Archive for the ‘tracker’ tag
Setting up a TweetReach Tracker
If you’re new to TweetReach Pro, check out this short video about how to get your first Tracker set up. And there’s more information about setting up a Tracker on our helpdesk.
New TweetReach Pro features – search and retweets
Exciting news! We just rolled out two awesome new features in TweetReach Pro: in-Tracker search and the ability to sort tweets by retweets.
In-Tracker search
Now you can search within a Tracker for tweets containing specific words or phrases. This is a great way to generate a precise list of certain subtopics or trends within your overall Tracker. To search, first click through to the listing of all tweets in that Tracker. The search box will be located in the top right corner of that page.
Try searching for:
- Mentions of your competitors
- Positive or negative sentiment words
- Hashtags
- URLs
- Specific product, event, or person
You can also export the list of tweets that match your search query to a CSV file you can open in Excel or other spreadsheet software.
Sort tweets by most retweeted
You can now sort tweets in your Tracker by the most retweeted. This is in addition to sorting by recency and highest exposure. You can do this from a Tracker’s main page or on the tweet listing page. Just click that Most Retweeted Button at the top of the Tracker tweet listing. And don’t forget that you can see who retweeted a particular tweet by clicking the underlined retweet number under any retweeted tweet.
We’re very excited about these new features; we’ve been working really hard to make TweetReach Pro Trackers even more useful for you. Best of all, there are several more cool Pro additions coming in the next two weeks! We’ll keep you posted.
New contributor pages in TweetReach Tracker
TweetReach Trackers now have contributor detail pages! Take a look:
The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you can view the tweets that person contributed to the Tracker, and the retweet, reply and exposure information for those tweets.
To view the detailed contributor stats, just click on any contributor’s name in your Tracker.
The TweetReach Tracker is our real-time measurement tool, and is available to TweetReach Pro customers. The Tracker provides long-term, in-depth analysis with no 1,500-tweet or 7-day limit on data.
Should you run a TweetReach report or set up a Tracker?
We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. Depending on the type of data you’re analyzing, one of these two formats will better serve your needs. To decide if you need to set up a Tracker or run a snapshot report, just answer three quick questions about the tweets you’re measuring.
1. When are/were the tweets posted?
a) Recently posted
b) Will be posted in the future
If you answered a, you should run a report now. Twitter only keeps tweets accessible for about a week, so if your tweets are older than that, we can’t retrieve them for analysis. Don’t lose them!
If you answered b, move on to question 2.
2. How many tweets do you expect?
a) Fewer than 1,500 tweets
b) More than 1,500 tweets
If you answered a, then you can run a snapshot report after your event has occurred. The snapshot report uses the Twitter Search API, which searches through the most recent seven days worth of tweets. So run that report after, but within one week of, the time period you wish to measure. If you need to measure more than a week’s worth of tweets, see question 3. A snapshot report can include up to 1,500 tweets. If you have 50 or fewer tweets, your report will be free. If it’s between 51 and 1,500 tweets, it’s $20.
If you answered b, you’ll need to set up a Tracker, which can track more than 1,500 tweets. Set up your Tracker before your event begins, or as soon as you can, so we capture as many tweets as possible. The Tracker uses Twitter’s Streaming API, so it captures tweets in real time, as they are posted to Twitter.
3. What is the time period for your analysis?
a) 0-7 days
b) A week or longer
If you answered a, you can run a snapshot report or a Tracker, depending on your answers to questions 1 & 2.
If you answered b, you need to set up a Tracker before your event begins, or as soon as you can. Trackers run in real time, so they will find all new tweets as they are posted to Twitter, but they cannot retrieve old tweets.
In sum: if you answered a to all three questions, run a snapshot report. If you answered b to all three questions, set up a Tracker. For other a/b combinations, check the chart below.
*A few disclaimers about these particular combinations… Snapshot reports include up to 1,500 tweets from the past week, so if you have more than 1,500 tweets or data older than 7 days, we won’t be able to find all of your tweets for analysis. You can run an individual snapshot report anytime at tweetreach.com. Trackers monitor tweets in real time, so they will find all new tweets as they come in, with no limits on number of tweets or length of time. But Trackers cannot go back in time to include old tweets. You need a TweetReach Pro subscription to run a Tracker.
New! Data Export for Trackers
We’re pleased to announce a new feature for our TweetReach Pro users: Tracker data export. Now you can dig into the numbers yourself to generate customized reports in Excel or, heck, even run a linear regression to see how strongly tweet volume influences exposure. If you’re running a Twitter contest, use it to export a list of users that tweeted about your topic so you can pick a winner. The possibilities are endless.
If you’re a TweetReach Pro user, just select a tracker and click the “Export” button at the top right (more info here). Happy data hacking!
New TweetReach Pro Dashboard
We’ve added a shiny new dashboard to TweetReach Pro accounts! We’ve put our most powerful analysis tool, the Tracker, front and center to help Pro account holders get the most from TweetReach. Next time you log in to your TweetReach Pro account, you’ll see a new home page that displays your recent Trackers and snapshots reports, and makes it easy to run new analyses directly from your home page.
If you don’t already have a TweetReach Pro account, there’s more information about pricing and features here. Only TweetReach Pro subscribers have access to the TweetReach Tracker, our real-time analytics tool. And if you want to know more about the difference between an individual snapshot report and the Tracker, we’ve broken it down here.
How to work around Twitter’s search limitations
One of the biggest challenges we face with TweetReach is the 1500-tweet, 5-day restriction on Twitter search results.
We completely understand why this limitation exists; it’s both difficult and expensive for Twitter to keep billions of tweets accessible in their Search API. But we also know how hard and frustrating it is for you to explain to your clients that we can’t include older tweets in reports. It’s unfortunate, but that’s just the way it is – tweets more than a week old are simply not available for us to access for a TweetReach report, whether it’s a free report or a full report. After seven days, those tweets are gone.
So, what can you do?
Plan ahead.
Whenever you can, create your monitoring and measurement plan early. Set up a TweetReach Tracker before you start a campaign so that we get all the data you’ll need. A Tracker finds all tweets about a term in real time, as they are posted to Twitter, and then stores them on TweetReach servers for analysis. This allows us to track tweets over periods of weeks, even months, and there’s no 1500-tweet limit. You can then analyze the tweets whenever you want, and you don’t have to worry about them disappearing in a week. The Tracker can only find new tweets, though, so make sure you set one up before your campaign starts. Even the Tracker can’t go back and find old tweets.
And if you need help setting up your Tracker’s search query, let us know! We have lots of experience with disambiguation and data cleaning, so let us help you get exactly the data you want.
Capture the data while you can.
Our one-time snapshot reports are essentially a historical analysis of the most recent 1500 tweets about a term from the past week. Since tweets are gone from search results after a week, make sure you run snapshot reports while the data is still available. Even if you’re not sure if you’ll need it, wouldn’t you rather be prepared? So run a report right now. Get the data while it’s still there.
And in cases of unexpected or crisis situations where you weren’t able to set up a Tracker preemptively, then set one up as soon as you can. You’ll want this information later, and it’s better to have some tweets than no tweets.
Maybe someday this won’t be an issue. But for now, the best thing you can do is be prepared and proactive. Set up your Trackers early and run reports as soon as you can. And if you ever have a question or need help getting your queries right, just ask us. We’re here to help.
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TweetReach Pro accounts now support multiple users
We’re building TweetReach to be the best tool possible for measuring Twitter reach and effectiveness. To do that, we need to make it easy to share your TweetReach reports and analysis with others in your organization. Today we’re pleased to announce multiple user support for TweetReach Pro accounts. So what does that mean?
- You can easily invite new users to your account using their email address
- All users have the ability to run reports and review report results
- The user that set up the TweetReach account remains the primary account holder and is the only one with access to modify account settings
As of today, all existing TweetReach Pro subscribers with plans at the Basic level and above can add users to their accounts. If you have a plan at the Plus level or above, you can add unlimited users to your account. Mini plans continue to be single user.
If you don’t have already have a TweetReach Pro account, there’s never been a better time to sign up today and start measuring your (or your clients’) Twitter reach.
Announcing TweetReach Pro, ideal for tracking Twitter campaigns
We’re very excited to announce a feature many people have been asking us for – TweetReach subscriptions! Called TweetReach Pro, our subscriptions are perfect for the person or firm who tracks Twitter campaigns and runs multiple reports each month.
We’re especially excited that we’re launching TweetReach Pro with several great customers, including Brian Solis and his firm FutureWorks, a new media marketing and branding agency. Brian says, “TweetReach is an essential part of any digital influence program. TweetReach measures just that, the reach of your story on Twitter. As such, we rely on the ability to see how tweets are disseminated across the real-time network to ensure that our work is on point and relevant.” FutureWorks has tapped TweetReach to provide the Twitter reach measurement for their campaigns.
TweetReach Pro has several subscription levels to fit anyone’s needs, and can save you up to 55% off the $20 individual report price. All TweetReach Pro subscriptions include a company portal, a report archive, and CSV and PDF report exports. Here’s more info on plans and pricing. Some of the subscription benefits are:
- Get phone and email support in addition to our online help desk
- Reports are ready in minutes instead of up to 24 hours
- Login to a dedicated company portal at http://yourcompany.tweetreach.com
- Run full reports any time you want on any search term
- View your reports online anytime
- Export your report data to CSV format and import into Excel
- Download a PDF version of your report
- Share reports with colleagues or customers using the share URL
- Pro plans cost up to 55% less than the per-report cost
Subscription plans are billed monthly and there’s no obligation – you can cancel at any time – so give it a try! Be sure to check out our terms of service, which includes info about our refund policy.
Understanding Twitter Reach vs. Exposure with TweetReach
TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they mean. We thought it would be a good idea to write an brief explanation here on the blog. If you need more detailed insight into your TweetReach report, check out our Twitter reach user guide at the Help Desk.
Calculating Reach and Exposure
Reach is the total number of unique Twitter users that received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression. See below for how TweetReach does these calculations.
Interpreting reach and exposure
Reach provides an understanding of the overall impact of your message or campaign. A high reach indicates that a broad base of different users found your message interesting and spread it to their followers. It often means that multiple unrelated people found out about your campaign from sources outside of Twitter. Conversely, a lower reach means that your message is likely only being shared among a smaller group of people who may be more interrelated (e.g. people in the same geographic area).
A high reach will often be combined with a high exposure. Be careful if you notice your campaign has a low reach and a high exposure, that is an indicator that you may have a core of users that are trying to spread your message by tweeting repeatedly but that your campaign is failing to take off beyond those users’ followers. A high exposure among a small group of people may mean they feel “bombarded” by your message. You may want to alter your message or seek out other ways to get more Twitter users involved to avoid over-saturating a small group.