Archive for the ‘mobile’ tag
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Reuters Digital News Report 2012 [from Reuter's Institute for the Study of Journalism]
”Blogs and social media are much more regularly used in the United States than in Europe (36% use these as a news source every week compared with an average of 20% in European countries).”
Social’s Impact on TV Still Small, but Growing [from Marketing Charts; written by Marketing Charts Staff]
“But, the study finds there is significant room for growth: the proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%), and the data also shows that social plays a bigger role in drawing viewers to new than existing shows.”
“Once others in the organization become not only equipped but also passionate about it, the editor doesn’t die. He or she focuses on what’s next.”
Eight Silly Data Myths Marketing People Believe That Get Them Fired [from Occam's Razor; written by Avinash Kaushik]
Your Friday long read.
Google Takes Home Half of Worldwide Mobile Internet Ad Revenues [from eMarketer; written by eMarketer staff]
“Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates. In the US, however, Twitter will have a higher, 3.6% share, eMarketer estimates.”
”To sum up: Tumblr is an all around win-win proposition for nonprofits.”
Denny’s has taken the time to learn the culture of Tumblr– and it shows.
Tumblr, Foursquare Execs Map Out New Directions, Tools for Brands [from Xconomy; written by Michael Davidson]
“Brands want to put their best foot forward and have an expansive palette to convey their message,” Gottfrid said. “We think they can tell bigger stories on Tumblr with the tools that we have.”
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Facebook to See Three in 10 Mobile Display Dollars This Year [from eMarketer]
“Both Facebook and Twitter have benefited from their use of so-called native ad formats that are seamlessly integrated within the core user experiences of their respective products. The resulting ability for both companies to deliver mobile ad impressions at much higher volume than many traditional ad publishers has helped them capture market share very quickly.”
What Does That Second Screen Mean for Viewers and Advertisers? [from AdWeek; written by Lucia Moses]
Social television does more than just give people something to collectively chatter about on a social network; it engages them emotionally:
“When people used Facebook, Twitter or GetGlue while watching TV, their emotional engagement was 1.3 times higher than that of solo TV viewers.”
This has a lot of different implications for advertisers.
Twitter Relaunches Its Twitter For Business Site With More Content, New Video [from Marketing Land; written by Matt McGee]
“Twitter has also published a new video that, in my opinion, is the most effective messaging the company has offered yet for businesses — not just why, but also how to do business on Twitter. It’s basic and meant for beginners, but there’s a lot of information packed into a little more than two minutes.”
More from Twitter Dev: Mobile app deep linking and new cards [from Twitter's Developers blog; written by Jason Costa]
A breakdown of Twitter’s new card capabilities, straight from the development team.
4 Types of Content Consumption (Research) | Content Marketing: How We Use Multiple Devices [from Heidi Cohen's blog; written by Heidi Cohen]
“Social Spider-Webbing is the opposite of Investigative Spider-Webbing in that it’s extroverted. Focused on sharing and connecting, it allows viewers to connect with others (both friends and like minded individuals) while watching live events and television shows.
Overwhelmingly social spider webbing makes solitary content consumption a social activity. More than two out of five respondents use it to connect with others. About a third use it habitually. About one in four chooses social spider webbing to enhance their enjoyment of their content consumption.”
You can find the link to the full study here.
And before you ban Facebook at the office:
Social Media: Not the Productivity Killer You Thought? [from Inc; written by Francesca Louise Fenzi]
“This tiny group of social network butterflies, however, ranked as the most efficient. Employees who belonged to more than five social networks had a 1.6 percent higher sales conversion than their counterparts and a 2.8 percent lower average call time.
While the data is interesting, it’s next to impossible to determine causation. But Mike Houseman, the managing director of Evolv, posits that performance may be linked to the sociability of employees who belong to several online networks.”