Archive for the ‘tech’ tag
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
2014 Edelman Trust Barometer [from Edelman]
“The technology industry continues to lead as the most trusted sector.”
3 Scientific Studies With Real Insight Into Social Media [from Convince and Convert; written by Pratik Dholakiya]
“As marketers, we can’t always wait for the data to catch up to our hunches, but we are foolish if we ignore it once it arrives, and the data is telling a fairly consistent story. Audience retention and interaction are key: reach is secondary.” (Emphasis original.)
If you read one piece today, make it this one.
Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access [from TechCrunch; written by Ingrid Lunden]
“According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months.”
“Your images are the most important thing on Instagram. You want to make sure they fit in with the feel and vibe of your brand but more importantly they have to fit in with the vibe of the Instagram community. Instagram is a thriving community and like on any social network, if you want to survive and succeed you are going to have to play by their rules.”
How Social Media Influences Purchase Decisions – Statistics And Trends | Infographic [from Invesp Blog; written by Khalid Saleh]
“4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals.”
Click through for full infographic.
“All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. But more importantly, it’s forcing businesses to think and act like publishers.”
The answer to gaining some of this precious attention? Visual content.
Is Tumblr Right for my Business? [from Intuit Small Business Blog; written by Brenda Barron]
“Just because you don’t offer a visual product doesn’t mean you should avoid Tumblr. Your use of the site just might not be as intuitive at first.
In lieu of posting product photos, consider posting photos related to your products. For instance, eyeglass maker Warby Parker doesn’t merely offer photos of its high-end frames. . .The company promotes a lifestyle — what people who wear its glasses do — and sells indirectly by posting compelling content that goes beyond its products.”
And here’s a bonus video to check out from this week’s Digital-Life-Design conference: A conversation on creativity and tech, featuring David Karp, Georg Petschnigg, and Felix Salmon [DLD14 - On Creating Tech]
Last week, we tracked tweets about CES, the Consumer Electronics Show, which ran from January 6 – January 9 in Las Vegas, Nevada. More than 140,000 people from around the world attended this enormous technology and electronics event.
And when we say enormous, we really do mean enormous. We used the TweetReach Tracker to monitor tweets for one week around CES (the two days leading up to the event, the four days of the event, and the day after the event). And during that week, we tracked:
from 136,738 contributors
generating 1,112,409,883 impressions
reaching 42,200,045 people
That’s more than 1.1 billion impressions delivered to a potential unique audience of more than 42 million people. Nearly half a million tweets were posted about CES, from more than 135 thousand different Twitter accounts. That’s pretty enormous.
The number of tweets about CES reached a high point on January 7, the second day of the event, resulting in more than 130,000 tweets posted that day.
During the main hours of the event on January 7 (from 8 a.m. to 7 p.m. PST), an average of 7,162 tweets were posted every hour, with a maximum of 8,429 between 10 a.m. and 11 a.m. During the four days of the trade show, an average of 3,700 tweets were posted every hour, with generally higher volumes in the afternoons.
We expected to see a lot of tweets from – and retweets of – major tech and electronics brands. And while there were definitely plenty of tweets about CES from accounts like @BlackBerry (and @BlackBerryHelp), @SamsungTweets, @kodakCB, and @Sony, most high-impact tweets came from other sources. The most influential contributors in this Tracker were mostly mainstream media outlets, tech blogs, and geeky celebrities, with only a couple tech companies making a big impact. Here’s a list of the top 12 most influential contributors to the CES Tracker. These 12 accounts contributed the top 50 tweets by overall exposure (our impressions metric) and accounted for 148 million of those 1.1 billion total impressions.
This was definitely one of the biggest events we’ve ever tracked tweets about, especially in terms of overall impressions generated. We’re curious what will top it. Maybe the Academy Awards? Guess we’ll see next month.
PS – If you’re interested in how we calculate reach, exposure and our metrics, we explain it all here. Also, we’ve been tracking tweets about the Verizon iPhone and wrote up an analysis of those tweets here. If you think this CES data is impressive, check out the iPhone data.