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Archive for the ‘Winter Olympics’ tag

The Olympic stories being shared on Twitter

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Medals are being tallied by country and events are winding down as the end of the 2014 Winter Olympics approaches– and we’re keeping an eye on it all on Twitter. Since our last update, tweets around the Sochi Olympics have nearly doubled: 30k tweets have now been posted with the hashtag #SochiOlympics since February 6th.

What are Olympic tweets sharing? We took a look at some of the most popular links included in tweets about the #SochiOlympics, and found more overlap with the conversation on Tumblr than might be expected:

One of the most popular links was this photo shared from the Twitter account Women’s Humor:

And here’s the full tweet it came from:

Another popular link from the Hindustan Times covered the same thing, from a more neutral and journalistic perspective.

Most of the other popular links shared are news stories, reflecting and reframing Olympic outcomes or highlighting serious issues around the games:

  •  An article from The Atlantic lays out how ”overall medal count obscures how these small countries [Norway, Slovenia, and Latvia] are outperforming their rivals in 2014″
  • A fashion and style blog celebrated Google’s inclusive Olympic-themed Google Doodles
  • And The Los Angeles Times highlighted the struggle of a village near Sochi and the problems stemming directly from the games

The content people share around an event puts a spotlight on what issues they think are important and interesting. Do these surprise you? Let us know in the comments, or on Twitter.

Want more? You can see all of our Olympic-related posts written about Tumblr here, and all of our TweetReach blog Olympics posts here

Written by Sarah

February 20th, 2014 at 11:53 am

#SochiProblems just keep rolling in

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Sochi has a lot more than 99 problems, it would seem. We wrote about the #SochiProblems hashtag yesterday and we’ve continued to dig into the numbers more. Since the first #SochiProblems tweet was sent on January 31st, more than 130k tweets have been sent with the hashtag by 81k different people, reaching over 50 million unique Twitter accounts. And that’s just as of about 10am PST today; the numbers just keep going up.

And the new most retweeted #SochiProblems tweet is pretty good:

It looks like the 2014 Winter Olympics are going to be very interesting!

Written by Sarah

February 7th, 2014 at 10:20 am

The Winter Olympics are having #SochiProblems

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The Olympics pose a challenge no matter which country is hosting the winter or summer games, and Russia has seen its fair share of stumbles this week as press started to arrive and found their hotels incomplete or lacking essentials such as usable water, among other things.

Tweets like the one above quickly started using the hashtag #SochiProblems (and a lot of them have been replicated by the @SochiProblems account). Since January 31, when the first #SochiProblems tweet was posted by @2_TrishTheDish, 49k tweets have posted with the hashtag (as of about 11:30 a.m. PST on February 6). That includes tweets from more than 30.7k contributors, and a reach of 26.5 million unique Twitter account — and those numbers are growing quickly.

The most retweeted tweet came from the aforementioned @SochiProblems account, and has been retweeted a total of 971 times so far:

Since many of the #SochiProblems are coming from reporters and other media people in town for the event, many of the top contributors to the conversation are news organizations and other media people sympathizing: @NBCNews, the @TODAYshow, @AJEnglish, the @HuffingtonPost, and @ninagarcia of Marie Claire magazine were all in the top ten contributors to #SochiProblems.

Hopefully things will get sorted out as the games get fully underway. We’ll keep you posted on all the Olympic Twitter action here, so stay tuned! From the comfort of your own home or finished office, hopefully.

 

Written by Sarah

February 6th, 2014 at 11:39 am