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The Week in Social Analytics #89

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Video Done Right: 10 Inspiring Brand Examples [from Social Media Today; written by Katherine Leonard]

“40% of the most-shared Instagram videos are from brands.”

Instagram teaching ad-makers how to be less square [from The Verge; written by Ben Popper and Ellis Hamburger]

“The company today published The Instagram Handbook for Brands, a book profiling 11 companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like “share experiences” and “find beauty everywhere.” The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users.”

Profile of the Top Vine Video Creators | Videos [from Social Media Today; written by Neil Davidson]

Image and video are predicted to be big in 2014; if you’re thinking about getting into video, see how the top Vine producers do it.

How to Use Instagram in a Genius Way (and Grow Your Audience) [from Ann Handley]

“Instagram allows you to hone your storytelling skills by giving you the necessary—and instant—feedback by how your followers respond (or don’t) to your posts. I’ve learned a lot about what kinds of ‘stories’ resonate in a broader sense—what truly gets my point of view across effectively—just by seeing how my followers there react and what they respond to.”

Retailers Use Social to Spur Shopping, Research [from eMarketer; written by staff]

“Now that retailers are accepting that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.”

The Eight Phases of Brand Love [from Harvard Business Review; written by  Tim Halloran]

“Commitment, intimacy, dependability—she felt all of these, not about Diet Coke, but from it. She loved it as a constant companion, a support mechanism and a celebratory friend. At the time, I thought this was preposterous. We can’t connect with products the same way we connect with people!

But I’ve since learned that in many important ways, that is just what we do. Academic study after academic study has proven it. We don’t just consume or interact with brands. We actually engage in relationships with them.”

Everything you need to know about Twitter’s advertising options [from Social Media Explorer; written by Ben Harper]

If you’re in the UK and looking to advertise on Twitter, this is a must-read for you.

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo [from Search Engine Land; written by Ginny Marvin]

“Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Facebook where it has over 12 million fans.”

How to Tap Into the Purchasing Power of Millennials with Social Media [from Business 2 Community; written by Scott Scanlon]

“The driving force behind social commerce can be attributed to the Millennial generation’s penchant for social media. Numbering 76 million strong, Millennials, also known as Generation Y, are defined as the demographic cohort born between 1980 and 2000. Their size and combined purchasing power make Millennials a necessary market segment for the future success of most companies.”

For what reasons do Millennials follow a brand’s social accounts?

Study: Social Media Driving Hyper-Growth for SMBs [from Social Times; written by Kimberlee Morrison]

“According to the study, one in six SMBs on the grow are in what was referred to as hyper-growth mode. Indeed, companies experiencing hyper growth report a 73 percent increase in social media spend, indicating that social media is an effective tool for branding, generating word-of-mouth, content marketing and lead generation.”

Three Technology Revolutions [from Pew Internet]

“Three major technology revolutions have occurred during the period the Pew Research Center has been studying digital technology – and yet more are on the horizon.”

Get the stats on Broadband, Mobile, and Social from Pew.

Written by Sarah

February 14th, 2014 at 8:57 am

The Week in Social Analytics #74

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Data Intelligence: Survey Says [from Thought Experiments; written by Susan Etlinger]

“No big surprises here: the majority of companies we surveyed fall into the “ad-hoc” category, 29 percent into “formalized,” 11 percent into “integrated,” and five percent into “holistic.” To be honest, I want to drill into the self-reporting at the holistic stage, simply because the tools to facilitate scale (the key criterion) are still quite nascent. But that’s less important than the fact that, yes, we’re mostly learning how to do this and operationalize it–from a business, process and technical standpoint.”

Lack of Focus Hurts Social Media Crisis Management Efforts [from Social Media Today; written by Jonathan Bernstein]

“While there is no set formula for determine the best channels to utilize, we suggest you ask the following questions:

1. What medium will best reach the client’s stakeholders?
2. What medium currently features negative information about the client?
3. Where do you already have active advocates and a cushion of goodwill established?”

Enterprise Brands’ Social Success Metrics: Content Shares Considered Most Important [from Marketing Charts; written by staff]

“Separately, the study indicates that the largest companies believe that it’s critically important to integrate social into other digital media initiatives: 54% of respondents from companies with at least $1 billion in revenues consider social’s integration into wider digital media initiatives ‘extremely important,’ with a further 36% perceiving it to be ‘somewhat important.’”

Video Infographic: Your Brain on Visualization [from KISSMetrics; written by staff]

“Here are some interesting facts about infographics:

  • High quality infographics are 30 times more likely to be read than text articles.
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
  • Infographics are 40 times more likely to be shared on social networks.”

Be sure to check out the video at the link.

Crushing South L.A.’s Digital Divide by Teaching Youth to Code [from GOOD; written by Juan Vasquez and Oscar Menjivar]

“Fifty-five percent of boys in the inner city drop out high school and 70 percent of them will either end up unemployed or incarcerated. We need to change that by giving them hope and a tool for success—computer programming.”

Top 10 Ways To Be a Male Advocate for Technical Women [from the National Center for Women & Information Technology; written by staff]

1. Listen to women’s stories

Male advocates in technical workplaces identify listening to their female colleagues’ and bosses’ stories about their experiences at work as one of the key drivers for their advocacy efforts. The women’s stories alerted them to pressures and circumstances they might never have noticed. Let women know that you are interested in hearing their perspective if they are willing to share.“ 

Understanding You: the birth of social media science [from Wired UK; written by Carl Miller]

“This may all genuinely transform our ability to understand ourselves. Social media is a treasure chest of evidence of behaviour that was once naturally and normally lost to the past. For the first time, we have a measurable, analysable image of a society-in-motion, simply the largest body of information about people and society we have ever had. It is the rendering of normal, day-to-day social interactions into data that can be understood.”

The Demographics of Instagram and Snapchat Users [from Marketing charts; written by staff]

“Fully 43% of 18-29-year-old cell phone users report using Instagram – a number that will likely rise over time given a recent report showing that Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter.”

Old Meets New: Newspapers Take to Instagram [from Digiday; written by Josh Sternberg]

“Still, some papers that do real journalism (and are looking to attract real readers) are on the photo sharing site, if only to have another venue to showcase their occasionally stellar photography – or, at the very least, remind the digital kids that they still exist. Here are five newspapers using Instagram in a variety of ways, and with varying success.”

How 5 Large Consumer and B2B Brands Are Using Vine [from Top Rank; written by Lee Odden]

“From demonstrating the brand personality and culture to getting creative with company news and industry participation, these 5 major B2B and consumer brands have found ways to use just 6 seconds of video in powerful ways. One important thing to understand about Vine is that the experience for your audience is not limited to one 6 second video. Think about Vine as a TV channel with 6 second episodes. The impact you can make by connecting your string of short videos will be far more impactful than random videos about various topics.”

Written by Sarah

November 1st, 2013 at 10:01 am

Tracking Instagram, Vine and more with TweetReach

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TweetReach Quick Tip: Did you know you can track anything on Twitter? Even though Instagram has revoked its display cards (effectively removing in-Twitter viewing only), the hashtags and other keywords still show up, so you can effectively track an Instagram campaign that’s cross-posted to Twitter. Same goes for Vine posts, and anything else. You just need a hashtag, URL or keyword to find those posts on Twitter. Simply enter the hashtag or keyword into our search box, and you can find any tweets that include it, even if they originated on Instagram or Vine– or anywhere else.

Want more on using hashtags? Twitter has a best practices post on their Development Blog.

A SXSW 2013 shot from our Union Metrics Instagram account

Written by Sarah

May 9th, 2013 at 7:54 am

Posted in Guides

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Twitter’s first comedy festival: by the numbers

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Twitter and comedy are no strangers, but last week saw something unprecedented in 140 characters or less: a comedy festival held entirely on Twitter. Comedy Central’s #ComedyFest pulled in some of the biggest names that already joke on Twitter daily, in addition to those established comedians completely new to the platform, such as Mel Brooks.


#ComedyFest gave us his first- and only- tweet.

The festival officially ran April 29-May 3, and featured a variety of events, ranging from moderated discussions on comedy, to individual comedians live-tweeting Ambien trips and television shows, and even included Twitter roasts. Reach for the week peaked on the first day, April 29:



4.7k tweets from 3.3k contributors reached 28.7 million unique Twitter accounts on that day, a nice chunk of the overall 17.6k tweets from 10.3k contributors over the entire week (a little under ¼ of total tweets and ⅓ of the total contributor amounts, respectively).

Mel Brooks’s first and only tweet was the second-most retweeted on April 29, second only to one from Workaholics actor Adam DeVine.

 

But one of the more interesting- and certainly the newest- uses of the platform during the festival was found at the bottom of the retweet list:

#ComedyFest VINE

Cartoonist and writer Marlo Meekins used the new six-second video app Vine to create some intriguing and funny video segments during #ComedyFest, including this one of a cartoon cat running rampant across her legs and another of her throwing away the loading icon from the video. Clever and the result of careful work (one mishap while recording a Vine and you have to start over from the beginning) these show a fantastic potential future for comedic media.

While perhaps not an earth-shattering success, Twitter’s first comedy festival did see solid participation and was fantastic exposure for some up-and-coming comedians to be billed alongside the more established. While famous names might attract more followers, a space like Twitter evens the playing field when it comes to activities like live-tweeting a show via hashtag; every joke made with the hashtag ends up in the same place for interested people to scroll through, giving newbies a chance to get noticed and followed by fans and other comedians alike.

Overall, with the rise of multitasking on a second screen while watching TV in America, it makes sense to take entertainment where the people are already talking about it.

Written by Sarah

May 7th, 2013 at 3:15 pm

Posted in Events

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This Week in Social Analytics #39

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

2013 U.S. Digital Future in Focus [from ComScore]

“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.”

This graph from ComScore shows the shares for time spent on each site, with Tumblr coming in second behind Facebook.

This graph from ComScore shows the shares for time spent on each site, with Tumblr coming in second behind Facebook.

Download the full report at the link above.

In 2013, Mobile, Social Lead Shift From Traditional Media to Digital [from eMarketer]

“On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.”

Marketing Analytics: 20% of marketers lack data [from MarketingExperiments Blog; written by Daniel Burstein]

“A full 40% of marketers only have ‘an average amount of data,’ which does not sound like an overwhelming vote of confidence they have the information they need to intelligently plan, and execute, tests that will help them learn more about their customers.”

An Autopsy of a Dead Social Network [from MIT Technology Review; written by The Physics arXiv Blog]

“They say that when the costs–the time and effort–associated with being a member of a social network outweigh the benefits, then the conditions are ripe for a general exodus. The thinking is that if one person leaves, then his or her friends become more likely to leave as well and this can cascade through the network causing a collapse in membership.”

It also depends on how large each user’s network of friends is. Overall a fascinating read on the death of Friendster.

Social Media and Branding: Is It Worth The Money? [from Heidi Cohen's Blog; written by Heidi Cohen]

“This research underscores the need for brand marketers to go beyond considering social media in the traditional sense of being a media entity. It’s more than a place to post and distribute promotional messages. Social media requires being social. To this end, brands must engage with their prospects, customers and fans as humans and understand why they’re on social media.”

6 Tips on How to Use Twitter’s New Vine Video App for Marketing [from JeffBullas.com; written by Jeff Bullas]

What to do with 6 seconds of marketing video time.

Friday fun with hypotheticals:

How many unique English tweets are possible? How long would it take for the population of the world to read them all out loud? [From What If?; written by Randall Munroe, creator of xkcd]

“Reading all the tweets takes you ten thousand eternal years. That’s enough time to watch all of human history unfold, from the invention of writing to the present, with each day lasting as long as it takes for the bird to wear down a mountain. 140 characters may not seem like a lot, but we will never run out of things to say.”

And a bonus, if you’re feeling overwhelmed by all of this:

5 Tips for Avoiding SM Burnout [from Social Media Today; written by Rachel Strella]

This Week in Social Analytics #36

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out [from MarketingLand; written by Matt McGee]

“According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.”

Time-Saving Tips for Social Media Marketing [from Social Media Today; written by Chris Street]
Do you use these tactics? Or do you employ others?

5 Bad Social Media Analytics [from Business 2 Community; written by Dr. Angela Hausman]

“Of course, there are lots of bad social media analytics used when evaluating your social media marketing campaign. Commonly, they’re used either because they’re easy to measure or because someone THINKS they have some meaning in evaluating the success of your social media marketing. Here are just 5 examples of really BAD social media analytics.”

Murder, Execution & Other Strategic Plans for Ambitious CMOs [from Social Media Explorer; written by Barry Feldman]

Kill what isn’t working for your company.

Social Media is like coffee. . . [from Web Analytics Demystified; written by Eric T. Peterson]

“* Footnote: I cannot live without coffee, nor would I try … but I know some people who can.”

And a bonus long read, full of culture & history: The Wheel of the Devil: On Vine, gifs, and the power of the loop [from The Machine Starts; written by Chris Baraniuk]

“While visual loops have been in existence for centuries, they have arguably enjoyed special attention over the last hundred years. In this essay I want to consider the purpose and power of the loop. I also intend to propose that the reign of the loop is greatly empowered by digital media, and that today loops have enriched culture while offering new perspectives on the nature of reality.”

This Week in Social Analytics #34

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Are You Marketing Your Marketing? [from Social Media Explorer; written by Jason Falls]

“Or, to put it somewhat differently, the social media world is not one of, ‘If you build it, they will come.’ It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.”

Twitter Tips for Proper Use by Brands [from Social Media Today; written by Amanda Ashworth]

“People are looking for better, faster and more personalised means of communicating with brands. Research from Gartner in late 2012 forecasted that social networks will become a primary form of customer communication by 2014 and will be viewed as the minimum form of response. This is hardly surprising when ample research from Socialbakers also suggests that Twitter is 400% more effective at engaging consumers than Facebook.”

How Twitter’s new embeds will make social media’s copyright issues even weirder [from PandoDaily; written by David Holmes]

“Ostensibly, that means all you’d need to do is embed the Tweet containing the copyrighted photo to avoid copyright infringement.”

Twitter CEO Shows Off New Way to Share Videos in Tweets [from Mashable; written by Seth Fiegerman]

“If Costolo’s tweet is any indication, it appears Twitter is planning to integrate Vine to allow users to embed short clips in their tweets in the same way that Twitter now lets users create and share Instagram-style photos in tweets.”

Do We Need Social Media Education in Schools Now? [from Social Media Today; written by Chris Syme]

“The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power.  Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?”

It’s Time to Cut Back on Social Media [from Harvard Business Review; written by Dorie Clark]

“That doesn’t mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact.”

4 Brands that are taking Tumblr by storm [from iMedia; written by our co-founder Jenn Deering Davis]

“There is a social network, ranked among the top 10 sites in the U.S., that has a growing user base of 170 million people who create 70 million new posts each day and are actively seeking new content. And your brand probably hasn’t tapped into it yet. Interested?”

Why 2013 is the Year You Need to Get Serious About Tumblr [from Forbes; written by our co-founder & CEO Hayes Davis]

“Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.”

Written by Sarah

January 25th, 2013 at 8:45 am