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Thoughts on social media analytics from the makers of TweetReach

Archive for the ‘tweetreach’ tag

Join us for our biweekly demo of TweetReach Pro!

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Interested in learning more about TweetReach? Join us for our biweekly demo of TweetReach Pro.

TweetReach can help you measure the reach of brands, campaigns and events on Twitter. It’s a dead simple way to discover how far your message has traveled, what tweets are getting the most traction, and who’s influencing the conversation around your brand or product. Our demos usually take 15-20 minutes followed by an open Q&A session. Attendees will receive a discount code at the end.

Pick the date that works the best for you, and we’ll see you there! Register here, and be sure to select your preferred date from the drop-down menu:

Wednesday, April 24 | 12pm-12:30pm EDT

Wednesday, May 8 | 12pm-12:30pm EDT

Wednesday, May 22 | 12pm-12:30pm EDT

Wednesday, June 5 | 12pm-12:30pm EDT

Wednesday, June 19  | 12pm-12:30pm EDT

Got questions? Leave a comment, or click here.

Photo courtesy Powerhouse Museum Collection

Written by Sarah

April 23rd, 2013 at 9:01 am

Join us to learn more about TweetReach!

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Interested in learning more about TweetReach Pro and our other Twitter analytics offerings? We’re holding two webinar demos next week, conveniently scheduled for our customers outside of the United States. Anyone is welcome to attend, of course!

Sign up for one of these short demos where we’ll tell you more about TweetReach Pro, our historical analytics, and our snapshot reports. To register, just follow the one of the links below:

Let us know if you have any questions. We look forward to having you there!

 

Photo courtesy Public Domain Pictures

Written by Sarah

April 4th, 2013 at 2:17 pm

Join us for a webinar this Wednesday, 2/27 at 11am PST!

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Interested in more comprehensive, ongoing tweet tracking with TweetReach Pro? Sign up for a short demo webinar, where we’ll show you how it works, what’s included, and answer any questions you have. We look forward to to seeing you on the 27th, at 11am PST sharp!

Register here.

Got questions? We’ll answer them!

(Photo credit: US National Archives)

Written by Sarah

February 25th, 2013 at 10:45 am

Posted in News

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TweetReach Product Survey

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Hey friends and fans, got a quick minute? We’d love it and be much obliged if you could take our product survey and let us know how your experience has been.

The feedback will help us keep making things better for you. Thanks!

-The TweetReach Team

Written by Sarah

January 21st, 2013 at 9:44 am

Posted in News

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Your in America: Overnight Twitter sensation teaches grammar and Twitter reach

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The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English.

Created on November 23rd, @YourinAmerica counted just under 15k followers only five days later, with an output of fewer than 100 tweets.

How is that possible? Let’s look at the reach of the single tweet above.

Not bad. But let’s understand how almost 250,000 accounts were reached, when this account has only a fraction of that number of followers, even at the rate it has grown.

Here’s the activity breakdown for the tweet:

So actually 241 separate Twitter accounts contributed to the exposure of this one tweet, mostly by picking it up and retweeting it: 219 retweets, 12 replies, and 18 other tweets were made. On the day this tweet was published, the account had about 8,000 followers, meaning just about 3% of the follower base was able to lead to this much exposure on a single tweet.

And here’s where it really gets interesting: looking at who is doing the retweeting. @SarahSpain, ESPN1000 host, has a lot more followers than @YourinAmerica and her retweet of the original tweet is actually what generated the most exposure.

In this way, TweetReach helps you figure out who the major influencer is in the reach of this particular tweet, in way that would be much more difficult and time-consuming to figure out manually.

This gives you an idea of whom to cultivate relationships with on Twitter. If you see that one account with a lot of influence (be that a large audience or simply highly engaged followers) consistently interacts with you and/or retweets your content, you know they like what you have to say and are helping you grow your own audience.

For example, the second most retweeted tweet only had 7 retweets – compared to the original, unaltered tweet’s 207- but this is still important to note because it indicates that @alysonfooter has an engaged audience of her own. (Note that these numbers reflect the two messages that were retweeted the most– the original and one with the original message plus commentary. More retweets were also made with different commentary added to the original, which altogether add up to the total number of retweets made: 219.)

Perhaps the most interesting takeaway from @YourInAmerica, however, will be if anyone really does learn a grammar lesson. So far most of the victims seem to have deleted the offending tweet in question after falling victim to @YourInAmerica.

Written by Sarah

November 28th, 2012 at 3:28 pm

What is TweetReach?

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Here’s a quick video explaining what TweetReach is and how it can help you measure your – or your campaign’s – impact on Twitter.

Still have questions? Just ask!

Written by Jenn D

June 18th, 2012 at 6:31 pm

Posted in Guides,Help

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Can’t touch this: TechCrunch Disrupt hammers out 50MM Twitter impressions in 2 days, but….

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This week’s TechCrunch Disrupt conference has been quite a show. In fact, since the conference started Monday in San Francisco, TechCrunch Disrupt has seen total audience exposure of nearly 50 million impressions on Twitter (more about how we calculate impressions here). It certainly helps when there’s rumor followed by significant acquisition news (signed on stage, no less) with a dose of Hammer Time thrown in. Tweets from MCHammer himself, Om Malik, Robert Scoble, and Steve Case don’t hurt either.

This data comes from a TweetReach Tracker. The TweetReach Tracker is a new, real-time analytics feature we’re rolling out to Pro subscribers. This is a sneak peak – expect a larger announcement soon.

Upon closer review, the numbers reveal people were incredibly engaged and conversive around TechCrunch Disrupt, and absolutely told their followers – tweeting, retweeting and @replying over and over again. The 50 million in total exposure came from 3,300 Twitter users who tweeted over 10,000 times about the conference. In fact, 42% of the audience saw TechCrunch Disrupt-related messages SEVEN times or more. Talk about Hammer Time.  Just 18% saw a message once. Ultimately, since Monday, TechCrunch Disrupt has reached 5.7 million UNIQUE Twitter users.

By comparison, mid-September’s DEMO Conference saw total audience exposure of over 7 million with 1.1 million unique Twitter users were reached – all this from 3,700 tweets by 800 contributors. Yet TweetReach Tracker data shows the core DEMO audience was far less engaged or conversational: 58% of the audience saw a DemoCon tweet just once, while 20% saw a DEMO-related message more than seven times.

So what does this mean? While the TechCrunch Disrupt and DEMO ratios are roughly the same – and frankly, what you’d expect for these types of conferences – there seemed to be significantly more engagement by the TechCrunch Disrupt crowd. The same people saw tweets, retweets and @replies over and over again. But at some point, does this become annoying? If it’s a typical brand message, it probably does. If it’s a conference with breaking news and new technology being announced, perhaps not so much.

What do you think? Annoying or informative?

Written by Dean Cruse

September 29th, 2010 at 5:18 pm

Posted in Trends

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Get 2X as many reports with a new TweetReach Pro account

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If you run multiple TweetReach reports in a month, you can save time and money with a TweetReach Pro subscription.

For a limited time, get twice as many reports with a new TweetReach Pro subscription!

Use code PROMAY when signing up for a new TweetReach Pro subscription account and we’ll double the number of reports you get your first month for free. To take advantage of this offer, go to TweetReach and select a Pro plan. Enter the coupon code PROMAY when you sign up. We’ll add the extra reports to your account right away. This coupon code expires at 11:59 p.m. CDT on May 28, 2010.

About TweetReach Pro

TweetReach gives you detailed reach analysis for any search term on how tweets about that term have spread on Twitter — all in one simple report. If you’re analyzing the reach of a brand, a marketing campaign or contest on Twitter, then TweetReach is for you. PR and marketing professionals use TweetReach reports to present measurable Twitter results to clients.

TweetReach Pro is our monthly subscription service, which gives subscribers access to significantly discounted reports, as well as the following benefits: 

  • Full reports cost up to 55% less each
  • Get phone and email support in addition to our online help desk
  • Your reports are ready in minutes instead of up to 24 hours
  • Login to a dedicated company portal at http://yourcompany.tweetreach.com
  • Run full reports any time you want on any search term
  • All your reports are stored in an online report archive
  • View your reports online anytime
  • Export your report data to CSV format and import into Excel
  • Download a PDF version of your report
  • Share reports with colleagues or customers using the share URL
  • Add multiple users to one account
  • More coming soon!

Written by Jenn D

May 27th, 2010 at 10:51 am

Quick – get a full TweetReach report for only $10!

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For three days only, all full TweetReach reports are only $10! That’s 50% off the regular price. Run as many as you like, no coupon needed.

To take advantage of this offer, simply go to http://tweetreach.com and run a report. Once that report is generated, click the Get Full Report link highlighted in yellow at the top. You’ll automatically be charged half price and you can pay with any major credit card. Your full report will be emailed to you within 24 hours (usually much, much sooner).

Feel free to pass this offer along to colleagues before it ends at 7:00 p.m. CDT on Thursday, May 6. At that time, reports will go back to their regular price of $20 each.

http://tweetreach.com

Written by Jenn D

May 4th, 2010 at 9:47 am

Posted in News

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