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Tracking tweets at BlogWorld 2012

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The BlogWorld and New Media Expo 2012 was held earlier this month in New York and we were happy to have worked with the conference organizers to track the tweets during the event.

So what was Twitter buzzing about? During the conference from June 5 through June 7, the official #BWENY‬ hashtag was tweeted over 18,000 times by more than 4,600 people, generating a unique reach of over 6 million and almost 87 million impressions.

Like many of the conferences we track, each day saw a huge spike in tweets during the first hour of conference (around 9 a.m.) each day, a big drop during lunch hour, and an increase in activity around 2 p.m. There was low Twitter activity during the evening parties as attendees took their discussion offline and continued networking in person.

The five most retweeted tweets were by: @griner, @jaybaer, @thebloggess, @juliaroy, and @webseriestoday, and those tweets combined generated 676,388 impressions.

The tweet with the highest exposure came from Ted Rubin:

And, overall, the most active contributors to the Twitter backchannel were:

At the end of day two of the conference, Blog World founders Rick Calvert and Dave Cynkin announced that going forward, the conference would be renamed New Media Expo (NMX). They described the change to better reflect the changing industry and the broader community of bloggers, podcasters, and Web TV producers.

What do you think? We’re excited to see how the event evolves!

Written by Dean Cruse

June 21st, 2012 at 10:33 am

Posted in Events

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How Twitter watches TV, or the Golden Globes go gaga over Glee

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On Sunday, January 16, 2011, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version of our 2011 Golden Globes infographic.

Written by admin

January 18th, 2011 at 6:03 pm

Posted in Events,Trends

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How to work around Twitter’s search limitations

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One of the biggest challenges we face with TweetReach is the 1500-tweet, 5-day restriction on Twitter search results.

We completely understand why this limitation exists; it’s both difficult and expensive for Twitter to keep billions of tweets accessible in their Search API. But we also know how hard and frustrating it is for you to explain to your clients that we can’t include older tweets in reports. It’s unfortunate, but that’s just the way it is – tweets more than a week old are simply not available for us to access for a TweetReach report, whether it’s a free report or a full report. After seven days, those tweets are gone.

So, what can you do?

Plan ahead.

Whenever you can, create your monitoring and measurement plan early. Set up a TweetReach Tracker before you start a campaign so that we get all the data you’ll need. A Tracker finds all tweets about a term in real time, as they are posted to Twitter, and then stores them on TweetReach servers for analysis. This allows us to track tweets over periods of weeks, even months, and there’s no 1500-tweet limit. You can then analyze the tweets whenever you want, and you don’t have to worry about them disappearing in a week. The Tracker can only find new tweets, though, so make sure you set one up before your campaign starts. Even the Tracker can’t go back and find old tweets.

And if you need help setting up your Tracker’s search query, let us know! We have lots of experience with disambiguation and data cleaning, so let us help you get exactly the data you want.

Capture the data while you can.

Our one-time snapshot reports are essentially a historical analysis of the most recent 1500 tweets about a term from the past week. Since tweets are gone from search results after a week, make sure you run snapshot reports while the data is still available. Even if you’re not sure if you’ll need it, wouldn’t you rather be prepared? So run a report right now. Get the data while it’s still there.

And in cases of unexpected or crisis situations where you weren’t able to set up a Tracker preemptively, then set one up as soon as you can. You’ll want this information later, and it’s better to have some tweets than no tweets.

Maybe someday this won’t be an issue. But for now, the best thing you can do is be prepared and proactive. Set up your Trackers early and run reports as soon as you can. And if you ever have a question or need help getting your queries right, just ask us. We’re here to help.

solar panel guide

Written by Jenn D

October 26th, 2010 at 7:53 pm

Posted in Guides

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