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Marketing your conference across platforms: Snapchat and Pinterest

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While Twitter, Instagram, and Tumblr are the main three platforms brands tend to work with, other brands are making strides in places like Snapchat and on Pinterest. If you have the resources to play around with these platforms in addition to the big three- or if you know that’s where you audience spends a large amount of their time- take the opportunity to see what you can do in these places to supplement and enhance everything you’re doing elsewhere. They’re particularly fun platforms to utilize in a cross-platform campaign.

Snapchat

We’ve covered the basics and specifics for brands on Snapchat, as well as showing which brands are using it well. Snapchat is a perfect way to keep in touch with event attendees in a lighthearted way throughout a conference; you can send snaps showing upcoming events, or recapping a session or a cocktail party. You can ask for snaps back in order to share free drink tickets or admission to a packed keynote; your creativity is the limit on Snapchat in terms of interaction with your followers. Like Instagram, it’s a great way to show off the atmosphere and get future attendees more interested in booking their trip for the next year.

It’s also a great way to foster conversations between attendees; intimidating names in a field can seem more approachable to build a connection with when they’re willing to send a silly snap.

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A snap from Mashable attending a Google event in San Francisco. 

Just be sure you’re letting attendees know ahead of time across your other platforms that you’re on Snapchat, because most won’t think to look for you there. Having signage up around your conference will also let attendees know where to find you across platforms, and keep official hashtags in play, making post-event tracking easier for you!

Pinterest

Pinterest is a great way to help attendees get organized around a conference; build boards for them so they know what to pack, and what sites to see around town if they decide to come a few days early or stay a few days after. You could even encourage speakers to build their own boards around their areas of expertise, driving traffic back to their sites and letting attendees have a better idea of who they are and what their professional and personal focuses are.

SXSW Pinterest

 

An example of a Pinterest board from SXSW, showing off photos from Instagram and helping attendees figure out what to pack. 

The number and variety of boards you want to build up for your event is up to your creativity, time, and resources. Also keep in mind that Pinterest is great at driving sales, so pinning books your speakers have written after an event is a good idea as well as the same kind of snappy visual reminders you put on Instagram around deadlines for ticket prices.

The bottom line

The bottom line remains the same as in our previous post covering the big three social marketing platforms (aside from Facebook): Play to the strengths of every platform you have a presence on, but especially with these two, don’t be afraid to get creative and have fun.

If you have any questions or examples of great conference marketing we missed, please leave it in the comments!

Written by Sarah

July 15th, 2014 at 8:36 am

Snapchat for brands part II: Brands who do it well

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We’ve already covered the basics of how Snapchat works and some of the specifics for how brands should be using the app, so now we wanted to show examples of how some different brands have been using snaps and stories to connect with their fans and followers. Consider their work as a guide and inspiration for how you might want to use Snapchat yourself.

Taco Bell

Taco Bell was one of the first brands to embrace using Snapchat, behind a yogurt chain called 16 Handles who used the platform to send out coupons. Taco Bell initially the app to advertise its Beefy Crunch Burrito:

And since then has used the new features that launched in May to start a Doodle War with its Snapchat friends, among other things:

Mashable

Mashable uses Snapchat as a way to show some behind-the-scenes office culture- birthday celebrations, etc- and more of what the company is up to, such as events they’re attending, like in the snap below:

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Mashable is a good example of how using simple enhancements like the pencil tool in several layers of text can make a snap more vibrant and interesting. To ramp up engagement, they have also hosted weekly Snapchat Challenges, like this emoji challenge:

MTV

MTV uses Snapchat as a way to share brief interviews with and photos of different celebrities and artists with their Snapchat friends, and to do show promotions like their first ever Snap promoting their show Teen Wolf. (MTVTeenWolf is now its own Snapchat account.) MTV UK previously used it as a way to promote their show Geordie Shore, the UK version of Jersey Shore.

A snap of Teen Wolf star, Tyler Posey.

Audi and Pretty Little Liars (PLL)

PLL teamed up with media sponsor Audi to send out snaps during episodes of the show meant to line up with certain scenes in the first campaign of its kind. PLL fans get exclusive content they can’t get anywhere else to enhance their favorite program, and Audi gets to introduce itself to a new and younger demographic. While that demographic might not be in the market for luxury cars now, they will have an established relationship with Audi for the future.

A fan response snap to PLL and Audi.

Pitch Perfect 2

The cast of the sequel to Pitch Perfect has been sending mostly behind-the-scenes selfies to their Snapchat friends, the same kind most users send to their Snapchat friends who double as IRL friends. This creates a sense of intimacy above what even a 10-second video interview from your favorite artist via MTV does; they’re framed so that it looks like the star themselves might have snapped the shot and sent it to you.

Anything else I should know?

Yes! Be sure you share your Snapchat username with your fans and followers on other social sites who might want to add you! Most audience members won’t think to search for brands there, so you need to be proactive about letting them know that you’re there.

And that’s about it.

Got any questions, or know of anything that we missed? Let us know in the comments!

Written by Sarah

June 30th, 2014 at 10:09 am

Snapchat for brands part I: The basics & brand specifics

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The trend of platforms providing a place for users to exchange ephemeral content isn’t an obvious one for most brands to join in on; after all, why spend hours planning and executing content only to have it disappear in moments once it hits your audience’s screens? But just like any other social platform, if Snapchat is where your target demographic is, then it’s where you should be spending some of your time. If that’s the case- or you’re just a marketer or brand who loves to experiment- read on to find out all you need to know about marketing on Snapchat for brands.

What do I need to know before getting started?

If you’re already familiar with Snapchat then you can skip this section and head straight for the second section. Otherwise stick around for a basic breakdown of how the platform works.

The very basics: Snapchat scores & finding friends

Your score is simply the total number of snaps you have sent and received, as per Snapchat themselves. That’s all there is to it!

As for finding friends, Snapchat has step-by-step instructions for how to find and add friends that includes screenshots. You can add those who have added you, and find friends via your contacts, or through searching for their Snapchat username.

Stories vs. individual Snaps

Every time you take a snap you have the option to add it to “My Story”- a collection of snaps that add up to tell a bigger story and are viewable for 24 hours- and stories are now more popular than snaps. Stories are also a better choice for brands above sending individual snaps, and we’ll discuss this more in the next section.

Our Story

Snapchat just launched a new feature called “Our Story” that is meant to let Snapchatters collaborate on a bigger story around an event they are physically attending. At the moment the first and only event to have “Our Story” is the Electric Daisy Carnival, but the wording on the page about the feature suggests it will be open to other events in the future. People who aren’t currently attending an “Our Story” event can still add the event as a friend to view the ongoing, collaborative story so they don’t miss out on the experience entirely. This is a great way for event organizers and attendees to persuade them to attend in the future.

Replaying Snaps

You can only replay one snap every 24 hours, so choose carefully! Also keep in mind that your audience can only do the same; that’s important to keep in mind if you’re designing a Snapchat contest or sending coupons.

Notifications

Snapchat notifies the sender of a snap whenever a recipient takes a screenshot of their snap or a chat between them. They have different icons to let you know if your snaps and chats have been sent, viewed, and more. Snapchat will also notify you if someone replays a snap.

And that’s it for the basics; if you have more questions you can find answers to them in Snapchat’s own support site.

What do I need to know specifically as a brand?

This is where we get into the specifics for brands using Snapchat; while creating consistently intriguing content is a given, there are also different settings you’ll want to consider than if you were using Snapchat for personal reasons.

Settings

In your settings you’ll want to make sure that you set “Who is allowed to view my story?” to “Everyone”. Otherwise only those you’ve added as “My Friends” will be able to see it, and you’ll be missing out on voluntary eyeballs until you manually add everyone who adds you. With a popular brand that could be quite an undertaking.

The manual aspect of individual snaps can be a daunting prospect for brands- as of now there’s no way to create a single snap and click on a “send to all” option; you have to go through your list and choose each recipient individually-  but the workaround is adding all of the content you create to your story. (Whether or not you choose to let your audience send you snaps back is up to you, and would mostly be useful in terms of building engagement through reciprocation they can see- the icon will let them know you viewed their snap- or in conducting a Snapchat contest. The option of who is allowed to send you snaps is controlled in “Settings”.)

Also be sure to check out “Manage” under “Additional Services” to turn on the “Front-Facing Flash”, “Replay” option, and enable “Special Text”, all of which will enhance the content of your snaps.

Kinds of content to post

Truly creative content is what makes Snapchat sing, so you’ll want to plan and execute content using all of the features we mentioned earlier to make your snaps as interesting as possible:

  • Draw on your photos using the pencil icon in the upper right-hand corner using the full range of colors available; this gives you the ability to turn your snaps into just about anything

  • Tap on the screen to add text; turning on special text lets you alter it to be larger and adjust the positioning

  • If you have an emoji keyboard on your phone, Snapchat will support adding these characters in with your text

Other than utilizing those features, the kind of content you want to share will depend on your brand and what your goals are with the platform. Is it to share behind-the-scenes company culture? Is it to share brief behind-the-scenes interviews and photos with the stars of your show or movie? Is it to show off your products in new and interesting ways?

We’ll look at a few different types of brands using Snapchat in the next post to give you some ideas of what kind of content has been successful.

Frequency of snaps

While regular snaps are limited to a maximum time limit of 10 seconds, stories aren’t limited except to a 24 hour period of existence. However, since Snapchat was built to be a quick and fleeting experience, you might not want to be the first to discover what the limits of a story are. Keep it simple, sweet, and relatively short; set up stories of different lengths and see if you get an increase in activity around one type or length above others.

What do we mean by increased activity? Well, measuring Snapchat is difficult, but pay attention to things like how many people are adding you to their friend list, taking screenshots, choosing to replay your snaps, or even sending you snaps in reply if you choose to make that option available.

Anything else?

That’s it for now! Check out the basics in the first section of this post if you need to, or stick around for our next post covering which brands use Snapchat well. If you still have questions, leave ‘em in the comments!

Written by Sarah

June 26th, 2014 at 8:40 am

The Week in Social Analytics #100

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Real-time marketing fails from major brands [from iMedia Connection; written by Jenn Deering Davis]

“Just because RTM is the hot marketing tactic of the moment doesn’t mean that it’s right for every brand at every event.”

We are not all Oreo: Check out these RTM fails and the lessons that come with them.

A Brand and a Person Offer the Same Post with Very Different Results [from Social Media Explorer; written by Jason Falls]

A good piece in the ongoing discussion of just how human brands should try to be.

Millennials Tweet About Brands When Rewarded [from All Twitter; written by Mary C. Long]

53% of Millennials could be following your brand on Twitter with the right incentives. Wink wink.

And that’s not all, according to the report, Millennial women are seven times more likely to retweet your brand and three times as likely to follow your brand on Twitter (and see all those great incentives you’re offering). Men are three times as likely to follow on Twitter as well, but they’re a bit less generous on the retweets.”

Emphasis added.

Instagram Video Ads Are Coming Soon [from AdWeek; written by Garett Sloane]

“‘Instagram is almost a magazine, and it wants its ads like in a magazine to be just as compelling as content,’ said James Borow, CEO of digital marketing platform Shift.”

How Do Social Media Styles Differ by Culture/Nation? | Part I [from Social Media Today; written by JC Giraldo]

We’re all in a global market, and understanding regional differences in social media use is important. You can read part 2 here, and part 3 here.

How to Develop a Pinterest Marketing Strategy for your Business [from Eli Rose social media; written by  Liz Jostes]

“Someone landing on your Pinterest profile will make a judgment on your brand and business within seconds. Developing a group of boards that presents a full, well-rounded view of your brand is absolutely the best strategy to have.”

Snapchat: A New Breed of Network [from Social Media Today; written by Derek Smith]

“Still, Snapchat is a potential gold mine for advertisers, according to the San Francisco Chronicle. We’ve become good at ignoring intrusive advertisements, but Snapchat users must quickly pay attention to messages before they’re deleted, so ad impressions could be impactful if they’re relevant to the demographic.”

Online Shares Could Be As Influential As In-Person Recommendations [from Marketing Charts; written by staff]

“Across the three categories – supermarket, automotive, and mini-tablet – the average lift in purchase incidence from an “excellent” online share (a strong positive one) was found to be 9.5%. What that means, according to the analysis, is that an excellent online share increases the perceived value of these products by an average of 9.5% over a neutral share.”

3 Ways to Ensure Your Social Promotions Follow the Law [from Convince and Convert; written by Kevin Bobowski]

Be very clear about your social promotions, or the FTC could come calling.

Written by Sarah

May 2nd, 2014 at 8:26 am

The Week in Social Analytics #99

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Diverges From Vine By Personalizing Explore Tab [from TechCrunch; written by Josh Constine]

“. . .Instagram’s Explore page is now also personalized with top photos and videos Liked by people you follow. Personalization highlights Instagram’s focus on your own social graph and a subjective vision of beauty, to contrast with Vine, which centers around re-sharing and globally popular expert content creators.”

Pair with MIT algorithm predicts how popular your Instagram photo will be [from The Verge; written by Adrianne Jeffries].

Brands Need to Stop Trying to Play Hero [from AdWeek; written by Gaston Legorburu]

“Remember, the goal is participation, so brands must create experiences beyond the narrative where heroes become immersed and involved. That’s the differentiator between a story told and a story lived.”

Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth [from Mack Collier]

“So to put it another way, it is 4.7 percente of your social media following that generates all of the word of mouth results, and by results we mean conversions, not just reach.”

Stop Trying to be Human– Try Being Useful [from Social Media Explorer; written by Tracey Parsons]

 ”It is however, un-natural to “engage” with a product or brand. I almost never talk to my pillow. I occasionally talk to my treadmill, but not in a nice, friendly way. So, let’s drop this whole notion of being more human and try instead to be useful.”

The art of storytelling in 6 content marketing context questions [from Fusion Marketing Experience; written by J-P De Clerck]

“Do brands create stories? Or do stories create brands?”

3 Reasons Your Brand Should Be Using Video On Twitter Right Now [from All Twitter; written by Lauren Dugan]

Video can make it possible to create an in-platform experience to connect with your fans, followers, and customers.

Pins, Tweets, and the Law [from TheBuzzBin; written by Dave Folkens]

A must-read if you’re planning a social contest:

“The issue for the brand in this case, and for all brands across any social network or site online, is disclosure and transparency of the connection between an activity and the incentivized nature of that action. Would a Pinterest user potentially create a board of fashionable shoes they liked? Absolutely. If the reason for the board, though, is a chance to win a prize, then they are essentially advertising to followers on behalf of the brand. Based on FTC guidance within its .com disclosures material, social media pins or posts are equivalent to providing an endorsement of the products. The use of a hashtag as part of the contest was also required and some might argue that was enough to identify that it was a promotion but it didn’t clearly indicate the potential financial connection so it failed in that sense of the disclosure. So while the brand was not (in my opinion) trying to deceive or trick users, it did not meet the true standard of the disclosure guidelines.”

Plus two more pieces on Pinterest from Social Media Today: Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements and 9 Marketing Tips for Pinterest.

The Social Media and Device Facts You Need In 2014 [from Heidi Cohen]

“. . .what’s critical for marketers using social media and content marketing is that consumers want the content they choose on the device of their choice when they want it.

Emphasis original.

How to Succeed with Snapchat Marketing [from Social Media Today; written by Chris Syme]

An in-depth breakdown of marketing on the platform famous for its ephemeral content.

Written by Sarah

April 25th, 2014 at 9:38 am

The Week in Social Analytics #98

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

25 Small Business Social Media Trends You Need [from Heidi Cohen]

“Due to smaller size and lower amount of resources, these firms tend to take advantage of social media opportunities faster than their larger competitors.”

Instagram for Small Businesses: Your New Best Friend [from Social Media Today; written by Stephanie Jones]

“People love visual content, so that makes Instagram the ideal social media marketing platform for small businesses.  It’s also currently a completely free way to market your business to potentially millions.  Follow people, engage and you will have an impassioned following before you can say hashtag.”

More Tips for Avoiding and Containing Social Media Crises [from PR Newser; written by Patrick Coffee]

Social media often rewards wit and a little bit of attitude, but how can editorial standards and monitoring allow a brand to be interesting without being risky or offensive?

Wit should be reserved for brand messaging, but never for customer service. Those coming to customer service are in need of support and aren’t looking for a witty response, but a solution to their problem or an answer to their question.

It’s a much more difficult and dangerous venture to be witty or snarky with customer service when the main goal is supporting your customer.”

25 Customer Chat Tips to Reassure and Nurture Your Online Customers [from KISSMetrics; written by Kevin Gao]

“Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers who have used live chat said they would be more likely to purchase again from the merchant who provided the service.”

How to Use Snapchat for Business [from C-Leveled; written by Regina Lizik]

“This makes Snapchat perfect for retail establishments that target a younger audience, like clothing stores, can share coupons and give sneak peaks of upcoming merchandise.”

STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women  [from PR Newser; written by Patrick Coffee]

“54% of Millennial women switched brands because it supported a #cause they care about.”

Written by Sarah

April 18th, 2014 at 9:33 am

The Week in Social Analytics #97

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

How to control rumours on social media during a disaster [from Phys.org; written by staff]

“Dr Oh believes the main motivation for people turning to Twitter in a crisis is to find out what is happening in their immediate area or to acquaintances, so in order to control the flow of misinformation, emergency communication centres need to be set up quickly to respond to misinformation through social media channels.”

How Brands Can Make the Most Out of Twitter’s New Features [from Social Media Today; written by Jaylee Miguel]

“This visually-led profile will give brands the opportunity to raise awareness and drive engagement for competitions and campaign launches. Gone are the days of scrolling through days worth of tweets – instead, the pinning feature can present key information to users as soon as they land on the page.”

The redesign of Twitter is a great opportunity for brands to be able to visually express themselves better on the platform, without losing the engagement and connectivity Twitter is known most for.

What It’d Be Like To Step Inside Your Twitter Feed [from Fast Company; written by Margaret Rhodes]

“You enter your Twitter handle on a touch screen outside, then walk into the high-tech hut filled with screens and mirrors. A kaleidoscopic stream of notifications, updates, and hashtags flicker and flash around you.”

The Hashtag Test: Best and Worst Practices for Social Media Marketers [from TopRank; written by Nick Ehrenberg]

“Hashtag overuse is a common error in social messaging, sending signals of desperation and inexperience.”

In the UK, Real-Time Social Media Marketing Focuses on the Customer [from eMarketer; written by staff]

“Interacting with consumers in real time may be beneficial when it comes to fostering relationships, but it’s not easy, with UK marketers citing many challenges. More than three in five respondents said managing engagement outside of normal working hours was a top challenge, the No. 1 response. Consumers use social media before and after the workday—and they may expect brands that respond to them in real time during the day to do the same in the early morning or at night.”

Why your brand should definitely be on Tumblr: 10 fantastic examples [from Econsultancy; written by Christopher Ratcliff]

“Tumblr has a huge youth demographic that’s growing rapidly. This demographic also has a higher than average disposable income and very little competition from other brands.

Tumblr is the fifth most visited site in the USA, but only 31 of the top 100 brands operate a Tumblr page. It seems like a no-brainer.”

SnapChat and Building Community Where Your Audience is [from Spin Sucks; written by Eleanor Pierce]

“Because there’s one big reason SnapChat worked for me: I had a community of people who were already there. I didn’t try to force a community into using a trendy new tool just because I wanted them to be there.”

Emphasis original.

The Ultimate Marketing Guide to Using Snapchat for Business [from Social Media Today; written by Ross Simmonds]

“We’re living a in a time where our attention is minimal. Snapchat is a tool that captures someones attention entirely for a few seconds and has the ability cut through the attention crisis. In a world where our attention span is limited to 5 short minutes, a tool like snapchat could be a marketers dream. Millions of people around the world have become accustomed to receiving their news in 140 characters and watching videos in under 5 minutes. It’s changing the way consumers think and the way marketers must react.”

Boards with Benefits: 5 Stand Out Brands on Pinterest [from Social Media Today; written by Deanna Baisden]

“Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images?”

These brand examples can show you exactly what’s working for brands in different areas on Pinterest.

8 Ways to Get More Pinterest Followers [from Pamorama; written by Pam Dyer]

“Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.”

6 in 10 Americans Aged 65+ Go Online [from Marketing Charts; written by staff]

“Some 59% of Americans aged 65 and older report using the internet as of the second half of 2013, up 6% points from a similar time a year earlier.”

 

Written by Sarah

April 11th, 2014 at 8:50 am

The Week in Social Analytics #93

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Video: How You Can Use This Short Form Now [from Heidi Cohen]

Short form video findability matters. If your target audience can’t find your content, it’s useless. Instagram short video findability comes from 2 major sources:

  • 90% of Instagram Video shares occur on Facebook.
  • Instagram has a 150 million user installed base. While not all of these users have the video version of Instagram, it doesn’t need to convert its base to testing the platform.”

Emphasis original.

3 TED Talks that Should Shape your Social Strategy [from The Buzz Bin; written by Michelle Wright]

“While there are a few talks that address social media directly (here’s one on reputation management, one on online crowds, and one on how social media can make history), I wanted to share a few of my personal favorites that don’t actually mention it, but rather contain ideas we can incorporate to make our strategies more effective.”

STUDY: Which Social Networks Inspire the Greatest Brand Dependence? [from PR Newser; written by Patrick Coffee]

“. . .Instagram beat its parent company for loyalty in the coveted 18-25 demo.

“Finally, some up-and-coming networks scored very highly on the dependence front despite lower membership numbers. Reddit and Tumblr were right behind the big four (Facebook, Instagram, YouTube and Pinterest) in nearly every category.”

Emphasis original.

6 Tips for Financial Service Companies on Social Media [from Social Times; written by Odysseas Papadimitriou]

 ”The challenge for financial institutions is figuring out a way to operate within the current regulatory framework, while also transforming their social media operations into a weapon for efficient customer service, brand management and crisis mitigation (rather than a ticking time bomb of liability). Just because you have one hand tied behind your back doesn’t mean you can’t do some damage, right?

Here are six tips to ensure that your company’s social media strategy packs a major punch.”

Tips for Creating Pinnable Content [from Soshable; written by Savannah Marie]

“While there’s no surefire method for finding Pinterest success, using the right combination of content, images and infographics seems to key. Follow the tips below to create pinnable content that meets or exceeds your expectations for the network while reaching the largest audience possible.”

First, do the research to be sure this is where your audience is.

Using Snapchat: A Guide for Brands [from Social Media Today; written by Elizabeth Kent]

“Exactly what audience can you reach through Snapchat? Here’s what the stats have to say:

  • Snapchat has an estimated 26 million active users in the U.S.
  • About 400 million snaps (photos and videos) are sent per day.
  • The core audience on Snapchat is ages 13-25.
  • Women make up 70% of Snapchat’s user base.
  • 18% of people who own an iPhone are on Snapchat.
  • From May 2012 to April 2013, the number of snaps sent per day grew from 6 million to 150 million.

These statistics show not only that Snapchat’s core audience is the same audience that many marketers are trying to reach, but also that its audience is ever-expanding, making Snapchat a prime target for your brand’s social media marketing strategy.”

Written by Sarah

March 14th, 2014 at 9:36 am