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Introducing the new TweetReach Pro Ultimate plan

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We’re happy to announce a new TweetReach Pro plan level for our larger enterprise, agency and media customers – TweetReach Pro Ultimate! This plan level is perfect for anyone managing multiple products, clients or accounts.

Our most comprehensive and personalized plan level, TweetReach Pro Ultimate comes with:

  • 50 Trackers
  • Access to TweetReach Back, our 30-day complete historical archive
  • A dedicated account manager to help you get exactly the data you need
  • Unlimited snapshot reports
  • Unlimited users and projects
  • API access

With 50 Trackers in your account, Ultimate subscribers will be able to monitor tweets about all of your campaigns, clients, products and events, in real time. Each Tracker can monitor unlimited tweets about your topic, including up to 20 distinct search queries to be sure we’re finding all relevant tweets.

TweetReach Back is our new historical analytics option. If you missed an important event or weren’t able to set up a Tracker before campaign tweets went out, we can go back up to 30 days and analyze all tweets about your topic. This is a more comprehensive option than our simple snapshot report, with no tweet limits and in-depth metrics like you see in a Tracker. Ultimate subscribers have access to up to 24 hours of TweetReachBack analysis each month.

A dedicated account manager will be available to answer all of your questions, from setting up tweet tracking, to interpreting metrics, to helping you improve next time.

The TweetReach Pro Ultimate plan is $2,500 per month. You can subscribe to the Ultimate plan here, and if you have any questions at all, please let us know.

Written by Jenn D

March 28th, 2012 at 8:55 am

Posted in News

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Projects now available in TweetReach Pro

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We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access.

You can use projects to:

  • Group related Trackers and snapshot reports together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers

There’s more detailed information about how to set up our new projects feature on our helpdesk. Projects are available in all TweetReach Pro plan levels.

Written by Jenn D

March 22nd, 2012 at 8:30 am

Posted in Features,News

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Announcing the TweetReach API

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Today, we’re happy to announce general availability of the TweetReach API. For those of you who participated in the beta – thanks for your input and feedback! Available now for TweetReach Pro subscribers at the Plus, Premium, and Max levels (and to those of you who participated in the beta), the TweetReach API provides read-only programmatic access to TweetReach Tracker metrics.

So what does this mean for you? It means you can automate the process of importing TweetReach data into your periodic reporting or easily connect TweetReach to your other internal systems. We know that many of our customers have analysts but may not have full-time developers on staff. Don’t worry, we’ve designed our API to be easy to use from tools like Excel Web Queries so your team can pull TweetReach data directly into your Excel-based reports. However, if you do have a developer, we think you’ll appreciate the RESTful simplicity and choice of XML or JSON responses that make our API easy to use from any programming environment.

So what can you do with the TweetReach API?

  • Get a list of all Trackers that have been configured in your TweetReach Pro account along with their summary reach, exposure, activity and contributors metrics.
  • Get data about a specific Tracker. This can be used to provide a summary rollup of reach, exposure, activity and contributor metrics or a trend rollup by day, week or month.
  • Get a list of all contributors within a Tracker including their exposure, activity, retweets, retweet rate, total exposure and amplification multiplier metrics.

If you’re ready to get started, check out our API Documentation for everything you need to get going. And, as always, we’d love to hear your feedback!

Written by Hayes D

January 5th, 2012 at 1:52 pm

Posted in Features

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New contributor reporting in TweetReach Trackers

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We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can help you identify those key contributors – the influencers, the people driving the most retweets, the highest exposure and the widest amplification, your biggest fans and advocates.

In addition to traditional metrics like number of tweets and impressions generated by each contributor, we’ve added a bunch of new metrics about each contributor. Our new contributor metrics include:

  • Retweets: The number of times a contributor’s tweets were retweeted
  • RT Rate: The average number of retweets per tweet a contributor has received
  • Total Exposure: The total number of impressions generated by a contributor, including direct impressions from the contributor’s own tweets, as well as amplified impressions resulting from retweets and replies
  • Amplification Multiplier: A contributor’s rate of amplification, based on how far that contributor’s tweets spread due to the impressions generated by retweets and replies

You can also drill into any contributor to see detailed metrics for that person. Just click on any username to see that contributor’s details.

TweetReach Trackers provide ongoing, real-time Twitter analysis and are available through a TweetReach Pro subscription.

A word to the analytics geeks

The word amplification has been used in a lot of contexts by many very smart people as an important social media metric, most recently by Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as retweet rate is roughly the same as what Avinash calls amplification. We obviously believe this is a very important measure or we wouldn’t have included it. However, we think it doesn’t accurately describe the extent to which a contributor’s message is amplified. To do that, one needs to consider the overall increase in audience as a result of the retweets. This is how our amplification multiplier metric works. We look at growth between the impressions generated by the original tweet and the total impressions generated by the original tweet and any RTs or replies to that tweet. We express this as a “multiplier” so that it neatly describes how many times larger the total exposure was vs the original exposure.

Written by Jenn D

November 3rd, 2011 at 7:39 pm

New hashtag and URL analysis in TweetReach Trackers

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Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in your Trackers.

We’ll show you how it works with an example. We’ve been monitoring tweets about TechCrunch Disrupt this week. As you can see here, the new URL and hashtag analysis is right below the big main graph (highlighted in red). On your main Tracker page, we’ll show you the five most popular URLs and hashtags in your Tracker, and you can drill into a summary of all URLs and hashtags, as well as detailed metrics for each individual URL and hashtag. Read on for more details.

Click those All links next to the Top 5 Hashtags and Top 5 URLs to go to an overall summary report (a URL summary report is pictured just below). This summary report includes overall statistics for each URL or hashtag in your Tracker, and is sortable by the number of tweets, retweets, impressions and contributors.

You can also click through to a detail report for each individual hashtag or URL, which includes stats on that URL’s exposure, tweet activity, and contributors. The detail report also includes a list of all tweets that included this URL and the contributors who posted those tweets.

This URL and hashtag reporting is just the next step in helping surface the most important and interesting data in your Trackers. There’s lots more on the way! Do you have any suggestions for new TweetReach features? Please let us know!

If you’re interested in getting these Twitter analytics for your company, client or campaign, Trackers are available through a TweetReach Pro subscription.

Written by Jenn D

September 12th, 2011 at 7:03 pm

Posted in Features,News

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New TweetReach Pro features – search and retweets

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Exciting news! We just rolled out two awesome new features in TweetReach Pro: in-Tracker search and the ability to sort tweets by retweets.

In-Tracker search

Now you can search within a Tracker for tweets containing specific words or phrases. This is a great way to generate a precise list of certain subtopics or trends within your overall Tracker. To search, first click through to the listing of all tweets in that Tracker. The search box will be located in the top right corner of that page.

Try searching for:

  • Mentions of your competitors
  • Positive or negative sentiment words
  • Hashtags
  • URLs
  • Specific product, event, or person

You can also export the list of tweets that match your search query to a CSV file you can open in Excel or other spreadsheet software.

Sort tweets by most retweeted

You can now sort tweets in your Tracker by the most retweeted. This is in addition to sorting by recency and highest exposure. You can do this from a Tracker’s main page or on the tweet listing page. Just click that Most Retweeted Button at the top of the Tracker tweet listing. And don’t forget that you can see who retweeted a particular tweet by clicking the underlined retweet number under any retweeted tweet.

We’re very excited about these new features; we’ve been working really hard to make TweetReach Pro Trackers even more useful for you. Best of all, there are several more cool Pro additions coming in the next two weeks! We’ll keep you posted.

Written by admin

April 4th, 2011 at 1:56 pm

Posted in Features

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Get 2X as many reports with a new TweetReach Pro account

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If you run multiple TweetReach reports in a month, you can save time and money with a TweetReach Pro subscription.

For a limited time, get twice as many reports with a new TweetReach Pro subscription!

Use code PROMAY when signing up for a new TweetReach Pro subscription account and we’ll double the number of reports you get your first month for free. To take advantage of this offer, go to TweetReach and select a Pro plan. Enter the coupon code PROMAY when you sign up. We’ll add the extra reports to your account right away. This coupon code expires at 11:59 p.m. CDT on May 28, 2010.

About TweetReach Pro

TweetReach gives you detailed reach analysis for any search term on how tweets about that term have spread on Twitter — all in one simple report. If you’re analyzing the reach of a brand, a marketing campaign or contest on Twitter, then TweetReach is for you. PR and marketing professionals use TweetReach reports to present measurable Twitter results to clients.

TweetReach Pro is our monthly subscription service, which gives subscribers access to significantly discounted reports, as well as the following benefits: 

  • Full reports cost up to 55% less each
  • Get phone and email support in addition to our online help desk
  • Your reports are ready in minutes instead of up to 24 hours
  • Login to a dedicated company portal at http://yourcompany.tweetreach.com
  • Run full reports any time you want on any search term
  • All your reports are stored in an online report archive
  • View your reports online anytime
  • Export your report data to CSV format and import into Excel
  • Download a PDF version of your report
  • Share reports with colleagues or customers using the share URL
  • Add multiple users to one account
  • More coming soon!

Written by Jenn D

May 27th, 2010 at 10:51 am

Announcing TweetReach Pro, ideal for tracking Twitter campaigns

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We’re very excited to announce a feature many people have been asking us for – TweetReach subscriptions! Called TweetReach Pro, our subscriptions are perfect for the person or firm who tracks Twitter campaigns and runs multiple reports each month.

We’re especially excited that we’re launching TweetReach Pro with several great customers, including Brian Solis and his firm FutureWorks, a new media marketing and branding agency. Brian says, “TweetReach is an essential part of any digital influence program. TweetReach measures just that, the reach of your story on Twitter. As such, we rely on the ability to see how tweets are disseminated across the real-time network to ensure that our work is on point and relevant.” FutureWorks has tapped TweetReach to provide the Twitter reach measurement for their campaigns.

TweetReach Pro has several subscription levels to fit anyone’s needs, and can save you up to 55% off the $20 individual report price.  All TweetReach Pro subscriptions include a company portal, a report archive, and CSV and PDF report exports. Here’s more info on plans and pricing. Some of the subscription benefits are:

  • Get phone and email support in addition to our online help desk
  • Reports are ready in minutes instead of up to 24 hours
  • Login to a dedicated company portal at http://yourcompany.tweetreach.com
  • Run full reports any time you want on any search term
  • View your reports online anytime
  • Export your report data to CSV format and import into Excel
  • Download a PDF version of your report
  • Share reports with colleagues or customers using the share URL
  • Pro plans cost up to 55% less than the per-report cost

Subscription plans are billed monthly and there’s no obligation – you can cancel at any time – so give it a try! Be sure to check out our terms of service, which includes info about our refund policy.

Written by Jenn D

April 8th, 2010 at 10:14 am