Archive for the ‘Sochi 2014’ tag
Medals are being tallied by country and events are winding down as the end of the 2014 Winter Olympics approaches– and we’re keeping an eye on it all on Twitter. Since our last update, tweets around the Sochi Olympics have nearly doubled: 30k tweets have now been posted with the hashtag #SochiOlympics since February 6th.
What are Olympic tweets sharing? We took a look at some of the most popular links included in tweets about the #SochiOlympics, and found more overlap with the conversation on Tumblr than might be expected:
One of the most popular links was this photo shared from the Twitter account Women’s Humor:
And here’s the full tweet it came from:
— Women’s Humor (@WomensHumor) February 7, 2014
Another popular link from the Hindustan Times covered the same thing, from a more neutral and journalistic perspective.
Most of the other popular links shared are news stories, reflecting and reframing Olympic outcomes or highlighting serious issues around the games:
- An article from The Atlantic lays out how ”overall medal count obscures how these small countries [Norway, Slovenia, and Latvia] are outperforming their rivals in 2014″
- A fashion and style blog celebrated Google’s inclusive Olympic-themed Google Doodles
- And The Los Angeles Times highlighted the struggle of a village near Sochi and the problems stemming directly from the games
The content people share around an event puts a spotlight on what issues they think are important and interesting. Do these surprise you? Let us know in the comments, or on Twitter.
#SochiProblems slows down, but doesn’t stop.
As the 2014 Olympic Winter Games got officially underway over the weekend, mentions of #SochiProblems finally went into decline, as the general conversation around the event itself picked up.
Friday we shared updated #SochiProblems numbers, and though daily #SochiProblems tweets have gone down (that peaked on Friday with over 100k tweets), overall the hashtag is still huge: 311.9k tweets from over 200k contributors, with a reach of 89.3 million unique Twitter accounts. That’s all since the first #SochiProblems tweet was sent on January 31st.
General Olympic chatter picks up
If you look at tweets using the #SochiOlympics tag, 16.1k tweets have been made since February 6th; the day before the games officially started, but did begin airing in the western hemisphere due to the roughly 10-hour time difference (local Sochi time vs. U.S. Central Time).
One of the most retweeted #SochiOlympics tweets comes from New York Times staff photographer Doug Mills, and shows a U.S. athlete celebrating after a bronze medal win:
— Doug Mills (@dougmillsnyt) February 10, 2014
4 out of the top 5 accounts contributing to the conversation around the #SochiOlympics are news-related accounts: The New York Times (@nytimes), Times of India (@timesofindia), Good Morning America (@GMA), and The Los Angeles Times (@latimes). The other one? A women’s humor account. Which might explain why #SochiProblems is the second most popular hashtag in tweets also hashtagged #SochiOlympics.
I guess we’ll see if the games’ problems can be eclipsed by the games themselves as the month goes on; the last day of the games is February 23.
The Olympics pose a challenge no matter which country is hosting the winter or summer games, and Russia has seen its fair share of stumbles this week as press started to arrive and found their hotels incomplete or lacking essentials such as usable water, among other things.
Tweets like the one above quickly started using the hashtag #SochiProblems (and a lot of them have been replicated by the @SochiProblems account). Since January 31, when the first #SochiProblems tweet was posted by @2_TrishTheDish, 49k tweets have posted with the hashtag (as of about 11:30 a.m. PST on February 6). That includes tweets from more than 30.7k contributors, and a reach of 26.5 million unique Twitter account — and those numbers are growing quickly.
The most retweeted tweet came from the aforementioned @SochiProblems account, and has been retweeted a total of 971 times so far:
— Sochi Problems (@SochiProblems) February 6, 2014
Since many of the #SochiProblems are coming from reporters and other media people in town for the event, many of the top contributors to the conversation are news organizations and other media people sympathizing: @NBCNews, the @TODAYshow, @AJEnglish, the @HuffingtonPost, and @ninagarcia of Marie Claire magazine were all in the top ten contributors to #SochiProblems.
Hopefully things will get sorted out as the games get fully underway. We’ll keep you posted on all the Olympic Twitter action here, so stay tuned! From the comfort of your own home or finished office, hopefully.
— Mark Connolly (@MarkConnollyCBC) February 6, 2014