TweetReach Blog

Archive for the ‘Twitter tips’ tag

Best practices and tips for Twitter and TweetReach

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Whether you know someone just getting started with Twitter as they’re launching their new business, or you want to brush up on some of the basics yourself, we’ve rounded up all of the Twitter and TweetReach tips and best practices we’ve written up and tested and put them here for your convenience.

Twitter Best Practices

Twitter Hashtag Best Practices

Why you should use lists on Twitter

Use favorite tweets to find new resources

Brands: why you should favorite tweets

Using Twitter Trending Topics to your advantage

Twitter Quick Tips

Twitter Tip: Authorized apps 

Twitter Tip: Turn off mobile alerts at bedtime

Twitter Tip: User Widgets

Twitter Tip: Emergency alerts

Twitter Tip: Personalize

Twitter Tip: Discover

TweetReach Tips

Tracking Instagram, Vine and more with TweetReach (And now, of course, you can also use our Union Metrics for Instagram analytics!)

TweetReach Tip: Measuring the results of a Twitter contest

Using TweetReach to monitor a social media crisis

TweetReach Tip: Find & engage influencers on Twitter with TweetReach snapshot reports

TweetReach Tip: Common Tracker mistakes

TweetReach Tip: Improve your snapshot report search query

TweetReach Tip: Measuring the reach of a Twitter account

TweetReach Tip: Saving your snapshot reports

TweetReach Tip: Excluding tweets from your search

TweetReach Tip: Searching for a specific tweet

TweetReach Tip: Searching for URLs

TweetReach Tip: How to isolate specific dates in a Tracker

TweetReach Tip: How to isolate specific dates in a snapshot report

Today’s TweetReach Tip: When tweets are available for analysis

Got any good tips we missed or questions you want answered? Leave them in the comments, or find us on Twitter. We’re always happy to answer your questions!

Image courtesy NYPL Digital Gallery. 

Written by Sarah

May 7th, 2014 at 11:24 am

The Week in Social Analytics #90

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram – Sales Versus Engagement | Research [from Heidi Cohen]

“On Instagram, the researchers found that images showing customers wearing or using the product resulted in sales. This helped with fit and use. By contrast, attention-getting or aspirational images drove engagement (such as likes and comments.)”

How Instameets Unite Instagrammers And Brands [from Viral Blog; written by Marion aan ‘t Goor]

If your brand is looking for a fresh perspective driven by customers, you might consider sponsoring an Instameet:

“There are multiple brands that are sponsoring instameets and lending out their products (such as cameras and camera supplies) so Instagrammers can try them out.”

Coca-Cola’s Secret to Storytelling [from Social Times; written by Christie Barakat]

The company applies the “water cooler test” to determine if blog, photo and video content is compelling:

  • Does it answer the “Why should I care” test?
  • Does it surprise you?
  • Is it compelling with universal appeal?
  • Is it being measured systematically?

TV’s Approach to Firing Up Social Fan Base Applies Across Brands [from PR Newser; written by Nancy Lazarus]

“‘Give fans recognition and shine; that’s not precious to TV, it could apply to any fans out there’, said Tom Chirico, VP digital and social engagement for VH1.”

Brands, Stop Chasing New Customers and Ignoring Your Existing Ones [from Mack Collier]

“I’ve talked about this before, but you build loyalty and create fans with rewards, not incentives. Offering me products if I will switch to your company doesn’t win my loyalty to your brand, it simply gives me an incentive to take advantage of the offer. I may have to sign a 2-year contract to get all the goodies, but if you have ignored me and my business, guess what happens in 2 years? I will switch to your competitor, because they just offered me prizes and incentives for switching.

You are training your customers to leave you.”

Emphasis original.

6 Ways to Make People Love Your Brand [from Mashable; written by The Daily Muse]

“‘People don’t buy things for logical reasons,’ Zig Ziglar once famously said. ‘They buy for emotional reasons.’

Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.”

Click through for the full infographic on how.

Brands Slow to Respond to Complaints Posted on Social Media [from Marketing Charts; written by staff]

“In fact, fewer than 1 in 5 respondents said they respond to complaints within an hour. And although a slight majority do so within 24 hours, more than 1 in 5 say they rarely – if ever – respond to customer complaints made via social.”

Last Year, Social Ads Proved Highly Effective in Delivering New, Quality Audiences [from Marketing Charts; written by staff]

“The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users during Q4. In fact, social ads performed better than the average during each quarter of the year.”

Twitter Tips and Tricks That Don’t Work Anymore [from Business 2 Community; written by Roxanne Roark]

Split into a list of tips and tricks that do still work, and those that don’t. An important highlight from the don’t list:

“1. Add a period or really anything before someone’s Twitter handle so the tweet is public. If you don’t, the only people that can see it will be you and the person you are talking to, plus both your followers. This is no longer true and admittedly, I can’t tell you when it stopped being that way. Don’t believe me? Please let me note, these following accounts were NOT adding a period or anything in front of the Twitter handles, and to further verify, I signed in, unfollowed one of the accounts, and opened a different conversation between the account and another that I’ve never followed.”

Have any of you tested this to see if it still works or not?

Is Real-Time Marketing a Hoax? [from Social Times; written by Christie Barakat]

“Connecting with consumers in real-time requires more than industry grandstanding and knee-jerk reactions to prominent events; sensitivity, relevancy and prioritizing content is of paramount importance, and engaging narratives should first be designed according to an overarching editorial scheme. Real-time content should keep fans entertained as well as engaged, and follow a general story line that addresses an audiences varied interests.”

Written by Sarah

February 21st, 2014 at 9:15 am

Twitter Tip: Turn off mobile alerts at bedtime

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If you’ve got Twitter setup to be able to receive notifications and send tweets and more from your phone, you can also turn off notifications for certain periods of time- such as when you’re sleeping- if you don’t want to be woken up by an errant tweet in the middle of the night.

Under the “Mobile” tab in your left-hand menu, scroll down to find this:

Mobile Alerts TR Tip

 

Alternatively if you’re running a campaign, or taking your turn on customer service duty, you can uncheck the box and be able to respond in a timely manner.

Written by Sarah

October 29th, 2013 at 11:49 am