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The MTV VMAs on Twitter & Tumblr

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While perhaps less flooded with music programming than it was in the past, MTV still delivers on pop culture touch points, as the chatter around last night’s Video Music Awards (VMAs) shows. A large number of viewers took to Twitter and Tumblr to talk about what was happening on their TV screens– or the live-stream that MTV conveniently provided, an appropriate nod to viewers who have grown up in the digital age.

Twitter

So what was the activity breakdown? Twitter saw 3.9 million tweets from 1.3 million contributors.  One Direction, current kings of pop, provided the most retweeted tweet from member Niall Horan:

1D VMA Tweet

 That one tweet saw 55,664 retweets and 2,130 replies.

1D wasn’t the only act to get buzz, however; Miley Cyrus, Ariana Grande, Macklemore and Justin Timberlake also saw a lot of mentions.

MTV’s Twitter account was the number one contributor to the conversation, followed by Perez Hilton, MTV Spain, People Magazine and MTV News. Top hashtags included #vmas, #vma, #instarazzi, #the2020experience, and #MTV. #Instarazzi perhaps points to celebrity Instagram posts, either directly from the celeb themselves or an Instagram shot of them from someone else. Two of Justin Timberlake’s Instagram shots were in the top five tweeted URLs of the evening.

Tumblr

Over on Tumblr, 1.1 million contributors generated 2.1 million posts earning 1.9 million likes– that’s huge for Tumblr in a live viewing. The most reblogged post was this one (possibly NSFW if you have delicate sensibilities or don’t enjoy seeing a large, superimposed image of Billy Ray Cyrus on anything) with 84,735 reblogs and 60.483 likes. 1D and Miley Cyrus were most buzzed about on Tumblr as well as Twitter, with Lady Gaga, Taylor Swift, and ‘N Sync joining them.

‘N Sync’s reunion performance capped off Justin Timberlake’s VMA medley.

Going by top tags on Tumblr, Rihanna was also a popular artist mention of the evening, along with two specific members of 1D; top retweeter Niall Horan and perpetual fan favorite Harry Styles.

Top tags:

  1. vmas
  2. vma
  3. miley cyrus
  4. one direction
  5. mtv
  6. harry styles
  7. lady gag
  8. niall horan
  9. rihanna
  10. nsync

MTV’s Tumblr was also the top contributor to the topic, but put out most of its posts on the subject prior to the show rather than choosing a live-blog approach.

Did you watch the VMAs? Better yet did you post about it on Twitter or Tumblr?

Fine print: This includes all Twitter and Tumblr activity posted during the day of 8/25/13 (EDT), using a set of VMA-related keywords. Most buzzed-about musicians determined by the most popular tweets (by retweets) and posts (by notes).

GIF credit: Uproxx

Written by Sarah

August 26th, 2013 at 2:56 pm

Posted in Events

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This Week in Social Analytics #64

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Networking Is the No. 1 Online Activity in the U.S. [from Statista; written by Felix Richter]

“On average, Americans spent 37 minutes per day with services such as Facebook, Twitter or LinkedIn in the past year.”

15 Common Mistakes in Social Media Marketing [from Jeff Bullas dot com; written by Susanna Gebauer]

“Social media and content marketing are not quick and easy solutions for business success. Take the time necessary to develop your online reputation and understand that it’s not a one, lane road. Social media engagement is a multi-way highway that requires precision, stamina and awareness.

Remember also, it helps to enjoy the ride.“ 

Brand Marketers Put More Emphasis on Social, Mobile, Video [from eMarkter; written by staff]

“When it comes to specific tactics that will see growth, US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics. Far fewer respondents planned to put more dollars to rich media and display, and in fact, display advertising will see the largest percentage of marketers decreasing their investment.”

Emphasis added.

Infographic: The Fiercest Women in Tech (and Why We Need More Like Them) [from New Relic; written by Thea Lamkin]

“In this infographic, we hear from some of the IT industry’s most influential players on how women can find their place in a traditionally male-dominated sphere, and how companies can bring more high-performing women on board.

Not only do companies benefit from having women in leadership roles, but greater diversity overall can make a team more intelligent, more profitable and more relevant.”

Six ideas to get more women involved in the tech sector [from The Guardian; written by Catherine de Lange]

“This lack of visibility of women in the workplace and the classroom – the lack of role models, champions and mentors – is perhaps one of the most cited barriers to getting more women in tech. According to research conducted in 2008 by Catalyst that surveyed women working in the hi-tech sector, women most often pointed to a lack of role models similar to themselves, not having a mentor or champion and being excluded from important networks of decision-makers as the biggest barriers to career advancement.”

How a Tumblr post kept a family from losing their home [from The Daily Dot; written by Fernando Alfonso III]

A little feel-good Tumblr story for your Friday.

Diesel Goes to Tumblr to Cast Ad Campaign [from Women's Wear Daily; written by Rachel Brown]

‘I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,’ said Formichetti.”

How to Use Tumblr for Your Business [from Social Media Examiner; written by Jayson DeMers]

A great introductory guide for those just getting started with Tumblr for their business.

Top 21 Brands Getting The Most Out of Tumblr [from Search Engine Journal; written by Albert Costill]

Still not sure how to get started on Tumblr? Check out how these brands are approaching this amazingly creative platform.

Twitter roles out ‘related headlines’ section on embedded tweets [from Faves + Co; written by staff]

“According to Twitter developers, they believe this new feature will help more people discover the backstory of where a particular tweet originated and, perhaps, more important for publishers, drive clicks to articles and grow an outlet’s audience.”

How to choose a hashtag [from Twitter's blog; written by Gordon MacMillan]

“It begins with the basics: asking why you’re using a hashtag, with a reminder that good hashtags should be memorable, so that your customers will easily recall them.”

A step-by-step guide to choosing a campaign hashtag, from Twitter themselves.

 

Written by Sarah

August 23rd, 2013 at 11:59 am

This Week in Social Media Analytics #63

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Simple Errors in Social Marketing Alienate UK Users [from eMarketer; written by staff]

“Basic errors like poor spelling or grammar in social media marketing messages are the best way to alienate UK consumers, according to July 2013 research from Disruptive Communications.”

Marketing Is Not A Bad Word In Social Business [from Business2Community; written by Michael Brito]

“Becoming a social business with no vision for where it’s going to take you is like investing thousands of dollars building your first dream home and never moving in to enjoy it. It’s a waste of time otherwise. I look at social business strategy as an enabler.”

New England Colleges With Biggest Social Media Reach [from GoLocalProv; written by staff]

“Colleges today are serving the most mobile and social customers in the world, many of whom are using multiple mobile devices to network and collaborate,” Afshar writes in the Huffington Post article accompanying his new ranking. “Today, social networking is the most popular use of the web. A 2012 study noted that students are choosing colleges with social media clout. A survey of 7,000 high school students revealed that university social media accounts influenced their selections.

Emphasis added.

Using Twitter To Predict (And Hopefully Avoid) Food Poisoning [from Social Times; written by Mary C. Long]

“After four months of stalking over 23,000 restaurant-going New Yorkers and gathering data on 480 likely cases of food-poisoning , the researchers behind nEmesis ranked the frequented restaurants based on the likelihood of getting sick after eating there.

When compared to inspection data provided by the New York City Department of Health, the guys behind nEmesis found their results showed an overlap of one third.

If a nEmesis app is developed, it could save us regular people from popping up in an episode of Kitchen Nightmares, as well as leaving food inspectors no excuse but to get tech-savvy. Fast.

Emphasis added. Fascinating application for the ongoing discussion of Twitter and health.

Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline [from TechCrunch; written by Ingrid Lunden]

“. . .the company appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.”

Marktr [written by Tumblr staff]

If you’re a business on Tumblr and not following the Marktr blog, we recommend you start. It’s fantastic insight from Tumblr’s Sales and Brand Strategy team.

Written by Sarah

August 16th, 2013 at 9:17 am

This Week in Social Media Analytics #61

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Teacher’s Guide to Social Media [from Mashable; written by Eric Larson]

Some common sense advice, plus some great resources for teachers looking to connect with students and parents in the social realm.

Social Media and Consumer Empowerment Don’t Match, Study [from SocialBarrel; written by Neal Lasta]

 ”According to a study conducted by the Journal of Consumer Research, once a consumer is empowered, it gets very hard to influence him or her through social media.”

Link to purchase full study in the quote above.

Mobile Tops Desktop for Social Sharing [from eMarkter; written by eMarketer staff]

“Twitter was well represented for sharing media and publishing content, and nearly as common a platform for consumer brand info as Facebook.”

Mark Twain’s 10-Sentence Course on Branding and Marketing [from MarketingProfs; written by Tom Bentley]

1. Many a small thing has been made large by the right kind of advertising.

Seth Godin remarked that today’s publishing, with its instant electronic availability, has made the physical book a trophy of sorts, a kind of souvenir. Twain was 100 years ahead of Seth.”

Entertaining- it is filled with a lot of Twain zingers, after all- and applicable.

3 Social Media Questions Every Brand Should Ask Itself [from Fast Company; written by Hayes Davis]

“Brands often look for absolutes on social media–i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.”

Our CEO wrote this, so we might be a little biased, but we think it’s a great piece.

Tweets power “the shortest NASCAR race in history” in ad from never.no, Sprint and Leo Burnett [from The Drum; written by Jennifer Faull]

“Billed as ‘the shortest race in NASCAR history’, the 60-second ‘race’ asked fans to Tweet their favourite driver’s car number, along with the hashtag #Sprint60. Each Tweet increased the driver’s speed, pushing them faster along the track as viewers watched the progress live.”

We Are Social launches Siemens’ global recruitment campaign via Tumblr [from Campaign; written by Lynsey Barber]

“‘Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.’”

Creating a Meaningful Tumblr Campaign [from ClickZ; written by Tessa Wegert]

“The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they’ll ultimately sit alongside.”

Great examples of some recent Tumblr campaigns.

Written by Sarah

August 2nd, 2013 at 9:44 am

This Week in Social Analytics #58

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter and traditional newswires ‘equally matched’ for breaking big news [from Social Media Influence; written by submitter]

“However, the researchers do concede that the way we use each source differs considerably. According to Dr Miles Osborne, lead study author: ‘Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading  the word on events that we might not hear about, and for bringing local perspectives on major news items.’”

Favoriting Tweets is BAD Twitter Strategy And Can Get You Suspended [from Social Times; written by Mary C. Long]

“And here’s how it can go wrong:

If your keywords aren’t specific enough, the bot . . . erm, app will favorite LOTS of tweets. Think hundreds in a matter of days. That’s bad. And it gets worse.

The tweets it favorites might not be ones you’d want potential clients to see when they visit and (potentially) explore that portion of your profile.”

Twitter Is Helpful, Accurate Tool For Aid Workers During Emergencies – STUDY [from AllTwitter; written by Allison Stadd]

From the researchers:

“There is a real opportunity to make use of Twitter streams and other social media data to expedite public health, safety, or medical response in crises. Approaches to actively survey social media to complement traditional approaches to situation awareness after emergency events should be developed which integrate with existing analysis and alerting infrastructure.”

Read the full paper here.

The Rise of Social Commerce [from Fedelta; written by team]

SM & Commerce

See the full infographic at the link above. 

Social Networking to Reach Half the UK Population This Year [from eMarketer; written by staff]

“eMarketer estimates that half of the UK population will use social networks in 2013, with this percentage climbing to 55.6% by 2017. The country remains a leading market for social media, and although overall growth in user penetration is starting to slow, there is still room for significant increases among niche user groups and demographics.”

Fortune 500 Companies Getting More Social [from Marketing Charts; written by staff]

“8 of the top 10 corporations actively post on Twitter.”

Tumblr Rings the NASDAQ Stock Market Opening Bell in Times Square [from Social Times; written by Devon Glenn]

“Tumblr founder David Karp and his team appeared at the NASDAQ MarketSite in New York City’s Times Square this morning to ring the opening bell in celebration of the company’s recent acquisition by Yahoo.”

Written by Sarah

July 12th, 2013 at 9:55 am

This Week in Social Analytics #57

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

10 Ways Your Tweets Continue to Be Seen [from Social Media Today; written by Dennis Shiao]

“Your tweets can live on for far longer than you think. Let’s consider ten ways that can happen.”

Social Networking Reaches Nearly One in Four Around the World [from eMarketer; written by staff]

“According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.”

Who’s Active on Which Social Network at What Time of Day? [from Social Times; written by Cameron Scott]

“The ‘nets have very different peak times, but if you’re looking for a magic time to post, it’s probably late afternoon.”


Traffic Flow Twitter

 

Traffic Flow Tumblr

See the full infographic at the link above. 

The Topography Of Tweets | Interactive Model [from AllTwitter; written by Allison Stad]

“The mountain ranges below are not natural geography, but the virtual topography of Twitter – with the peaks representing where the most tweets are sent from.”

Below is an example of San Francisco:

And here’s the link to Twitter’s interactive San Francisco map.

5 marketing trends defining 2013 (so far) [from iMedia Connection; written by Drew Hubbard]

A review of the author’s opinion of the six biggest trends shaping the marketing industry thus far in 2013. Do you agree?

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases [from Marketing Charts; written by staff]

“Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Social Usage Involves More Platforms, More Often [from eMarketer; written by staff]

“GFK reported in April that last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.”

Bonus: Think finance isn’t on Tumblr? Think again. MarketWatch just signed up, and there’s the always delightful Because Finance is Boring.

Written by Sarah

July 5th, 2013 at 10:06 am

This Week in Social Analytics #56

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

SMBs Most Often Use Websites, Social in Digital Marketing Efforts [from eMarketer; written by staff]

“The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%). These digital marketing tools were also deemed the three most effective tools in the same order, with 33.9% reporting success with websites, followed by social media (24.9%) and then email (19.6%).”

6 Clever Tricks for Social Media Managers [from Mashable; written by Kelly Meyers]

Take it from someone experienced in managing communities, “Establishing systems and using the right tools early on can save your sanity (and your laptop’s RAM)” and check out these six tricks.

Twitter Enhances Lists: 4 Ways To Take Advantage [from Forbes; written by Steve Cooper]

Handy tips for getting the most out of your Twitter lists.

Are You Really a Ninja? How to Rock Your Twitter Bio as Hard as Hillary Clinton [from Fast Company; written by Amber Mac]

“1. Don’t Use the Word Ninja.

It was a cute descriptor when Twitter launched, but six years later it’s now one of those buzzwords that’s overused and belongs in the social media gutter. In case you still can’t figure out why you shouldn’t use the word ninja, check out the actual meaning here. By all means, if you’re a member of a feudal Japanese society of mercenary agents, keep it in.”

25 Twitter Hashtags Used By Digital Marketing and Analytics Community [from Web Analytics, Behavioral Targeting and Optimization by Anil Batra]

Track some of these if you’re not already for great content, discussions and people on Twitter to follow and add to lists.

Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties [from MarketingLand; written by Amy Gesenhues]

“According to this month’s comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving from the 41st spot in March to rank 29th in May.”

Written by Sarah

June 28th, 2013 at 9:15 am

This Week in Social Analytics #54

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Reuters Digital News Report 2012 [from Reuter's Institute for the Study of Journalism]

 ”Blogs and social media are much more regularly used in the United States than in Europe (36% use these as a news source every week compared with an average of 20% in European countries).”

Online news source by type

Social’s Impact on TV Still Small, but Growing [from Marketing Charts; written by Marketing Charts Staff]

“But, the study finds there is significant room for growth: the proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%), and the data also shows that social plays a bigger role in drawing viewers to new than existing shows.”

The Social Media Editor Isn’t Dead, It’s Maturing [from Mashable; written by Meghan Peters]

“Once others in the organization become not only equipped but also passionate about it, the editor doesn’t die. He or she focuses on what’s next.”

Eight Silly Data Myths Marketing People Believe That Get Them Fired [from Occam's Razor; written by Avinash Kaushik]

Your Friday long read.

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues [from eMarketer; written by eMarketer staff]

“Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates. In the US, however, Twitter will have a higher, 3.6% share, eMarketer estimates.”

On Tumblr and Nonprofits [from Everything PR; written by  Esti Landau]

 ”To sum up: Tumblr is an all around win-win proposition for nonprofits.”

WATCH: Which Brands Do Tumblr Best? [from The Huffington Post; written by Shawn Amos]

Denny’s has taken the time to learn the culture of Tumblr– and it shows.

Tumblr, Foursquare Execs Map Out New Directions, Tools for Brands [from Xconomy; written by Michael Davidson]

“Brands want to put their best foot forward and have an expansive palette to convey their message,” Gottfrid said. “We think they can tell bigger stories on Tumblr with the tools that we have.”

 

Written by Sarah

June 14th, 2013 at 9:12 am

This Week in Social Analytics #53

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

The five don’ts of social media ROI [from eConsultancy; written by Danny Whatmough]

“If, when confronted with a metric, you can’t give a good answer to the question ‘so what?’ then stop using it.

Technology has a lot to answer for here. Just because you have the tools to measure something, doesn’t mean you should.”

Twitter Emerges As Reliable Source For Vaccine Research | STUDY [from AllTwitter; written by Allison Stadd]

“Here’s the impressive part: of the 14% of tweets that contained medical information, more than two-thirds offered content substantiated by scientific research.

That means that Twitter can be considered a reasonably reliable source of information about vaccines.”

11 Things You Need to Know About Using Twitter for Business [from SocialTimes; written by Devon Glenn]

“ If you can’t answer the question, ‘why am I here using Twitter?’, you should not be using it.”

Will Pinterest Or Tumblr Provide A Better Marketing Strategy? [from Soshable; written by Barry Welford]

“Taking everything into account, although Tumblr may require more planning and effort to create a presence than Pinterest, it seems likely that Tumblr will deliver a much higher return on your effort.”

10 Reasons to Consider Tumblr for Ecommerce Blogging [from Practical eCommerce; written by Paul Chaney]

Lists ten reasons to be on Tumblr, including:

“On average, Tumblr users spend 15 minutes per user per session, which is second only to Facebook. Also, more than 14 billion pages are viewed each month, according to Quantcast.”

Tumblr for Marketing: How Effective is it For Brands? [from PerformanceIN; written by Mark Mitchell]

“For brands, it’s a good opportunity to reach an audience they otherwise may not. Tumblr tends to attract younger users, who are media-savvy and enjoy a sense of community. Those brands who want to tap into that audience should seriously consider using the site.”

A Tumblr Ad Exchange Is Inevitable, Say Industry Players [from AdWeek; written by Christopher Heine]

“Although it’s unclear when a Tumblr ad exchange might come to light, Knight from X+1 said the companies ‘have good reason to slow play and test out the ad units they’d sell in the exchange, while selling them direct to see what the reaction of the user base is first—before they build an entire structure around selling that ad unit at a massive scale.’

He added, ‘But the cool thing is, once it’s built, the demand side scales up in a couple of months.’”

Written by Sarah

June 7th, 2013 at 9:42 am

This Week in Social Analytics #52

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Social Gives SMBs Maximum Exposure [from eMarketer]

“The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic. A significantly lesser percentage (43%) said social helped them increase sales. This points to social’s role as a brand builder, first and foremost.”

State of the internet 2013 shows extreme mobile growth, 500 million photos daily, 100 hours of video every minute [from Faves + Co.]

Highlight:

“About a quarter of people worldwide say they share ‘everything’ or ‘most things’ online.”

Research: Social Media Finally Seen As Essential for CEOs [from Forbes; written by Chris Perry]

“Today, we released a new report that outlines the benefits and expectations of CEO social participation. Conducted in partnership with KRC Research, we surveyed over 600 senior executives from 10 markets worldwide. The research found that 76% of global executives say they want their CEO to engage in social media, noting a wide-ranging list of benefits. At the top of the list was improved ability to share company news and information, a positive impact on company reputation and business results, and the ability to communicate more directly with employees, customers, and other key stakeholders.”

Home Tweet Home: A House with Its Own Voice on Twitter [from MIT Tech Review; written by Rachel Metz]

“Eventually, Coates says, Internet connectivity will work its way into all kinds of household appliances, especially “boring” ones like dishwashers and washing machines, allowing them to notify you on your smartphone when they’re done doing their job.”

Tumblr launches first in-stream sponsored posts on web following mobile rollout [from The Verge; written by Ellis Hamburger]

Mobile sponsored posts have racked up 10 million likes and reblogs so far, as Tumblr rolls out dashboard sponsored posts.

Corcoran: Tumblr an ‘incredibly effective’ marketing tool [from Inman News; written by Teke Wiggin]

“Q: Have you found Tumblr to be an effective marketing tool? What are its advantages and disadvantages? How does it compare to Facebook, Twitter and LinkedIn?

A: Yes, Tumblr has been incredibly effective for us. It’s our largest social media platform in terms of subscribers, with more than 115,000— much bigger than our presence on Facebook. We receive hundreds of organic interactions each day, and are currently growing at about 500 new subscribers per day.

We’ve found its simplicity, mobile optimization, ease of use, and connection to a different type of New York audience to be tremendous advantages for us…We find Tumblr a very effective platform for experimenting with new types of content. It was the forerunner of what later became our iPad app.

Tumblr also allows us to refine our approach to how and where we share our listings, which photos perform most effectively, and what types of properties resonate best with users moving between our interactive platforms. We’ve integrated what we do on Tumblr into everything else we do online.”

Emphasis added.

Written by Sarah

May 31st, 2013 at 9:52 am