to get more women involved in the tech sector [from The Guardian; written by Catherine de Lange]

“This lack of visibility of women in the workplace and the classroom – the lack of role models, champions and mentors – is perhaps one of the most cited barriers to getting more women in tech. According to research conducted in 2008 by Catalyst that surveyed women working in the hi-tech sector, women most often pointed to a lack of role models similar to themselves, not having a mentor or champion and being excluded from important networks of decision-makers as the biggest barriers to career advancement.”

How a Tumblr post kept a family from losing their home [from The Daily Dot; written by Fernando Alfonso III]

A little feel-good Tumblr story for your Friday.

Diesel Goes to Tumblr to Cast Ad Campaign [from Women's Wear Daily; written by Rachel Brown]

‘I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,’ said Formichetti.”

How to Use Tumblr for Your Business [from Social Media Examiner; written by Jayson DeMers]

A great introductory guide for those just getting started with Tumblr for their business.

Top 21 Brands Getting The Most Out of Tumblr [from Search Engine Journal; written by Albert Costill]

Still not sure how to get started on Tumblr? Check out how these brands are approaching this amazingly creative platform.

Twitter roles out ‘related headlines’ section on embedded tweets [from Faves + Co; written by staff]

“According to Twitter developers, they believe this new feature will help more people discover the backstory of where a particular tweet originated and, perhaps, more important for publishers, drive clicks to articles and grow an outlet’s audience.”

How to choose a hashtag [from Twitter's blog; written by Gordon MacMillan]

“It begins with the basics: asking why you’re using a hashtag, with a reminder that good hashtags should be memorable, so that your customers will easily recall them.”

A step-by-step guide to choosing a campaign hashtag, from Twitter themselves.

 

Written by Sarah

August 23rd, 2013 at 11:59 am