Archive for the ‘tips’ tag
We’ve covered how you can maximize using Twitter during your conference as a host– now what about as an attendee? Here are some quick tips to maximize your conference experience via Twitter:
- Learn the official event hashtag & double-check that you’re typing it correctly: seems simple enough, but you’ll miss out on a lot of connection and engagement with a typo
- Make sure you’re following the host’s official account (or accounts): check periodically to see if there have been any changes in the scheduling, location of panels or smaller events, or any other breaking conference news
- Advanced move? Research food places (and coffeeshops; even bars with good happy hour!) near the conference location, and follow some of them on Twitter. You might score a discount with a Twitter coupon, or at least have a place to invite follow attendees around sessions!
What you’re saying:
- Quoting someone? Cite it as the speaker or an audience member, and tag it with their Twitter handle, if you have the information handy
- Keep it short and sweet: you’ll be more likely to be retweeted if you keep your character count low, and other conference goers don’t have to trim your tweet down to add their own thoughts before retweeting
- Share, follow back, add your thoughts– don’t just lurk in the conference hashtag streams! This is how you strike up conversations and form relationships with fellow attendees
- Turn online interactions into offline: notice you keep tweeting with the same people? Meet up for lunch, coffee or happy hour to take your conference networking offline
Got something we missed? Share it in the comments. And we’ll see you at #SXSWi 2013!
Photo credit: Scott Beale/Laughing Squid at laughingsquid.com
Much like the double-tap method is essential for zombie eradication, double- and triple-checking your Tracker queries is essential to success with your TweetReach Pro Trackers. Be sure you aren’t making any of the following common mistakes with your Tracker setup, and you’ll get the best results possible with your Tracker.
Mistake #1: Not making the tweets you send from your own Twitter account easily trackable.
- Put your hashtag toward the beginning of your campaign tweets. If you put it toward the end, it could get cut off in subsequent retweets. Also be sure you keep your campaign tweets to a shorter, shareable length; the “perfect tweet length appears to be around 100 characters”, according to a study by TrackSocial.
- If you begin a tweet with someone’s Twitter handle – for example, @tweetreachapp – only that account and anyone who follows both of you will see it. Be sure to add a period or other text to the beginning of the tweet if you want to gain the largest impression possible: “.@tweetreachapp is a great tool”. You can read more about @replies and impressions on our helpdesk. The bottom line: if you want to track a tweet and get the most data about it possible, don’t start it with a Twitter handle.
Mistake #2: Small errors in your Tracker queries can keep you from getting the data you need.
- Make sure you’ve set up the right search terms in your Tracker. For example, banana won’t capture tweets including the word bananas. And #banana will only find uses of the hashtag, but not general uses of the word banana. Add multiple queries if you need to (banana, bananas, #banana AND #bananas).
- Make sure you spell your search terms correctly. It seems basic, but checking on this will save you from missing data. Also keep be sure to add queries to include accented characters and punctuation, as well as alternative spellings. For example: “shop ‘til you drop” and “shop til you drop”, or dakar perú and dakar peru.
- Make sure you’re using the right form of your hashtag, or search for multiple hashtags if appropriate. Likewise, make sure the tweets you’re sending out have the correct hashtag, and do what you can to communicate the official version to participants. Sometimes, you may need to adapt and track audience-generated hashtags; the official form doesn’t always get the use you’re expecting.
Our customers often ask the question, “What exactly can I search for on TweetReach?” We want to make sure you get the most out of your snapshot reports, so here’s everything you need to know about queries.
For all snapshot report searches, keep in mind that shorter queries work better: under 70 characters, or 6-8 words. Use the most specific terms possible to find what you’re looking for and consider if you need a particular phrase; if so put it in quotes (“peanut butter banana”) so it will appear exactly in that order. Be sure to account for misspellings or nicknames that might apply to the phrase, campaign or brand name that you’re searching for.
Our snapshot reports and Trackers work a little differently. Snapshot reports collect data from Twitter’s search API, which includes up to 1,500 tweets from the past week, and Trackers rely on the real-time, full-coverage Twitter stream from Gnip. In both, you can search for basically anything that appears in a tweet, including Twitter names, terms or phrases, hashtags, etc… You can also narrow the search for any of those things by adding a time frame, filtering for links or a particular language, and more.
Search for tweets related to an account:
- username – search for tweets to, from and about a specific Twitter user (e.g. tweetreachapp)
- @username – search for tweets mentioning or RTing a specific Twitter user (e.g. @tweetreachapp)
- from:username – search only for tweets from a specific Twitter user (e.g. from:tweetreachapp)
- to:username – search only for tweets directed to a specific Twitter user (e.g. to:tweetreachapp)
Search for tweets containing a particular term or phrase, including a #hashtag:
- term1 term2 – search for tweets containing both term1 and term2 in any order (e.g. twitter metrics)
- term1 OR term2 – search for tweets containing either term1 or term2 (e.g. analytics OR metrics)
- “term1 term2” – search for tweets containing the phrase “term1 term2” (e.g. “twitter metrics”)
- term1 -term2 – search for tweets containing term1 but not including term2 (e.g. twitter -facebook)
Put a more specific filter on your search for an account, term or phrase:
- since:YYYY-MM-DD – search only for tweets after a specific date in UTC (e.g. since:2012-12-12)
- until:YYYY-MM-DD – search only for tweets before a specific date in UTC (e.g. until:2012-12-12)
- filter:links – search only for tweets containing links
- lang:NN – to search for only tweets in a particular language (e.g. lang:en for only English tweets, more info about languages here)
For instance, let’s say you want to search for tweets that contain the words “banana metrics”, and you only want the ones with those exact words in that exact order, starting from a certain date. In that case you’d enter “banana metrics”- in the quotes to get the exact phrase- into the search bar, adding since:2012-12-12 to the query. So it would look like this:
“banana metrics” since:2012-12-12
And your report would return to you all the tweets containing the term “banana metrics” since the 12th of December, 2012. (If you want to get data about “banana metrics” from last week, you’ll have to get a quote on our Historical Analytics, available separately from reports or the Trackers that come with a TweetReach Pro subscription.)
Still have questions? We have answers!
Get more details on what you can search for in a TweetReach report in our help forums; there’s also a breakdown of what you can do with a snapshot report by question. We’ve also written on the blog about using snapshot reports to measure the reach of a Twitter account (here’s the help forum post on that as well) and the reach of a particular tweet, two options to search for.
If you still have questions don’t be afraid to drop us a line. We’re here to help!
Want to measure the reach of a particular Twitter account? Great – you’ve come to the right place! Our TweetReach snapshot reports can measure the reach of any public Twitter account in just a few seconds. And depending on exactly which tweets you want to include in your analysis, we have a few tips for writing your search queries.
From and About
The From and About report is our most often run report and measures all tweets to, from and about an account. Use this query:
@username OR from:username
This report will return all mentions of that Twitter account (including all types of retweets, replies and mentions), as well as all tweets from that Twitter account. This is the most comprehensive set of reach stats for a Twitter account, and covers all activity with and about an username. We call this the From and About report, because it returns data both from a Twitter account, as well as about a Twitter account. Here’s an example From and About report.
The About report will include all mentions, replies and retweets of an account. Use this query with the @ symbol:
This report will let you know how many people are talking about a certain Twitter account, and the ways they’re talking about it (retweets, replies and mentions). It will not include original tweets posted from the account. We call this the About report, since it only returns tweets about an account from other Twitter users. Here’s an example About report.
The From report will return only tweets from that account. Use this query with the from: operator:
This reports is useful for measuring the impact of an individual Twitter account without the noise of mentions and other users’ interaction, and it’s great for learning more about the kinds of tweets that account is posting. We call this the From report, since it only includes tweets from that Twitter account. Here’s an example From report.
From and Retweet
Finally, sometimes you want to know only about an account’s tweets and any retweets of those tweets. The From and Retweet report uses this query:
from:username OR “RT @username”
This report will return tweets from an account, as well as any retweets of that account. This is useful for measuring the impact of an account’s tweets and its retweets, without including other mentions or replies. We call this the From and Retweet report, since it only includes original tweets and retweets. Here’s an example From and Retweet report.
One of the questions we’re often asked is when tweets are available for analysis (and how long they’re accessible). We hear a lot of questions like:
- Can I get tweets from last month? What about last year?
- I have an event coming up – what’s the best way to measure those tweets?
- What if I want to analyze only tweets from the past two days?
- Can I track tweets for a month or longer?
So, here’s our answer to those questions. We have several different ways at TweetReach to access tweets, depending on when they were posted and how many tweets there are. First, we just need to know the answer to one question: when were your tweets posted?
My tweets will be posted in the future
If your tweets will be posted anytime in the future, then we have the most flexibility for reporting. Anytime you can plan ahead for your Twitter tracking, it will be both easier and cheaper to get the tweet analytics you need. If your tweets will be posted in the future, whether it’s later today or not until next month, we have two ways to measure those tweets:
- Set up a Tracker before tweets are posted
- Run a snapshot report after tweets are posted
A TweetReach Tracker will capture all tweets in real time, as they are posted to Twitter. So this means you need to set it up before tweets start going out. Trackers are perfect for longer or higher-volume campaigns, as well as for more in-depth metrics. Trackers don’t have any tweet or time limits*, so they can track as many tweets as you want, for as long as you want. We have some customers who have been tracking – and archiving – their tweets for two years! Trackers are available through TweetReach Pro.
The other option is to run a snapshot report after your event or campaign is over and all relevant tweets have been posted. A snapshot report will include basic Twitter analytics for up to 1,500 tweets from the past 7-10 days (whichever comes first). Snapshot reports are great for smaller, lower-volume, or shorter campaigns. You can run a snapshot report anytime at tweetreach.com. The first 50 tweets are free, and the full snapshot is $20.
So, set up a Tracker before your event if you’re expecting more than 1,500 tweets or want to track them for more than a week. Run a snapshot report after your event if you’re expecting fewer than 1,500 tweets over a week or less.
My tweets were posted in the past week
If the time period for your tweets is within the past few days, run a one-time snapshot report. A snapshot TweetReach report will include up to 1,500 tweets from the past 7-10 days. This varies a little from query to query, but most are around a week. You can also limit these snapshots to specific dates from the past week using date filters. A snapshot including up to 50 tweets is free, and a full snapshot will be $20.
My tweets were posted in the past month
If the tweets were posted within the past month, then we can access those tweets through a custom TweetReach Back historical report. This works best for a single day or few day period from the past month, but can include tweets for up to 30 days back from today. These historical reports range in price, depending on the length of time and number of tweets being analyzed, but start at $200, and include full coverage of all tweets from your time period.
Contact us to discuss your specific needs and we can give you a precise quote. TweetReach Back is really best for Twitter analytics emergencies – when a client or coworker absolutely needs numbers and didn’t remember to tell you until now.
My tweets were posted more than one month ago
If your tweets were posted more than one month ago, then we cannot analyze those tweets at this time. But that’s about to change, so stay tuned!
*Our lower-level TweetReach Pro plans have some soft tweet limits, but most people will never reach those limits. Please check with us if you want to know about these limits or if you plan on tracking a high-volume event.
You already know TweetReach reports are great for measuring the reach of hashtags and Twitter accounts, but how about an individual tweet? What if you want to analyze the reach of a tweet (and any retweets of or replies to that tweet)? Our reports can do that, too! In fact, that’s where our name comes from and one of the original problems we set out to solve more than three years ago. Tweet. Reach. TweetReach.
There are a few options for measuring the reach of a tweet. You can paste the entire text of the tweet into the search box. Since Twitter works best with shorter search queries that’s ideal if you have a shorter tweet. And if you have a longer tweet, you can select a few unique words or a phrase from the tweet to search for.
Let’s try it with this tweet from @Disney.
Since this is a pretty short tweet, we can search for the full tweet text (minus the URL to keep it simple): disney #DisneyFact: An estimated one million bubbles were drawn in the making of The Little Mermaid. We also included the original Twitter handle, minus the @ sign, to be sure we’re catching all attributed retweets of the original tweet. Here’s the TweetReach report for this query:
This report includes 108 total tweets, which includes the original tweet. So that’s 107 retweets. However, you can see that the original tweet only has 73 actual retweets, according to the Most Retweeted Tweets section. What’s going on?
This is where it gets a little messy. Some people will retweet a tweet with Twitter’s official RT button (we call this a new-style or automated retweet). Some will copy and paste the tweet and add “RT @username” to retweet (old-style or manual retweet). Some will modify the original tweet by adding their own commentary or abbreviating the text (modified retweet or MT). Some will simply quote the tweet without adding any RT language (quoted RT). Twitter typically only associates that first type (new-style RTs) with an original tweet to count them as retweets.
But in a TweetReach report, if a tweet starts with “RT @username”, regardless of how that retweet was generated (new-style or old-style), it will count as an official retweet. But if there’s anything in front of that retweet, such as commentary or other characters, then it will not count as a retweet, but it will show up in a report for that tweet. So that’s why the above report only shows 73 actual retweets of the original tweet, but there are 108 total tweets in the report. One of those tweets is the original tweet, 73 are official retweets, and the 34 remaining tweets are modified or quoted retweets. So the full reach of this @Disney Little Mermaid tweet and all its various retweets is 1,322,791.
A few more examples:
Search for: SFGiants amazing pic bradmangin melky cabrera 7th inning
Search for: wired “Hot New Characters Will Invigorate Game of Thrones”
Search for: tweetreachapp measure share of voice on twitter four steps
Tips for measuring the reach of a tweet:
- Keep search queries short
- Include handles without the @ sign
- Put exact phrases in quotation marks
- Select unique words for your query
- Leave out URLs to keep it simple
PS – Have you ever tried our TweetReach Labs Retweet Rings tool? It’s a fun, animated visualizer to see how retweets spread.
If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.
In this post we will help you get started with social media measurement for your organization by addressing these questions:
- How do you know if your social media activities are effective?
- How do you decide what metrics you should be monitoring?
- How do you calculate those metrics?
- How do you interpret the numbers once you have them?
The Two Types of Social Media Measurement
The two types of social media measurement are:
- Ongoing Analytics – Ongoing monitoring that tracks activity over time
- Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end
Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand and company. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going.
Campaign-focused metrics, on the other hand, help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. An effective social media measurement program will likely include both ongoing and campaign-specific measurement.
Let’s Start With An Example
Let’s say you work at a large consumer products company and are about to launch a new diaper brand. To accompany the big advertising and marketing push, you want to sponsor a one-hour Twitter party where parents and caregivers can discuss raising children, focused on issues around diapering and potty training.
You’ve picked out a unique hashtag, contracted with an influential Twitterer who will pose questions and lead the conversation. You’re ready to go. But now you need to make sure you’re measuring this conversation so you can learn – and later tell your boss – how effective the chat was.
Step 1: Determine Your Social Goals
Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. What are you trying to accomplish or gain through these social channels? And which channels are most relevant to those goals?
The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information, to answering customer questions and engaging with a community. What is your company trying to accomplish?
You’ve probably already started interacting on social media sites like Facebook, Twitter, Tumblr, Pinterest, YouTube, and Instagram, depending on the type of information and the format of the content you’re sharing. You’ve probably also considered the audience you want to reach and the tools they’re using. So the next step is to think about what you want your audience to do with your content on these channels. Are you trying to get them to read, share, reply, click, purchase, engage? List out all your business goals for social media.
For our Twitter chat example, our goals are probably two-fold:
- First, we want to spread awareness of the new product to potential customers
- Second, we want to get to know the parenting community on Twitter, particularly the influencers in that community
Step 2: Create Metrics To Measure These Goals
The next step is to match your goals to actual metrics and behaviors you can measure. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? Is it retweets or reposts? Replies or comments? Clicks? Here are a few suggestions of behaviors to measure, based on a few common social media goals…
- If you want to measure awareness, then use metrics like volume, reach, exposure, and amplification. How far is your message spreading?
- If you want to measure engagement, then look for metrics around retweets, comments, replies, and participants. How many people are participating, how often are they participating, and in what forms are they participating?
- If your goal is to drive traffic to your website, then track URL shares, clicks and conversions. Are people moving through social media to your external site and what do they do once they’re on your site?
- If your goal is to find advocates and fans, then track contributors and influence. Who is participating and what kind of impact do they have?
- If your goal is to increase your brand’s share of voice, then track your volume relative to your closest competitors. How much of the overall conversation around your industry or product category is about your brand?
For our hypothetical Twitter chat, our first goal is awareness, so we want to measure:
- The tweet volume and reach of our Twitter chat
- How many unique people tweeted with our hashtag
We’re also interesting in getting to know this community, so we want to know more about the participants, including:
- Any influence metrics we can find (like follower counts and Klout scores)
- Relevant demographic information about them (gender, location, etc…)
Step 3: Measure
After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs.
If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find tons of options. SocDir is a useful and comprehensive source with a list of more than 300 social media metrics tools.
Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins (and well before your report is due), it will be much easier to access the data you need later.
On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. When possible, set up your measurement tools before your campaign begins.
The measurement part of this may take some time, so let the tools do their work. Make sure they’re tracking the social posts you’re interested in, do what you can to filter out spam, and then come back in a few days for steps 4 and 5.
Step 4: Monitor And Report
The fourth step is to report your results. Use your initial findings to set a baseline or benchmark for future measurement, and share these early figures with your important stakeholders. Two important questions to nail down are:
- How do your numbers compare to what you expected?
- How do they compare to your competitors’ or related products and campaigns?
One of the great parts of social media analytics is that you can easily run reports about your competitors to see how they’re doing.
This is a also a good time to consider your schedule for regular reporting. Depending on your (and your organization’s) schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. No matter the schedule, make sure you’re checking in regularly on your metrics. Don’t let your effort up to this point go to waste! And let your metrics accumulate over time; you’ll see how valuable this data will become after a few months have passed and you have older data to compare to your new data.
In your reports, be sure you highlight the important numbers:
- Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean
- Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience
- Keep your graphs simple and clean
If you’re interested in reading more about data visualization, I highly recommend the work of Stephen Few; he has some excellent tips and examples.
Going back to our Twitter chat example, we’ll want to prepare a brief report to share internally. We don’t have baseline metrics yet to compare these to, but we probably started with a general idea of what we wanted to achieve with the chat.
As you recall, our goals were increasing awareness of the new product and getting to know community influencers for future interactions. Let’s say our chat generated 750 tweets from 200 unique contributors and a reach of 500,000. Several participants had Klout scores over 60 and tweeted multiple times.
So, even though this was our first chat, these are very respectable initial numbers. Half a million Twitter accounts were exposed to tweets with our hashtag, and we now have a list of 200 people who were talking about diapers, some of them very influential. We can build on this foundation in future initiatives, nurture relationships with these participants and continue to increase awareness of our new product.
Step 5: Adjust And Repeat
The final step is to carefully review your measurement program. How are these metrics doing? Are you missing anything? Was anything superfluous or unnecessary? Figure out what you can improve, make changes, and then measure some more. Check back in with the goals you set initially and make sure your new metrics actually help you address those goals.
In the case of our Twitter chat, we now realize that we also want to measure engagement around our chat hashtag. We’ve decided it’s important to know how many of our host’s tweets were retweeted and replied to, so we can understand what participants found most interesting. We can add this in and include it in our reporting next time.
If you’re participating in social media, you really need to understand how you’re doing. Is your content having the impact you want? Are you meeting your company’s goals with social media? This is why monitoring and measuring your social media activities is so crucial – you need reliable and consistent analytics that help you track your success on channels like Twitter, Facebook, and YouTube.
We all know Twitter is a great place to find helpful information and interesting new ideas. Millions of people share all kinds of things every day. But that’s also one of the biggest problems with Twitter – it’s huge, which makes it nearly impossible to sift through all those tweets to find just the ones you might find useful.
So, here’s one idea to help you use Twitter to quickly and easily find more relevant information about the topics you’re interested in. First, pick a topic. Then run a free TweetReach report with a topic-related keyword and Twitter’s links-only filter.
For example, if you’re interested in social media analytics you could use the following query:
social media measurement filter:links
This query will return only tweets with links, giving you a list of blog posts, articles and websites about social media measurement. This is a great way to learn more about a topic, stay on top of recent news and trends, even find new blogs for your feed reader and interesting Twitter users to follow.
Try it now! And if you need inspiration, check out a few of these reports:
Every day, thousands of people run a free snapshot report at tweetreach.com. These free snapshot reports analyze up to 50 tweets from the past 3-7 days about any topic. You can search for a keyword, hashtag, URL, username, brand or product name, or any combination of those. You can even filter your results to a specific date or use other advanced search operators. You’ll get a full analysis of those 50 tweets, including metrics about reach, exposure, and contributors and some pretty charts like this one here.
Interpreting Your Results
When interpreting your results, it’s important to remember that the free report shows only the most recent 50 tweets for a search term. So the report you run right now could look very different than the report you ran yesterday, or even an hour ago. Even so, after time, you can start to get a pretty good sense of what kinds of numbers are appropriate for your particular search term. Here are some guidelines for how to interpret your 50-tweet report. We also have a detailed explanation of how to interpret a full 1,500-tweet report.
In a 50-tweet report, the overall exposure could be anywhere from a few thousand to a hundred thousand. On average, a free report will generate somewhere between 20,000 and 50,000 impressions. If your exposure is more than 50,000 in a 50-tweet report, that’s generally good – your message is spreading. Exposure is our count of total impressions generated by a search term.
For 50 tweets, reach will likely fall between 1,000 and 100,000. The reach number represents the total number of unique Twitter accounts that tweets about the search query were delivered to – it’s a measure of your potential audience. So, if in 50 tweets, your search term only reached a few thousand people, that’s pretty low. Are most of the tweets @ replies? Are many of the tweets posted by the same person or few people? On average, a 50-tweet report will reach somewhere between 10,000 and 30,000 people. If your reach is more than 30,000 in a 50-tweet report, that’s great. That likely means one or more well-connected people have tweeted about your topic and a wide variety of different people are tweeting.
If you divide your exposure number by your reach number, you’ll end up with your reach:exposure ratio, which will fall between 0 and 1. There’s a in-depth discussion of the reach:exposure ratio here, but basically, you want to aim for something 0.2 or higher, with most reports falling between 0.2 and 0.6. The closer this number is to 1.0, the more distinct and separate contributors are represented in this report. That means a variety of people from all over Twitter – each with their own unique set of followers – are tweeting about this topic.
Sometimes, a 50-tweet report will include tweets from 50 different people. That’s actually pretty rare; generally, most 50-tweet reports include tweets from 25-45 people. If the number of unique contributors is lower than 20, then one or more people are tweeting repeatedly about your term. Is this something you should be concerned about? It will depend on your situation, so look closely at the top contributors. Is someone spamming his/her followers about this topic?
If your search term hasn’t generated 50 tweets in the past few days (i.e., if the free report returns fewer than 50 tweets), why? If you ran a report that only looked for tweets from a specific Twitter account (from:username), then that probably won’t have 50 full tweets in it. But most other terms should get to 50 tweets in a week. What can you do to get more people talking about this topic? Start thinking about what you can do to increase the conversation around this topic.
You can actually learn a lot about a topic in just 50 tweets. Here are some ideas for how you can use the free report to help measure your impact and get more out of Twitter.
Track your numbers over time. Run a report for your brand or company every morning. Are your metrics growing? Who are your biggest advocates? What can you do to improve these numbers?
Monitor your competitors. Run a report every week for each of your competitors. Enter their stats in a spreadsheet. Use these baseline numbers as a guide to see how you stand up to the competition over time.
Count retweets. The query from:username OR “RT @username” will return tweets from and retweets of a particular Twitter account. It’s a great way to see the reach of your recent tweets and how many retweets you’re generating.
Find new blogs. Search for important keywords for your company or industry and add filter:links to your query. This will return only tweets with links in them, and could lead you to some new reading material.
Watch news spread. Enter a URL or short quote from a press release or blog post you just published. Run a report once an hour to see how the article is spreading around Twitter.
So, what are you waiting for? Give it a try and see how your numbers stack up! It’s totally free to run a 50-tweet report and you we won’t ask you to log in or give us your email address. And if you want more than 50 tweets, you can always buy the full report for your search query, which will include up to 1,500 tweets from the past few days .
We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. Depending on the type of data you’re analyzing, one of these two formats will better serve your needs. To decide if you need to set up a Tracker or run a snapshot report, just answer three quick questions about the tweets you’re measuring.
1. When are/were the tweets posted?
a) Recently posted
b) Will be posted in the future
If you answered a, you should run a report now. Twitter only keeps tweets accessible for about a week, so if your tweets are older than that, we can’t retrieve them for analysis. Don’t lose them!
If you answered b, move on to question 2.
2. How many tweets do you expect?
a) Fewer than 1,500 tweets
b) More than 1,500 tweets
If you answered a, then you can run a snapshot report after your event has occurred. The snapshot report uses the Twitter Search API, which searches through the most recent seven days worth of tweets. So run that report after, but within one week of, the time period you wish to measure. If you need to measure more than a week’s worth of tweets, see question 3. A snapshot report can include up to 1,500 tweets. If you have 50 or fewer tweets, your report will be free. If it’s between 51 and 1,500 tweets, it’s $20.
If you answered b, you’ll need to set up a Tracker, which can track more than 1,500 tweets. Set up your Tracker before your event begins, or as soon as you can, so we capture as many tweets as possible. The Tracker uses Twitter’s Streaming API, so it captures tweets in real time, as they are posted to Twitter.
3. What is the time period for your analysis?
a) 0-7 days
b) A week or longer
If you answered a, you can run a snapshot report or a Tracker, depending on your answers to questions 1 & 2.
If you answered b, you need to set up a Tracker before your event begins, or as soon as you can. Trackers run in real time, so they will find all new tweets as they are posted to Twitter, but they cannot retrieve old tweets.
In sum: if you answered a to all three questions, run a snapshot report. If you answered b to all three questions, set up a Tracker. For other a/b combinations, check the chart below.
*A few disclaimers about these particular combinations… Snapshot reports include up to 1,500 tweets from the past week, so if you have more than 1,500 tweets or data older than 7 days, we won’t be able to find all of your tweets for analysis. You can run an individual snapshot report anytime at tweetreach.com. Trackers monitor tweets in real time, so they will find all new tweets as they come in, with no limits on number of tweets or length of time. But Trackers cannot go back in time to include old tweets. You need a TweetReach Pro subscription to run a Tracker.