Archive for the ‘social media marketing’ tag
This Week in Social Analytics #41
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Where to Put That Extra Dough in Your Marketing Budget [from Social Media Explorer; written by Jason Spooner]
5 questions to ask before you start spending money on new marketing initiatives
Social Media Marketing Budgets To Double In Next Five Years [Report from Daze Info; written by Shilpa Shree]
Social media spending as a percentage of marketing budgets will increase to more than twofold over the next five years, according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA). This survey was conducted in February 2013 and included 468 U.S. chief marketing officers.
Powering Predictions With Social Media Data [from AllAnalytics; written by Beth Schultz]
“In the end, social media can really stand on its own and provide insights and a lot of great learning and opportunity, but if you go well beyond just pure brand listening, the potentials are far greater.”
Insight from SXSW: Brands Should Want Advocates, Not Influencers [from Social Media Today; written by Christianna Giordano]
“An influencer is someone will write up a branded post, send out a few tweets and do their tasked outlined in their contract. An advocate, will not only do all those things, but will continuously use the product or brand in their daily lives, insert themselves into relevant conversations concerning the topic, and will fight for the products they love. Both of these types of blogger have their part in the blogosphere, but it is the latter that will make the biggest impact for brands.”
You Got Your Interwebs in My Idiot Tube [from the Austin Chronicle; written by Richard Whittaker]
“The approach was not that there was just a social media department, but every piece of that business, right from the top to the creative teams to the live events staff to the writers to the superstars themselves, now have a stake in telling that story for the fans that really expect it on a 24/7 basis.”
What’s the next excuse? [from KD Paine's PR Measurement Blog; written by KD Paine]
“The truth is in this other revealing statistic: 21% of survey respondents think that measurement isn’t necessary, so lack of standards are just yet another silly excuse not to measure anything.”
This Week in Social Analytics #39
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
2013 U.S. Digital Future in Focus [from ComScore]
“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.”
This graph from ComScore shows the shares for time spent on each site, with Tumblr coming in second behind Facebook.
Download the full report at the link above.
In 2013, Mobile, Social Lead Shift From Traditional Media to Digital [from eMarketer]
“On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.”
Marketing Analytics: 20% of marketers lack data [from MarketingExperiments Blog; written by Daniel Burstein]
“A full 40% of marketers only have ‘an average amount of data,’ which does not sound like an overwhelming vote of confidence they have the information they need to intelligently plan, and execute, tests that will help them learn more about their customers.”
An Autopsy of a Dead Social Network [from MIT Technology Review; written by The Physics arXiv Blog]
“They say that when the costs–the time and effort–associated with being a member of a social network outweigh the benefits, then the conditions are ripe for a general exodus. The thinking is that if one person leaves, then his or her friends become more likely to leave as well and this can cascade through the network causing a collapse in membership.”
It also depends on how large each user’s network of friends is. Overall a fascinating read on the death of Friendster.
Social Media and Branding: Is It Worth The Money? [from Heidi Cohen's Blog; written by Heidi Cohen]
“This research underscores the need for brand marketers to go beyond considering social media in the traditional sense of being a media entity. It’s more than a place to post and distribute promotional messages. Social media requires being social. To this end, brands must engage with their prospects, customers and fans as humans and understand why they’re on social media.”
6 Tips on How to Use Twitter’s New Vine Video App for Marketing [from JeffBullas.com; written by Jeff Bullas]
What to do with 6 seconds of marketing video time.
Friday fun with hypotheticals:
How many unique English tweets are possible? How long would it take for the population of the world to read them all out loud? [From What If?; written by Randall Munroe, creator of xkcd]
“Reading all the tweets takes you ten thousand eternal years. That’s enough time to watch all of human history unfold, from the invention of writing to the present, with each day lasting as long as it takes for the bird to wear down a mountain. 140 characters may not seem like a lot, but we will never run out of things to say.”
And a bonus, if you’re feeling overwhelmed by all of this:
5 Tips for Avoiding SM Burnout [from Social Media Today; written by Rachel Strella]
This Week in Social Analytics #36
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out [from MarketingLand; written by Matt McGee]
“According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.”
Time-Saving Tips for Social Media Marketing [from Social Media Today; written by Chris Street]
Do you use these tactics? Or do you employ others?
5 Bad Social Media Analytics [from Business 2 Community; written by Dr. Angela Hausman]
“Of course, there are lots of bad social media analytics used when evaluating your social media marketing campaign. Commonly, they’re used either because they’re easy to measure or because someone THINKS they have some meaning in evaluating the success of your social media marketing. Here are just 5 examples of really BAD social media analytics.”
Murder, Execution & Other Strategic Plans for Ambitious CMOs [from Social Media Explorer; written by Barry Feldman]
Kill what isn’t working for your company.
Social Media is like coffee. . . [from Web Analytics Demystified; written by Eric T. Peterson]
“* Footnote: I cannot live without coffee, nor would I try … but I know some people who can.”
And a bonus long read, full of culture & history: The Wheel of the Devil: On Vine, gifs, and the power of the loop [from The Machine Starts; written by Chris Baraniuk]
“While visual loops have been in existence for centuries, they have arguably enjoyed special attention over the last hundred years. In this essay I want to consider the purpose and power of the loop. I also intend to propose that the reign of the loop is greatly empowered by digital media, and that today loops have enriched culture while offering new perspectives on the nature of reality.”