Archive for the ‘tumblr’ tag
10 SXSWi 2013 panels you won’t want to miss
We already mentioned that we’ll be at SXSWi- now just a mere two weeks away!- and we’d love to see you, so drop us a line in the comments if you’ll be there and let us know if you’re hosting an event or participating in a panel. Speaking of panels, we’ve got some suggestions for panels and other events you’ll want to be sure and work into your schedule:
Photo Credit: The Library of Virginia
1. Building Tools for Creativity | Presenter: David Karp (Founder | Tumblr)
2. Get Ready to Rumble! How WWE Is Crushing Social TV | Presenters: John Cena (WWE Superstar | WWE), Khris Loux (Co-Founder & CEO | Echo), Perkins Miller (EVP, Digital Media | WWE) & Stephanie McMahon (EVP, Creative Dev & Operations | WWE)
3. Data, Storytelling & Breaking Through the Noise | Presenters: Ashley Brown (Dir, Digital Comm/Social Media | The Coca-Cola Company), Dustee Jenkins (VP of PR | Target), Gary Goldhammer (Sr Digital Strategist | H+K Strategies) & Jon Steinberg (Pres/COO |BuzzFeed)
4. Brands, Bloggers & the Social Commerce Future | Lisa Stone (CEO & Co-founder | BlogHer LLC)
5. Mosh Pit of Experts: The Future of Social (Core Conversation) | Presenters: Sam Decker (CEO & Co-Founder | Mass Relevance Inc) & Sean McDonald (Managing Dir | Pricewaterhouse Coopers)
6. The Rise of the Planet of the Creatives | Presenters: Claire Mazur (Co-founder | Of a Kind), Danielle Strle (Dir of Prod | Tumblr), Jamie Beck (Photographer, co-creator of the Cinemagraph | cinemagraphs.com) & Jen Bekman (Founder, CEO 20×200/Jen Bekman Projects Inc)
7. Social Circles vs. Social Media | Presenters: Austin Carr (Staff Writer | Fast Company), Brian Schechter (Co-Founder & Co-CEO | How About We), Dylan Casey (Head of Prod Mgmt | Path) & Jared Hecht (Co-Founder | GroupMe)
8. Fresh Prince + Downton Abbey: A Perfect Engagement | Cheryl Engelhardt (Composer / Songwriter | CBE Music) & Michael Schaubach (Dir of Post Production | CollegeHumor.com)
9. From 140 to 0: The Rise in Image-Based Marketing | Presenter: Nate Auerbach (Music Strategy & Outreach | Tumblr)
10. And be sure to check out our presentation on Saturday! How Twitter Has Changed How We Watch TV | Presenter: Jenn Deering Davis (Co-Founder |Union Metrics)
This Week in Social Analytics #38
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
12 Best Twitter Tutorial Videos of All Time [from Social Media Today; written by Daniel Zeevi]
A great resource for beginners, or anyone who wants a back-to-basics brush-up
The Geography of Happiness According to 10 Million Tweets [from The Atlantic; written by Alexis C. Madrigal]
“Sorry, Louisiana, you are the saddest state. And Hawaii (shocker!) you are the happiest.”
Pew’s fact tank studies American social networking [from Phys Org; written by Nancy Owano]
”As for Twitter, the percentage of Internet users on Twitter doubled since November 2010, now at 16%.”
Get the full report here.
Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December [from Marketing Charts; written by Marketing Charts staff]
“Tumblr outstrips Pinterest despite not having significantly more unique visitors. For 2012 as a whole, Tumblr sported an audience of 30.8 million visitors (up 64% year-over-year), but was closely followed by Pinterest (28.9 million, up 284% year-over-year), and Instagram (27.4 million, also up 284%). In December 2012, it ranked 10th among the largest social networking sites and forums, as measured by market share of visits.”
Tumblr Draws a Distinction Between its Ads and Those of Google and Facebook [from AdWeek; written by Mike Shields]
“This really hasn’t been a huge issue,” Karp added. “This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that really tell stories, that make customers, that people remember, that get people excited, that you can put in your portfolio. There aren’t a lot of AdWords ads or display ads that you can put in a portfolio.”
This Week in Social Analytics #37
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
7 social media lessons from the Grammys for organizers of other events [from CNET news; written by Sree Sreenivasan]
What the Grammys did well, and what they could do better.
Big Data And The Landfills Of The Digital Enterprise [from ReadWrite; written by Matt Asay]
It’s okay not to have The Big Data Answer.
Marketing Analytics: 4 techniques to discuss with your data analysts [from Marketing Experiments Blog; written by Daniel Burstein]
“Recent research in the MarketingSherpa 2013 Marketing Analytics Benchmark Report indicates 48% of marketers are using analytics platforms to customize reports, but only 24% are creating and testing hypotheses.”
How US Consumers Value Online Media [PDF from The Boston Consulting Group; authored by Jean-Manuel Izaret, John Rose, Neal Zuckerman & Paul Zwillenberg]
“U.S. consumers realize large and growing value from online media. In fact, they now derive more value from online media—net of the associated costs— than they receive from offline media, according to new research by The Boston Consulting Group. We call this measure of value ‘consumer surplus’ and, for online media, it amounts on average to approximately $970 per U.S. connected consumer, or online user, per year—or about 2.5 percent of the average annual income in the U.S.
The highest surplus ($311), accounting for about one-third of the online total, comes from UGC and social networks accessed through such platforms as Facebook and YouTube.”
Great Social Media Requires a Bigger Trash Can [from Social Media Explorer; written by Nichole Kelly]
”That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.”
26 Ways to Market Your Business With Tumblr [from Social Media Examiner; written by Debbie Hemley]
SME’s post takes a look at 26 businesses with a presence on Tumblr and discusses the techniques they use on the platform, in addition to breaking down some of Tumblr’s features and lexicon. (Of course, we disagree with the assertion that only visually based brands belong on Tumblr.)
Social Media, Take Note of the Echograph Acquisition [from Social Media Today; written by Ioannis Tsiokos]
Echograph: somewhere between Vine and the GIF?
This Week in Social Analytics #35
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
What Happens When You Double Your Tweeting Frequency? [from Social Media Today; written by Steven Shattuck]
“Conclusion: Tweeting twice as often had little effect on follower growth and slightly increased interaction while more than doubling referral traffic. Tweet as often only if you maintain a high standard of content quality and usefulness.”
Google+ surpasses Twitter to take number 2 social network after Facebook [from PhoneArena.com; written by Maxwell R.]
“That works out to about 343 million active users of Google+, and a little under 300 million active users for Twitter and YouTube.”
What exactly constitutes an “active user” isn’t defined in this piece, however.
What Twitter Really Looks Like [from The Atlantic; written by Megan Garber]
“But it’s also a reminder of the global scale of Twitter — and of the fact that Twitter has its own inclinations and energies. What’s maybe most striking about Tweetping is its presentation of data in pulses and punctuations: boomboomboomboom-PAUSE. That’s largely an accident of interface, but it also suggests something profound about Twitter and the social web: This stuff has a beat. It has rhythms and rushes and respites. It’s its own kind of organism, with its own kind of pulses — its own kind of heartbeat.”
Study Says Twitter Is Fastest-Growing Social Platform in the World [from Mashable; written by Anita Li]
“The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines ‘active’ as those who claim to ‘have used or contributed to Twitter in the past month.’)”
95% Of Online Conversations About TV Take Place On Twitter [STATS] [from All Twitter; written by Shea Bennett]
“Moreover, 40 percent of all Twitter traffic around peak time is about TV.”
Tumblr – Untapped Marketing Goldmine [from ClickZ; written by Ekaterina Walter]
“Even if your business isn’t image- or product-based, Tumblr enables you to share images that relate to your demographic.”
You Can No Longer Pay to Pin Content on Tumblr [from Mashable; written by Fernando Alfonso III]
“Over the past six months, response to the pin feature has been mostly negative, with people claiming to unfollow users who used the feature.”
Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating [from TechCrunch; written by Josh Constine]
“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”
This Week in Social Analytics #34
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Are You Marketing Your Marketing? [from Social Media Explorer; written by Jason Falls]
“Or, to put it somewhat differently, the social media world is not one of, ‘If you build it, they will come.’ It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.”
Twitter Tips for Proper Use by Brands [from Social Media Today; written by Amanda Ashworth]
“People are looking for better, faster and more personalised means of communicating with brands. Research from Gartner in late 2012 forecasted that social networks will become a primary form of customer communication by 2014 and will be viewed as the minimum form of response. This is hardly surprising when ample research from Socialbakers also suggests that Twitter is 400% more effective at engaging consumers than Facebook.”
How Twitter’s new embeds will make social media’s copyright issues even weirder [from PandoDaily; written by David Holmes]
“Ostensibly, that means all you’d need to do is embed the Tweet containing the copyrighted photo to avoid copyright infringement.”
Twitter CEO Shows Off New Way to Share Videos in Tweets [from Mashable; written by Seth Fiegerman]
“If Costolo’s tweet is any indication, it appears Twitter is planning to integrate Vine to allow users to embed short clips in their tweets in the same way that Twitter now lets users create and share Instagram-style photos in tweets.”
Do We Need Social Media Education in Schools Now? [from Social Media Today; written by Chris Syme]
“The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power. Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?”
It’s Time to Cut Back on Social Media [from Harvard Business Review; written by Dorie Clark]
“That doesn’t mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact.”
4 Brands that are taking Tumblr by storm [from iMedia; written by our co-founder Jenn Deering Davis]
“There is a social network, ranked among the top 10 sites in the U.S., that has a growing user base of 170 million people who create 70 million new posts each day and are actively seeking new content. And your brand probably hasn’t tapped into it yet. Interested?”
Why 2013 is the Year You Need to Get Serious About Tumblr [from Forbes; written by our co-founder & CEO Hayes Davis]
“Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.”
This Week in Social Analytics #33
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands [from Brand Channel; written by Sheila Shayon]
“Marketers are definitely looking to other social networks beyond Facebook,” said a spokesman for eMarketer to the Post, “not because Facebook is ineffective but because the digital audience is more fragmented than ever before.”
Lost On New Myspace. Can’t Escape Justin. Send Help. [from TechCrunch; written by Sarah Perez]
“But I want to really discover. Maybe it gets better when you add friends, I think. Maybe then, like Spotify, you can peer into what other people are listening to. Otherwise, I’m probably going to end up playing 90′s rock, reminiscing, hoping for a grunge comeback.”
Facebook explains how to optimize your business Page for Graph Search [from The Next Web; written by Emil Protalinski]
“Facebook says Graph Search will make it easier for people to discover your Page and learn more about your business. Whether that will indeed be the case remains to be seen, but if you want to stay ahead of the game then you should take the new feature seriously.”
What Facebook’s Graph Search Means for Marketers [from Social Media Explorer; written by Jason Falls]
“For marketers, though, this evolution of the Facebook ecosystem of utility means one thing: You should have been investing in social media marketing all along. Without a strong social presence, particularly on Facebook, your business is not going to have the requisite recommendations, referrals and content necessary to trip this new search mechanism. If you don’t have much presence or traction there now, you’d better get some and fast.”
Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second [from TechCrunch; written by Darrell Etherington]
“For perspective, Facebook itself has 37,037 combined Likes and comments per second, according to stats released by the company in August when you break down the daily average they reported at the time. Instagram’s 9,500 similar actions per second definitely trail, but are nonetheless impressive given that Instagram is mobile-only and a much younger service.”
Socializing Your CEO 2013 [from Weber Shandwick]
“Among other findings, the study revealed that sociability of world’s largest company CEOs has nearly doubled – from 36% in 2010 to 66% in 2012.”
7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts [from KISSmetrics; written by Gregory Ciotti]
“In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time.”
Tweet My Fridge: The Bizarre Home Appliances of CES [from The Verge; written by Sam Byford]
Just because you can do something doesn’t mean you should.
Checking in on the 2013 Golden Globes on Twitter and Tumblr: What did fans think?
Awards season is upon us, and this year it kicked off with Tina Fey and Amy Poehler taking over hosting duties at the 70th Golden Globe Awards. We love the Golden Globes; this is the third year we’ve monitored tweets about the event (see our 2012 and 2011 coverage). This year, we’ve been tracking all the social media buzz before, during and after the awards show that aired on Sunday, January 13, 2013, again in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association. And we didn’t just stick to Twitter either; for the first time, we also took a look at the night’s Tumblr data!
What were the big numbers on Twitter?
First, let’s talk Twitter… How did the Golden Globes do on Twitter? Tweets spiked several times the night of the show, showing us when the audience at home was the most excited about events onscreen. The first spike was in the initial minute of the show, which saw 7,700 tweets. Things got chattier after that; when Adele won the award for Best Original Song (Skyfall for the Bond film of the same name) Twitter activity spiked to 13.4k tweets per minute (tpm). Adele was later beat out by the appearance of former President Bill Clinton taking the stage to introduce Lincoln; tweets further spiked up to 18.5k tweets per minute, claiming the highest tpm spike of the evening.
@TheEllenShow’s tweet about the hosts saw was the most popular tweet of the night, accumulating the highest exposure and most RTs during the show, with nearly 22 million impressions and 7,991 RTs.
Overall, more than 108 million unique Twitter accounts were reached by tweets about the Golden Globes - and that’s just on the day of the show. This is up over 14.4 million from 2012, and over three times the reach of Golden Globes Twitter chatter from 2011. Contributors more than doubled this year – from 296K people talking about the Globes in 2012 to 599K in 2013 – and the total number of tweets increased by more than 50% from 2012s (from 822K to 1.3 million).
Looking at all of the data since the nominees were announced on December 13th, 2012, total reach was over 160 million unique accounts, and more than 756K different Twitter users contributed more than 2.1 million tweets.
What were some of the specific things people were talking about on Twitter?
As part of the excitement approaching the 70th Annual Golden Globes, @GoldenGlobes asked fans to tweet their questions for the nominees with the hashtag #askGlobes; the questions would then be asked of the winners backstage.
One of the top contributors to the hashtag was a fan account for Meryl Streep (@MerylStreepSite), asking and retweeting other Meryl fans’ requests to ask the actress what she thought of her dedicated fans, or “Streepers”.
Unfortunately, Meryl didn’t win so the Streepers never got their question answered. Jennifer Lawrence took the trophy for Best Performance by an Actress in a Motion Picture, Comedy or Musical, for Silver Linings Playbook– and breathlessly joked about beating Meryl when she took the stage to accept.
The @GoldenGlobes confirmed backstage that “JLaw” has been her nickname for years.
The #askGlobes hashtag for the Golden Globes account was one of their top 5 hashtags for the night of the show; producing a total of 2,016 tweets with a peak activity time of 6pm PT, when the hashtag saw over 4.7 million impressions. The @GoldenGlobes retweeted the questions asked of the winners, with the answers, and kept promoting the hashtag:
What were people talking about on Tumblr?
Tumblr saw 47.6k posts about the Golden Globes the night of the show. Flouting convention, the majority of the posts were text posts rather than photos: 31K text posts and 18K photo posts. However, the photo posts saw much higher engagement rates. For the total 1.8 million notes, nearly 1.5 million of those notes were on photo posts (814.7K reblogs and 668.2K likes) compared to the smaller 231K notes for text posts.
The most popular post was a GIF of Anne Hathaway accepting her award for Best Performance by an Actress in a Supporting Role in a Motion Picture, for Les Miserables:
This post from Beaver Paralyzer earned 66.6K notes in just a few hours, which includes 153 direct reblogs, 36.9K amplified reblogs, and 29.5K likes. The reblog tree for this post was impressively extensive, showing the majority of reblogs occurred out past the 9th degree, suggesting a very diverse pool of curators:
Indeed, the entire tree doesn’t easily fit on a screen; that’s a little more than half of it there.
The second and third most popular Tumblr posts were also GIFs, in this case two GIF-sets of the hosts making jokes between awards. They’ve already garnered 41.8k and 37.2k notes, respectively.
What does this tell us about watching TV and simultaneously using social platforms?
While many think of Twitter as the main social channel to talk television – Twitter has their own dedicated @TwitterTV account, after all – more and more people are flocking to Tumblr as well, for its expanded ability to “liveblog” a TV event beyond the relatively text-limited Twitter platform. The ever-popular GIF just doesn’t work as well on Twitter as it does on Tumblr.
Comparing the overall number of tweets made to number of Tumblr posts between December 13 and January 13, there were twice as many tweets about the Golden Globes: 2.1 million tweets vs. 1.0 million Tumblr posts and reblogs.
Looking at unique participants paints a similar picture: 756K users posted tweets on Twitter, and 20K posted on Tumblr, but that Twitter number includes RTs. If you count rebloggers on Tumblr, that’s another 303K (not to mention another 255K likers). The Twitter numbers don’t include favorites, which would be similar to Tumblr likes, but these numbers are still closing the Twitter/Tumblr output gap: 322K posters and rebloggers on Tumblr to Twitter’s 756K tweeters.
We can wager a guess that those Tumblr numbers will continue to catch up to Twitter numbers as Tumblr gains popularity as a place to discuss a live television event together. This is especially likely considering Tumblr’s reputation as a place for TV show and movie franchise fandoms to set up shop and blog (and reblog) about the characters and worlds they love. Why not start doing it live as well as between seasons of the BBC’s Sherlock?
In the future, we expect to see more fans switching back and forth between Tumblr and Twitter during an awards show or their favorite series, on their phones or laptops, using both sites to their respective strengths. Social TV watching has really only just begun.
That was neat! I want more!
We’re glad to hear it. If you liked this look at Twitter and Tumblr activity for the 2013 Golden Globes, stay tuned for our more in-depth case study on the event. We’re going to take a deeper look at the various social initiatives the HFPA put together around the show, including the #GlobesParty Instagram promotion the Globes ran to get fans involved at home, and more. Check back soon!
This Week in Social Analytics #32
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
There Are 181,000 Social Media ‘Gurus,’ ‘Ninjas,’ ‘Masters,’ and ‘Mavens’ on Twitter [from AdAge; written by B.L. Ochman]
That’s up from 16,000 in 2009.
What CEOs Need to Understand About Social Media [from Social Media Explorer; written by Nichole Kelly]
“One of the key reasons social media has struggled to show ROI is because many current tracking systems only track the last thing a prospect touches before converting, but the social media conversation usually happens before this point and therefore doesn’t get any portion of the credit.”
Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News [from ReadWrite; written by Jon Mitchell]
“This contextual step is critical for making a news destination relevant. And if Twitter itself can master relevance, what’s the point of other news sites? They’re slower, and they have less information about what’s happening and what’s interesting to people. News organizations had better start thinking about how they can continue to matter in a world where Twitter is the destination, not just a pipe for sending links.”
Best Days to Post on Facebook by Industry [INFOGRAPHIC] [from Spiral 16; written by Eric Melin]
“The thing is: Not all Facebook posts are targeted at the same people, so you have to beware of ‘general research.’ about Facebook or any other social media trend. It may not apply to your industry or audience.”
Teens <3 Tumblr More Than Facebook [from Fast Company; written by Kit Eaton]
“While 55% of 13- to 18 year-olds and 52% of 19- to 25 year-olds liked Facebook for social networking interactions, supporting the conventional notion that Facebook is the world’s dominant social net, 61% of the young group and 57% of the adult group preferred Tumblr.”
Union Metrics CEO on importance of social measurement [from Biz Report; written by Kristina Knight]
Here’s an excerpt from the two-part interview with our CEO, Hayes Davis.
“‘The best ads have always reached us on an emotional level and we’ve kind of abandoned that on social networks and other parts of the web. In a couple years, I think we’ll look back on the last 10 years of tiny, mostly text-based ads as a bit of an aberration. In 2013, we’ll see brands trying to better reach their customers with interesting content combined with resonant visuals. 2012 may have been the year of the GIF, but 2013 will be the year the GIF gets down to business,’ said Davis.”
This Week in Social Analytics #31
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Library of Congress has archive of tweets, but no plan for its public display [from The Washington Post; written by Adrienne LaFrance]
“But the library hasn’t started the daunting task of sorting or filtering its 133 terabytes of Twitter data, which it receives from Gnip in chronological bundles, in any meaningful way.
‘It’s pretty raw,’ Dizard said. ‘You often hear a reference to Twitter as a fire hose, that constant stream of tweets going around the world. What we have here is a large and growing lake. What we need is the technology that allows us to both understand and make useful that lake of information.’”
Tools do exist to measure this raw data: as part of Gnip’s Plugged In To Gnip Partnership, we have access to the full firehose of Twitter data and can help you find the reach of your tweets and more.
2013: Measuring the Intangibles of Social Media [from Social Media Today; written by Jay Deragon]
“These elements are causing a shift from measurement of tangible results to measurement of intangible results. Intangible results are about understanding and measuring intangible capital to effect tangible results.”
2013 Predictions from a bunch of “Dummies” [from Common Sense; written by Aaron Strout]
From the authors of many “______ for Dummies”, predictions mostly in the realm of social media and social media marketing (eBay snuck in there too).
The Shift to Visual Social Media– 6 Tips for Businesses [from Socially Sorted; written by Donna Moritz]
“We also made the shift from Tell to Show. Facebook, Twitter and Blogs became more visual. Images were showcased everywhere. Microblogs evolved into Multi-media Microblogs with sites like YouTube and Tumblr offering the rapid, visual transfer of information in entertaining formats. These platforms allowed us to devour visual material quickly.”
Oh, The Places Tumblr Can Go [from TechCrunch; written by Ingrid Lunden]
“The core of Tumblr’s ‘social’ experience is how people consume and share content based on their interests, rather than through a conversation with their social circles. This has been one of Tumblr’s most distinctive traits, but it also leaves a window open for features that the company might also try to introduce or encourage more in the future.”
Ablogalypse is upon us, right on time [from LOLINBLR; posted by Laura Olin]
“Tumblr” is now more searched than “Blog” on Google
Tumblr: David Karp’s $800 Million Art Project [from Forbes; written by Jeff Bercovici]
Tumblr has momentum:
“When Hurricane Sandy flooded massive data centers in New York, knocking the Huffington Post, Gawker and BuzzFeed offline, all three gravitated to Tumblr as their temporary publishing platform. Hollywood has taken note, with no fewer than three new TV series in development spawned by Tumblr sensations that went viral. And this: When Oxford Dictionaries U.S.A. designated ‘GIF’ its word of the year for 2012, it credited Tumblr with pushing the term, a technical name for a type of compressed image file, into the mainstream.”
Where will 2013 take it?
This Week in Social Analytics #30
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
6 Twitter Analytics Tools to Improve Your Marketing [from Social Media Examiner; written by Aaron Lee]
Thanks for the mention, Social Media Examiner!
Why Marketers Shouldn’t Discount Tumblr [from Social Media Today; written by Samantha Rupert]
“Why aren’t marketers flocking to Tumblr? Tumblr has over 85.8 million users, and receives 17,970,132,992 monthly page views. Why would marketers neglect a blossoming social network with such a versatile interface?”
Tools, Process and Culture. . .Oh My! The Social Media Culture Chasm [from Social Media Explorer; written by Malcolm De Leo]
“Simply put, as consumers, we are hooked on trusting what others say to make decisions in our personal lives, but as companies and professionals we are extremely reluctant to use this same data to more quickly and efficiently make business decisions.”
The More Measurement Changes, The More it Stays the Same [from The Measurement Standard; written by Katie Delahaye Paine]
“. . .people are still saying that you can’t measure PR or you can’t measure social media because there are no standards. The good news is that whether they like it or not, standards are being set.”
This is Your Brain on Social Media [from Social Media Today; written by Brad Friedman]
“So, what would you give up to keep your access to social media? Studies show that younger generations believe their access to social media at work is more important than their salary. Some actually report that if they were to be prohibited from logging into Facebook at work, they would decline the position. Unbelievable? Take a look at the following infographic provided to us by Online Courses and see how much we love social media and why.”