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The Week in Social Analytics #76

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Media Fears, Tips, and Strategies for Small Businesses [from Soshable; written by Chastity Mansfield]

An infographic that highlights the anxieties felt by many small businesses approaching social media, along with tips and strategies for successfully implementing a social program despite them.

SM sm business anxiety infographic

Full infographic at the link above.  

Saving the world through social media? How development is going digital [from The Guardian; written by Maeve Shearlaw]

“From tracking World Bank projects to Twitter conversations with Rwanda’s health minister, technology is driving innovation.”

Social media for social good. Pair with Tumblr’s effort to help with relief aid in the Philippines.

18 Social Media Marketing Tips From the Pros [from Social Media Examiner; written by Cindy King]

Strategies from pros that they use to boost their social media marketing.

The First Tweets of 16 B2B Brands (and a Few Familiar Faces) [from Ann Handley]

A look at some of the first B2B tweets is amusing, and shows just how far Twitter has come since its inception and eventual widespread adoption by businesses.

How Twitter Hijacked My Mind [from New York Magazine; written by Kathryn Schulz]

“Collectively, the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated.”

Defending Your Personal Brand Online – When Should You Respond? [from Forbes; written by Dorie Clark]

“A study from Stanford’s Graduate School of Business indicates that bad publicity harms the reputation of established players, as you might expect. But it can actually help lesser-known figures, because it raises their brand awareness among the public.”

Social Serves Many Purposes for Restaurant Industry Marketers [from eMarketer; written by staff]

“Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Social’s ubiquity is likely because it’s viewed as less expensive than traditional forms of marketing.”

A Girl Who Codes [from FastCompany; written by Jillian Goodman]

“‘It showed me that if I have an idea or something that I want to make, I shouldn’t be afraid to go ahead and make it. I think computer science allows you to make your dreams come true.’”

The tech industry’s woman problem: Statistics show it’s worse than you think [from Quartz; written by Lauren Bacon]

“The numbers, while preliminary, are revealing: tech companies employ an average of 12.33% women engineers.”

The Common Sense Guide For Brands That Want to Show Support Without Looking Like Asshats [from Mack Collier]

No-nonsense advice from Mack Collier.

15 Brands Rocking Tumblr [from Mashable; written by Taylor Casti]

Mashable highlights brands who have really taken to Tumblr’s unique possibilities for connecting with customers.

3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI [from Marketing Charts; written by staff]

“. . . this year, 31.1% of those advertising on Twitter perceived their ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011.”

And two bonus resources:

9 Twitter Chats Every Digital Marketer Should Participate In [from Business to Community; written by Cassie Gray]

We have to add #MMchat to this list. Mondays at 8pm ET.

Which Social Media Icons and Logos Can I Print on Promo Items? [from Quality Logo Products; written by Mandy Kilinskis]

Helpful when you’re creating promo items for the next conference etc your brand plans to attend.

Written by Sarah

November 15th, 2013 at 9:48 am

The Week in Social Analytics #75

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter News Consumers: Young, Mobile and Educated [Pew Research Journalism Project; written by Amy Mitchell and Emily Guskin]

“Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.”

Ten Ways in Which Your Tumblr Blog Can Help in SEO [from Social Media Today; written by Mark Scott]

“Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website’s reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.”

And here’s a response on that from JD Rucker on Soshable: Tumblr as an SEO Tool.

Our Tumblrs, Our Teenage Selves [from New York Magazine; written by Ann Friedman]

“Way back in 1977, Susan Sontag wrote that  ’industrial societies turn their citizens into image-junkies; it is the most irresistible form of mental pollution.’ And the notion has persisted. The never-ending stream of social-media images is routinely declared a symptom of our collective narcissism or intellectual weakness. Again, perhaps we can take a cue from teenage girls. They’re quite aware that they’re seen as frivolous and self-absorbed, but on a deeper level they know they’re engaged in an important project: figuring out who they are and what they want to be. If we took our Instagrams and Snapchats and reblogs half as seriously as they do, perhaps we’d reach some new insight about our adult selves, too.”

LinkedIn and Tumblr: Tips for Effective Video Marketing [from OnlineVideo.net; written by Shelley M. Johnson]

“This is the art of becoming ubiquitous as a brand. When marketing video, there are more networks to rely on than just YouTube, Twitter, and Vine. Some marketers see this as unchartered territory, but what they fail to realize is that other platforms can be just as effective, if not more.”

It’s a Wide, Wide, Wide, Wide Social Media World: 4 Things You Probably Didn’t Know [from The Measurement Standard]

“Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.”

The Evolution of Visual Storytelling [from The Buzz Bin; written by Erin Hurley-Brown]

“Our current students see no difference between working traditionally and digitally, they simply see them as different media. Where 10 years ago, an illustrator might have chosen to work in gouache or oils, they now choose to work traditionally or digitally, and that may switch from one assignment to the next.”

Cats Are Over: Social Media in the Post Cat Economy [from The Webby Awards]

Say it ain’t so! The Webby Awards presents their first social media report and presents the notion that we’re living in a post-cat economy. Regardless of whether you agree, it’s a great read with a lot of examples and tips from top brands in social media.

Instagram ads and the future of brand advertising [from Gigaom; written by  Om Malik]

“Systrom explained that in order for companies and their brands to be successful, they need to create Instagram-like content for the advertising campaigns. If the brands veer away from Instagram-i-ness, Systrom said they will run the risk of losing impact in a what is a very high-touch environment. The kind of ads and the number of times they will be shown to us will be key to community acceptance (or rejection) of advertising.”

Unlock the Potential of Real-Time Marketing [from Marketing Profs; written by Jenn Deering Davis]

“And there is good reason to take notice: Regardless of product or category, marketers who engage in real-time marketing can expect a 21% increase in positive brand perceptions and 18% increase in likelihood to buy (Golin Harris).

Real-time is not some marketing fad, but a natural progression of social media marketing and a great way for marketers to capitalize on the immense volume of social conversations. And a key part of unlocking the potential of real-time marketing is implementing social analytics that can help guide your media strategies.”

Do Retailers Understand Millennials? Are They Even Trying To? [from Marketing Charts; written by staff]

“Abstaining from any kind of research into this demographic – no matter how difficult it is to decipher – seems curious.”

Consumers Say They Respond to Online Ads With Actions Other Than Clicks [from Marketing Charts; written by staff]

“Indeed, when respondents were asked how long they would generally wait until they researched a company or product whose ad they found interesting but did not click, a majority indicated they would wait longer than one hour, with a significant number doing so ‘days later.’”

Written by Sarah

November 8th, 2013 at 9:45 am

This Week in Social Media Analytics #68

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Not sure if blogging is right for your brand? Try Tumblr [from Nashville Business Journal; written by Samantha Owens Pyle]

“If your brand is still not sure if blogging will help you achieve your overall marketing goals, Tumblr is a simple alternative to a fully integrated blog on your website to test your content strategy.”

4 Ways Twitter Helps SMBs [from Pamorama; written by Pam Dyer]

“2. Twitter followers are emotionally connected to SMBs
63% of people follow SMBs is to show support for that business. 85% also say that they feel more connected to an SMB after following them. This is probably why followers of SMBs are more likely to recommend and purchase from them.”

Study: Customers who follow SMBs on Twitter feel a stronger connection [from Leaders West; written by Jim Dougherty]

  • Nearly three-quarters of respondents said they were more likely to buy from a company after following them on Twitter.

  • 86% of people said they would be more likely to buy from a company if a friend recommended a follow on Twitter

  • More than 64% of people use Twitter to share POSITIVE experiences with an SMB

  • The top reason people follow SMBs on Twitter is to get product updates. #2 – to show support. #3 – to interact with them.

  • 33% of people followed an SMB based upon a Promoted Tweet.

Retract your tweets and alert everyone who retweeted misinformation with new Twitter tool [from Faves + Co; written by staff]

“Now, new Twitter tool Retwact lets you share an updated tweet to anyone who retweeted the initial tweet with misinformation.”

How to Draw Meaningful Conclusions from Social Media Metrics [from Convince & Convert; written by Stephen Monaco]

“Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

Emphasis original.

Research Reveals Most Influential Social Media in B2B Buying [from Social Media Today; written by Steve Rayson]

“1. Industry Forums Are The Most Used Social Channels

Where social media was used by B2B buyers, the social channel they used most frequently was industry forums as shown below. They also ranked industry forums as the most influential source of information in the buying process.”

7 Major Social Media Mistakes You May Be Making Without Knowing It [from Buffer; written by Belle Beth Cooper]

“One of the biggest challenges in doing this is working out exactly what to measure. After all, there are so many different elements to measure, it can be hard to work out which ones are useful and which ones we’re looking at just because they’re easy to measure.

It’s important to realize why we’re looking at these metrics in the first place, so that we can choose the right metrics to focus on.”

Click through for more details on how to define your goals and choose a good metric (or several) to measure.

The Effects of Social Media on How We Speak and Write [from Social Media Today; written by Karan Chopra]

“Social media use requires some unique adaptations, but it also provides us with a whole new way to communicate.”

Does social media make us smarter? [from The Week; written by Monica Nickelsburg]

“On any given day, the average American teenager spends more than 7.5 hours online and uses his or her cellphone 60 times. While these numbers strike fear in the hearts of parents and crotchety novelists lamenting the loss of a more meaningful existence, there are some real benefits to a technology-saturated life: Young people spend far more time consuming new information, honing verbal concision, and interacting with a diverse audience than they have at any point in history.

Emphasis added.

What Internet Users Like to Share on Social Media Sites [from Marketing Charts; written by staff]

“While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media sites during the past month, as did a majority 55% of respondents aged 50-64.”

 

Written by Sarah

September 20th, 2013 at 9:50 am

This Week in Social Analytics #65

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

College Students Apathetic About Brands’ Social Media Marketing Efforts [from Marketing Charts; written by staff]

“Also interesting: 46% reported wanting more straightforward messages in advertising, while only 5% felt that ads should be more interactive. 32% do want ads to be more entertaining.”

How Small Businesses Can Attract Talent Using Social Media [from Social Media Today; written by Marilyn Vinch]

“With all the tools available today, the recruitment process has grown to a point in which it’s no longer about chasing candidates but is instead about attracting the right talent. By investing your time in developing a strong digital presence, you will make your company visible to job seekers who might be looking exactly for what you’re offering.”

SMB Followers on Twitter Looking for Updates, Interaction [from Marketing Charts; written by staff]

“The study stresses the positive nature of these interactions, though, noting that 70% of followers retweeted because they liked the SMB’s content, 64% have mentioned an SMB to share a positive experience, and 54% have @replied to share a positive experience.”

Twitter’s Vine Grows To 40 Million Users, Despite Instagram [from ViralBlog; written by Igor Beuker]

Social stats on Vine, Instagram, Pinterest and Foursquare, plus how social CEOs are.

Twitter Hires Commerce Chief to Add Shopping Via Tweets [from Bloomberg; written by Jon Erlichman & Douglas MacMillan]

“‘It makes a lot of sense for Twitter, since a lot of online advertising is commerce related, and as a platform, they should be able to integrate more closely with online retailers,’ said Colin Sebastian, an analyst at Robert W. Baird & Co. in San Francisco.”

63% Of Brands Have Multiple Twitter Accounts, Compared To 7% In 2011 [from AllTwitter; written by Allison Stadd]

“. . .out of 253 top brands in the U.S. and U.K. . . .two thirds had multiple accounts on Twitter.”

Including customer service accounts, deal feeds, brand portfolio accounts, job listings and more.

Link to Statista here

The TV Revolution Will Be Tweeted [from US News & World Report; written by Tierney Sneed]

“When Twitter talks about its expansion into the TV industry, the company stresses that its approach is not about ‘disruption’ – a common term in the tech world – but ‘synergy.’ Unlike other Internet media companies, Twitter has made no plans – publicly anyway – to produce content meant to compete with television. Rather than seeking out a bigger slice of the television pie, Twitter says it wants to make the pie bigger for everyone: for television, for its advertisers, and of course, for Twitter.”

Tumblr Partners Bloggers With Designers for Fashion Week [from Mashable; written by Lauren Indvik]

“In addition to the invitations, Tumblr has partnered 20 NYC-based bloggers with 18 designers and two unspecified organizations for two-week ‘apprenticeships’ leading up to the shows. The nature of the apprenticeships vary; most often (we expect) bloggers will be invited to document show preparations via photographs and GIFs. The goal is to give bloggers deeper access to the designers and the people they work with, hopefully forging relationships that will spark further collaborations, said Valentine Uhovski, Tumblr’s fashion evangelist.”

 

Written by Sarah

August 30th, 2013 at 9:49 am

The MTV VMAs on Twitter & Tumblr

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While perhaps less flooded with music programming than it was in the past, MTV still delivers on pop culture touch points, as the chatter around last night’s Video Music Awards (VMAs) shows. A large number of viewers took to Twitter and Tumblr to talk about what was happening on their TV screens– or the live-stream that MTV conveniently provided, an appropriate nod to viewers who have grown up in the digital age.

Twitter

So what was the activity breakdown? Twitter saw 3.9 million tweets from 1.3 million contributors.  One Direction, current kings of pop, provided the most retweeted tweet from member Niall Horan:

1D VMA Tweet

 That one tweet saw 55,664 retweets and 2,130 replies.

1D wasn’t the only act to get buzz, however; Miley Cyrus, Ariana Grande, Macklemore and Justin Timberlake also saw a lot of mentions.

MTV’s Twitter account was the number one contributor to the conversation, followed by Perez Hilton, MTV Spain, People Magazine and MTV News. Top hashtags included #vmas, #vma, #instarazzi, #the2020experience, and #MTV. #Instarazzi perhaps points to celebrity Instagram posts, either directly from the celeb themselves or an Instagram shot of them from someone else. Two of Justin Timberlake’s Instagram shots were in the top five tweeted URLs of the evening.

Tumblr

Over on Tumblr, 1.1 million contributors generated 2.1 million posts earning 1.9 million likes– that’s huge for Tumblr in a live viewing. The most reblogged post was this one (possibly NSFW if you have delicate sensibilities or don’t enjoy seeing a large, superimposed image of Billy Ray Cyrus on anything) with 84,735 reblogs and 60.483 likes. 1D and Miley Cyrus were most buzzed about on Tumblr as well as Twitter, with Lady Gaga, Taylor Swift, and ‘N Sync joining them.

‘N Sync’s reunion performance capped off Justin Timberlake’s VMA medley.

Going by top tags on Tumblr, Rihanna was also a popular artist mention of the evening, along with two specific members of 1D; top retweeter Niall Horan and perpetual fan favorite Harry Styles.

Top tags:

  1. vmas
  2. vma
  3. miley cyrus
  4. one direction
  5. mtv
  6. harry styles
  7. lady gag
  8. niall horan
  9. rihanna
  10. nsync

MTV’s Tumblr was also the top contributor to the topic, but put out most of its posts on the subject prior to the show rather than choosing a live-blog approach.

Did you watch the VMAs? Better yet did you post about it on Twitter or Tumblr?

Fine print: This includes all Twitter and Tumblr activity posted during the day of 8/25/13 (EDT), using a set of VMA-related keywords. Most buzzed-about musicians determined by the most popular tweets (by retweets) and posts (by notes).

GIF credit: Uproxx

Written by Sarah

August 26th, 2013 at 2:56 pm

Posted in Events

Tagged with , , , , , ,

This Week in Social Analytics #64

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Networking Is the No. 1 Online Activity in the U.S. [from Statista; written by Felix Richter]

“On average, Americans spent 37 minutes per day with services such as Facebook, Twitter or LinkedIn in the past year.”

15 Common Mistakes in Social Media Marketing [from Jeff Bullas dot com; written by Susanna Gebauer]

“Social media and content marketing are not quick and easy solutions for business success. Take the time necessary to develop your online reputation and understand that it’s not a one, lane road. Social media engagement is a multi-way highway that requires precision, stamina and awareness.

Remember also, it helps to enjoy the ride.“ 

Brand Marketers Put More Emphasis on Social, Mobile, Video [from eMarkter; written by staff]

“When it comes to specific tactics that will see growth, US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics. Far fewer respondents planned to put more dollars to rich media and display, and in fact, display advertising will see the largest percentage of marketers decreasing their investment.”

Emphasis added.

Infographic: The Fiercest Women in Tech (and Why We Need More Like Them) [from New Relic; written by Thea Lamkin]

“In this infographic, we hear from some of the IT industry’s most influential players on how women can find their place in a traditionally male-dominated sphere, and how companies can bring more high-performing women on board.

Not only do companies benefit from having women in leadership roles, but greater diversity overall can make a team more intelligent, more profitable and more relevant.”

Six ideas to get more women involved in the tech sector [from The Guardian; written by Catherine de Lange]

“This lack of visibility of women in the workplace and the classroom – the lack of role models, champions and mentors – is perhaps one of the most cited barriers to getting more women in tech. According to research conducted in 2008 by Catalyst that surveyed women working in the hi-tech sector, women most often pointed to a lack of role models similar to themselves, not having a mentor or champion and being excluded from important networks of decision-makers as the biggest barriers to career advancement.”

How a Tumblr post kept a family from losing their home [from The Daily Dot; written by Fernando Alfonso III]

A little feel-good Tumblr story for your Friday.

Diesel Goes to Tumblr to Cast Ad Campaign [from Women's Wear Daily; written by Rachel Brown]

‘I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,’ said Formichetti.”

How to Use Tumblr for Your Business [from Social Media Examiner; written by Jayson DeMers]

A great introductory guide for those just getting started with Tumblr for their business.

Top 21 Brands Getting The Most Out of Tumblr [from Search Engine Journal; written by Albert Costill]

Still not sure how to get started on Tumblr? Check out how these brands are approaching this amazingly creative platform.

Twitter roles out ‘related headlines’ section on embedded tweets [from Faves + Co; written by staff]

“According to Twitter developers, they believe this new feature will help more people discover the backstory of where a particular tweet originated and, perhaps, more important for publishers, drive clicks to articles and grow an outlet’s audience.”

How to choose a hashtag [from Twitter's blog; written by Gordon MacMillan]

“It begins with the basics: asking why you’re using a hashtag, with a reminder that good hashtags should be memorable, so that your customers will easily recall them.”

A step-by-step guide to choosing a campaign hashtag, from Twitter themselves.

 

Written by Sarah

August 23rd, 2013 at 11:59 am

This Week in Social Media Analytics #63

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Simple Errors in Social Marketing Alienate UK Users [from eMarketer; written by staff]

“Basic errors like poor spelling or grammar in social media marketing messages are the best way to alienate UK consumers, according to July 2013 research from Disruptive Communications.”

Marketing Is Not A Bad Word In Social Business [from Business2Community; written by Michael Brito]

“Becoming a social business with no vision for where it’s going to take you is like investing thousands of dollars building your first dream home and never moving in to enjoy it. It’s a waste of time otherwise. I look at social business strategy as an enabler.”

New England Colleges With Biggest Social Media Reach [from GoLocalProv; written by staff]

“Colleges today are serving the most mobile and social customers in the world, many of whom are using multiple mobile devices to network and collaborate,” Afshar writes in the Huffington Post article accompanying his new ranking. “Today, social networking is the most popular use of the web. A 2012 study noted that students are choosing colleges with social media clout. A survey of 7,000 high school students revealed that university social media accounts influenced their selections.

Emphasis added.

Using Twitter To Predict (And Hopefully Avoid) Food Poisoning [from Social Times; written by Mary C. Long]

“After four months of stalking over 23,000 restaurant-going New Yorkers and gathering data on 480 likely cases of food-poisoning , the researchers behind nEmesis ranked the frequented restaurants based on the likelihood of getting sick after eating there.

When compared to inspection data provided by the New York City Department of Health, the guys behind nEmesis found their results showed an overlap of one third.

If a nEmesis app is developed, it could save us regular people from popping up in an episode of Kitchen Nightmares, as well as leaving food inspectors no excuse but to get tech-savvy. Fast.

Emphasis added. Fascinating application for the ongoing discussion of Twitter and health.

Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline [from TechCrunch; written by Ingrid Lunden]

“. . .the company appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.”

Marktr [written by Tumblr staff]

If you’re a business on Tumblr and not following the Marktr blog, we recommend you start. It’s fantastic insight from Tumblr’s Sales and Brand Strategy team.

Written by Sarah

August 16th, 2013 at 9:17 am

This Week in Social Media Analytics #61

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Teacher’s Guide to Social Media [from Mashable; written by Eric Larson]

Some common sense advice, plus some great resources for teachers looking to connect with students and parents in the social realm.

Social Media and Consumer Empowerment Don’t Match, Study [from SocialBarrel; written by Neal Lasta]

 ”According to a study conducted by the Journal of Consumer Research, once a consumer is empowered, it gets very hard to influence him or her through social media.”

Link to purchase full study in the quote above.

Mobile Tops Desktop for Social Sharing [from eMarkter; written by eMarketer staff]

“Twitter was well represented for sharing media and publishing content, and nearly as common a platform for consumer brand info as Facebook.”

Mark Twain’s 10-Sentence Course on Branding and Marketing [from MarketingProfs; written by Tom Bentley]

1. Many a small thing has been made large by the right kind of advertising.

Seth Godin remarked that today’s publishing, with its instant electronic availability, has made the physical book a trophy of sorts, a kind of souvenir. Twain was 100 years ahead of Seth.”

Entertaining- it is filled with a lot of Twain zingers, after all- and applicable.

3 Social Media Questions Every Brand Should Ask Itself [from Fast Company; written by Hayes Davis]

“Brands often look for absolutes on social media–i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.”

Our CEO wrote this, so we might be a little biased, but we think it’s a great piece.

Tweets power “the shortest NASCAR race in history” in ad from never.no, Sprint and Leo Burnett [from The Drum; written by Jennifer Faull]

“Billed as ‘the shortest race in NASCAR history’, the 60-second ‘race’ asked fans to Tweet their favourite driver’s car number, along with the hashtag #Sprint60. Each Tweet increased the driver’s speed, pushing them faster along the track as viewers watched the progress live.”

We Are Social launches Siemens’ global recruitment campaign via Tumblr [from Campaign; written by Lynsey Barber]

“‘Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.’”

Creating a Meaningful Tumblr Campaign [from ClickZ; written by Tessa Wegert]

“The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they’ll ultimately sit alongside.”

Great examples of some recent Tumblr campaigns.

Written by Sarah

August 2nd, 2013 at 9:44 am

This Week in Social Analytics #58

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter and traditional newswires ‘equally matched’ for breaking big news [from Social Media Influence; written by submitter]

“However, the researchers do concede that the way we use each source differs considerably. According to Dr Miles Osborne, lead study author: ‘Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading  the word on events that we might not hear about, and for bringing local perspectives on major news items.’”

Favoriting Tweets is BAD Twitter Strategy And Can Get You Suspended [from Social Times; written by Mary C. Long]

“And here’s how it can go wrong:

If your keywords aren’t specific enough, the bot . . . erm, app will favorite LOTS of tweets. Think hundreds in a matter of days. That’s bad. And it gets worse.

The tweets it favorites might not be ones you’d want potential clients to see when they visit and (potentially) explore that portion of your profile.”

Twitter Is Helpful, Accurate Tool For Aid Workers During Emergencies – STUDY [from AllTwitter; written by Allison Stadd]

From the researchers:

“There is a real opportunity to make use of Twitter streams and other social media data to expedite public health, safety, or medical response in crises. Approaches to actively survey social media to complement traditional approaches to situation awareness after emergency events should be developed which integrate with existing analysis and alerting infrastructure.”

Read the full paper here.

The Rise of Social Commerce [from Fedelta; written by team]

SM & Commerce

See the full infographic at the link above. 

Social Networking to Reach Half the UK Population This Year [from eMarketer; written by staff]

“eMarketer estimates that half of the UK population will use social networks in 2013, with this percentage climbing to 55.6% by 2017. The country remains a leading market for social media, and although overall growth in user penetration is starting to slow, there is still room for significant increases among niche user groups and demographics.”

Fortune 500 Companies Getting More Social [from Marketing Charts; written by staff]

“8 of the top 10 corporations actively post on Twitter.”

Tumblr Rings the NASDAQ Stock Market Opening Bell in Times Square [from Social Times; written by Devon Glenn]

“Tumblr founder David Karp and his team appeared at the NASDAQ MarketSite in New York City’s Times Square this morning to ring the opening bell in celebration of the company’s recent acquisition by Yahoo.”

Written by Sarah

July 12th, 2013 at 9:55 am

This Week in Social Analytics #57

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

10 Ways Your Tweets Continue to Be Seen [from Social Media Today; written by Dennis Shiao]

“Your tweets can live on for far longer than you think. Let’s consider ten ways that can happen.”

Social Networking Reaches Nearly One in Four Around the World [from eMarketer; written by staff]

“According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.”

Who’s Active on Which Social Network at What Time of Day? [from Social Times; written by Cameron Scott]

“The ‘nets have very different peak times, but if you’re looking for a magic time to post, it’s probably late afternoon.”


Traffic Flow Twitter

 

Traffic Flow Tumblr

See the full infographic at the link above. 

The Topography Of Tweets | Interactive Model [from AllTwitter; written by Allison Stad]

“The mountain ranges below are not natural geography, but the virtual topography of Twitter – with the peaks representing where the most tweets are sent from.”

Below is an example of San Francisco:

And here’s the link to Twitter’s interactive San Francisco map.

5 marketing trends defining 2013 (so far) [from iMedia Connection; written by Drew Hubbard]

A review of the author’s opinion of the six biggest trends shaping the marketing industry thus far in 2013. Do you agree?

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases [from Marketing Charts; written by staff]

“Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Social Usage Involves More Platforms, More Often [from eMarketer; written by staff]

“GFK reported in April that last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.”

Bonus: Think finance isn’t on Tumblr? Think again. MarketWatch just signed up, and there’s the always delightful Because Finance is Boring.

Written by Sarah

July 5th, 2013 at 10:06 am