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Today: Union Metrics happy hour at SXSWi!

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Quick reminder that our SXSWi happy hour is today from 3-5pm at The Ginger Man! Hit us up on Twitter or give us a shout if you’re in Austin and want to come by. Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi while having the opportunity to meet our robot mascot, Merle.

Coasters SXSW 2014 side 1

Written by Sarah

March 10th, 2014 at 11:19 am

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The Week in Social Analytics #92

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Gear Up for SXSW: A Look Back at 2013′s Top Themes [from Social Media Today; written by Trevor Jonas]

As you descend into the madness of SXSW 2014, here’s a reflection on the standout takeaways from 2013. Bonus: 6 networking tips from Social Fresh. (And here’s where you can find us during SXSWi!)

The Ultimate Cheat Sheet for Social Media Dimensions [from Likeable Daily; written by Samy Simorangkir]

A handy resource to bookmark.

Philoselfie: Science behind selfie-expression [from Brian Solis]

“Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.”

Another breakdown of the Selfiecity study, this time from Brian Solis.

Is Vine Paying off for Smaller Brands? [from Social Times; written by Christie Barakat]

“Home Depot believes Vines tap into people’s desire for unique content and fresh perspectives. ‘Stop motion provides the perfect excuse for casting your product as the star of the show.’”

Building Visual Narratives with Photographs [from Geoff Livingston]

Incorporating more visuals in your brand communication can be a powerful way to draw the attention of and connect with fans and followers– or capture the attention of people who might become them. This article has tips from a National Geographic Traveler Seminar on storytelling through photography.

Social media’s ‘law’ of short messages [from MITnews; written by Peter Dizikes]

“The study found that at times of lower activity, the most popular length of tweets ranges from about 70 to 120 characters. But at moments of much greater traffic — when messages are sent up to 200 times as frequently — the highest concentration of tweets is only around 25 characters in length, and declines sharply to a low at about the 130-character mark.”

Global Social Media Trends – What You Need To Know [from Heidi Cohen]

Use these stats to inform your strategy for the rest of 2014.

Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation [from AllTwitter; written by Lauren Dugan]

“The main goal of this research is two-fold: one, to determine how new words become popular and how they spread; and two, to analyze how the actual movement of people influences our linguistic patterns.”

Are You Still Missing a Strategy for Negative Social Posts? [from eMarkter; written by staff]

“February 2014 research from social media training firm Social Media Marketing University (SMMU) found that fewer than half of US marketing professionals had an effective plan in place for dealing with negative posts on social sites. One-quarter did not have a plan but were working on one, and nearly one-quarter more had no plan—and no plan for a plan.”

Next generation marketing: how to engage millennials [from Waggener Edstrom; written by Charlotte Sanville]

“Moving forward, brands need to understand that the key to engaging with gen Y audience is by participating in a two-way communication.”

The Five Promises Every Corporate Social Media Account Should Make [from Convince & Convert; written by Andy Lombard]

“The common element in the above five promises is strategy. Too many businesses throw up social media pages and expect them to attract leads and drive sales as if by magic. To really build an effective social presence, you must offer consistent customer value.”

Emphasis original.

Written by Sarah

March 7th, 2014 at 9:33 am

SXSWi 2014 Panel Recommendations

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Coming into Austin for SXSWi and not sure what to fill your dance card with just yet? We’ve highlighted some panels around social media, analytics, and from some of our friends at GnipTumblr, and more that we think are worth checking out. (And if you want to know what we’re up to, you can check that out here, and give us a shout if you want to come by our happy hour on Monday, March 10 at The Ginger Man!)

Sunday, March 9

12:30PM: Sharknado & Twitter: The Perfect Social Storm with Dana Ortiz of NBC Universal/Syfy and Fred Graver, Head of TV at Twitter

1:00PM: Beyond Dots on a Map: Visualizing 3 Billion Tweets with Gnip Product Manager, Ian Cairns

3:30PM: The Fragile Laws of Protection with Tumblr’s General Counsel, Ari

5:00 pm: Union Metrics Co-Founder and CCO Jenn Deering Davis is hosting a mentoring session at the Hilton Garden Inn. Register for a time slot ahead of time, and hurry– there’s only one left!

Monday, March 10

12:30PM: Why Clicktavisim is Not a Dirty Word with Director Politics & Causes, Liba

12:30PM: Entertainment Marketing in the Age of the SuperFan with Director of Canvas, David

3:30PM: Dive into Social Media Analytics with Gnip VP of Product Strategy, Robert Johnson

Tuesday, March 11

11:00am: #EsuranceSave30: Why 5 Million Tweeted in 36 Hours with John Ploumitsakos, Director of Online Sales at Twitter; Jesse Dillow, Associate Creative Director at Leo Burnett; Josh Raper, Vice President + Account Director at Leo Burnett; and Nancy Abraham, VP of Advertising at Esurance

Wednesday, March 12

11:00AM: Letting Your Fandoms Build Your Kingdoms with Director of Product for Community and Content, Danielle

And a bonus session for those sticking around for the music portion of the festival:

Friday, March 14

12:30PM: Fan Data: The Journey from Analysis to Action with Music Evangelist, Nate

Written by Sarah

March 5th, 2014 at 9:10 am

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Union Metrics at SXSWi 2014!

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Coasters SXSW 2014 side 1

Will you be at SXSWi this year? We’d love to see you! Here’s where you can find the Union Metrics team (and probably our buddy Merle):

Austin Startup Crawl | Thursday, March 6 | 5-10pm

We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.

Interested in working with us? You can find our open job listings here!

SXSW Mentor Sessions | Sunday, March 9 | 5-6pm

Our CCO and Co-Founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry– there are only three left!

Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm

This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!

coasters-sxsw2014_Side 2

Written by Sarah

February 24th, 2014 at 10:15 am

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How to market like the movies (without the studio budget)

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Did you miss co-founder Jenn Deering Davis’ talk at SXSW V2V last month? You’re in luck; the video is now available!

“Social media has had a dramatic impact on how we watch TV and movies. The past few years have seen big changes in how TV shows and movies are created, delivered and consumed. These forms of entertainment have been able to adapt to a rapidly changing media environment. How can you use Hollywood’s strategies to market your startup? This panel will focus on examples and lessons learned in the entertainment industry and help you apply them to your startup or small business.”

Let us know what you thought in the comments.

 

Written by Sarah

September 25th, 2013 at 12:07 pm

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SXSWi 2014: Panel Picks!

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SXSWi Panels you should definitely take a look at, and vote for if they interest you!

We also humbly submit our own panels for your consideration, one last time:

Happy voting! See you at SXSWi 2014?

Adorable GIF credit goes to Pusheen.com

Written by Sarah

August 29th, 2013 at 12:26 pm

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SXSWi 2014 panel proposals from Union Metrics: Social TV’s Evolution

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We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote!

Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand from just focusing on Twitter as a platform, and talk everything From Tweets to GIFs: How Social TV is Evolving.

So why should you vote for her panel proposal? Below is a quick interview that answers just that question, and more:

1. What inspired/drove you to propose a panel around this subject? 

I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes.

2. What makes you qualified to discuss it? 

We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.

3. Why should people come to your panel?

Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!

4. What would you hope attendees take away from your panel? 

At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment.

5. How would you hope attendees interact with the subject manner of your panel long after they’ve gone home? 

Like I said before, I hope they come away with some useful tips they can actually use. But maybe they’ll also learn about a new TV show! If I can introduce a show like Archer or Adventure Time to at least one new fan, then I’ll be happy.

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If that sounds good, you can vote for it here. We would never want to be accused of bribery, but there might be some more GIFs in it for you. And look out for an interview with Gentleman Developer Mando Escamilla about his panel proposal Career Autopsy: Lessons from 16 Years as a Dev soon!

Written by Sarah

August 21st, 2013 at 2:23 pm

Market Like the Movies: A sneak peek of Jenn’s talk from SXSW V2V

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Notes from ImageThink!

Co-founder  Jenn Deering Davis’ session on Market Like the Movies (Without the Studio Budget), happened yesterday afternoon at SXSW’s new V2V conference, where she talked about how to market your startup using the social media strategies Hollywood has perfected to drum up excitement about TV and movies on social sites like Twitter, Tumblr and Facebook.

Want to know more? We’ll share her slides and notes from the talk when she gets back from Vegas! In the meantime, check out this awesome visualization of her session drawn up by Heather Willems from ImageThink (catch them on Twitter too).

Are you at V2V? Find us and say hello!

Written by Sarah

August 13th, 2013 at 1:58 pm

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Headed to SXSW V2V? So are we!

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We’ll be in Las Vegas next week for SXSW’s new V2V conference and we’d love to meet up. Drop us a line, or catch us on Twitter to let us know your plans.

Also, check out our founder Jenn Deering Davis’ session on Market Like the Movies (Without the Studio Budget), happening Monday, August 12 at 4:30 p.m. PT. Learn how to market your startup using the social media strategies Hollywood has perfected to drum up excitement about TV and movies on social sites like Twitter, Tumblr and Facebook. All without worrying about an unflattering picture of you showing up on the cover of a grocery store gossip mag.

Tumblr is cool

See you in Vegas!

Photo credit: Tumblr founder David Karp’s own Tumblr

Written by Sarah

August 7th, 2013 at 4:10 pm

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SXSWi 2011 vs. SXSWi 2013 in numbers

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Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. SXSW Interactive is a tech conference, and is followed by the film and music portions of the festival.)

Here’s a table comparing the tweet volume, total number of unique contributors, and overall reach for 2011 vs. 2013:

SXSWi 2011 vs 2013 table shot

What a difference two years can make!

Here’s a breakdown of the 2013 SXSW tweet activity:

Activity breakdown for tweets during SXSWi 2013

Activity breakdown for tweets and contributors during SXSWi 2013

Were you at SXSWi? How was your experience? Tell us in the comments, old hats and newbies alike.

Written by Sarah

March 13th, 2013 at 11:14 am