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The Week in Social Analytics #99

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Diverges From Vine By Personalizing Explore Tab [from TechCrunch; written by Josh Constine]

“. . .Instagram’s Explore page is now also personalized with top photos and videos Liked by people you follow. Personalization highlights Instagram’s focus on your own social graph and a subjective vision of beauty, to contrast with Vine, which centers around re-sharing and globally popular expert content creators.”

Pair with MIT algorithm predicts how popular your Instagram photo will be [from The Verge; written by Adrianne Jeffries].

Brands Need to Stop Trying to Play Hero [from AdWeek; written by Gaston Legorburu]

“Remember, the goal is participation, so brands must create experiences beyond the narrative where heroes become immersed and involved. That’s the differentiator between a story told and a story lived.”

Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth [from Mack Collier]

“So to put it another way, it is 4.7 percente of your social media following that generates all of the word of mouth results, and by results we mean conversions, not just reach.”

Stop Trying to be Human– Try Being Useful [from Social Media Explorer; written by Tracey Parsons]

 ”It is however, un-natural to “engage” with a product or brand. I almost never talk to my pillow. I occasionally talk to my treadmill, but not in a nice, friendly way. So, let’s drop this whole notion of being more human and try instead to be useful.”

The art of storytelling in 6 content marketing context questions [from Fusion Marketing Experience; written by J-P De Clerck]

“Do brands create stories? Or do stories create brands?”

3 Reasons Your Brand Should Be Using Video On Twitter Right Now [from All Twitter; written by Lauren Dugan]

Video can make it possible to create an in-platform experience to connect with your fans, followers, and customers.

Pins, Tweets, and the Law [from TheBuzzBin; written by Dave Folkens]

A must-read if you’re planning a social contest:

“The issue for the brand in this case, and for all brands across any social network or site online, is disclosure and transparency of the connection between an activity and the incentivized nature of that action. Would a Pinterest user potentially create a board of fashionable shoes they liked? Absolutely. If the reason for the board, though, is a chance to win a prize, then they are essentially advertising to followers on behalf of the brand. Based on FTC guidance within its .com disclosures material, social media pins or posts are equivalent to providing an endorsement of the products. The use of a hashtag as part of the contest was also required and some might argue that was enough to identify that it was a promotion but it didn’t clearly indicate the potential financial connection so it failed in that sense of the disclosure. So while the brand was not (in my opinion) trying to deceive or trick users, it did not meet the true standard of the disclosure guidelines.”

Plus two more pieces on Pinterest from Social Media Today: Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements and 9 Marketing Tips for Pinterest.

The Social Media and Device Facts You Need In 2014 [from Heidi Cohen]

“. . .what’s critical for marketers using social media and content marketing is that consumers want the content they choose on the device of their choice when they want it.

Emphasis original.

How to Succeed with Snapchat Marketing [from Social Media Today; written by Chris Syme]

An in-depth breakdown of marketing on the platform famous for its ephemeral content.

Written by Sarah

April 25th, 2014 at 9:38 am

The Week in Social Analytics #95

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy [from Jeff Bullas dot com; written by Elli Bishop]

The big boys have bigger budgets and resources, but smaller brands can still take queues and get ideas from their strategies.

On Instagram, faces are 38% more likely to get ‘Likes’ [from Futurity; written by Jason Maderer]

“Researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

They’re also 32 percent more likely to attract comments. The number of faces, gender, or age didn’t make a difference.”

Instagram Hits 200 Million Users: What Does This Mean For You? [from Social Media Today; written by Avtar Ram Singh]

“If your target audience is the younger demographic between the ages of 12-24, then you should definitely have a presence on Instagram – even if it’s one that involves you not talking about your product at all, but simply engaging and interacting with your fans to understand what they like.”

The Top 5 Brands on Instagram to Follow [from Jeff Bullas; written by Jason Parks]

Look to some of the best on the platform for inspiration in  your own strategy.

Pinterest Tacks On Paid Ads [from the Wall Street Journal; written by Mike Shields & Douglas MacMillan]

“. . .Pinterest Inc. now has a new goal: to reinvent online advertising.”

Who’s Engaging in Social TV? [from Marketing Charts; written by staff]

“Broken down into demographic groups, the study finds that the most socially engaged were Hispanics, for whom 10.5% of viewing occasions could be deemed ‘socially connected viewing.’ The next-most engaged were 25-34-year-olds (9.6%) and 15-24-year-olds (9.2%), while Asians (4.2%) and 45-54-year-olds (4.4%) were by far the least likely to engage in this activity.”

G.M. Uses Social Media to Manage Customers and Its Reputation [from The New York Times; written by Vindu Goel]

“G.M.’s dual approach — going about its normal business while trying to help specific customers — reflects the tightrope the company must walk on social media like Facebook and Twitter, where a customer’s perceptions of a brand are shaped by both what the company does and what other people say about it.”

Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think [from the Marketo Blog; written by Mike Telem]

“If you’re worried about creating enough personalized content for your real-time campaigns, stop worrying — you can personalize the content you already have. Real-time personalization can leverage existing content, personalizing your calls-to-action, user experience, images, and product offers.”

5 Must Read Perspectives on Social Media Marketing Strategy [from TopRank Online Marketing Blog; written by Lee Odden]

Stepping out of your own perspective sometimes can help inform your plans better than anything else.

10 Video Content Elements To Help You Become A Director [from Heidi Cohen]

If you’re going to get into video, do it right. The audience is there:

77% of global Internet users watch video, according to Global Web Index. In total, 1.15 billion people view video on a connected device. Of these, 626 million view video on a smartphone and 297 million view video on a tablet.”

Emphasis original.

Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email | STUDY [from All Twitter; written by Shea Bennett]

“Brands who offer consumer support on Twitter respond to tweets on average eight times faster than the typical brand email response, but only two in five successfully resolved the customer’s enquiry on the social network, reveals a new study.”

 

Written by Sarah

March 28th, 2014 at 9:18 am

The Week in Social Analytics #88

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Your Brand Is the Sum of the Stories We Tell About You [from Mack Collier]

“If you connect with your fans, the customers that love you, those fans will work with you to make sure they tell the story about your brand that you want other customers to hear.  Read that again until you understand just how important that is.”

Emphasis original.

5 Twitter Best Practices to Humanize Your Brand [from Social Media Today; written by Monica Jade Romeri]

Humans like to connect with other humans, not faceless corporate robots. (That’s why Merle has a face.)

The Confluence Of Content And Social Media: Insights For Success In 2014 [from Forbes; written by Jayson DeMers]

“One overarching theme in recent research is the benefit of properly targeting your social media efforts. If you want a better understanding of how social media influences your customers’ decisions to purchase your products and services, there are a few important questions that you’ve got to ask. In this case, a bit of smart consumer research will go a long way toward directing your social media strategy.”

6 Reasons Every Brand Should Create Social Video [from Social Times; written by Constance Aguilar]

“Video is quickly becoming the most effective brand marketing tool, and its popularity will continue to rise in 2014. Already 40 percent of the top 1,000 most popular Instagram videos are from brands, and a branded Vine video is four times more likely to be seen than a regular branded video.”

Millennials’ Social Media Posts Influence Peers to Buy New Products [from eMarketer; written by staff]

“Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.”

Social Media and Millennials: How They Shop [from Heidi Cohen]

“Less than 1 in 6 social media influenced millennials shop exclusively in stores.”

If this is your target demographic and you’re selling on social, be sure you’re engaging in a timely, human way with your customers and followers, and be doubly sure all transaction processes are set up to run smoothly.

STUDY: Interacting With Other Brands Makes Consumers More Loyal [from PR Newser; written by Patrick Coffee]

“Here’s what we take from these findings: brands shouldn’t be afraid of competitors targeting their most loyal consumers. In fact, they might even want to encourage it. In many cases, trying something different just reminds you why you prefer your favorites.”

And finally, a bonus roundup of some posts on social media myths:

Busting The Myths of Social Media and Content Marketing [Geekless Tech] 

6 Social Media Marketing Myths To Avoid [Business2Community]

Written by Sarah

February 7th, 2014 at 8:42 am

What is TweetReach?

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Here’s a quick video explaining what TweetReach is and how it can help you measure your – or your campaign’s – impact on Twitter.

Still have questions? Just ask!

Written by Jenn D

June 18th, 2012 at 6:31 pm

Posted in Guides,Help

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