Archive for the ‘statistics’ tag
This Week in Social Analytics #40
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Advisers benefit from “listening” on social media [from Reuters; written by Beth Pinsker]
“Josh Brown, a financial adviser at New York-based Fusion Analytics who is known as The Reformed Broker to his 35,000-plus Twitter followers, says many of his friends at major brokerage firms regularly visit sites like Twitter, just to keep tabs on the chatter.”
Social Media in the Banking Industry [from Social Media Today; written by David Wittlinger]
“The mental hurdle that bank officers needed to overcome when starting out in social media was the fear of ‘losing control’ of their marketing message. For many of the Marketing Committee members, platforms like Facebook were widely misunderstood. A majority of time at the beginning of this project was spent educating the bank about how social media marketing works (different from traditional media) and how it can effectively be applied to create a deeper loyalty within their customers.”
Twitter Reaction to Events Often at Odds with Overall Public Opinion [from Pew Research Center]
“At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation.”
See the full article for charts on when Twitter’s reaction was more conservative, when it nearly matched public sentiment, and more.
The Content Crash [from Mitch Joel]
“. . .there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It’s not a zero-sum game and it’s not an all-encompassing strategy. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand.”
21 Social Media & Content Marketing Tips Tailored For Small Businesses [from Heidi Cohen]
Consists of “7 Questions Every Small Business Must Ask To Succeed” and “Actionable Marketing Tips” for each point
Dealing with Social Media Criticism: Deflect, Defy, Defend? [from KISSMetrics; written by Neil Patel]
“According to a study by RightNow, when customers did receive a response to their complaint, almost half of them were pleased by the company’s interaction, and 22% of those customers posted a positive comment about the company or brand. Keep in mind that this is the same company they were bashing just recently.”
This Week in Social Analytics #39
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
2013 U.S. Digital Future in Focus [from ComScore]
“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.”
This graph from ComScore shows the shares for time spent on each site, with Tumblr coming in second behind Facebook.
Download the full report at the link above.
In 2013, Mobile, Social Lead Shift From Traditional Media to Digital [from eMarketer]
“On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.”
Marketing Analytics: 20% of marketers lack data [from MarketingExperiments Blog; written by Daniel Burstein]
“A full 40% of marketers only have ‘an average amount of data,’ which does not sound like an overwhelming vote of confidence they have the information they need to intelligently plan, and execute, tests that will help them learn more about their customers.”
An Autopsy of a Dead Social Network [from MIT Technology Review; written by The Physics arXiv Blog]
“They say that when the costs–the time and effort–associated with being a member of a social network outweigh the benefits, then the conditions are ripe for a general exodus. The thinking is that if one person leaves, then his or her friends become more likely to leave as well and this can cascade through the network causing a collapse in membership.”
It also depends on how large each user’s network of friends is. Overall a fascinating read on the death of Friendster.
Social Media and Branding: Is It Worth The Money? [from Heidi Cohen's Blog; written by Heidi Cohen]
“This research underscores the need for brand marketers to go beyond considering social media in the traditional sense of being a media entity. It’s more than a place to post and distribute promotional messages. Social media requires being social. To this end, brands must engage with their prospects, customers and fans as humans and understand why they’re on social media.”
6 Tips on How to Use Twitter’s New Vine Video App for Marketing [from JeffBullas.com; written by Jeff Bullas]
What to do with 6 seconds of marketing video time.
Friday fun with hypotheticals:
How many unique English tweets are possible? How long would it take for the population of the world to read them all out loud? [From What If?; written by Randall Munroe, creator of xkcd]
“Reading all the tweets takes you ten thousand eternal years. That’s enough time to watch all of human history unfold, from the invention of writing to the present, with each day lasting as long as it takes for the bird to wear down a mountain. 140 characters may not seem like a lot, but we will never run out of things to say.”
And a bonus, if you’re feeling overwhelmed by all of this:
5 Tips for Avoiding SM Burnout [from Social Media Today; written by Rachel Strella]
This Week in Social Analytics #38
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
12 Best Twitter Tutorial Videos of All Time [from Social Media Today; written by Daniel Zeevi]
A great resource for beginners, or anyone who wants a back-to-basics brush-up
The Geography of Happiness According to 10 Million Tweets [from The Atlantic; written by Alexis C. Madrigal]
“Sorry, Louisiana, you are the saddest state. And Hawaii (shocker!) you are the happiest.”
Pew’s fact tank studies American social networking [from Phys Org; written by Nancy Owano]
”As for Twitter, the percentage of Internet users on Twitter doubled since November 2010, now at 16%.”
Get the full report here.
Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December [from Marketing Charts; written by Marketing Charts staff]
“Tumblr outstrips Pinterest despite not having significantly more unique visitors. For 2012 as a whole, Tumblr sported an audience of 30.8 million visitors (up 64% year-over-year), but was closely followed by Pinterest (28.9 million, up 284% year-over-year), and Instagram (27.4 million, also up 284%). In December 2012, it ranked 10th among the largest social networking sites and forums, as measured by market share of visits.”
Tumblr Draws a Distinction Between its Ads and Those of Google and Facebook [from AdWeek; written by Mike Shields]
“This really hasn’t been a huge issue,” Karp added. “This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that really tell stories, that make customers, that people remember, that get people excited, that you can put in your portfolio. There aren’t a lot of AdWords ads or display ads that you can put in a portfolio.”
How a monkey in a coat became an overnight social media sensation
Excerpted from the Union Metrics Tumblr:
Let’s take a look at the little guy better known as the IKEA monkey, and see how posts about him spread across the social web. Here he is, in what might be the original photo posted by dzd_lisa on Instagram:
Isn’t he cute? That original Instagram photo was first posted to Tumblr by timeforinternet on Sunday night, December 9. After that, posts about the little monkey started to catch on across Tumblr and Twitter, with most activity happening on Monday, December 10.
On December 9, the day the monkey was first spotted at IKEA, there were only 71 posts about it on Tumblr. But on December 10, there were more than 1,100 new posts with 30,100 reblogs and 23,100 likes from more than 42,100 Tumblr users. On Twitter that same day, more than 55,700 tweets were posted from more than 44,100 unique Twitter accounts. Post volume on Tumblr peaked between 8:00 p.m. and 10:00 p.m. PST on Monday, while tweet volume on Twitter peaked between 11:00 a.m. and 1:00 p.m. PST that day.
- Tumblr: 31,200 posts and reblogs, 42,100 participants
- Twitter: 55,700 tweets and retweets, 44,100 participants