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Archive for the ‘millennials’ tag

The Week in Social Analytics #89

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Video Done Right: 10 Inspiring Brand Examples [from Social Media Today; written by Katherine Leonard]

“40% of the most-shared Instagram videos are from brands.”

Instagram teaching ad-makers how to be less square [from The Verge; written by Ben Popper and Ellis Hamburger]

“The company today published The Instagram Handbook for Brands, a book profiling 11 companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like “share experiences” and “find beauty everywhere.” The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users.”

Profile of the Top Vine Video Creators | Videos [from Social Media Today; written by Neil Davidson]

Image and video are predicted to be big in 2014; if you’re thinking about getting into video, see how the top Vine producers do it.

How to Use Instagram in a Genius Way (and Grow Your Audience) [from Ann Handley]

“Instagram allows you to hone your storytelling skills by giving you the necessary—and instant—feedback by how your followers respond (or don’t) to your posts. I’ve learned a lot about what kinds of ‘stories’ resonate in a broader sense—what truly gets my point of view across effectively—just by seeing how my followers there react and what they respond to.”

Retailers Use Social to Spur Shopping, Research [from eMarketer; written by staff]

“Now that retailers are accepting that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.”

The Eight Phases of Brand Love [from Harvard Business Review; written by  Tim Halloran]

“Commitment, intimacy, dependability—she felt all of these, not about Diet Coke, but from it. She loved it as a constant companion, a support mechanism and a celebratory friend. At the time, I thought this was preposterous. We can’t connect with products the same way we connect with people!

But I’ve since learned that in many important ways, that is just what we do. Academic study after academic study has proven it. We don’t just consume or interact with brands. We actually engage in relationships with them.”

Everything you need to know about Twitter’s advertising options [from Social Media Explorer; written by Ben Harper]

If you’re in the UK and looking to advertise on Twitter, this is a must-read for you.

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo [from Search Engine Land; written by Ginny Marvin]

“Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Facebook where it has over 12 million fans.”

How to Tap Into the Purchasing Power of Millennials with Social Media [from Business 2 Community; written by Scott Scanlon]

“The driving force behind social commerce can be attributed to the Millennial generation’s penchant for social media. Numbering 76 million strong, Millennials, also known as Generation Y, are defined as the demographic cohort born between 1980 and 2000. Their size and combined purchasing power make Millennials a necessary market segment for the future success of most companies.”

For what reasons do Millennials follow a brand’s social accounts?

Study: Social Media Driving Hyper-Growth for SMBs [from Social Times; written by Kimberlee Morrison]

“According to the study, one in six SMBs on the grow are in what was referred to as hyper-growth mode. Indeed, companies experiencing hyper growth report a 73 percent increase in social media spend, indicating that social media is an effective tool for branding, generating word-of-mouth, content marketing and lead generation.”

Three Technology Revolutions [from Pew Internet]

“Three major technology revolutions have occurred during the period the Pew Research Center has been studying digital technology – and yet more are on the horizon.”

Get the stats on Broadband, Mobile, and Social from Pew.

Written by Sarah

February 14th, 2014 at 8:57 am

The Week in Social Analytics #88

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Your Brand Is the Sum of the Stories We Tell About You [from Mack Collier]

“If you connect with your fans, the customers that love you, those fans will work with you to make sure they tell the story about your brand that you want other customers to hear.  Read that again until you understand just how important that is.”

Emphasis original.

5 Twitter Best Practices to Humanize Your Brand [from Social Media Today; written by Monica Jade Romeri]

Humans like to connect with other humans, not faceless corporate robots. (That’s why Merle has a face.)

The Confluence Of Content And Social Media: Insights For Success In 2014 [from Forbes; written by Jayson DeMers]

“One overarching theme in recent research is the benefit of properly targeting your social media efforts. If you want a better understanding of how social media influences your customers’ decisions to purchase your products and services, there are a few important questions that you’ve got to ask. In this case, a bit of smart consumer research will go a long way toward directing your social media strategy.”

6 Reasons Every Brand Should Create Social Video [from Social Times; written by Constance Aguilar]

“Video is quickly becoming the most effective brand marketing tool, and its popularity will continue to rise in 2014. Already 40 percent of the top 1,000 most popular Instagram videos are from brands, and a branded Vine video is four times more likely to be seen than a regular branded video.”

Millennials’ Social Media Posts Influence Peers to Buy New Products [from eMarketer; written by staff]

“Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.”

Social Media and Millennials: How They Shop [from Heidi Cohen]

“Less than 1 in 6 social media influenced millennials shop exclusively in stores.”

If this is your target demographic and you’re selling on social, be sure you’re engaging in a timely, human way with your customers and followers, and be doubly sure all transaction processes are set up to run smoothly.

STUDY: Interacting With Other Brands Makes Consumers More Loyal [from PR Newser; written by Patrick Coffee]

“Here’s what we take from these findings: brands shouldn’t be afraid of competitors targeting their most loyal consumers. In fact, they might even want to encourage it. In many cases, trying something different just reminds you why you prefer your favorites.”

And finally, a bonus roundup of some posts on social media myths:

Busting The Myths of Social Media and Content Marketing [Geekless Tech] 

6 Social Media Marketing Myths To Avoid [Business2Community]

Written by Sarah

February 7th, 2014 at 8:42 am