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Archive for the ‘tips’ tag

Use favorite tweets to find new resources

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A Twitter Quick Tip. 

We’ve talked before about why brands should favorite tweets, but here’s another way to use that little gold star feature on Twitter: whenever you’ve got a second, go check out the favorites from an account you enjoy following that you find really useful. Chances are they’ve favorited some articles and resources they’ve meant to go back to later.

Favorites as Resources Screenshot

This also gives you a way to find other accounts to follow; just click through on the avatars of insightful tweets you run across (maybe in a new tab so you don’t lose your place if you’re finding a lot of good tweets in someone’s favorites). This is a great trick for building up the most useful Twitter stream possible, no matter your industry or topic of choice.

Written by Sarah

September 4th, 2013 at 2:12 pm

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Twitter Tip: Authorized apps

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A quick Twitter Tip that serves as a reminder to periodically check on and purge which apps you’ve authorized on Twitter, and make any necessary changes.

Twitter Settings
 To check, go to your Twitter Settings from the drop down menu you can access by clicking on the gear icon.

Authorized Apps

By selecting Apps on the menu on the lefthand side of your screen, you’ll see a list of all the apps you’ve authorized to have some degree of access to your Twitter account. Check to see if there are any that look suspicious, or that you’d just like to revoke access to because you no longer use it. You can also check on the level of access any apps have- read only, read and write, etc- and change it if necessary, by revoking access and reinstating it, being careful in the level of access you allow (most apps allow you to check boxes saying they can or cannot post on your behalf, etc).

You might want to set a calendar reminder to periodically check on which apps have been authorized and do a little cleaning.

Like this tip? Check out the rest we’ve shared. Or share your own in the comments below. 

Written by Sarah

August 22nd, 2013 at 10:48 am

Why you should use lists on Twitter

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A Twitter Quick Tip. 

Setting up Twitter lists can seem like an imposing task, but they’re a great tool to organize a range of things: resources for your industry, thought leaders to learn from, customers to keep track of, industry verticals, comedians for when you need a break– whatever you can dream up.

If you’re just getting started, you might want to check out other users’s public lists. You can subscribe to these (and they’ll show up at the bottom of your lists so other people will know which lists you’re subscribed to) and get an idea of what works for you on a list and what doesn’t. Best of all? You don’t have to be following someone to put them in a list. A lot of thought leaders, for example, would be people who tweet at high volumes and could flood your feed. Keep them to a list and you can learn from them in a way that isn’t overwhelming, then follow the ones who provide the most value to you. (It’s also a great way to keep track of competitors; and yes, you can make a list private, which you might want to do with that one.)

Twitter's Twitter Lists

 

Twitter’s Twitter Lists: it’s getting a little meta in here. 

How do you use Twitter lists?

Written by Sarah

July 23rd, 2013 at 9:44 am

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Brands: why you should favorite tweets

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A Twitter Quick Tip. 

Favoriting tweets doesn’t just have to be something you do on your personal account when you see something funny or interesting that you want to check out later. From a brand account, favoriting can be a good way to say thank you to customers who say nice things to you.

Instead of retweeting a compliment (which can be seen as self-promotional, particularly if you get a lot of compliments and retweet them all) take a moment to thank  the person who complimented you, and favorite the tweet. It’s a nice, meaningful gesture to the customer that lets them know there’s a person behind the account who’s touched they took the time out of their day to reach out and say something nice.

Faved Tweet Example

We’re only bragging as an example. 

Bonus? Favorited tweets are public, so anyone can go to your profile and see what you’ve favorited. It gives a pretty good impression of what you’re all about, and in this case a page with compliments in it might persuade an undecided potential customer that they should try you out.

Written by Sarah

July 9th, 2013 at 11:32 am

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Using Twitter Trending Topics to your advantage

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The trends feature isn’t anything new on Twitter, but it has an application secondary to just keeping up with trends in your area:

Twitter trends

 

Where else do you market? Most of us today are working in a global market, so it could pay off to pay attention to what is trending in different areas of the world that you’re active in. It could save you from a faux pas of posting something disruptive and commercial during a local crisis, or help you come up with content you can relate to timely news or pop culture items happening in an area. Anything that helps you learn about your customers and relate to them is a good thing.

Do you already do this? How has it worked out for you? If you try it out, let us know how it goes, in the comments or find us on Twitter. (Or Facebook, if you prefer.)

Written by Sarah

June 25th, 2013 at 10:36 am

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Twitter Tip: Personalize

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Twitter is always experimenting with new features that might not be available to everyone yet, but this one in particular started almost a year ago so you might want to check and see if you can test it out:

Twitter Personalization

 

Under “Settings” you can check a box to have Twitter tailor suggestions for you- accounts to follow, for example- based on the websites you visit. So if you’re big into visiting beauty sites, it might suggest brands, makeup artists or beauty magazines that other Twitter users like you follow. If you check out a lot of marketing blogs, it will recommend people in that industry. It’s a great tool for account discovery– which ideally leads to connection, collaboration and learning with and from these other accounts.

If you want to learn more about this feature, you can check out this blog post from Twitter talking about it and a few other experiments they rolled out last year.

Written by Sarah

June 18th, 2013 at 10:41 am

Twitter Tip: Discover

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Whether you’re relatively new to Twitter or a longtime power user, you might want to take a little time out to take advantage of some of Twitter’s less obvious features.  One of these is their #Discover tab, which has grown a lot since its introduction:

Twitter #Discover

All the little subcategories under Discover can help you do just that in various ways.

Tweets: these tweets are from people in your timeline, plus tweets from the people they follow. Twitter designed this to show you tweets that are “a collection of topics that people like you are talking about”, making it a great place to discover others interested in the same topics as you, and quicker than scrolling through the list of who someone is following.

Activity: shows you how the people you’re following use Twitter– who they’ve just started following, what they’ve favorited and more of their engagement. It’s another great way to discover new people to follow and new content.

Who to follow: pretty straightforward, this is a list Twitter has put together of suggested accounts for you to follow, based on those you’re already following. So check back periodically to see what new suggestions they have, based on your updated follow roster.

Find friends: lets you connect with people in your address book if you choose to import it.

Popular accounts: will show you which accounts are the most popular under different topic categories, like news, business, Twitter itself, technology, and more. Use it not only to find new accounts to follow, but also to research their tweeting style. You might pick up some tips and tricks for your own content that way.

Want more info on this tab? Check out Twitter’s help page on it. 

Written by Sarah

June 13th, 2013 at 10:11 am

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Tracking Instagram, Vine and more with TweetReach

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TweetReach Quick Tip: Did you know you can track anything on Twitter? Even though Instagram has revoked its display cards (effectively removing in-Twitter viewing only), the hashtags and other keywords still show up, so you can effectively track an Instagram campaign that’s cross-posted to Twitter. Same goes for Vine posts, and anything else. You just need a hashtag, URL or keyword to find those posts on Twitter. Simply enter the hashtag or keyword into our search box, and you can find any tweets that include it, even if they originated on Instagram or Vine– or anywhere else.

Want more on using hashtags? Twitter has a best practices post on their Development Blog.

A SXSW 2013 shot from our Union Metrics Instagram account

Written by Sarah

May 9th, 2013 at 7:54 am

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Miss a conference? 5 tips for getting the most out of the hashtag on Twitter

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We’ve covered how to get the most out of a conference using hashtags as both an attendee and as the host before, but what if you planned to go to a conference and missed it, or can’t afford the trip?

  1. Go to the conference website and check someone’s feed that you know attended to see what hashtags were used; this will cover all the bases if either source missed one
  2. Search those hashtags to see what the main conference chatter was about:
    • Making connections: maybe someone you have a good relationship with connected with someone else you’d like an intro to
    • Notes from presentations/keynotes: find links to SlideShares and recordings
    • Photos: get a feel for what events were like
    • Observations about the location: if you’re planning to attend in the future, you can remember the restaurants, bars and other sites attendees recommended
    • If you’re familiar with the area and you know in advance you’re going to miss the conference, consider tweeting out some suggestions for places to go eat and socialize on the hashtag(s)
  3. See if someone made a Storify of the conference, or consider making one yourself and tweet out the link with the conference hashtag(s)
  4. Run a free TweetReach snapshot report for the main hashtag to see top contributors (you might want to follow them) and what the most retweeted tweets were. Be sure to do this as soon as the conference ends so you can get the best information. (And if you want more, you can buy a full report for $20, no account necessary.)
  5. Ask if anyone has a link to a blog post about the conference from past years; that way you can really get a complete picture of how it changes year over year

Did we miss any good tips? Leave ‘em in the comments.

Written by Sarah

April 22nd, 2013 at 2:46 pm

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Using Twitter as a nonprofit

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We talked to Beverly Robertson of the March of Dimes about using social media as a nonprofit in one of our TakeFives earlier this year, and here’s what she had to say:

TweetReach: Do you feel the approach or reliance on social platforms is different for a nonprofit organization? What would you recommend to one that is just starting on their social strategy, or is uncertain of how to even begin?

Beverly Robertson: Social Media is critical not only for delivering mission messaging, but in introducing the organization to a new audience, as well as keeping track of what people are saying about you and your mission. It also is critical to take the opportunity to thank your donors and volunteers publicly for all of their hard work and support. I cannot tell you what a tremendous response we get for doing that.  My recommendation is jump in, but listen before you speak.”

If you’re a nonprofit who would like to get more out of social media, here are some tips to get started on Twitter:

    1. Listen before you speak: see what other non-profits have to say in their Twitter profiles and down their timelines before you jump into tweeting.

    2. Listening to other accounts can give you a good idea of etiquette and basic interactions, but be sure to use your organization’s voice and be human

    3. Find supporters and follow them. Interact where it’s appropriate: proactively answer questions and provide links to more information

    4. If someone is spreading misinformation about your organization on Twitter, you have options:

      a. Address them and gently correct the information, sharing a link for them/those following the conversation to read more

      b. Send out a tweet from your own account that does not directly address the account spreading the misinformation, but corrects it                                       Either way, try to avoid getting into a verbal battle with someone on Twitter. Neither party ever looks good.

    5. Take major issues offline: if someone comes to you on Twitter with a big problem, make sure you’re mutually following one another and then DM an email address where a deeper discussion can take place

    6. Check for hashtags related to your cause and monitor them; this is one way to track what’s being said about your organization

    7. If there aren’t any obvious ones, create a hashtag and start using it. Encourage your supporters to pick it up as well.

    8. Regularly monitor search results for the name of your organization, both the version you have for Twitter (such as @marchofdimes) and any iterations of the name without the handle: March of Dimes, MoD, etc. (Use Twitter’s search, create columns in TweetDeck and even run a free snapshot report with us.)

    9. Consider hosting a tweet chat. Those interested in supporting your cause could find you through another’s timeline or the chat hashtag, and will have a chance to interact with and follow you, as well as ask questions.

    10. Finally, be sure you have easy-to-find, working social buttons on your website! Supporters won’t know where to find you if you don’t tell them.

Want more information on how nonprofits used social media in 2012? Check out the infographic below featured on Mashable (and if you have any tips for us, leave them in the comments!):

Written by Sarah

April 17th, 2013 at 3:26 pm

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