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Archive for the ‘social tv’ tag

Game of Thrones Season 4 on Twitter

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The fourth season of Game of Thrones premiere on HBO last night, and Twitter was more than ready for it. Starting Friday, April 2nd and leading up to Sunday night’s premiere 344.3k tweets came from 206.8k contributors, for a unique reach of 112.1M Twitter users, all around Game of Thrones.

The most retweeted tweet came from the actress who plays Sansa Stark on the show, Sophie Turner:

With over 3k retweets and 2k favorites, this tweet was followed closely by one from the official show Twitter account, reminding us all that the next installment is only a week away:

Shows and actors getting more involved in the social conversations around their work is an important trend in social television, and the engagement from fans and followers shows it’s a smart move. Fans feel like they’re getting special access to their favorite shows and actors, and official accounts know what the ongoing conversation around their brand is. It’s hard to be surprised by a “sudden” turn in viewer sentiment if you’ve been part of the conversation all along.

HBO clearly knows this, and the top hashtags were all official hashtags supported and promoted by the brand:

#GameOfThrones

#TakeTheThrone

#GoTSeason4

#GoT

#GoTViewersGuide

The last hashtag leads to an in-depth behind-the-scenes section of HBO’s site, designed to help viewers understand the complex array of characters, relationships, and more behind the show, up to the current season.

Smart move to refresh viewers new and old alike and keep them engaged as season 4 rolls on.

Written by Sarah

April 7th, 2014 at 12:32 pm

The Week in Social Analytics #91

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics [from Convince & Convert; written by Tom Webster]

“The simple truth is that many marketers can’t show the business impact of social because they can’t show the business impact of a lot of things.

“All of which is to say this: if you are in the business of using social for your marketing efforts, either on the brand-side or the agency-side, now is a great time to dig those wells before you get thirsty. Use those extra dollars, and that extra optimism, to build analytics and pre/post campaign measurement into everything you do and to recruit or develop tomorrow’s analysts. End 2014 with more actionable insight and knowledge about the impact of social on your business than you have today. Hold your efforts to the highest possible standards–and let Darwin take care of the rest.”

Emphasis original.

A Marketer’s Guide to SXSW Brands try to keep Austin wired [from Adweek; written by Christopher Heine]

“For those braving the South-by crowds, be prepared for a little something weird. That’s just part of the deal, friendo.”

Adweek, preparing you for the “controlled chaos” of SXSW. As for us, this is what we’re up to during SXSWi. See you there?

This week had a ton of great articles on Instagram:

Fantastic Infographics, Drawn From A Study of Instagram Selfies [from Wired; written by Liz Stinson]

Finally the selfie gets the serious scientific study it deserves:

“Right now, there are more than 79 million photos on Instagram that fall under #selfie. This is not counting #selfies (7 million photos), #selfienation (1 million photos), #selfiesfordays (400,000 photos) or the countless number of photos with no hashtag at all. You might be thinking: “Finally, we’ve reached peak #selfie!” But according to a new study, only 3-5 percent of photos on Instagram fall into the category.”

Keys to Photog Jamie Beck’s Success: Tumblr, Insta, Hard Work [from Racked; written by Chavie Lieber]

Did social media help at all with the jump start?

‘Well, I was kind of behind on Twitter, but Tumblr for sure, it was amazing. They were really supporting our community of original content creators. We were part of the original smaller group of people [on Tumblr] so it was easier to engage. We went to meet-ups, and made friends who were incredibly supportive. It was definitely right time, right place.’”

Emphasis original.

How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories [from Jeff Bullas]

“This visual self expression and sharing culture combines the power of three.

  1. People’s obsession with their iPhone (read smartphone)
  2. Engagement power of Facebook
  3. The love of photos that seems to have been reinforced with the easy availability of the camera in your pocket

The only challenge for marketers is how to harness that through a touch of creativity.”

Instagram Captures Higher Interaction Rates than Facebook [from eMarketer; written by staff]

“While Instagram’s community of 150 million monthly active users was a fraction of the size of Facebook’s, and even smaller than Twitter’s, the digital marketing organization found that interaction rates for posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.

Emphasis added.

Can Flickr Catch Instagram? [from Geoff Livingston]

“Flickr celebrated 10 years of serving photos earlier this month, making it an old man amongst social networks. But the photo network is still relevant today, ranking in the top 10 social networks thanks to a resurgence under Marissa Mayer’s watch. In fact, Flickr is now ranked just one spot behind rival photo network Instagram.”

Here’s how to become the ultimate Tumblr power user [from The Daily Dot; written by Aja Romano]

A fantastic roundup of basic Tumblr tips- including all the changes from Tumblr’s recent revamps- and some excellent power user tips.

10 Must-Know Tips to Leverage Pinterest for Your Business [from Social Media Today; written by Brett Relander]

“Pinterest offers perhaps the most unique benefits among all social media platforms. And if your businesses’ content marketing strategy has not factored Pinterest in the mix you are missing out on a huge chunk of traffic from a site that sends more visitors to web properties than the much-vaunted Twitter and has more than 70 million users.”

Three Ways Twitter Chats Can Help Build Your Technology Brand [from Edelman PR; written by Aurora Arlet]

You can find us hanging out in #MMchat  followed by #socialchat on Monday evenings starting at 7pm CT.

Facebook Pulls Ahead of Twitter in Social TV Battle, But Can It Win the War? [from Social Media Today; written by Elizabeth Kent]

“Why Does Social TV Matter for Marketers?
Last but not least, what does all this mean for marketers? The data acquired from Facebook and Twitter on TV viewing and social media use can be used for:

  • Better insights: Social TV data is critical because it allows marketers to better understand who their audience is.
  • Campaign optimization: Through these insights, marketers can optimize their advertising campaigns to maximize effectiveness.
  • Cost-effective ad purchasing: Understanding when certain ads are most effective will allow marketers to make advertising purchases that are more cost-effective.
  • Real-time change: With real-time data comes real-time change. Marketers may be able to use social TV data to improve their advertising campaigns in real-time for immediate results.
  • Social media integration: Data has shown that when networks and advertisers incorporate social media content into their broadcasts, they are able to engage more effectively with their audience.”

Introducing Promoted Accounts in search [from Twitter; written by Nipoon Malhotra]

“With this launch, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.”

 

Written by Sarah

February 28th, 2014 at 9:12 am

The Week in Social Analytics #87

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Stop Chasing Shiny Objects, Invest in the ‘Classics’ [from Mack Collier]

“No matter how many shiny tools you master, none of that will help you if you don’t understand your customers.”

And:

“There are two areas you need to focus on in 2014:

1 – Understanding how your customers are using these tools

2 – Understanding how customer behavior is changing because of emerging tools and technology”

Predicting The Social Future Of eCommerce For Small Business [from Viral Blog]

“It won’t be long before we’re buying certain products almost exclusively online, even if we’ve demoed them in person.”

Trust: Do We Believe Your Social Media & Content? [from Heidi Cohen]

On average, two-thirds of customers need to hear a company’s message 3 to 5 times before they believe it based on Edelman’s 2013 Trust Barometer. This ratio has remained relatively constant for the past few years.”

Emphasis orignal.

5 Tips for Creating Social Content That Stands Out [from Edelman; written by Alison Fleming]

“Find the white space that your community fills. Then, find a way to use social content to add value to your community members’ lives. Sure, you’re selling widgets too, but make content so great that people barely notice the product placement. Selling eReaders? Make an online book club. Hawking cameras? Make an online photography gallery. Social content 3.0 has a rich, deep narrative that can only be achieved through insights. Insights -> content -> engagement -> insights. Lather. Rinse. Repeat.”

6 Tips for Managing a B2B Crisis Using Social Media [from Social Media B2B; written by Allison Rice]

“But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. In fact, a well-managed crisis can not only help you retain customers, but it can lead to new customers and additional deals.”

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue [from Social Media Today; written by Brian Solis]

“Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support.”

Here Is Your Future: 9 Experts Provide 29 Public Relations and Social Media Measurement Predictions for 2014 [from The Measurement Standard; edited by Bill Paarlberg]

“Wait a minute. How about last year’s predictions: How did those work out? As a matter of fact, many, and perhaps most, of last year’s 27 predictions came to pass. You’ll have to judge for yourself, however, which ones were actually Nostradamus-level prescient, as many were either loosely phrased (‘more Facebook commerce’) or very general (‘increasing interest in big data,’ ‘increasing mergers and acquisitions’).”

1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This Year [from Marketing Charts]

“Among Gen Y respondents (born 1980 through 1995), slightly more than one-quarter claimed to be either very likely (13%) or likely (14%) to make a purchase on a social network this year. That figure was matched by Gen X respondents (born 1962 through 1982), of whom 26% are likely to make a purchase.”

Men are also more likely than women to make a purchase directly on a social network (23% vs 14%).

4 Ways Twitter is Socializing TV [from Jeff Bullas]

“So what can TV teach us about how your business can use Twitter?

  • Companies and brands can use Twitter to provide valuable feedback from their customers and prospects
  • Twitter can be used to organise conversations at expos, conferences and presentations
  • It can assist in humanizing the brand that reveals the human side of the organisation
  • Twitter can include calls to action that ask people to buy, inquire or make booking”

Yahoo’s Tumblr-Based Tech And Food Sites Have Seen 10M Uniques Since Jan. 7 Launch [from TechCrunch; written by Darrell Etherington]

“Tumblr’s user base has grown 30 percent since March last year, Mayer says, and usage on mobile is faring even better, with over 50 percent growth between the same time and today.”

Written by Sarah

January 31st, 2014 at 9:11 am

The Week in Social Analytics #85

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

More than Half of Social Media Ads Spending Will Go to Native In-stream Ads [from Social Media Today; written by Aaron Elliott]

“A study conducted by BI Intelligence shows that among all social media sites, the ones that will find natural ads most valuable are the ones that focus on photo sharing, like Pinterest, Snapchat and Instagram.”

6 Tips for Instagram Marketing Mastery [from Jeff Bullas]

“What might be the biggest hurdle for the more business-minded individual is the understanding that Instagram is not just about selling.  In fact, using your account as a megaphone to promote your product or service is a surefire way to lose followers and leave you feeling like you are shouting into a deserted room.”

Brand Journalism: Breathe New Life into Old Content [from Spin Sucks; written by Gini Dietrich]

Relevant to this past Monday’s #MMchat; a fantastic resource for digital marketers or anyone interested in marketing and social media

How to Mobilize Your Brand Advocates through Storytelling [from Mack Collier]

“The most powerful thing about organic advocacy is the story behind customer’s experience. And because the endorsement is not paid for by the brand, and the story is something others can truly connect with, it becomes a great motivator in getting others to act on the endorsement. Advocacy, done right, becomes true influence. And influence is what impacts behaviors.” 

Emphasis original.

Update from the FDA on Social Media Guidance [from Common Sense; written by Aaron Strout]

“It’s been a long time coming, but it looks like the FDA is getting around to providing guidance to the healthcare industry around social media. Granted that realtime online conversations and the heavily regulated drug industry aren’t the most obvious of bedfellows, but it’s a reality and it’s here to stay.”

Cool or Uncool? Consumers Weigh in on Social Media Behavior [from Marketing Charts; written by staff]

“Brands ought to be wary of overstepping boundaries: two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is ‘uncool.’ Also uncool? Brands calling with automated personalized messages, according to 57% of respondents.”

The Few, The Fervent: Fans Of ‘Supernatural’ Redefine TV Success [from NPR; written by Neda Ulaby]

“‘Nielsen has done a lot of research as to whether social media is helping people to tune in to TV,’ he says, noting that a show’s traction on Twitter and Tumblr is starting to affect how networks pitch shows to the all-important advertisers. ‘They’re no longer just including Nielsen ratings. They’re also including social TV data.’”

HBO Hedges on Social Media to Reach ‘Challenging’ Demographic [from Entrepreneur; written by Geoff Weiss]

“The HBO smash Girls, for instance, is making a full-court press in the digital sphere to hype its third season, which premiered last night. The network is prioritizing micro video apps like Snapchat and Vine over traditional advertising formats to galvanize its sizable digital audience.”

Written by Sarah

January 17th, 2014 at 7:32 am

The Golden Globes hits an all-time high on Twitter

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The 71st Annual Golden Globes aired last night, and we were there as usual in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association to help out on the red carpet and keep track of the social conversation. (Those of us at home did it with our shoes off and our beverage of choice in hand, just like Emma Thompson.)


During the 3-hour show there were 1.59 million tweets, and the awards predictions, red carpet fashion reviews, and general commentary brought the total up to 2.59 million over the course of the entire day. 875k Twitter users generated these tweets, reaching 296.4 million people overall– its biggest year on Twitter yet!

Actor Aaron Paul from Breaking Bad tweeted the most retweeted tweet of the night, with 30k retweets and 530 replies:

The most retweeted tweet from the official @GoldenGlobes Twitter account was a photo of actress Jennifer Lawrence on the red carpet, and it earned 3800 retweets and 550 replies:

Further proof that the Internet still loves Our Lady JLaw (even at the moments when she’s not sneaking up on Taylor Swift).

How does this compare to last year?

The 2013 Golden Globes saw 1.7 million tweets from 598.5k contributors, reaching 184.8 million people and earning 8.1 billion impressions.  This means tweets increased more than 1.5x this year over last year, with nearly 300k more contributors reaching over 100 million more people and doubling in total impressions.

We have to say, we’re looking forward to what the 2015 Golden Globes bring us under the returning helm of hosts Tina Fey and Amy Poehler.

 

 

Written by Sarah

January 13th, 2014 at 9:52 am

Twitter hashtag best practices

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Hashtags are a delightful, double-edged sword. On one hand, they enable you to organize your tweets so they can be found by others interested in the same type of content. On the other hand, they can be hijacked by those looking to capitalize on the popularity of particular hashtag. With that in mind, you’ll want to go through a checklist of several hashtag best practices to get the most out of using them without wasting a good tweet on a bad hashtag.

Create your hashtag

Keep it short, relevant, and simple. If you use a really long hashtag, people won’t have as much room to add their thoughts. For example: #MMchat stands for #MarketingMondays (a Twitter chat*), but the full version is too long to use in an interactive Twitter event. You want attendees to be able to add as much as possible to the conversation.

Test your hashtag

Once you’ve come up with a snappy hashtag, you need to find out: Is it already being used? Is this particular hashtag routinely spammed by random, unrelated accounts? (If you’re using a general hashtag to increase reach on a post- which we cover in the next section- you’ll want to avoid hashtags that get spammed by unrelated accounts.) Do a quick search on Twitter to see if a hashtag is already being used and, if so, how. For example, searching #socialchat turns up that it’s already a popular hashtag in use for a tweet chat which means you’d want to pick something different for your chat or event. The general hashtag #socialmedia is fast moving and full of information, but also routinely gets spammed. You might test out using it, but know that it’s easy for your post to get lost in the flow of information.

For a more detailed look at how to maximize your hashtag use for both tweet chats (similar to Twitter parties, but reoccurring) and events such as conferences, you might want to check out these other posts:

16 ways to use Twitter to improve your next conference

7 tips to maximize your conference attendance using Twitter

Miss a conference? 5 tips for getting the most out of the hashtag on Twitter

The key to a successful Twitter party? Planning ahead.

9 tips for getting the most out of Twitter chats: As a host

10 tips for getting the most out of Twitter chats: As a participant

Get more out of a hashtag

You can extend the reach of a post by using more popular and general hashtags– in moderation. For example: If you’re talking about analytics, #measure and #msure are great hashtags to use in order to expose your post to a larger audience of people interested in data measurement. We don’t recommend using more than three hashtags in the majority of your tweets, however; too many hashtags look spammy.

Searching broader hashtags related to your industry will also help you find interesting content to learn from and share on your own accounts, in addition to surfacing interesting influencers to follow.

Hashtags are also a great way to find people who share similar interests to you outside of work, particularly with the rise of social television:

9 tips for watching TV on Twitter

Track your hashtag: Includes TweetReach-specific tips

You can track hashtags using our tools- either to get an idea of a conversation in a snapshot report (free, or a $20 full report) or monitor an ongoing conversation in a TweetReach Pro Tracker. Why would you want to do this? Hashtags can give you a great idea of the conversation around specific topics or events that are affecting the general population– or you in particular, if it’s a campaign hashtag you want to know the reach and results of.

How do you make sure you’re getting all the information you need? Check out:

Common Tracker Mistakes

What to do when your campaign hashtag gets hijacked on Twitter

In conclusion

Have a hashtag question we didn’t address? Leave it in the comments, or find us on Twitter. Happy hashtagging!

*Twitter chats, or tweet chats, are reoccurring virtual events where people meet to discuss various topics using a hashtag to connect the conversation. They’re a great way to network, and increase or share your knowledge on a topic. 

Written by Sarah

December 11th, 2013 at 11:18 am

This Week in Social Analytics #71

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

So You Wrote A Blog Post: How To Get The Most Juice From Twitter [from AllTwitter; written by Lauren Dugan]

“Write for your audience, not for you. So you just launched a new product. Good for you! But that news won’t entice your Twitter followers over to your blog unless you tell them why it matters to them, hopefully by showing them how it can make their lives better in some way. Everything you blog about should have your Twitter (and Facebook, and LinkedIn, etc.) audience in mind, so that your content resonates with as broad of an audience as possible.”

Could Twitter Help Fight Cord-Cutting? Here’s Proof It Can [from Forbes; written by Jeff Bercovici]

“Only 1.7% of the Twitter users in Magid’s survey expected to drop TV subscriptions in the next 12 months, versus 3% of non-users. This even though the Twitter users were on average younger — meaning they should’ve been more inclined to cord-cut, not less.”

Three Ways to Help More Women and Girls Stand Up and Take Risks [from GOOD; written by Manasa Yeturu]

“‘Where the girls at?’ I asked point-blank to a crowd of more than 60 spectators—and directly at the four judges seated in front of me. That question was how I started off my final pitch at a recent Startup Weekend. In short, it encapsulated my whole weekend—a weekend that was by, for, and created to encourage women to step up and into the startup space.”

Social Media Trends for 2014 [from Social Media Today; written by Marina Arnaout]

See which predictions you agree with, and leave your own in the comments.

Quit Trying to Market With a One Size Fits All Mindset [from Danny Brown]

“It’s all well and good having data that shows you the atypical behaviour of a demographic, based on surveys and publications from that specific market. Yet these behaviours are only as good as the situational knowledge we have about that audience.”

Don’t Abandon Social Media [Research] | How To Measure Your Invisible Social Media Audience [from Heidi Cohen]

“If you’re like most people, you probably underestimate the size of your actual social media audience because on social media, engagement doesn’t equal reach.”

Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing? [from Marketing Charts; written by staff]

“The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question.”

Written by Sarah

October 11th, 2013 at 10:33 am

SXSWi 2014 panel proposals from Union Metrics: Social TV’s Evolution

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We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote!

Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand from just focusing on Twitter as a platform, and talk everything From Tweets to GIFs: How Social TV is Evolving.

So why should you vote for her panel proposal? Below is a quick interview that answers just that question, and more:

1. What inspired/drove you to propose a panel around this subject? 

I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes.

2. What makes you qualified to discuss it? 

We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.

3. Why should people come to your panel?

Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!

4. What would you hope attendees take away from your panel? 

At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment.

5. How would you hope attendees interact with the subject manner of your panel long after they’ve gone home? 

Like I said before, I hope they come away with some useful tips they can actually use. But maybe they’ll also learn about a new TV show! If I can introduce a show like Archer or Adventure Time to at least one new fan, then I’ll be happy.

***

If that sounds good, you can vote for it here. We would never want to be accused of bribery, but there might be some more GIFs in it for you. And look out for an interview with Gentleman Developer Mando Escamilla about his panel proposal Career Autopsy: Lessons from 16 Years as a Dev soon!

Written by Sarah

August 21st, 2013 at 2:23 pm

Twitter’s first comedy festival: by the numbers

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Twitter and comedy are no strangers, but last week saw something unprecedented in 140 characters or less: a comedy festival held entirely on Twitter. Comedy Central’s #ComedyFest pulled in some of the biggest names that already joke on Twitter daily, in addition to those established comedians completely new to the platform, such as Mel Brooks.


#ComedyFest gave us his first- and only- tweet.

The festival officially ran April 29-May 3, and featured a variety of events, ranging from moderated discussions on comedy, to individual comedians live-tweeting Ambien trips and television shows, and even included Twitter roasts. Reach for the week peaked on the first day, April 29:



4.7k tweets from 3.3k contributors reached 28.7 million unique Twitter accounts on that day, a nice chunk of the overall 17.6k tweets from 10.3k contributors over the entire week (a little under ¼ of total tweets and ⅓ of the total contributor amounts, respectively).

Mel Brooks’s first and only tweet was the second-most retweeted on April 29, second only to one from Workaholics actor Adam DeVine.

 

But one of the more interesting- and certainly the newest- uses of the platform during the festival was found at the bottom of the retweet list:

#ComedyFest VINE

Cartoonist and writer Marlo Meekins used the new six-second video app Vine to create some intriguing and funny video segments during #ComedyFest, including this one of a cartoon cat running rampant across her legs and another of her throwing away the loading icon from the video. Clever and the result of careful work (one mishap while recording a Vine and you have to start over from the beginning) these show a fantastic potential future for comedic media.

While perhaps not an earth-shattering success, Twitter’s first comedy festival did see solid participation and was fantastic exposure for some up-and-coming comedians to be billed alongside the more established. While famous names might attract more followers, a space like Twitter evens the playing field when it comes to activities like live-tweeting a show via hashtag; every joke made with the hashtag ends up in the same place for interested people to scroll through, giving newbies a chance to get noticed and followed by fans and other comedians alike.

Overall, with the rise of multitasking on a second screen while watching TV in America, it makes sense to take entertainment where the people are already talking about it.

Written by Sarah

May 7th, 2013 at 3:15 pm

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This Week in Social Analytics #48

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Positive Brand Tweets are Four Times More Effective Than Non-Tweet Ads [from Fast Company; written by Kit Eaton]

“For example, research by Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.”

More details in this video.

Social media attracts/drives purchases for moms [from Marketing Charts]

“Mothers who are very active on social networks (defined as the top 20% of social networking mothers aged 18-49) are indeed active online purchasers. Compared to the general online adult population, they’re 96% more likely to have made an online food and beverage purchase, 73% more likely to have spent on movies and videos, 61% more likely to have bought apparel, and 82% more likely to have made an online purchase in the toys and games category.”

Is online privacy over? Findings from the USC Annenberg Center for the Digital Future show Millennials embrace a new online reality [from USC Annenberg News]

“The survey, conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc., reveals a “Millennial Rift” — distinct differences in online behavior and core values among Millennials (ages 18-34) compared to other users, many of whom are only a few years older. Millennials, the survey found, report more willingness to allow access to their personal data or web behavior and a greater interest in cooperating with Internet businesses — as long as they receive tangible benefits in return (view infographic breakdown).”

Twitter Speaks, Markets Listen, and Fears Rise [from The New York Times; written by Amy Chozick and Nicole Perlroth]

“Could the global economy hinge on 140 characters?”

Twitter Strikes Major Advertising Deal For Social TV [from Viral Blog; written by Igor Beuker]

“In the Financial Times president of global revenue Adam Bain stated: “’We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV. That’s not what we believe. Twitter is a bridge.’”

Social TV: Facebook Vs. Twitter Vs. Tumblr [from AllFacebook; written by Will M]

“Most speakers agreed that Facebook’s social TV data is richer than what can be found on Twitter. Tumblr Entertainment Evangelist David Hayes explained social platforms for TV this way.

  • Twitter is where people say they are watching a show.
  • Facebook is where people say why they are watching a show.
  • Tumblr is where people express themselves by creating great content about a show.”

6 Tips to Start Creating Content on Tumblr [from Business2Community; written by Adrienne Erin]

“Once you adapt to this new format, Tumblr can be a powerful content creation (and content curation) tool that increases engagement, website traffic, and inbound leads. Here are six tips that will help you get started with content marketing on Tumblr.”

Tumblr CEO says average cost of ad campaign tops six figures [from CNET; written by Shara Tibken]

“‘What we’re doing is giving advertisers space on a canvas to make the kinds of ads that win awards,’ Karp said. ‘That kind of advertising doesn’t have a place on the Web today…You can’t make an ad that anybody even remembers on Twitter or Facebook today.’”

Written by Sarah

May 3rd, 2013 at 9:21 am