Archive for the ‘snapshot report’ tag
Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.
You can register here. Hope you can make it!
Join us for a short demo where we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports. Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.
The demo starts at 11am CT, tomorrow. You can register here.
And we promise it won’t be like this:
Keep it simple with TweetReach snapshot reports! Here are a few things to keep in mind when you’re running a snapshot report:
1. Snapshots will analyze tweets up to one week old. Snapshots pull tweets from up to 7 days ago, so be sure you run them as soon as you can after your event. Older tweets are only available through our premium historical analytics.
2. Full snapshots will include up to 1,500 tweets. Due to restrictions from Twitter’s Search API (more on that below), a full snapshot report is limited to about 1500 tweets from the past week. If your topic or hashtag had more tweets than that, we’ll go back until we hit that limit, but won’t be able to pull them all into a snapshot report. For higher-volume topics, try our historical analytics or ongoing Pro Trackers.
3. A snapshot report is just that – a snapshot. We use the Twitter Search API for our snapshot report data, and it operates more on relevancy than on completeness. This means it will pull everything that Twitter considers most relevant to your search query from the past seven days, so some tweets or users might be missing from your results. For more complete results, try our Pro Tracker, which has access to the full-fidelity, real-time Twitter stream.
4. Narrow your snapshot search dates with filters. If you want more specific results for a snapshot report, you can include date filters. The since: and until: operators allow you to select a specific date range within the past week for your search. For example, let’s say you want to see all #TBT tweets for December 12, 2013 through December 17, 2013. Search for #TBT since:2013-12-12 until:2013-12-18 (use the YYYY-MM-DD format, which is tied to 00:00 for each date). Like this:
5. Tweets in our snapshot reports are displayed in the Universal Coordinated Time zone (UTC). This is to simplify and standardize our reporting across all time zones. If you need help converting UTC to your time zone, try this converter.
You don’t have to go Pro to save your TweetReach snapshot reports. As long as you’ve registered for a free TweetReach account - and you’re logged in! – you can save every report you run for future access in your My Reports archive. That applies to both free, 50-tweet snapshots, as well as full, $20 snapshots. Just be sure to log in to your account before you run your next snapshot report.
And whenever you purchase a full snapshot report, you’ll still receive an email copy and a receipt. If you happen to purchase a report while you were logged out, just send us an email and we’ll be happy to move it into your account.
Are you new to TweetReach or want to learn more about our products?
Second, if you’d like to set up ongoing monitoring for any Twitter account or keyword-based topic, check our TweetReach Pro. Starting at just $84 per month, it’s a great and affordable way to start tracking and analyzing your tweets in real time. Contact our sales team if you have any questions at all.
If you buy one of our full snapshot reports (up to 1500 tweets, posted up to one week ago), then we’ll send you an email with your snapshot report, as well as a receipt for your purchase.
In that report email, you’ll have links to access your report and receipt online, download a PDF, export a CSV file and find our support contact information. Here’s an example of that email:
So, when you order your report, don’t lose this email! It has your receipt and report info, in case you need it later. But if you do lose the email, call or email us and we’ll be happy to send you another copy!
You can exclude certain tweets from your results by using the minus (“-”) operator in your TweetReach search. You can exclude tweets that include certain keywords or tweets that mention a certain account. For example:
The second example is a good one to use if you find a spammer or someone whose tweets you really don’t want to include in your reports.
Note that there should not be a space between the minus and the word you’re excluding. If you’d like to exclude a two word phrase, wrap them in quotation marks, like this:
Say you want to search for a specific tweet in a snapshot report, like this one from our Twitter timeline:
Be sure to search for the text of the tweet, rather than the tweet’s unique URL. Try searching for the first part of the tweet text. Keep it short – under 60 characters – and wrap it in quotations marks in order to catch any and all retweets. Like this:
If you want to follow a piece of news through Twitter, try searching for the article’s URL instead of its title or a set of keywords. In TweetReach snapshot reports, we can search for a root URL, so even if a link is shrunk into a t.co, bit.ly or other shortener, we’ll pick it up.
Some more tips to get the results you’re looking for:
- Exclude the http:// or www. They don’t impact your search and lengthen your search query. And depending on the URL shortener, might not even be included in the link.
- Keep queries at about 60 characters or under. If you have a long URL, consider searching for the second half – the unique part – of the URL to save space.
Want to see an example? Say you want to follow this New York Times article Sushi’s New Vanguard and watch how it spreads through Twitter. In your TweetReach search, you can leave out the http:// and www. portions of the URL. Search just for this:
That will result in this snapshot report. Note how it includes tweets that use nyti.ms shortened URLs, among others.
Have any questions about your URL? Just ask us!
You’ve planned out your Twitter campaign; you’ve strategized and you’re ready to launch. Now, how to measure the impact of those tweet? (You want solid numbers that reflect all of your hard work, after all.) You have several options with TweetReach, depending on your budget and time.
Use our free snapshot reports as soon as you launch your campaign, and capture information at the end of every day. Do it ASAP to get the best info – tweets are only available for a few days. No account is required, but you can create one to save your reports- extra backups never hurt! Are you getting more participation than anticipated? Purchase a full report and capture up to 1500 tweets about your campaign. Just 20 bucks.
I want to set up everything once, not have to worry about capturing data every day.
Set up an ongoing, real-time TweetReach Pro Tracker and it will capture all your results from the beginning of your campaign to the end. And no 1500-tweet limit, so it’s great for larger conversations. Each Tracker monitors up to fifteen search queries, so you can track all iterations of your campaign hashtags (hey, people make spelling mistakes!) and keywords. You can later edit your Trackers once they’ve started, if you see participants start using their own hashtags or other keywords you also want to track.
What if I want to go back at the end and capture data for something I missed initially?
Say you notice halfway through your campaign that participants have created their own extra hashtag or started using keywords you didn’t anticipate, and you want to capture that data. Or maybe you didn’t remember to set up tracking in advance, or you just got an analytics budget. We can access any older tweets with our premium historical analytics. No matter how far back or how many tweets, we can get to anything from Twitter’s full archive, all the way back to March 2006.
Have you used TweetReach to track a campaign? How’d it go? Tell us about it in the comments!
You can do a lot with your TweetReach snapshot reports and Trackers, and one of the most important and often underutilized tricks is identifying and then interacting with your biggest influencers on Twitter. How? It’s pretty simple:
- Run a TweetReach snapshot report
- Check out your contributors
That’s it. It’s that easy! Here are some screenshots from a report we ran about Canadian astronaut Chris Hadfield:
Top contributors shows you the top Twitter accounts talking about Col. Hadfield. @Gizmodo earned the highest number of impressions from their tweets about the astronaut, @NewsBreaker garnered the most retweets, and @csa_asc (the Canadian Space Agency) generated the most mentions. (You can find a breakdown of a snapshot report here if you need one.)
What do these numbers mean? Exposure is the total number of times a tweet is delivered to Twitter streams, or the overall number of impressions generated. A high exposure means that account has a lot of followers, and tweets from that account were delivered to lots of other Twitter accounts. NewsBreakers got the most retweets, meaning many of that account’s followers found the Hadfield-centered tweet interesting enough to pass along to their followers. Finally, the Canadian Space Agency Twitter handle was mentioned in the most tweets about Col. Hadfield.
If you run regular snapshot reports and notice that you have repeat top contributors, those are definitely accounts you want to engage with, if you aren’t already doing so. And remember, you can save your TweetReach reports if you create a free account, or download PDFs or CSVs for later reference.
Don’t just limit yourself to your top contributors either; be sure to look at the full list of contributors. Paying attention to everyone who is talking about you or your brand will let you see who is retweeting your content and generating impressions. These people might not be able to generate as many impressions as an account like Gizmodo because they have fewer followers, but having lots of followers isn’t necessarily as important as being able to influence others. Not everyone following Gizmodo will be interested in everything they retweet or talk about, but someone with a lot of pull with his or her followers – even if there are only 200 – may actually have more followers paying attention, possibly even clicking through and reading a link, or ultimately purchasing something. If that kind of person is consistently in your contributors list, you should be engaging with him or her.
How do you engage? Follow these accounts and talk to them when it’s natural. Do they take part in Twitter chats? If it’s relevant, join in. This will lead you to more likeminded people to connect with. Do they share interesting content? Retweet or reply to it; start a conversation.
On a related note, looking closely at contributors is also a great way to connect with those who are influential in your industry, or about the topic you’re tracking. Then later, if you want to join into that conversation, you know who to talk to.
So that’s how to do this with a snapshot report. How’s it different with a Tracker? We’ll cover that in our next post. Stay tuned, and as always, comment with any questions!