Archive for the ‘tumblr’ tag
This Week in Social Analytics #50
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Using Facebook and Tumblr to Engage Students [written by & from ProfHacker]
“And though digital tools have become an integral part of our efforts to engage students, we’re continually surprised by unexpected successes or failures.
We found ourselves talking about just that topic toward the end of the fall semester as we realized that we had created similar social media projects for our students, one with Facebook and one with Tumblr. In itself, that isn’t so unusual, but the results of those projects – one successful, one not – pushed us to dig deeper for answers about what worked, and why.”
Researching in Public on Tumblr [from ProfHacker; written by Anastasia Salter]
“Writing a Tumblr post feels like less of a commitment than blogging: because the form is based on very viral, often short, content, it feels more like a living notebook where pages can be easily reblogged and annotated from others’ notes. The tags make it relatively easy to move through the entire network of content to find new conversations…Because of this fluidity and flexibility, I find Tumblr makes a fascinating start as an accessible research journal.”
Emphasis added.
Why It’s a Mistake For Brands to Ignore Tumblr [from Social Media Today; written by Jon Thomas]
“Tumblr has carved a niche in the crowded world of social media; it is just taking brands a long time to notice. But that may play in your brand’s favor. A few brands have firmly planted their feet in Tumblr, particularly now that it has a growing ad platform, but it’s still a place where your brand can establish a presence before its competitors do.”
Twitter Vines Get Shared 4x More Than Online Video [from AdWeek; written by Christopher Heine]
“Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.”
Full study here.
Twitter’s 1% Generates 20% of Tweets [from Marketing Charts]
“Among the highlights of the study was the revelation that the top 1% of Twitter users accounted for 20% of all tweets. Expanding that out a little, the top 5% accounted for 48% of all tweets and the top 15% accounted for 85%.”
With Lucky Sort creators on board, Twitter is officially a data company [from GigaOM; written by Derrick Harris]
“At Twitter, though, data is a slightly different beast than at other web companies. Twitter’s value lies largely in real-time data — topics can be peak, crest and all but vanish within a 48-hour window. This situation has hampered some of Twitter’s efforts to surface optimal search results, and it has spurred the decision to buy companies such as Backtype (for its streaming-processing Storm technology) and parallel-processing startup Ubalo.”
Which Social Networks are Growing Fastest Worldwide? [from eMarketer]
“Twitter came in fourth worldwide at 22% of internet users, but GlobalWebIndex also found that the microblogging service claims the title of fastest-growing social network. Between Q2 2012 and Q1 2013, active users of Twitter rose 42% globally, according to the study.”
This Week in Social Analytics #49
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On [from eMarketer]
“In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.”
7 Things Marketers Should Know About Tumblr [from Inc; written by Jeff Haden]
“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.”
Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago [from AdWeek; written by Christopher Heine]
”Of course, there’s data behind these directions. Y Combinator partner Garry Tan made waves last winter when he released a study finding that among 13-to-25-year-olds, 59 percent regularly use Tumblr versus 54 percent regularly using Facebook.
According to comScore, Tumblr drew 37 million unique desktop and mobile visitors in March, up roughly 30 percent over the year-ago period. Tumblr users post memes, GIFs, videos and other content that they discover online or fashion themselves.
Last week, Tumblr announced a mobile ads product. . .’If [young people] are not using a smartphone, they are using an iPad,” Dooley said. And brands are tumbling toward them.’”
Top VC: Tumblr’s CEO Is Worth $200 Million Because He Ignored My Advice [from San Francisco Gate; written by Megan Rose Dickey]
“Union Square Ventures partner Fred Wilson says he used to bug Karp about adding a comments feature to Tumblr. Wilson wanted readers to be able to comment on Tumblr blogs, but Karp wouldn’t budge.”
Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [from AllTwitter; written by Shea Bennett]
Perhaps not surprising, but there were some other interesting takeaways from the study, such as:
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The Indonesian capital Jakarta was the city where most tweets originated, accounting for 3 percent of all geotagged tweets
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New York and Sao Paulo tied for second place
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While people who are further apart tended to tweet each other on a more frequent basis, people who live closer together were more likely to be infrequent communicators on Twitter
Find the full study here.
Social Media Is the Best Way to Market an App, Study Finds [from Social Times; written by Devon Glenn]
“In AppsFlyer’s Mobile Advertising Measurement Q1-2013 report, analysts observed that using these social channels improved three important metrics for app marketing campaigns: user quality, conversion rates, and volume. App marketers in the study promoted their apps on social media through user invites and social app discovery platforms.”
26 Social Media Marketing Tips from the Pros [from Social Media Examiner; written by Debbie Hemley]
Broken down by Calls to Action, Content Strategy, and Email and Social Integration. Insights from Social Media Marketing World Conference.
And this week in Twitter oddities novelties:
Huggies TweetPee Device Tweets Parents When Their Baby Has Peed Their Diaper [from Laughing Squid; written by Rusty Blazenhoff]
Available in Brazil.
Join us for a Tumblr engagement webinar
Please join us this week for a webinar focused on learning more about Tumblr engagement. Kenyatta Cheese, Co-Founder of Everybody at Once, and Jenn Deering Davis, Co-Founder of Union Metrics, will sit down to talk about Tumblr, brands and how (and why) to foster engagement on the platform.
The webinar will be on Thursday, May 9th at 2:00 p.m. EDT.
Sign up here.
[Source: Tumblr staff blog]
Kenyatta is part of Everybody at Once, a company working on audience development and social strategy for media, entertainment, and sports. You may have seen his work on the very popular Doctor Who Tumblr for BBC America.
Jenn is co-founder and Chief Customer Officer of Union Metrics, the company that makes Tumblr’s preferred analytics application. Jenn holds a PhD in Organizational Communication & Technology from UT Austin.
During the webinar, Kenyatta and Jenn will talk about what goes into a successful Tumblr campaign, how to measure engagement, improve your content, and more. And we’ll share a coupon code for a month-long free trial of Union Metrics for Tumblr analytics at the end.
See you next week!
This Week in Social Analytics #48
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Positive Brand Tweets are Four Times More Effective Than Non-Tweet Ads [from Fast Company; written by Kit Eaton]
“For example, research by Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.”
More details in this video.
Social media attracts/drives purchases for moms [from Marketing Charts]
“Mothers who are very active on social networks (defined as the top 20% of social networking mothers aged 18-49) are indeed active online purchasers. Compared to the general online adult population, they’re 96% more likely to have made an online food and beverage purchase, 73% more likely to have spent on movies and videos, 61% more likely to have bought apparel, and 82% more likely to have made an online purchase in the toys and games category.”
Is online privacy over? Findings from the USC Annenberg Center for the Digital Future show Millennials embrace a new online reality [from USC Annenberg News]
“The survey, conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc., reveals a “Millennial Rift” — distinct differences in online behavior and core values among Millennials (ages 18-34) compared to other users, many of whom are only a few years older. Millennials, the survey found, report more willingness to allow access to their personal data or web behavior and a greater interest in cooperating with Internet businesses — as long as they receive tangible benefits in return (view infographic breakdown).”
Twitter Speaks, Markets Listen, and Fears Rise [from The New York Times; written by Amy Chozick and Nicole Perlroth]
“Could the global economy hinge on 140 characters?”
Twitter Strikes Major Advertising Deal For Social TV [from Viral Blog; written by Igor Beuker]
“In the Financial Times president of global revenue Adam Bain stated: “’We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV. That’s not what we believe. Twitter is a bridge.’”
Social TV: Facebook Vs. Twitter Vs. Tumblr [from AllFacebook; written by Will M]
“Most speakers agreed that Facebook’s social TV data is richer than what can be found on Twitter. Tumblr Entertainment Evangelist David Hayes explained social platforms for TV this way.
- Twitter is where people say they are watching a show.
- Facebook is where people say why they are watching a show.
- Tumblr is where people express themselves by creating great content about a show.”
6 Tips to Start Creating Content on Tumblr [from Business2Community; written by Adrienne Erin]
“Once you adapt to this new format, Tumblr can be a powerful content creation (and content curation) tool that increases engagement, website traffic, and inbound leads. Here are six tips that will help you get started with content marketing on Tumblr.”
Tumblr CEO says average cost of ad campaign tops six figures [from CNET; written by Shara Tibken]
“‘What we’re doing is giving advertisers space on a canvas to make the kinds of ads that win awards,’ Karp said. ‘That kind of advertising doesn’t have a place on the Web today…You can’t make an ad that anybody even remembers on Twitter or Facebook today.’”
This Week in Social Analytics #47
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Twitter does drive sales says Deloitte study [from MediaWeek; written by Gordon MacMillan]
“Overall, the study found that a 30% increase in positive tweets is four times more effective in driving sales than a 30% increase in traditional above-the-line advertising, and the effect is most pronounced when it comes to sports games.”
Four Studies on the Adoption of Social Media by Financial Advisors and Investors [from Social Media Today; written by Augie Ray]
“The time has come to look at the data and discard groundless and dangerous beliefs about social media. Here are four recent studies that demonstrate social media has a key place in FinServ strategies”
A Comedy Show That Comes via a Hashtag [from The New York Times; written by Amy Chozick]
“The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and round tables and posting jokes using the hashtag #ComedyFest.”
Twitter Partnership With Fuse Flips Social TV Scenario, Placing Twitter In The Driver’s Seat [from All Twitter; written by Mary C. Long]
“Citing Twitter’s amazing connection with millennials and its standing of the place ‘where there world unfolds,’ Twitter plans to ‘reinvent television’ by partnering with #Trending10, the first tv program sourced from real-time Twitter conversations.”
How Your Branded Content Can Thrive on Tumblr [from Business2Community; written by Stephen Jeske]
“Comscore confirms that Tumblr is the No. 2 social platform — right behind Facebook — in terms of visitor engagement. Moreover, Tumblr is highly popular among internet users and is ranked by Quantcast as one of the top 15 sites in the United States, making it an excellent platform for branded content efforts.”
How Tumblr Forces Advertisers to Get Creative [from MIT Technology; written by David Zax]
“Editorial has won in a sense: the idea that advertising, like editorial content, must be interesting, has won. You can’t just advertise next to someone else’s Tumblr. You’ve got to create a Tumblr of your own.”
Civic Engagement and Social Networks [from Pew Research]
“Our latest Internet report finds that the well-educated and the well-off are more likely than others to participate in civic life online – just as they have always been more likely to be active in politics and community affairs offline.”
You can also find Political Engagement on Social Networking Sites in the same report:
And one more from Pew:
TV Was the Top Source of Information on Boston Attacks
“Television was far-and-away the most widely-used source of information about the bombing and its aftermath; 80% of Americans followed the story on TV. About half (49%) say they kept up with news and information online or on a mobile device, and 38% followed the story on the radio. Only 29% say they kept up with the story in newspapers, about the same number (26%) tracked the story on social networking sites like Facebook or Twitter.”
Old and new “print” media were followed at about the same rate.
This Week in Social Analytics #45
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Social Behavior: The BIG GAME — A Study with SurveyMonkey [from iAcquire; written by Norris A. A. Rowley Jr.]
“From 2011-2012 time spent on social media has increased by roughly 30 billion minutes (or 37%). You may have thought Facebook increased the most, however there was a 4% dip in user visiting the site. However, Pinterest’s visits increased by 1000% (that is a whole lot of pins). This is a useful insight because it shows the social media market is not solely Facebook, a social media strategy needs to be holistic and flexible.”
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act [from Occam's Razor; written by Avinash Kaushik]
“We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.”
Definitely falls under long reads, but it’s a good, detailed approach to setting up analytics beyond the easiest (and often most meaningless) metrics.
Twitter’s Big Challenge: Too Much Twitter [from Wired; written by Mat Honan]
“Discover needs to get far better at surfacing the most interesting things from your own timeline that happened since you last looked at Twitter. Imagine if instead of showing interesting things from all around Twitter, Discover focused on your own timeline and showed you the most interesting and important things since you last checked Twitter. It could display the tweets by people you follow that were the most retweeted and the most favorited. It could show the links that came up the most often over the past hour (or two hours, or four hours or whatever) on your timeline, or that had people talking. If two or three of the people you follow message each other back and forth for multiple tweets, it should put that conversation in front of you, starting with the first tweet (especially if more people join in).”
Social Media and Multitasking Go Hand in Hand [from eMarketer; written by eMarketer staff]
“Social network multitaskers on both Facebook and Twitter were most likely to log on to accounts when they were planted in front of the TV; more than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing. But the two networks were also extremely popular while traveling and among those who were supposed to be working.”
For pols, Tumblr is trending [from Politico; written by Kevin Cirilli]
“This is Tumblr’s moment,” Gregory Galant, CEO of Sawhorse Media, told POLITICO. “It’s almost equivalent to when Truman realized that he could address the nation directly on television to make a presidential address – here’s a new form of media to reach an audience.”
Case Study: How Content Diffuses Through Different Social Networks [from Social Media Today; written by Dr. Scott Hendrickson]
“Tumblr’s reaction was unique, with slow momentum building during the first few hours after the shareholder call, but quickly speeding up when as people created ‘re-bloggable’ content about the news. Rather than an event-response reaction such as Twitter, or a considered reaction, as with blogs, the reaction of the audience on Tumblr accelerates as the type of content Tumblrs reblog appears in the network.”
This Week in Social Analytics #42
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Tumblr Is Worth a Look at For Your Business [from Business2Community; written by Matthew Simonton]
“If your business targets anyone in his or her teens or 20s, you should have a presence on Tumblr. Even if those youngest in these demographics are not your target audience, where do you think they will be in a couple of years? There are reasons why brands beyond College Humor have Tumblr accounts. Huggies has one. Sesame Street has one. Do you see the trend?”
This graph represents the % of respondents who said that they used X platform for at least several hours in a week.
Social Media And The Workplace [INFOGRAPHIC from AllTwitter; post written by Shea Bennett]
“More than half (52.1 percent) of firms now let all of their employees access social media sites at work, with only a little more than one quarter (26.4 percent) actively blocking access to these channels. And while almost two-thirds (64.2 percent) don’t monitor the use of Twitter and Facebook in the office, 68.9 percent do have a social media policy in place.”
State Of The News Media: Everything In Decline But Digital [from Marketing Land; written by Greg Sterling]
“In particular social media figure more prominently as a news ‘channel’ than even a couple of years ago. According to a 2012 Pew Research Center study, 19 percent of Americans received news or headlines on a social network ‘yesterday.’ The number was almost double (34 percent) for people in the 18 – 24 age category.”
Link to the full Pew study here.
Integrate Big Data Into Your Marketing Strategy [from Social Media Today; written by Yoav Dembak]
“I wanted to share a few easy ways anyone can start integrating analytics into marketing campaigns.”
A great short piece for those shaky on their feet, starting out in social media marketing.
New Study Confirms Correlation Between Twitter and TV Ratings [from Nielsen]
“Specifically, the study found that for 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes. Additionally, a 14.0% increase in Twitter volume is associated with a 1% increase in TV program ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences.”
This Week in Social Analytics #39
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
2013 U.S. Digital Future in Focus [from ComScore]
“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.”
This graph from ComScore shows the shares for time spent on each site, with Tumblr coming in second behind Facebook.
Download the full report at the link above.
In 2013, Mobile, Social Lead Shift From Traditional Media to Digital [from eMarketer]
“On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.”
Marketing Analytics: 20% of marketers lack data [from MarketingExperiments Blog; written by Daniel Burstein]
“A full 40% of marketers only have ‘an average amount of data,’ which does not sound like an overwhelming vote of confidence they have the information they need to intelligently plan, and execute, tests that will help them learn more about their customers.”
An Autopsy of a Dead Social Network [from MIT Technology Review; written by The Physics arXiv Blog]
“They say that when the costs–the time and effort–associated with being a member of a social network outweigh the benefits, then the conditions are ripe for a general exodus. The thinking is that if one person leaves, then his or her friends become more likely to leave as well and this can cascade through the network causing a collapse in membership.”
It also depends on how large each user’s network of friends is. Overall a fascinating read on the death of Friendster.
Social Media and Branding: Is It Worth The Money? [from Heidi Cohen's Blog; written by Heidi Cohen]
“This research underscores the need for brand marketers to go beyond considering social media in the traditional sense of being a media entity. It’s more than a place to post and distribute promotional messages. Social media requires being social. To this end, brands must engage with their prospects, customers and fans as humans and understand why they’re on social media.”
6 Tips on How to Use Twitter’s New Vine Video App for Marketing [from JeffBullas.com; written by Jeff Bullas]
What to do with 6 seconds of marketing video time.
Friday fun with hypotheticals:
How many unique English tweets are possible? How long would it take for the population of the world to read them all out loud? [From What If?; written by Randall Munroe, creator of xkcd]
“Reading all the tweets takes you ten thousand eternal years. That’s enough time to watch all of human history unfold, from the invention of writing to the present, with each day lasting as long as it takes for the bird to wear down a mountain. 140 characters may not seem like a lot, but we will never run out of things to say.”
And a bonus, if you’re feeling overwhelmed by all of this:
5 Tips for Avoiding SM Burnout [from Social Media Today; written by Rachel Strella]
SXSW preview: How Twitter is changing how we watch TV
One of our very own will be presenting at SXSW Interactive this year. Jenn Deering Davis, Union Metrics Co-Founder and Chief Community Officer, will be speaking about how Twitter has changed how we watch TV on Saturday, March 9 during the festival. We wanted to get a preview of her presentation, so we thought we’d ask her a few questions about social TV and share her responses with you.
- How do you think social media has changed how viewers communicate about television shows?
Social media provides a great place for us to talk about our favorite TV shows and characters. It allows fans distributed across the country – even the globe – to share the experience of watching a show together. TV is such an important part of our culture, particularly in the United States; many of us watch some TV every single day, and we’re deeply connected to the shows we watch and the people in them. We want to talk about TV, and social media channels like Twitter are the perfect place for those conversations.
- What are some of the creative strategies that networks and advertisers are employing to tap into social TV?
There’s certainly a lot of hashtag use right now. You can’t watch a TV show – or a commercial – without seeing hashtags all over the place. Some of the more interesting fan engagement initiatives include creating character Twitter accounts that tweet during and between episodes, sharing content exhaust like behind-the scenes photos and outtakes, and running social games and contests to unlock premium content.
- What shows are doing social TV really well?
So many shows and show runners are doing interesting things on social media. Pretty Little Liars is one of the canonical examples – PLL and the team at ABC Family have created a huge and highly engaged following on Twitter and Facebook. As for others, I love how characters from Archer tweet as themselves (and to each other!), how Hollywood award shows like the Golden Globes post pictures from the red carpet and backstage, and how Netflix capitalized on the huge social interest around its new show House of Cards. There are so many great examples. For more, you’ll just have to come to the panel.
- How important is a standard measurement system for social TV and do you think Twitter’s work with Nielsen will push it forward?
Networks have been using Twitter as a way to understand the real-time pulse of their shows for several years, and I think it’s smart of Nielsen and Twitter to work together to formalize some of that. We can learn a lot about what fans think about a show by measuring their tweets. For example, tracking minute-by-minute volume helps us understand viewer interest spikes, telling us exactly what onscreen moments are exciting to the audience. I think this area will mature a great deal over the next few years.
- Twitter is at the center of the social TV discussion, but what other platforms do you think are poised to become a larger part of this movement?
Twitter was the first social channel to be really successful in the TV space for a variety of reasons (which I’ll discuss in more detail at SXSW), but we’re starting to see a lot more fan participation in other channels, as well. Tumblr is a big one, because millions of fans go to Tumblr to share and remix all kinds of amazing visual content about their favorite shows, and that content spreads like crazy on Tumblr. Social TV conversations happen in all the social media spaces we spend time in, but we’ve just heard the most about Twitter so far. I think that’s changing.
- How does online streaming content tap into social TV? Will advertisers cater to this demographic, or keep pushing for live viewing?
Great question. We’re starting to understand more about how social impacts (and is impacted by) both live and streamed viewing. I’ll get into this more during the talk, but we’re actually seeing a comeback in live TV right now! It’s fascinating stuff, but I’ll leave that as a teaser for now.
If you want to hear more, then be sure to check out Jenn’s talk at SXSW in Austin next week. And be sure to go say hi afterwards – she’d love to talk to you. She might even have party invites to share if you ask nicely.
10 SXSWi 2013 panels you won’t want to miss
We already mentioned that we’ll be at SXSWi- now just a mere two weeks away!- and we’d love to see you, so drop us a line in the comments if you’ll be there and let us know if you’re hosting an event or participating in a panel. Speaking of panels, we’ve got some suggestions for panels and other events you’ll want to be sure and work into your schedule:
Photo Credit: The Library of Virginia
1. Building Tools for Creativity | Presenter: David Karp (Founder | Tumblr)
2. Get Ready to Rumble! How WWE Is Crushing Social TV | Presenters: John Cena (WWE Superstar | WWE), Khris Loux (Co-Founder & CEO | Echo), Perkins Miller (EVP, Digital Media | WWE) & Stephanie McMahon (EVP, Creative Dev & Operations | WWE)
3. Data, Storytelling & Breaking Through the Noise | Presenters: Ashley Brown (Dir, Digital Comm/Social Media | The Coca-Cola Company), Dustee Jenkins (VP of PR | Target), Gary Goldhammer (Sr Digital Strategist | H+K Strategies) & Jon Steinberg (Pres/COO |BuzzFeed)
4. Brands, Bloggers & the Social Commerce Future | Lisa Stone (CEO & Co-founder | BlogHer LLC)
5. Mosh Pit of Experts: The Future of Social (Core Conversation) | Presenters: Sam Decker (CEO & Co-Founder | Mass Relevance Inc) & Sean McDonald (Managing Dir | Pricewaterhouse Coopers)
6. The Rise of the Planet of the Creatives | Presenters: Claire Mazur (Co-founder | Of a Kind), Danielle Strle (Dir of Prod | Tumblr), Jamie Beck (Photographer, co-creator of the Cinemagraph | cinemagraphs.com) & Jen Bekman (Founder, CEO 20×200/Jen Bekman Projects Inc)
7. Social Circles vs. Social Media | Presenters: Austin Carr (Staff Writer | Fast Company), Brian Schechter (Co-Founder & Co-CEO | How About We), Dylan Casey (Head of Prod Mgmt | Path) & Jared Hecht (Co-Founder | GroupMe)
8. Fresh Prince + Downton Abbey: A Perfect Engagement | Cheryl Engelhardt (Composer / Songwriter | CBE Music) & Michael Schaubach (Dir of Post Production | CollegeHumor.com)
9. From 140 to 0: The Rise in Image-Based Marketing | Presenter: Nate Auerbach (Music Strategy & Outreach | Tumblr)
10. And be sure to check out our presentation on Saturday! How Twitter Has Changed How We Watch TV | Presenter: Jenn Deering Davis (Co-Founder |Union Metrics)