Archive for the ‘twitter’ tag
This Week in Social Analytics #54
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Reuters Digital News Report 2012 [from Reuter's Institute for the Study of Journalism]
”Blogs and social media are much more regularly used in the United States than in Europe (36% use these as a news source every week compared with an average of 20% in European countries).”
Social’s Impact on TV Still Small, but Growing [from Marketing Charts; written by Marketing Charts Staff]
“But, the study finds there is significant room for growth: the proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%), and the data also shows that social plays a bigger role in drawing viewers to new than existing shows.”
The Social Media Editor Isn’t Dead, It’s Maturing [from Mashable; written by Meghan Peters]
“Once others in the organization become not only equipped but also passionate about it, the editor doesn’t die. He or she focuses on what’s next.”
Eight Silly Data Myths Marketing People Believe That Get Them Fired [from Occam's Razor; written by Avinash Kaushik]
Your Friday long read.
Google Takes Home Half of Worldwide Mobile Internet Ad Revenues [from eMarketer; written by eMarketer staff]
“Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates. In the US, however, Twitter will have a higher, 3.6% share, eMarketer estimates.”
On Tumblr and Nonprofits [from Everything PR; written by Esti Landau]
”To sum up: Tumblr is an all around win-win proposition for nonprofits.”
WATCH: Which Brands Do Tumblr Best? [from The Huffington Post; written by Shawn Amos]
Denny’s has taken the time to learn the culture of Tumblr– and it shows.
Tumblr, Foursquare Execs Map Out New Directions, Tools for Brands [from Xconomy; written by Michael Davidson]
“Brands want to put their best foot forward and have an expansive palette to convey their message,” Gottfrid said. “We think they can tell bigger stories on Tumblr with the tools that we have.”
Twitter Tip: Discover
Whether you’re relatively new to Twitter or a longtime power user, you might want to take a little time out to take advantage of some of Twitter’s less obvious features. One of these is their #Discover tab, which has grown a lot since its introduction:
All the little subcategories under Discover can help you do just that in various ways.
Tweets: these tweets are from people in your timeline, plus tweets from the people they follow. Twitter designed this to show you tweets that are “a collection of topics that people like you are talking about”, making it a great place to discover others interested in the same topics as you, and quicker than scrolling through the list of who someone is following.
Activity: shows you how the people you’re following use Twitter– who they’ve just started following, what they’ve favorited and more of their engagement. It’s another great way to discover new people to follow and new content.
Who to follow: pretty straightforward, this is a list Twitter has put together of suggested accounts for you to follow, based on those you’re already following. So check back periodically to see what new suggestions they have, based on your updated follow roster.
Find friends: lets you connect with people in your address book if you choose to import it.
Popular accounts: will show you which accounts are the most popular under different topic categories, like news, business, Twitter itself, technology, and more. Use it not only to find new accounts to follow, but also to research their tweeting style. You might pick up some tips and tricks for your own content that way.
Want more info on this tab? Check out Twitter’s help page on it.
This Week in Social Analytics #53
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
The five don’ts of social media ROI [from eConsultancy; written by Danny Whatmough]
“If, when confronted with a metric, you can’t give a good answer to the question ‘so what?’ then stop using it.
Technology has a lot to answer for here. Just because you have the tools to measure something, doesn’t mean you should.”
Twitter Emerges As Reliable Source For Vaccine Research | STUDY [from AllTwitter; written by Allison Stadd]
“Here’s the impressive part: of the 14% of tweets that contained medical information, more than two-thirds offered content substantiated by scientific research.
That means that Twitter can be considered a reasonably reliable source of information about vaccines.”
11 Things You Need to Know About Using Twitter for Business [from SocialTimes; written by Devon Glenn]
“ If you can’t answer the question, ‘why am I here using Twitter?’, you should not be using it.”
Will Pinterest Or Tumblr Provide A Better Marketing Strategy? [from Soshable; written by Barry Welford]
“Taking everything into account, although Tumblr may require more planning and effort to create a presence than Pinterest, it seems likely that Tumblr will deliver a much higher return on your effort.”
10 Reasons to Consider Tumblr for Ecommerce Blogging [from Practical eCommerce; written by Paul Chaney]
Lists ten reasons to be on Tumblr, including:
“On average, Tumblr users spend 15 minutes per user per session, which is second only to Facebook. Also, more than 14 billion pages are viewed each month, according to Quantcast.”
Tumblr for Marketing: How Effective is it For Brands? [from PerformanceIN; written by Mark Mitchell]
“For brands, it’s a good opportunity to reach an audience they otherwise may not. Tumblr tends to attract younger users, who are media-savvy and enjoy a sense of community. Those brands who want to tap into that audience should seriously consider using the site.”
A Tumblr Ad Exchange Is Inevitable, Say Industry Players [from AdWeek; written by Christopher Heine]
“Although it’s unclear when a Tumblr ad exchange might come to light, Knight from X+1 said the companies ‘have good reason to slow play and test out the ad units they’d sell in the exchange, while selling them direct to see what the reaction of the user base is first—before they build an entire structure around selling that ad unit at a massive scale.’
He added, ‘But the cool thing is, once it’s built, the demand side scales up in a couple of months.’”
3 ways to increase your share of voice on Twitter
We’ve talked before about how to measure your share of voice on Twitter. Naturally the next question is now, how do I increase my share of voice?
No megaphone necessary
1. We’ll start with the obvious: tweet more. This will be tied to whatever your goals are that you established in your measurement phase (and goals can and even should shift over time as you keep measuring your results), but it’s hard to be a bigger part of the conversation- or the leader of it- if you’re not talking much. Join in the conversation more, but don’t constantly talk about yourself: you want a mix of your own promotional content along with anything helpful or interesting that’s related to your industry. A good test is this– would you want to read the content that you’re sharing? Do you think it’s interesting and/or informative? Aim for about a 20/80 mix of your own content vs that of others.
2. That said, also make sure you talk to others: your customers, fans and potential customers. People remember brands that they’ve had a positive interaction with, and they’re more likely to come and buy from you down the line. The first step is definitely great customer service- be prompt and attentive when customers have questions and problems- but also respond to other kinds of conversations. Is someone tweeting about an article from your company blog? Thank them. Is there an industry tweet chat happening? Join in and share your thoughts, opinions and expertise; respond to those of others. Be thoughtful and engaging wherever a relevant conversation is happening.
3. Don’t just stick to Twitter. Increasing your presence elsewhere can lead more conversation back to Twitter. As you measured your share of voice on Twitter, look at your share of voice everywhere else too: what other platforms are you on? How often are you publishing content on your blog, or writing guest articles or blog posts? If you are doing these things, be sure you’re promoting them on Twitter. Be sure your blog has a prominent Twitter button on it, and that you have a link to your Twitter account (or at the very least mention that you have one) on other platforms. Put it in your email signature, and on your business card. Nobody- especially current and potential customers- should have to do the work to find you. Make finding you easy, and the conversation will increase.
Do you have any tips for successfully increasing your share of voice? Share them in the comments– or tell us on Twitter. (Or Facebook. Or our Union Metrics Tumblr.)
Image courtesy NYPL Digital Gallery
This Week in Social Analytics #52
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Social Gives SMBs Maximum Exposure [from eMarketer]
“The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic. A significantly lesser percentage (43%) said social helped them increase sales. This points to social’s role as a brand builder, first and foremost.”
State of the internet 2013 shows extreme mobile growth, 500 million photos daily, 100 hours of video every minute [from Faves + Co.]
Highlight:
“About a quarter of people worldwide say they share ‘everything’ or ‘most things’ online.”
Research: Social Media Finally Seen As Essential for CEOs [from Forbes; written by Chris Perry]
“Today, we released a new report that outlines the benefits and expectations of CEO social participation. Conducted in partnership with KRC Research, we surveyed over 600 senior executives from 10 markets worldwide. The research found that 76% of global executives say they want their CEO to engage in social media, noting a wide-ranging list of benefits. At the top of the list was improved ability to share company news and information, a positive impact on company reputation and business results, and the ability to communicate more directly with employees, customers, and other key stakeholders.”
Home Tweet Home: A House with Its Own Voice on Twitter [from MIT Tech Review; written by Rachel Metz]
“Eventually, Coates says, Internet connectivity will work its way into all kinds of household appliances, especially “boring” ones like dishwashers and washing machines, allowing them to notify you on your smartphone when they’re done doing their job.”
Tumblr launches first in-stream sponsored posts on web following mobile rollout [from The Verge; written by Ellis Hamburger]
Mobile sponsored posts have racked up 10 million likes and reblogs so far, as Tumblr rolls out dashboard sponsored posts.
Corcoran: Tumblr an ‘incredibly effective’ marketing tool [from Inman News; written by Teke Wiggin]
“Q: Have you found Tumblr to be an effective marketing tool? What are its advantages and disadvantages? How does it compare to Facebook, Twitter and LinkedIn?
A: Yes, Tumblr has been incredibly effective for us. It’s our largest social media platform in terms of subscribers, with more than 115,000— much bigger than our presence on Facebook. We receive hundreds of organic interactions each day, and are currently growing at about 500 new subscribers per day.
We’ve found its simplicity, mobile optimization, ease of use, and connection to a different type of New York audience to be tremendous advantages for us…We find Tumblr a very effective platform for experimenting with new types of content. It was the forerunner of what later became our iPad app.
Tumblr also allows us to refine our approach to how and where we share our listings, which photos perform most effectively, and what types of properties resonate best with users moving between our interactive platforms. We’ve integrated what we do on Tumblr into everything else we do online.”
Emphasis added.
TakeFive with TweetReach: Diane Lang
Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Diane Lang of BlogHer. Their Social Media Manager and a self-taught social media professional, Diane brings a fantastic narrative to the use of social media for a complex and dedicated network like BlogHer.
TweetReach: Let’s begin with talking about how you got started using social media, since there are so many different paths people take to it. Can you describe your first “ah-ha” moment?
Diane Lang: I began blogging in 2007, just as the medium was gaining momentum. At the time, I was looking for a creative outlet and a way to connect with other moms of special-needs children, what I didn’t realize is that those connections would lead me to a huge community of smart and interesting women. My “ah-ha” moment came when I attended BlogHer ’09 and realized that I had something to offer, beyond blogging. I saw that, collectively, we were a powerful tool for activism, marketing, and a great source of support for one another.
TweetReach: BlogHer is a community that promotes and nurtures women bloggers. How has social media helped you grow, foster, and publicize that community? What can you do with social media that you can’t with any other approach?
Diane Lang: What’s wonderful about social media is that if you need advice, support, or just to know someone is listening at any given moment, you have an entire network at your fingertips. In addition to having an editorial team who does a great job of curating, syndicating, and creating original content from among our community- and having conferences which connect us physically- we have social media at our disposal for sharing or talking about what is important to us in real-time. When bloggers were trapped in their homes during the Boston Marathon manhunt, or during natural disasters like Hurricane Sandy or the Oklahoma tornadoes, our social media channels provide a place where you know you’re being heard. I think we have grown our community through sharing information, but also, sometimes, just listening.
TweetReach: Have you looked at social media success or failure in other online communities for pointers on how to engage with your audience? Any good examples?
Diane Lang: BlogHer has developed its policies around how to engage online over years of interacting within the community from which we all come, and by sticking to certain principles that have guided us since the company was founded in 2005. Principles like “ask, don’t tell”, and “listen, before you speak.” When companies seem like they’re interrupting the conversation, not joining it, there will be ramifications. One of our co-founders explained our process in some detail after the Boston Marathon bombings, and I think it shows our principles in action. As a social media manager who is in the thick of it every day, there are a couple of practical pieces of advice I can give too: First, I think it’s important to keep your business tools separate from your personal ones. For instance, I use one platform to tweet for BlogHer and something entirely different to tweet personally, so that I don’t mix up the two. Second, keep calm and err on the side of *not* immediately responding. Understand that everyone is entitled to an opinion and that there are varying degrees of tones and levels of escalation. Ironically, though something like Twitter is as public as can be, it can feel *creepy* if a brand chimes in every single time someone mentions them. Let people have their feelings. Chime in when you can help or contribute. You don’t have to always weigh in. Social media management is just as much about what not to say (and when not to step in), as it is about what to say.
TweetReach: How do you look at and think about the mix of different social media networks when designing your social media strategy? Are you trying different approaches with different networks? How important is measurement with each?
Diane Lang: With such a large network and an abundance of unique bloggers we do use different techniques to reach our target audience. It comes down to the content being shared. If it is visually appealing, we will share a post to Pinterest and send a tweet. If it is a conversation-starter and people will need more than 140 characters to chat, we will share to Facebook. If it’s content for a younger audience, Tumblr; a professional, or career-driven post, LinkedIn. Analytics and measurement are important to everyone from the blogger who wrote a post, the speaker on a conference panel, our event sales team, digital sales, and client services. Everyone wants to know how their campaign performed. It helps us see where we need to make improvements, which influencers we should reach out to, and it shows us what we’re doing really well.
TweetReach: What has your approach been like on Twitter specifically, and how has measurement helped you to achieve your goals there?
Diane Lang: For us, in addition to sharing editorial content and using it as a tool for customer service, Twitter is also about organic conversations with our community. Communities are made of humans, so we just want to be there: sharing, listening, laughing, commiserating, congratulating. Whatever is going on in our community, we want our finger on the pulse of that. Twitter is also fantastic for connecting our attendees and sponsors before, during, and after events, so they understand who’s part of the event and what they bring to the table. Measurement lets us see which hashtags get the most engagement and how to best keep our community informed.
TweetReach: Okay we’ve got a bonus question: We know BlogHer holds conferences; does Twitter help the most during those kinds of events, or does each platform help in a different way? What insights do you get from monitoring social media around a conference, and how does your approach change before, during and after one?
Diane Lang: Twitter is definitely our go-to tool during events. We share programming, sponsor information, logistics and have our tweets feed directly into the conference app. We have even used Twitter to feed live questions to keynote speakers Katie Couric and Martha Stewart during BlogHer ‘12. We have a very socially-savvy attendee base and can make adjustments to everything we do based on what they’re tweeting, and that goes back to social media being a powerful tool and the importance of knowing what’s being said in real-time.
TweetReach: Thanks Diane!
Diane Lang is the Social Media Manager for BlogHer, the premium cross-platform media network and publisher for women. A former lunch lady, and self-taught social media professional, she is proof that you can change your life at the age of 40. Diane has been featured in Ladies Home Journal, Columbus Monthly Magazine, and Babble’s List of the Top 100 Mom Blogs in 2011 and 2012. She was a BlogHer Voices of the Year Finalist in 2010, the BlogHer Voices of the Year Niche People’s Choice Honoree in 2011, was recently named a Favorite Central Ohio Mom Blogger by the James Thurber House. BlogHer was the 2013 Winner of the Best Use of Social Media by a Publisher Award from Digiday. When she isn’t speaking, tweeting, posting to LinkedIn, or pinning for the BlogHer Community of 55 million, Diane can be found blogging at Momo Fali, where she writes about her sports-fanatic husband, teen daughter and her special-needs son.
How to take advantage of TweetReach historical analytics
Unfortunately, our historical analytics don’t go back quite THIS far
If you’re in charge of planning a big Twitter campaign, you want to arm yourself with as much information as possible. Our premium historical analytics can help you see where holes have been in past campaigns, what worked, what you might want to test out this time around, and a lot more. From planning out a campaign to filling in your knowledge when something unexpected happens, our historical analytics have you covered.
What exactly are historical analytics?
With the ability to reach all the way back to the first public tweet posted in March 2006 – we have access to the full archive of historical Twitter data from Gnip – we can search anything and everything you can think of. This goes beyond the scope of basic Twitter search and anything that can be pulled with Twitter’s public API; the information you can get from those sources is limited to about a week back. But the historical archive includes the full archive from Twitter itself, and you cannot get that just anywhere.
The possibilities for using our historical analytics are as varied as the content on Twitter itself, and if you’ve ever used our Pro Trackers the analysis is similar: you get reach, exposure, volume, tweet and contributor metrics. Better still, it’s delivered in the same format as our Trackers, so you don’t have to learn to navigate something new (unless you’re entirely new to TweetReach, in which case welcome, and we’re here to help you!).
What can I use historical analytics for?
Here are just a few ideas of what you can use our historical analytics for:
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Research: Know how the public reacted to a particular event as it unfolded. See how a news story evolved; pinpoint who broke it, who influenced it at different points, and when other major players joined in, or didn’t. This applies to business as well as news research: look at those same things, but with a campaign instead of a news story. Gauge public reception to a certain business sector, or a new business specifically. Don’t take the word of articles telling you how the public is reacting- see it for yourself, in their own words.
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Fill in the gaps: Did you sign up for a Pro suscription after you launched a campaign, and missed some data? Now you can fill it in.
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Competitor analysis: See how your competitor’s past campaigns stack up to yours. Measure your share of voice (we’ve got a detailed four steps to doing just that here) and plan for how to improve it. Are you leading the conversation, or is your competitor? Is nobody leading the conversation, and you have a chance to step in and do so? Have the information to definitively show your boss where you stand, and how you plan to improve that standing. Take the guesswork out of it.
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Year-by-year comparison: If you joined your company recently, historical analytics are a great way to see what results past campaigns have brought in. It can also help you fill in past metrics if you’ve just gotten a budget for analytics. Historical analytics give you an ideal way to measure benchmarks: the only way you can truly understand the performance of present and future campaigns is by knowing where you have been. This way you can establish KPIs for your social program.
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Industry standards: Historical can be used for competitor analysis- compare campaigns from several different players in an industry, to see how each one’s strategy stands up- and for competitor research– an extension of the earlier research point, and related to share of voice. Use the information you get from historical analytics to pitch potential clients, showing them that you have consistently run campaigns that will increase their share of voice, and that you’ve outperformed other, similar campaigns run by competitors. This can also give them a reason to hire you, if they haven’t taken on an agency before. Prove to them that they can do better with you than without you.
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Crisis communications: Sometime things happen that are impossible to plan for, and therefore weren’t already tracking. Historical gives you the opportunity to go back to fully understand the conversation as it unfolded and act accordingly. It’s great to know that, even if something unexpected happens, we can still access the data to make the best decisions about how to move forward in a crisis.
Got something you want to use historical analytics for? Great! There’s more here about the specifics of how it works and you can also request a quote. Historical analytics start at $49. Pricing is based on report duration and tweet volume.
Image courtesy NYPL Digital Gallery
This Week in Social Analytics #51
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Amplify TV commercials on Twitter: Premiering TV ad targeting [from Twitter's Advertising Blog; written by Michael Fleischman]
“As brands look to find better ways to coordinate their marketing activities, Twitter provides the perfect bridge between TV, digital and mobile. In fact, 64 percent of mobile centric users on Twitter use it in front of the TV at home.”
The One-Person Product [from Marco.org; written by Marco Arment]
“Even though Tumblr was never a one-person company, it usually felt like a one-person product.”
Great read about Tumblr from the early days, from someone who was there.
Teens, Social Media & Privacy [from Pew Internet]
“Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.”
And they share more about themselves than ever:
Top 5 TV-Related Social Media Activities [from Marketing Charts]
“For skeptics who might feel that simply following or liking a TV show doesn’t involve much in the way of engagement, the study has this little tidbit: after liking or following a show, viewers were 75% more likely to watch that show.”
Twitter granted patent on pull-to-refresh, promises to only use it defensively [from The Verge; written by Nilay Patel]
“To alleviate those concerns, Twitter agreed to only use his patent defensively — the company wouldn’t sue other companies that were using pull-to-refresh in apps unless those companies sued first.”
2013 Social Media Marketing Industry Report [from Social Media Examiner; written by Michael Stelzner]
Free download until May 30th.
Arrested Development: talk on Twitter and Tumblr
One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions with you, you’ll just have to stick with us instead. (Although it’s entirely possible we’re just him in costume.)
Tumblr
As of yesterday- four days away from the season four premiere- 486.6k Tumblr users generated 19.1k posts with over 1 million notes, since we started tracking on April 22nd. Posts about Arrested Development on Tumblr spiked on May 13th (that day accounts for about 8% of total posts so far; we’ll get to why in a minute), and note activity on posts spiked before that, on April 24th: the day that character posters were released.
On May 13th, the big spike in posts came from the release of the first trailer for season four, which can be found in the second of ten most popular AD posts. From April up to this week, the most popular posts from the Tumblr discussion came mostly from fan-run Arrested Development focused blogs; half of the top ten posts came from the aptly named The Bluth Company, including the most popular post overall. (Usually seen as a GIF, that moment from the show is just as fun when drawn out into a high-quality photo series.)
And for those familiar with Tumblr’s format, it’s no surprise that photo posts were the most popular: 12.7k of the total 19.1k posts were photo posts, trailed by 3.5k text posts and under 1.5k video posts. The show title was far and away the most popular tag, featured in 11.5k of the total posts.
Lucille naturally gets two tags of her own, even if Tumblr is something she would probably be suspicious of.
Out of the total 105.4k tweets made mentioning Arrested Development on Twitter, activity spiked on different days than on Tumblr, with the most contributors (13.9k) sharing the most tweets (16.1k) on May 20th:
Overall since May 14th there have been 65.1k tweets from 75.7k contributors; that averages out to a little over 11.7k tweets a day, with nearly 1.5 tweets per contributor (we imagine those half-tweets wear cutoff shorts all the time, even in the shower).
The two most retweeted tweets came from unofficial news and quote account bluthquotes and Arrested Development series creator Mitch Hurwitz. They had 2.3k and 2k retweets respectively:
Really the most burning question all of this has left us with is this: is it May 26th yet? We should probably all use the remaining days to stock up on juice boxes, Cornballers and frozen bananas since we’ll be sleeping through all the Memorial Day cookouts with our families to spend hours with the Bluth clan instead.
This Week in Social Analytics #50
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Using Facebook and Tumblr to Engage Students [written by & from ProfHacker]
“And though digital tools have become an integral part of our efforts to engage students, we’re continually surprised by unexpected successes or failures.
We found ourselves talking about just that topic toward the end of the fall semester as we realized that we had created similar social media projects for our students, one with Facebook and one with Tumblr. In itself, that isn’t so unusual, but the results of those projects – one successful, one not – pushed us to dig deeper for answers about what worked, and why.”
Researching in Public on Tumblr [from ProfHacker; written by Anastasia Salter]
“Writing a Tumblr post feels like less of a commitment than blogging: because the form is based on very viral, often short, content, it feels more like a living notebook where pages can be easily reblogged and annotated from others’ notes. The tags make it relatively easy to move through the entire network of content to find new conversations…Because of this fluidity and flexibility, I find Tumblr makes a fascinating start as an accessible research journal.”
Emphasis added.
Why It’s a Mistake For Brands to Ignore Tumblr [from Social Media Today; written by Jon Thomas]
“Tumblr has carved a niche in the crowded world of social media; it is just taking brands a long time to notice. But that may play in your brand’s favor. A few brands have firmly planted their feet in Tumblr, particularly now that it has a growing ad platform, but it’s still a place where your brand can establish a presence before its competitors do.”
Twitter Vines Get Shared 4x More Than Online Video [from AdWeek; written by Christopher Heine]
“Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.”
Full study here.
Twitter’s 1% Generates 20% of Tweets [from Marketing Charts]
“Among the highlights of the study was the revelation that the top 1% of Twitter users accounted for 20% of all tweets. Expanding that out a little, the top 5% accounted for 48% of all tweets and the top 15% accounted for 85%.”
With Lucky Sort creators on board, Twitter is officially a data company [from GigaOM; written by Derrick Harris]
“At Twitter, though, data is a slightly different beast than at other web companies. Twitter’s value lies largely in real-time data — topics can be peak, crest and all but vanish within a 48-hour window. This situation has hampered some of Twitter’s efforts to surface optimal search results, and it has spurred the decision to buy companies such as Backtype (for its streaming-processing Storm technology) and parallel-processing startup Ubalo.”
Which Social Networks are Growing Fastest Worldwide? [from eMarketer]
“Twitter came in fourth worldwide at 22% of internet users, but GlobalWebIndex also found that the microblogging service claims the title of fastest-growing social network. Between Q2 2012 and Q1 2013, active users of Twitter rose 42% globally, according to the study.”
