Archive for the ‘twitter’ tag
9 tips for getting the most out of Twitter chats: As a host
Interested in Twitter chats? This is the second in our two-part series about Twitter chats. Check out the first one here, and get some tips for participating in a Twitter chat as yourself or a brand.
Hosting a Twitter chat? It can feel overwhelming, so here are some tips to help you get started and stay organized:
First things first:
- Check that the hashtag you want to use isn’t already in use elsewhere, and isn’t common enough that your chat will be flooded with irrelevant chatter (you can do this by checking the spreadsheet in the next point, or simply utilizing Twitter’s search function).
- Check the master schedule of chats and schedule yours at a time that won’t compete with another established chat in a similar topic vein (if there’s a time you want and the other chat is completely unrelated, go for it).
- Add your chat to the master schedule, so interested parties can find it.
Promote your chat:
- Announce to your Twitter followers that you’re starting up a Twitter chat, and be sure to include the time and hashtag.
- Reach out politely to influential followers to help you promote it, if it seems like something they’d be interested in.
- Reach out to influential followers and/or industry folks who might be interested in being a special guest. An intriguing or high profile guest can spark more participation.
Moderate:
- Keep the conversation flowing with prearranged questions, but don’t be afraid to throw them away or save them for later if the conversation picks up on its own
- Don’t be afraid to block someone if they’re being consistently rude to other chat participants
- Welcome newcomers: most will proclaim themselves, so give them a warm hello and follow them if you feel its appropriate
Got any tips we missed? Add them in the comments!
10 tips for getting the most out of Twitter chats: As a participant
Interested in Twitter chats? We’ve got a quick two-part series of posts about them! Here’s the first. Check back tomorrow for the second.
If this spreadsheet is any indication there are a lot of Twitter chats out there; no matter your brand or area of interest, there’s sure to be one you can benefit from joining. But where to start? Check out these tips for maximizing your Twitter chat experience.
First things first:
- Identify the chat or chats you want to join in on, and schedule them on your calendar with a pop-up reminder. This way they won’t sneak up on you and if you get busy, you won’t forget about them.
- Lurk before you jump in: most chats are completely welcoming of newcomers, but if it makes you more comfortable just to sit back and observe a few times, do it.
- Read over a transcript of an old chat session before joining in. Searching a chat hashtag will show you if they have one, and allow you to discover if it’s a good fit for the type of chat you’re looking for, and you can learn the conversation style.
When you tweet:
- When you do join in, tell everyone that you’re new! Many will go out of their way to welcome you, and encourage you to join in on the conversation.
- If you’re planning on tweeting for your brand, consider joining in on a personal handle first. That way you can get a feel for the way the conversation rolls in action, without any potential harm to your brand from a misunderstanding. 140 characters is short, especially when you’re adding a hashtag!
- With that said, keep your tweets short and sweet: other chat participants can more easily add their own thoughts and retweet you if you keep it as succinct as possible
Chat étiquette:
- Don’t be afraid to respectfully disagree with someone else’s opinion on a strategy or tool, etc, but keep it courteous; it goes without saying that you don’t want to be contentious enough to get blocked from the chat
- If you think someone misunderstood you, clarify your meaning and intent. If they’re determined to be upset, apologize and drop it
- Don’t talk over the host or special guest, if there is one meant to be answering prearranged questions. Add your thoughts or expertise and share resources, but don’t dominate the conversation when you’re not the special guest
- Some chats won’t have special guests and the hosts act more as roundtable moderators, moving the conversation along. Chime in freely here.
Joining in on Twitter chats is a great way to connect with people in your industry, learn more about a topic or facet of an industry you’re new to or want deeper knowledge of, and to pick up new tools of the trade recommended by others.
By making regular twitter chat connections, you’ll potentially find yourself with more meet-ups at the next conference you attend, an online mentor to ask tricky industry questions to, or simply some new and wonderful Twitter friends.
Got any tips we missed? Disagree with one? Talk about it in the comments!
7 tips to maximize your conference attendance using Twitter
We’ve covered how you can maximize using Twitter during your conference as a host– now what about as an attendee? Here are some quick tips to maximize your conference experience via Twitter:
The basics:
- Learn the official event hashtag & double-check that you’re typing it correctly: seems simple enough, but you’ll miss out on a lot of connection and engagement with a typo
- Make sure you’re following the host’s official account (or accounts): check periodically to see if there have been any changes in the scheduling, location of panels or smaller events, or any other breaking conference news
- Advanced move? Research food places (and coffeeshops; even bars with good happy hour!) near the conference location, and follow some of them on Twitter. You might score a discount with a Twitter coupon, or at least have a place to invite follow attendees around sessions!
What you’re saying:
- Quoting someone? Cite it as the speaker or an audience member, and tag it with their Twitter handle, if you have the information handy
- Keep it short and sweet: you’ll be more likely to be retweeted if you keep your character count low, and other conference goers don’t have to trim your tweet down to add their own thoughts before retweeting
- Share, follow back, add your thoughts– don’t just lurk in the conference hashtag streams! This is how you strike up conversations and form relationships with fellow attendees
- Turn online interactions into offline: notice you keep tweeting with the same people? Meet up for lunch, coffee or happy hour to take your conference networking offline
Got something we missed? Share it in the comments. And we’ll see you at #SXSWi 2013!
Photo credit: Scott Beale/Laughing Squid at laughingsquid.com
This Week in Social Analytics #36
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out [from MarketingLand; written by Matt McGee]
“According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.”
Time-Saving Tips for Social Media Marketing [from Social Media Today; written by Chris Street]
Do you use these tactics? Or do you employ others?
5 Bad Social Media Analytics [from Business 2 Community; written by Dr. Angela Hausman]
“Of course, there are lots of bad social media analytics used when evaluating your social media marketing campaign. Commonly, they’re used either because they’re easy to measure or because someone THINKS they have some meaning in evaluating the success of your social media marketing. Here are just 5 examples of really BAD social media analytics.”
Murder, Execution & Other Strategic Plans for Ambitious CMOs [from Social Media Explorer; written by Barry Feldman]
Kill what isn’t working for your company.
Social Media is like coffee. . . [from Web Analytics Demystified; written by Eric T. Peterson]
“* Footnote: I cannot live without coffee, nor would I try … but I know some people who can.”
And a bonus long read, full of culture & history: The Wheel of the Devil: On Vine, gifs, and the power of the loop [from The Machine Starts; written by Chris Baraniuk]
“While visual loops have been in existence for centuries, they have arguably enjoyed special attention over the last hundred years. In this essay I want to consider the purpose and power of the loop. I also intend to propose that the reign of the loop is greatly empowered by digital media, and that today loops have enriched culture while offering new perspectives on the nature of reality.”
This Week in Social Analytics #35
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
What Happens When You Double Your Tweeting Frequency? [from Social Media Today; written by Steven Shattuck]
“Conclusion: Tweeting twice as often had little effect on follower growth and slightly increased interaction while more than doubling referral traffic. Tweet as often only if you maintain a high standard of content quality and usefulness.”
Google+ surpasses Twitter to take number 2 social network after Facebook [from PhoneArena.com; written by Maxwell R.]
“That works out to about 343 million active users of Google+, and a little under 300 million active users for Twitter and YouTube.”
What exactly constitutes an “active user” isn’t defined in this piece, however.
What Twitter Really Looks Like [from The Atlantic; written by Megan Garber]
“But it’s also a reminder of the global scale of Twitter — and of the fact that Twitter has its own inclinations and energies. What’s maybe most striking about Tweetping is its presentation of data in pulses and punctuations: boomboomboomboom-PAUSE. That’s largely an accident of interface, but it also suggests something profound about Twitter and the social web: This stuff has a beat. It has rhythms and rushes and respites. It’s its own kind of organism, with its own kind of pulses — its own kind of heartbeat.”
Study Says Twitter Is Fastest-Growing Social Platform in the World [from Mashable; written by Anita Li]
“The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines ‘active’ as those who claim to ‘have used or contributed to Twitter in the past month.’)”
95% Of Online Conversations About TV Take Place On Twitter [STATS] [from All Twitter; written by Shea Bennett]
“Moreover, 40 percent of all Twitter traffic around peak time is about TV.”
Tumblr – Untapped Marketing Goldmine [from ClickZ; written by Ekaterina Walter]
“Even if your business isn’t image- or product-based, Tumblr enables you to share images that relate to your demographic.”
You Can No Longer Pay to Pin Content on Tumblr [from Mashable; written by Fernando Alfonso III]
“Over the past six months, response to the pin feature has been mostly negative, with people claiming to unfollow users who used the feature.”
Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating [from TechCrunch; written by Josh Constine]
“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”
This Week in Social Analytics #34
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Are You Marketing Your Marketing? [from Social Media Explorer; written by Jason Falls]
“Or, to put it somewhat differently, the social media world is not one of, ‘If you build it, they will come.’ It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.”
Twitter Tips for Proper Use by Brands [from Social Media Today; written by Amanda Ashworth]
“People are looking for better, faster and more personalised means of communicating with brands. Research from Gartner in late 2012 forecasted that social networks will become a primary form of customer communication by 2014 and will be viewed as the minimum form of response. This is hardly surprising when ample research from Socialbakers also suggests that Twitter is 400% more effective at engaging consumers than Facebook.”
How Twitter’s new embeds will make social media’s copyright issues even weirder [from PandoDaily; written by David Holmes]
“Ostensibly, that means all you’d need to do is embed the Tweet containing the copyrighted photo to avoid copyright infringement.”
Twitter CEO Shows Off New Way to Share Videos in Tweets [from Mashable; written by Seth Fiegerman]
“If Costolo’s tweet is any indication, it appears Twitter is planning to integrate Vine to allow users to embed short clips in their tweets in the same way that Twitter now lets users create and share Instagram-style photos in tweets.”
Do We Need Social Media Education in Schools Now? [from Social Media Today; written by Chris Syme]
“The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power. Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?”
It’s Time to Cut Back on Social Media [from Harvard Business Review; written by Dorie Clark]
“That doesn’t mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact.”
4 Brands that are taking Tumblr by storm [from iMedia; written by our co-founder Jenn Deering Davis]
“There is a social network, ranked among the top 10 sites in the U.S., that has a growing user base of 170 million people who create 70 million new posts each day and are actively seeking new content. And your brand probably hasn’t tapped into it yet. Interested?”
Why 2013 is the Year You Need to Get Serious About Tumblr [from Forbes; written by our co-founder & CEO Hayes Davis]
“Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.”
This Week in Social Analytics #33
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands [from Brand Channel; written by Sheila Shayon]
“Marketers are definitely looking to other social networks beyond Facebook,” said a spokesman for eMarketer to the Post, “not because Facebook is ineffective but because the digital audience is more fragmented than ever before.”
Lost On New Myspace. Can’t Escape Justin. Send Help. [from TechCrunch; written by Sarah Perez]
“But I want to really discover. Maybe it gets better when you add friends, I think. Maybe then, like Spotify, you can peer into what other people are listening to. Otherwise, I’m probably going to end up playing 90′s rock, reminiscing, hoping for a grunge comeback.”
Facebook explains how to optimize your business Page for Graph Search [from The Next Web; written by Emil Protalinski]
“Facebook says Graph Search will make it easier for people to discover your Page and learn more about your business. Whether that will indeed be the case remains to be seen, but if you want to stay ahead of the game then you should take the new feature seriously.”
What Facebook’s Graph Search Means for Marketers [from Social Media Explorer; written by Jason Falls]
“For marketers, though, this evolution of the Facebook ecosystem of utility means one thing: You should have been investing in social media marketing all along. Without a strong social presence, particularly on Facebook, your business is not going to have the requisite recommendations, referrals and content necessary to trip this new search mechanism. If you don’t have much presence or traction there now, you’d better get some and fast.”
Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second [from TechCrunch; written by Darrell Etherington]
“For perspective, Facebook itself has 37,037 combined Likes and comments per second, according to stats released by the company in August when you break down the daily average they reported at the time. Instagram’s 9,500 similar actions per second definitely trail, but are nonetheless impressive given that Instagram is mobile-only and a much younger service.”
Socializing Your CEO 2013 [from Weber Shandwick]
“Among other findings, the study revealed that sociability of world’s largest company CEOs has nearly doubled – from 36% in 2010 to 66% in 2012.”
7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts [from KISSmetrics; written by Gregory Ciotti]
“In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time.”
Tweet My Fridge: The Bizarre Home Appliances of CES [from The Verge; written by Sam Byford]
Just because you can do something doesn’t mean you should.
FX’s ‘Archer’ nails it with social media
Archer’s 4th season premieres on FX on January 17th, but fans going through withdrawal have had something special to keep them occupied while waiting for the new episodes – FX set up some very entertaining social media accounts for three of the show’s main characters. In honor of the upcoming new season, we thought we’d take a closer look at this fantastic social campaign.
ISIS Head of HR Pam Poovey graces both Twitter and Facebook with her presence; Secret Agent Sterling Archer, whose Facebook page is the main page for the show, also has his own Twitter account; and the world’s most unsettling Head of Applied Research, Dr. Algernop Krieger is on Facebook and Twitter.
What’s notable about Archer’s social media is the amount of work put into these accounts. They all interact with each other in the voices of the characters. Some updates include new creative content that has been created explicitly for Twitter and Facebook; others include stills from past episodes of the show.
It’s not just snippets of text; it’s Pam taking a selfie in a Three Wolf Moon-inspired shirt.
The best part? This isn’t a social media campaign run by a faceless agency. Pam Poovey’s Twitter account is run by none other than the actress who voices her, Amber Nash, and voice talent Lucky Yates runs Krieger’s accounts. This makes the banter between those accounts so much more enjoyable; the actors get to have fun inhabiting their characters and taking them out for verbal runs at each other between episodes.
Sometimes posts will show up on Twitter that aren’t on Facebook, however:
The accounts post similar content to both Twitter and Facebook, but now try to fit the content to the appropriate channel. For example, the Archer Facebook page and the Archer Twitter account both responded to a tweet from Lucky Yates as Krieger, but the content was formatted differently for each site. On Twitter:
And the Facebook version:
This is an improved use of both platforms, since early tweets from Pam that also went to Facebook would simply cut off on a longer message, with a link to her profile to read the rest. Adapting the content to fit each specific platform is a smarter way to manage a transmedia campaign across multiple channels. Fans don’t necessarily want to switch from one network to another to read the full conversation.
While the accounts don’t respond to fans who reply to them, that hasn’t hurt the engagement at all. Fans use the #ArcherFX hashtag along with the characters and the channel’s official Twitter account, and more than a million people were reached through thousands of tweets during first two weeks of January leading up to the season premiere. Activity spiked on Saturday, January 12th, the night of the last Archer Live! Tour date. This final show of the four-city tour took place at Irving Plaza in New York City, and you can read a great recap of it on Uproxx, if you’re interested.
This sort of integrated social TV campaign is a great example of what many shows have started to do both between and during seasons. It’s an effective way to engage and reward loyal fans of the show by sharing behind-the-scenes content, while simultaneously drawing in new fans who might be intrigued by what they see and want to tune in to the new season.
Giving the voice actors the freedom to run social accounts for the characters they’ve been portraying for years is also ingenious. It feels more authentic for fans, who can tell when something is written in Pam or Krieger’s voice, which leads to higher engagement rates and increased enthusiasm for the upcoming season.
FX knows their audience well, and is doing great work in social media by participating in the conversation about their show – in the characters’ voices – where their fans are having that conversation. And it’s completely awesome. Definitely not babytown frolics.
Checking in on the 2013 Golden Globes on Twitter and Tumblr: What did fans think?
Awards season is upon us, and this year it kicked off with Tina Fey and Amy Poehler taking over hosting duties at the 70th Golden Globe Awards. We love the Golden Globes; this is the third year we’ve monitored tweets about the event (see our 2012 and 2011 coverage). This year, we’ve been tracking all the social media buzz before, during and after the awards show that aired on Sunday, January 13, 2013, again in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association. And we didn’t just stick to Twitter either; for the first time, we also took a look at the night’s Tumblr data!
What were the big numbers on Twitter?
First, let’s talk Twitter… How did the Golden Globes do on Twitter? Tweets spiked several times the night of the show, showing us when the audience at home was the most excited about events onscreen. The first spike was in the initial minute of the show, which saw 7,700 tweets. Things got chattier after that; when Adele won the award for Best Original Song (Skyfall for the Bond film of the same name) Twitter activity spiked to 13.4k tweets per minute (tpm). Adele was later beat out by the appearance of former President Bill Clinton taking the stage to introduce Lincoln; tweets further spiked up to 18.5k tweets per minute, claiming the highest tpm spike of the evening.
@TheEllenShow’s tweet about the hosts saw was the most popular tweet of the night, accumulating the highest exposure and most RTs during the show, with nearly 22 million impressions and 7,991 RTs.
Overall, more than 108 million unique Twitter accounts were reached by tweets about the Golden Globes - and that’s just on the day of the show. This is up over 14.4 million from 2012, and over three times the reach of Golden Globes Twitter chatter from 2011. Contributors more than doubled this year – from 296K people talking about the Globes in 2012 to 599K in 2013 – and the total number of tweets increased by more than 50% from 2012s (from 822K to 1.3 million).
Looking at all of the data since the nominees were announced on December 13th, 2012, total reach was over 160 million unique accounts, and more than 756K different Twitter users contributed more than 2.1 million tweets.
What were some of the specific things people were talking about on Twitter?
As part of the excitement approaching the 70th Annual Golden Globes, @GoldenGlobes asked fans to tweet their questions for the nominees with the hashtag #askGlobes; the questions would then be asked of the winners backstage.
One of the top contributors to the hashtag was a fan account for Meryl Streep (@MerylStreepSite), asking and retweeting other Meryl fans’ requests to ask the actress what she thought of her dedicated fans, or “Streepers”.
Unfortunately, Meryl didn’t win so the Streepers never got their question answered. Jennifer Lawrence took the trophy for Best Performance by an Actress in a Motion Picture, Comedy or Musical, for Silver Linings Playbook– and breathlessly joked about beating Meryl when she took the stage to accept.
The @GoldenGlobes confirmed backstage that “JLaw” has been her nickname for years.
The #askGlobes hashtag for the Golden Globes account was one of their top 5 hashtags for the night of the show; producing a total of 2,016 tweets with a peak activity time of 6pm PT, when the hashtag saw over 4.7 million impressions. The @GoldenGlobes retweeted the questions asked of the winners, with the answers, and kept promoting the hashtag:
What were people talking about on Tumblr?
Tumblr saw 47.6k posts about the Golden Globes the night of the show. Flouting convention, the majority of the posts were text posts rather than photos: 31K text posts and 18K photo posts. However, the photo posts saw much higher engagement rates. For the total 1.8 million notes, nearly 1.5 million of those notes were on photo posts (814.7K reblogs and 668.2K likes) compared to the smaller 231K notes for text posts.
The most popular post was a GIF of Anne Hathaway accepting her award for Best Performance by an Actress in a Supporting Role in a Motion Picture, for Les Miserables:
This post from Beaver Paralyzer earned 66.6K notes in just a few hours, which includes 153 direct reblogs, 36.9K amplified reblogs, and 29.5K likes. The reblog tree for this post was impressively extensive, showing the majority of reblogs occurred out past the 9th degree, suggesting a very diverse pool of curators:
Indeed, the entire tree doesn’t easily fit on a screen; that’s a little more than half of it there.
The second and third most popular Tumblr posts were also GIFs, in this case two GIF-sets of the hosts making jokes between awards. They’ve already garnered 41.8k and 37.2k notes, respectively.
What does this tell us about watching TV and simultaneously using social platforms?
While many think of Twitter as the main social channel to talk television – Twitter has their own dedicated @TwitterTV account, after all – more and more people are flocking to Tumblr as well, for its expanded ability to “liveblog” a TV event beyond the relatively text-limited Twitter platform. The ever-popular GIF just doesn’t work as well on Twitter as it does on Tumblr.
Comparing the overall number of tweets made to number of Tumblr posts between December 13 and January 13, there were twice as many tweets about the Golden Globes: 2.1 million tweets vs. 1.0 million Tumblr posts and reblogs.
Looking at unique participants paints a similar picture: 756K users posted tweets on Twitter, and 20K posted on Tumblr, but that Twitter number includes RTs. If you count rebloggers on Tumblr, that’s another 303K (not to mention another 255K likers). The Twitter numbers don’t include favorites, which would be similar to Tumblr likes, but these numbers are still closing the Twitter/Tumblr output gap: 322K posters and rebloggers on Tumblr to Twitter’s 756K tweeters.
We can wager a guess that those Tumblr numbers will continue to catch up to Twitter numbers as Tumblr gains popularity as a place to discuss a live television event together. This is especially likely considering Tumblr’s reputation as a place for TV show and movie franchise fandoms to set up shop and blog (and reblog) about the characters and worlds they love. Why not start doing it live as well as between seasons of the BBC’s Sherlock?
In the future, we expect to see more fans switching back and forth between Tumblr and Twitter during an awards show or their favorite series, on their phones or laptops, using both sites to their respective strengths. Social TV watching has really only just begun.
That was neat! I want more!
We’re glad to hear it. If you liked this look at Twitter and Tumblr activity for the 2013 Golden Globes, stay tuned for our more in-depth case study on the event. We’re going to take a deeper look at the various social initiatives the HFPA put together around the show, including the #GlobesParty Instagram promotion the Globes ran to get fans involved at home, and more. Check back soon!
This Week in Social Analytics #32
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
There Are 181,000 Social Media ‘Gurus,’ ‘Ninjas,’ ‘Masters,’ and ‘Mavens’ on Twitter [from AdAge; written by B.L. Ochman]
That’s up from 16,000 in 2009.
What CEOs Need to Understand About Social Media [from Social Media Explorer; written by Nichole Kelly]
“One of the key reasons social media has struggled to show ROI is because many current tracking systems only track the last thing a prospect touches before converting, but the social media conversation usually happens before this point and therefore doesn’t get any portion of the credit.”
Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News [from ReadWrite; written by Jon Mitchell]
“This contextual step is critical for making a news destination relevant. And if Twitter itself can master relevance, what’s the point of other news sites? They’re slower, and they have less information about what’s happening and what’s interesting to people. News organizations had better start thinking about how they can continue to matter in a world where Twitter is the destination, not just a pipe for sending links.”
Best Days to Post on Facebook by Industry [INFOGRAPHIC] [from Spiral 16; written by Eric Melin]
“The thing is: Not all Facebook posts are targeted at the same people, so you have to beware of ‘general research.’ about Facebook or any other social media trend. It may not apply to your industry or audience.”
Teens <3 Tumblr More Than Facebook [from Fast Company; written by Kit Eaton]
“While 55% of 13- to 18 year-olds and 52% of 19- to 25 year-olds liked Facebook for social networking interactions, supporting the conventional notion that Facebook is the world’s dominant social net, 61% of the young group and 57% of the adult group preferred Tumblr.”
Union Metrics CEO on importance of social measurement [from Biz Report; written by Kristina Knight]
Here’s an excerpt from the two-part interview with our CEO, Hayes Davis.
“‘The best ads have always reached us on an emotional level and we’ve kind of abandoned that on social networks and other parts of the web. In a couple years, I think we’ll look back on the last 10 years of tiny, mostly text-based ads as a bit of an aberration. In 2013, we’ll see brands trying to better reach their customers with interesting content combined with resonant visuals. 2012 may have been the year of the GIF, but 2013 will be the year the GIF gets down to business,’ said Davis.”