Archive for the ‘tweetreach’ tag
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You can do a lot with your TweetReach snapshot reports and Trackers, and one of the most important and often underutilized tricks is identifying and then interacting with your biggest influencers on Twitter. How? It’s pretty simple:
- Run a TweetReach snapshot report
- Check out your contributors
That’s it. It’s that easy! Here are some screenshots from a report we ran about Canadian astronaut Chris Hadfield:
Top contributors shows you the top Twitter accounts talking about Col. Hadfield. @Gizmodo earned the highest number of impressions from their tweets about the astronaut, @NewsBreaker garnered the most retweets, and @csa_asc (the Canadian Space Agency) generated the most mentions. (You can find a breakdown of a snapshot report here if you need one.)
What do these numbers mean? Exposure is the total number of times a tweet is delivered to Twitter streams, or the overall number of impressions generated. A high exposure means that account has a lot of followers, and tweets from that account were delivered to lots of other Twitter accounts. NewsBreakers got the most retweets, meaning many of that account’s followers found the Hadfield-centered tweet interesting enough to pass along to their followers. Finally, the Canadian Space Agency Twitter handle was mentioned in the most tweets about Col. Hadfield.
If you run regular snapshot reports and notice that you have repeat top contributors, those are definitely accounts you want to engage with, if you aren’t already doing so. And remember, you can save your TweetReach reports if you create a free account, or download PDFs or CSVs for later reference.
Don’t just limit yourself to your top contributors either; be sure to look at the full list of contributors. Paying attention to everyone who is talking about you or your brand will let you see who is retweeting your content and generating impressions. These people might not be able to generate as many impressions as an account like Gizmodo because they have fewer followers, but having lots of followers isn’t necessarily as important as being able to influence others. Not everyone following Gizmodo will be interested in everything they retweet or talk about, but someone with a lot of pull with his or her followers – even if there are only 200 – may actually have more followers paying attention, possibly even clicking through and reading a link, or ultimately purchasing something. If that kind of person is consistently in your contributors list, you should be engaging with him or her.
How do you engage? Follow these accounts and talk to them when it’s natural. Do they take part in Twitter chats? If it’s relevant, join in. This will lead you to more likeminded people to connect with. Do they share interesting content? Retweet or reply to it; start a conversation.
On a related note, looking closely at contributors is also a great way to connect with those who are influential in your industry, or about the topic you’re tracking. Then later, if you want to join into that conversation, you know who to talk to.
So that’s how to do this with a snapshot report. How’s it different with a Tracker? We’ll cover that in our next post. Stay tuned, and as always, comment with any questions!
Interested in more comprehensive, ongoing tweet tracking with TweetReach Pro? Sign up for a short demo webinar, where we’ll show you how it works, what’s included, and answer any questions you have. We look forward to to seeing you on the 27th, at 11am PST sharp!
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(Photo credit: US National Archives)
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The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English.
Created on November 23rd, @YourinAmerica counted just under 15k followers only five days later, with an output of fewer than 100 tweets.
How is that possible? Let’s look at the reach of the single tweet above.
Here’s the activity breakdown for the tweet:
So actually 241 separate Twitter accounts contributed to the exposure of this one tweet, mostly by picking it up and retweeting it: 219 retweets, 12 replies, and 18 other tweets were made. On the day this tweet was published, the account had about 8,000 followers, meaning just about 3% of the follower base was able to lead to this much exposure on a single tweet.
And here’s where it really gets interesting: looking at who is doing the retweeting. @SarahSpain, ESPN1000 host, has a lot more followers than @YourinAmerica and her retweet of the original tweet is actually what generated the most exposure.
In this way, TweetReach helps you figure out who the major influencer is in the reach of this particular tweet, in way that would be much more difficult and time-consuming to figure out manually.
This gives you an idea of whom to cultivate relationships with on Twitter. If you see that one account with a lot of influence (be that a large audience or simply highly engaged followers) consistently interacts with you and/or retweets your content, you know they like what you have to say and are helping you grow your own audience.
For example, the second most retweeted tweet only had 7 retweets – compared to the original, unaltered tweet’s 207- but this is still important to note because it indicates that @alysonfooter has an engaged audience of her own. (Note that these numbers reflect the two messages that were retweeted the most– the original and one with the original message plus commentary. More retweets were also made with different commentary added to the original, which altogether add up to the total number of retweets made: 219.)
Perhaps the most interesting takeaway from @YourInAmerica, however, will be if anyone really does learn a grammar lesson. So far most of the victims seem to have deleted the offending tweet in question after falling victim to @YourInAmerica.
Here’s a quick video explaining what TweetReach is and how it can help you measure your – or your campaign’s – impact on Twitter.
Still have questions? Just ask!
This week’s TechCrunch Disrupt conference has been quite a show. In fact, since the conference started Monday in San Francisco, TechCrunch Disrupt has seen total audience exposure of nearly 50 million impressions on Twitter (more about how we calculate impressions here). It certainly helps when there’s rumor followed by significant acquisition news (signed on stage, no less) with a dose of Hammer Time thrown in. Tweets from MCHammer himself, Om Malik, Robert Scoble, and Steve Case don’t hurt either.
This data comes from a TweetReach Tracker. The TweetReach Tracker is a new, real-time analytics feature we’re rolling out to Pro subscribers. This is a sneak peak – expect a larger announcement soon.
Upon closer review, the numbers reveal people were incredibly engaged and conversive around TechCrunch Disrupt, and absolutely told their followers – tweeting, retweeting and @replying over and over again. The 50 million in total exposure came from 3,300 Twitter users who tweeted over 10,000 times about the conference. In fact, 42% of the audience saw TechCrunch Disrupt-related messages SEVEN times or more. Talk about Hammer Time. Just 18% saw a message once. Ultimately, since Monday, TechCrunch Disrupt has reached 5.7 million UNIQUE Twitter users.
By comparison, mid-September’s DEMO Conference saw total audience exposure of over 7 million with 1.1 million unique Twitter users were reached – all this from 3,700 tweets by 800 contributors. Yet TweetReach Tracker data shows the core DEMO audience was far less engaged or conversational: 58% of the audience saw a DemoCon tweet just once, while 20% saw a DEMO-related message more than seven times.
So what does this mean? While the TechCrunch Disrupt and DEMO ratios are roughly the same – and frankly, what you’d expect for these types of conferences – there seemed to be significantly more engagement by the TechCrunch Disrupt crowd. The same people saw tweets, retweets and @replies over and over again. But at some point, does this become annoying? If it’s a typical brand message, it probably does. If it’s a conference with breaking news and new technology being announced, perhaps not so much.
What do you think? Annoying or informative?
If you run multiple TweetReach reports in a month, you can save time and money with a TweetReach Pro subscription.
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Use code PROMAY when signing up for a new TweetReach Pro subscription account and we’ll double the number of reports you get your first month for free. To take advantage of this offer, go to TweetReach and select a Pro plan. Enter the coupon code PROMAY when you sign up. We’ll add the extra reports to your account right away. This coupon code expires at 11:59 p.m. CDT on May 28, 2010.
About TweetReach Pro
TweetReach gives you detailed reach analysis for any search term on how tweets about that term have spread on Twitter — all in one simple report. If you’re analyzing the reach of a brand, a marketing campaign or contest on Twitter, then TweetReach is for you. PR and marketing professionals use TweetReach reports to present measurable Twitter results to clients.
TweetReach Pro is our monthly subscription service, which gives subscribers access to significantly discounted reports, as well as the following benefits:
- Full reports cost up to 55% less each
- Get phone and email support in addition to our online help desk
- Your reports are ready in minutes instead of up to 24 hours
- Login to a dedicated company portal at http://yourcompany.tweetreach.com
- Run full reports any time you want on any search term
- All your reports are stored in an online report archive
- View your reports online anytime
- Export your report data to CSV format and import into Excel
- Download a PDF version of your report
- Share reports with colleagues or customers using the share URL
- Add multiple users to one account
- More coming soon!
For three days only, all full TweetReach reports are only $10! That’s 50% off the regular price. Run as many as you like, no coupon needed.
To take advantage of this offer, simply go to http://tweetreach.com and run a report. Once that report is generated, click the Get Full Report link highlighted in yellow at the top. You’ll automatically be charged half price and you can pay with any major credit card. Your full report will be emailed to you within 24 hours (usually much, much sooner).
Feel free to pass this offer along to colleagues before it ends at 7:00 p.m. CDT on Thursday, May 6. At that time, reports will go back to their regular price of $20 each.