Archive for the ‘measurement’ tag
TakeFive with TweetReach – Richard Janes
Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Richard Janes, Co-Founder and CEO of Fanology Social, a social media studio that utilizes storytelling to engage fans of celebrities and brands, such as Pretty Little Liars star Shay Mitchell.
TweetReach: We’ve got one question we like to start everyone off with, to see all the different pathways people take into social media: How you got started with social media as a whole? Can you describe your first “ah-ha” moment?
Richard Janes: My background is in producing, directing and writing movies and TV. I had the opportunity to write for big studios such as Disney, saw my directorial debut distributed theatrically around the world and won an Emmy by the age of 25. My career was growing quickly– until the dreaded writer’s strike of 2007. Being a new kid on the block, fresh off the boat from England, my trajectory came to a quick stop.
We started holding Sunday brunches for our friends who had been laid off or directly affected by the strike. It was inevitable that our conversations would come back to the internet, the need for new distribution, power distribution amongst the “creatives” and, of course, the power of social media. My brain began to churn on the technology that was being born around us.
That year, looking to stay active, I produced a web series called Dorm Life. Initially, we exclusively distributed through Hulu. Since the show was based on a college dorm floor, it made complete sense to jump on social media. There, we had the freedom to creatively market and distribute the show. The feed and two-way conversation that developed between the show’s characters and fans was incredible– that’s when I had my “ah-ha” moment.
It become overly clear to me that social media just might be the answer to all the discussions our group of friends was having. During a backyard dinner party, Fanology Social was born. It took a few years to raise our seed money, but in 2010 we opened the doors to Fanology HQ providing social media services to celebrities and brands.
We are completely enjoying the ride: telling stories, creating conversations and engaging audiences. Our clients’ fans now total over 60 million on Facebook and 28 million on Twitter.
TweetReach: You’re active in the entertainment industry. How are others in your industry embracing social media and measurement? How is your approach different from everyone else?
Richard Janes: Our traditional entertainment industry accounts are responsible for 50% of our business, however, I would argue that all our clients are embracing the idea of being entertainment providers to communicate their message through social media. As far as the traditional entertainment industry goes we are still at an embryonic stage of social media use. There appear to be three main buckets that our competitors fall into:
1. The agency that is focused on looking after celebrities and either driving all their social media traffic to a celebrities website where they monazite via low CPM adverts, or
2. The social media factory with hundreds of celebrity clients where they have a set formula that doesn’t deviate with each client, but at least it gets the celebrity building their audience.
3. Traditional ad agencies that approach social media as they do traditional advertising with the focus on the sell rather than the building of meaningful relationships.
What makes us different is that we are 100% focused on social media; we develop client-specific strategy and content (copy, graphics, videos and experiences) for each platform. First and foremost we are entertainment providers who have spent decades building content that evokes an emotional response providing continual value to the end user.
TweetReach: You engage clients like Shay Mitchell from Pretty Little Liars—both she and her show have a huge fan base that’s active on Twitter. How do you measure fan engagement around her and her character? What measurement benchmarks are important to you, and how do you use TweetReach to get them?
Richard Janes: Shay Mitchell is a great example of an actress who really ‘gets’ social media. She understands that she is where she is- and will achieve her lofty goals- ONLY as a result of her fans continued support.
Shay is really a dream client for us.
As part of our strategy, we support her in weekly Twitter parties around the show, which drives huge interaction from her fan base. For the season finale, our hashtag #PLLayWithShay received over 96,000 tweets, 177,000,000 impressions and trended worldwide for nearly two hours.
The average Twitter party runs an hour and after we are able to track the success through TweetReach Analytics. We love the immediacy of TweetReach!
As far as the benchmarks we use to measure success, it really varies from client to client and partner to partner. With our celebrity clients they have so many brand partners (from the TV shows and studios through to magazines, talk shows, and product lines they endorse) we have to have access to a wide variety of trustworthy data so that we can meet any of their insight requests at a give time.
From a brand perspective like Live Nation, it’s all about the click through to buy tickets. But with Toyota, there isn’t the expectation that a click on a link is going to directly result in the purchase of a new Pruis C. Not yet anyway!
TweetReach: How do you look at and think about the mix of different social media networks when designing your social strategy—are you looking at incorporating more than just Twitter? What kind of different approaches might you take with different platforms, and what lessons do you think you can take with you from Twitter?
Richard Janes: We work across social media from Google+ Hangout’s with Jillian Michaels and Ashley Tisdale to Twitter parties with Shay Mitchell and Jesse McCartney, all the way through to a Redit AMA with Morgan Spurlock.
The key for us is developing a strong narrative on each platform that caters to each platform’s strengths and takes the fan on a journey, rather than through random updates where social media fatigue can set it. As far as immediate interaction, Twitter is the king and multiple updates work great in creating a two-way conversation, be it with a celebrity’s Twitter party, or working as a customer service tool for some of the IOS gaming companies we work with. When it comes to Facebook we have to be a lot more focused on our client’s updates; with Google+ SEO is making a big difference.
TweetReach: Have you looked at social media success or failure in other industries for pointers on how to apply best practices in your work? Any good examples?
Richard Janes: 100%, we are all pioneers and there is no point in having tunnel vision with the way we do business. We are constantly on the lookout for innovative work and you never know where that may come from: a massive agency with a huge budget, or a local musician who has come up with a great way to get all his friends turning up to a gig.
TweetReach: Good examples of social media work?
Richard Janes: Hummm …a good place to start is our website ;-)
TweetReach: Haha fantastic, Richard! Thanks for talking to us. And we’ll keep watching to see where Fanology Social takes its clients next!
This Week in Social Analytics #43
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
4-in-5 Americans multitask while watching TV [from Marketing Charts]
“Significant numbers of consumers around the world are indeed using their mobile devices to discuss TV programs on social networks as they watch them, even if Americans appear to be behind the curve in that regard.”
Why data without a soul is meaningless [from GigaOM; written by Om Malik]
“What will it take to build emotive-and-empathic data experiences? Less data science and more data art — which, in other words, means that data wranglers have to develop correlations between data much like the human brain finds context. It is actually not about building the fanciest machine, but instead about the ability to ask the human questions. It is not about just being data informed, but being data aware and data intelligent.”
5 Digital Marketing Insights from a New Gartner Study [from Social Media Today; written by Chris Horton]
“When asked which three digital marketing activities are most important to their success, the marketers surveyed listed a corporate website, digital advertising, and a presence on social media.”
Link to Gartner study here.
Global media consumption: the digital reality [from The Global Web Index]
“GLOBAL TIME SPENT: Digital is 57% of daily media time. Social 48% of online.”
People Try to Put us D-down, Talkin’ ‘Bout Your Reputation – Part 2: Understanding and Acting on What You’ve Discovered [from Social Media Explorer; written by Jim Berkowitz]
Understand and act on what you’ve discovered from listening, as discussed in Part 1 on this topic.
The Definitive Guide to Online Reputation Management [from the KISSMetrics blog; written by Daniele Virgillito]
An outline of the concepts and steps involved in monitoring your reputation online.
This Week in Social Analytics #41
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Where to Put That Extra Dough in Your Marketing Budget [from Social Media Explorer; written by Jason Spooner]
5 questions to ask before you start spending money on new marketing initiatives
Social Media Marketing Budgets To Double In Next Five Years [Report from Daze Info; written by Shilpa Shree]
Social media spending as a percentage of marketing budgets will increase to more than twofold over the next five years, according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA). This survey was conducted in February 2013 and included 468 U.S. chief marketing officers.
Powering Predictions With Social Media Data [from AllAnalytics; written by Beth Schultz]
“In the end, social media can really stand on its own and provide insights and a lot of great learning and opportunity, but if you go well beyond just pure brand listening, the potentials are far greater.”
Insight from SXSW: Brands Should Want Advocates, Not Influencers [from Social Media Today; written by Christianna Giordano]
“An influencer is someone will write up a branded post, send out a few tweets and do their tasked outlined in their contract. An advocate, will not only do all those things, but will continuously use the product or brand in their daily lives, insert themselves into relevant conversations concerning the topic, and will fight for the products they love. Both of these types of blogger have their part in the blogosphere, but it is the latter that will make the biggest impact for brands.”
You Got Your Interwebs in My Idiot Tube [from the Austin Chronicle; written by Richard Whittaker]
“The approach was not that there was just a social media department, but every piece of that business, right from the top to the creative teams to the live events staff to the writers to the superstars themselves, now have a stake in telling that story for the fans that really expect it on a 24/7 basis.”
What’s the next excuse? [from KD Paine's PR Measurement Blog; written by KD Paine]
“The truth is in this other revealing statistic: 21% of survey respondents think that measurement isn’t necessary, so lack of standards are just yet another silly excuse not to measure anything.”
SXSWi 2011 vs. SXSWi 2013 in numbers
Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. SXSW Interactive is a tech conference, and is followed by the film and music portions of the festival.)
Here’s a table comparing the tweet volume, total number of unique contributors, and overall reach for 2011 vs. 2013:
What a difference two years can make!
Here’s a breakdown of the 2013 SXSW tweet activity:
Activity breakdown for tweets and contributors during SXSWi 2013
Were you at SXSWi? How was your experience? Tell us in the comments, old hats and newbies alike.
This Week in Social Analytics #40
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Advisers benefit from “listening” on social media [from Reuters; written by Beth Pinsker]
“Josh Brown, a financial adviser at New York-based Fusion Analytics who is known as The Reformed Broker to his 35,000-plus Twitter followers, says many of his friends at major brokerage firms regularly visit sites like Twitter, just to keep tabs on the chatter.”
Social Media in the Banking Industry [from Social Media Today; written by David Wittlinger]
“The mental hurdle that bank officers needed to overcome when starting out in social media was the fear of ‘losing control’ of their marketing message. For many of the Marketing Committee members, platforms like Facebook were widely misunderstood. A majority of time at the beginning of this project was spent educating the bank about how social media marketing works (different from traditional media) and how it can effectively be applied to create a deeper loyalty within their customers.”
Twitter Reaction to Events Often at Odds with Overall Public Opinion [from Pew Research Center]
“At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation.”
See the full article for charts on when Twitter’s reaction was more conservative, when it nearly matched public sentiment, and more.
The Content Crash [from Mitch Joel]
“. . .there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It’s not a zero-sum game and it’s not an all-encompassing strategy. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand.”
21 Social Media & Content Marketing Tips Tailored For Small Businesses [from Heidi Cohen]
Consists of “7 Questions Every Small Business Must Ask To Succeed” and “Actionable Marketing Tips” for each point
Dealing with Social Media Criticism: Deflect, Defy, Defend? [from KISSMetrics; written by Neil Patel]
“According to a study by RightNow, when customers did receive a response to their complaint, almost half of them were pleased by the company’s interaction, and 22% of those customers posted a positive comment about the company or brand. Keep in mind that this is the same company they were bashing just recently.”
TakeFive with TweetReach – Brian Conway
Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Brian Conway, Account Supervisor for Weber Shandwick, about his experiences with social media and how his initial personal use of the medium lead to a deeper understanding for the impact and potential use it had for brands. He takes this insight with him into projects with current clients, such as American Airlines.
TweetReach: Let’s start with talking about how you got started using social media. Can you describe your first “ah-ha” moment?
Brian Conway: My initial experience with social media was in the mid-2000s for personal use when platforms like Facebook and Twitter had really only made a name for themselves as being unique to the individual experience. It wasn’t until 2008 or 2009 that I started paying much closer attention to how those same individual messages aggregate over time to form a larger brand picture that can be pretty — or pretty ugly. The fact that individuals suddenly had so much influence over a company’s brand reputation and strategic direction was a huge eye-opener for me— that was my “ah-ha” moment. This understanding has since influenced how I’ve approached some of the community management and crisis roles I’ve held for a variety of clients.
TweetReach:How have you seen your clients approach Twitter as part of their digital strategy?
Brain Conway: Broadly speaking about Weber Shandwick, the number of clientele using Twitter and other social media platforms has exploded tremendously in the last three or four years. Nearly all use Twitter for some kind of public engagement, and that ranges from corporate news to marketing announcements to social customer service. Others still use it for listening only. Message reach and response is always important, but what we encourage companies to look for are individual conversations, sentiment, and reach of positive messages. Brand-building or brand regress happens over time, so any corporate Twitter strategy needs to take ongoing listening into big consideration. From my personal experience, I’ve been very closely tied to American Airlines’ social media program since 2009, and Twitter has become a hugely invaluable engagement resource, as well as a strong component of its award-winning social customer service program.
TweetReach: How important is measurement of engagement on Twitter to your strategy with clients? Do you have specific goals and campaign metrics that you use to measure performance and success?
Brian Conway: Measurement of social engagement, be it Twitter or any other platform, is as crucial as your digital strategy. After all, a company doesn’t devote budget and time to a platform simply for the sake of grins, right? I often advocate for a well-balanced approach to quantitative and qualitative measurement for clients, and it all starts with goals. If your campaign goals focus squarely on follower growth or message reach as a measure of success, it’s very easy to track those KPIs quantitatively. But, we believe our clients need to know not just how many conversations there were, but what was actually said and what it means for the company’s business objectives.
TweetReach: Along those lines, let’s talk about the measurement of reach. How do you weigh the importance of the quantity of a campaign’s reach (the overall size of the potential audience) vs. the quality of that reach?
Brian Conway: As I mentioned, it’s very important to have a well-balanced mix of quantitative and qualitative analysis for any social media campaign, proactive or reactive. Again, it all comes back to goals and what kind of success you want to achieve for your organization. Some social campaigns may lend themselves more toward KPIs like audience reach, impressions, sales growth, volume of submissions, awareness-generation, volume of tweets using your hashtag, and the like. Other campaigns may focus more on engagement. Some important qualitative questions to ask: What message points resonated best with our followers? Did our posts trigger any unexpected conversations? How does this Twitter campaign help us prepare for the next one?
TweetReach: Do you have any examples of how analytics have helped you adjust or improve your social media activities? Has this ever happened in the middle of a campaign?
Brian Conway: In one instance for a former client, we had pre-determined the entire course of proactive messaging for the client’s social media campaign. Almost halfway into the campaign, our tracking and reporting revealed significant conversations around a storyline we hadn’t even considered, and it gave us cause to revise our messaging strategy to make sure we spoke more about this other storyline people obviously wanted to discuss. When we reported our findings to the client, we were met with some understandable skepticism about changing our strategy, but in the end, we showed that adaptability and commitment to listening can contribute to campaign success— which is exactly what we saw.
Brian assists with the coordination and management of digital/social media programs at varying levels of strategic corporate engagement, including brand reputation management, outreach strategy, new business development, and crisis monitoring and program implementation. Currently, Brian supports a number of Weber Shandwick clients’ social media programs, including American Airlines and Essilor of America. Among Brian’s primary expertise are community management and message engagement, proactive social campaign strategy, social media crisis comnunications, and blogger relations strategy.
SXSW preview: How Twitter is changing how we watch TV
One of our very own will be presenting at SXSW Interactive this year. Jenn Deering Davis, Union Metrics Co-Founder and Chief Community Officer, will be speaking about how Twitter has changed how we watch TV on Saturday, March 9 during the festival. We wanted to get a preview of her presentation, so we thought we’d ask her a few questions about social TV and share her responses with you.
- How do you think social media has changed how viewers communicate about television shows?
Social media provides a great place for us to talk about our favorite TV shows and characters. It allows fans distributed across the country – even the globe – to share the experience of watching a show together. TV is such an important part of our culture, particularly in the United States; many of us watch some TV every single day, and we’re deeply connected to the shows we watch and the people in them. We want to talk about TV, and social media channels like Twitter are the perfect place for those conversations.
- What are some of the creative strategies that networks and advertisers are employing to tap into social TV?
There’s certainly a lot of hashtag use right now. You can’t watch a TV show – or a commercial – without seeing hashtags all over the place. Some of the more interesting fan engagement initiatives include creating character Twitter accounts that tweet during and between episodes, sharing content exhaust like behind-the scenes photos and outtakes, and running social games and contests to unlock premium content.
- What shows are doing social TV really well?
So many shows and show runners are doing interesting things on social media. Pretty Little Liars is one of the canonical examples – PLL and the team at ABC Family have created a huge and highly engaged following on Twitter and Facebook. As for others, I love how characters from Archer tweet as themselves (and to each other!), how Hollywood award shows like the Golden Globes post pictures from the red carpet and backstage, and how Netflix capitalized on the huge social interest around its new show House of Cards. There are so many great examples. For more, you’ll just have to come to the panel.
- How important is a standard measurement system for social TV and do you think Twitter’s work with Nielsen will push it forward?
Networks have been using Twitter as a way to understand the real-time pulse of their shows for several years, and I think it’s smart of Nielsen and Twitter to work together to formalize some of that. We can learn a lot about what fans think about a show by measuring their tweets. For example, tracking minute-by-minute volume helps us understand viewer interest spikes, telling us exactly what onscreen moments are exciting to the audience. I think this area will mature a great deal over the next few years.
- Twitter is at the center of the social TV discussion, but what other platforms do you think are poised to become a larger part of this movement?
Twitter was the first social channel to be really successful in the TV space for a variety of reasons (which I’ll discuss in more detail at SXSW), but we’re starting to see a lot more fan participation in other channels, as well. Tumblr is a big one, because millions of fans go to Tumblr to share and remix all kinds of amazing visual content about their favorite shows, and that content spreads like crazy on Tumblr. Social TV conversations happen in all the social media spaces we spend time in, but we’ve just heard the most about Twitter so far. I think that’s changing.
- How does online streaming content tap into social TV? Will advertisers cater to this demographic, or keep pushing for live viewing?
Great question. We’re starting to understand more about how social impacts (and is impacted by) both live and streamed viewing. I’ll get into this more during the talk, but we’re actually seeing a comeback in live TV right now! It’s fascinating stuff, but I’ll leave that as a teaser for now.
If you want to hear more, then be sure to check out Jenn’s talk at SXSW in Austin next week. And be sure to go say hi afterwards – she’d love to talk to you. She might even have party invites to share if you ask nicely.
This Week in Social Analytics #38
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
12 Best Twitter Tutorial Videos of All Time [from Social Media Today; written by Daniel Zeevi]
A great resource for beginners, or anyone who wants a back-to-basics brush-up
The Geography of Happiness According to 10 Million Tweets [from The Atlantic; written by Alexis C. Madrigal]
“Sorry, Louisiana, you are the saddest state. And Hawaii (shocker!) you are the happiest.”
Pew’s fact tank studies American social networking [from Phys Org; written by Nancy Owano]
”As for Twitter, the percentage of Internet users on Twitter doubled since November 2010, now at 16%.”
Get the full report here.
Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December [from Marketing Charts; written by Marketing Charts staff]
“Tumblr outstrips Pinterest despite not having significantly more unique visitors. For 2012 as a whole, Tumblr sported an audience of 30.8 million visitors (up 64% year-over-year), but was closely followed by Pinterest (28.9 million, up 284% year-over-year), and Instagram (27.4 million, also up 284%). In December 2012, it ranked 10th among the largest social networking sites and forums, as measured by market share of visits.”
Tumblr Draws a Distinction Between its Ads and Those of Google and Facebook [from AdWeek; written by Mike Shields]
“This really hasn’t been a huge issue,” Karp added. “This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that really tell stories, that make customers, that people remember, that get people excited, that you can put in your portfolio. There aren’t a lot of AdWords ads or display ads that you can put in a portfolio.”
This Week in Social Analytics #35
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
What Happens When You Double Your Tweeting Frequency? [from Social Media Today; written by Steven Shattuck]
“Conclusion: Tweeting twice as often had little effect on follower growth and slightly increased interaction while more than doubling referral traffic. Tweet as often only if you maintain a high standard of content quality and usefulness.”
Google+ surpasses Twitter to take number 2 social network after Facebook [from PhoneArena.com; written by Maxwell R.]
“That works out to about 343 million active users of Google+, and a little under 300 million active users for Twitter and YouTube.”
What exactly constitutes an “active user” isn’t defined in this piece, however.
What Twitter Really Looks Like [from The Atlantic; written by Megan Garber]
“But it’s also a reminder of the global scale of Twitter — and of the fact that Twitter has its own inclinations and energies. What’s maybe most striking about Tweetping is its presentation of data in pulses and punctuations: boomboomboomboom-PAUSE. That’s largely an accident of interface, but it also suggests something profound about Twitter and the social web: This stuff has a beat. It has rhythms and rushes and respites. It’s its own kind of organism, with its own kind of pulses — its own kind of heartbeat.”
Study Says Twitter Is Fastest-Growing Social Platform in the World [from Mashable; written by Anita Li]
“The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines ‘active’ as those who claim to ‘have used or contributed to Twitter in the past month.’)”
95% Of Online Conversations About TV Take Place On Twitter [STATS] [from All Twitter; written by Shea Bennett]
“Moreover, 40 percent of all Twitter traffic around peak time is about TV.”
Tumblr – Untapped Marketing Goldmine [from ClickZ; written by Ekaterina Walter]
“Even if your business isn’t image- or product-based, Tumblr enables you to share images that relate to your demographic.”
You Can No Longer Pay to Pin Content on Tumblr [from Mashable; written by Fernando Alfonso III]
“Over the past six months, response to the pin feature has been mostly negative, with people claiming to unfollow users who used the feature.”
Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating [from TechCrunch; written by Josh Constine]
“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”
This Week in Social Analytics #34
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Are You Marketing Your Marketing? [from Social Media Explorer; written by Jason Falls]
“Or, to put it somewhat differently, the social media world is not one of, ‘If you build it, they will come.’ It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.”
Twitter Tips for Proper Use by Brands [from Social Media Today; written by Amanda Ashworth]
“People are looking for better, faster and more personalised means of communicating with brands. Research from Gartner in late 2012 forecasted that social networks will become a primary form of customer communication by 2014 and will be viewed as the minimum form of response. This is hardly surprising when ample research from Socialbakers also suggests that Twitter is 400% more effective at engaging consumers than Facebook.”
How Twitter’s new embeds will make social media’s copyright issues even weirder [from PandoDaily; written by David Holmes]
“Ostensibly, that means all you’d need to do is embed the Tweet containing the copyrighted photo to avoid copyright infringement.”
Twitter CEO Shows Off New Way to Share Videos in Tweets [from Mashable; written by Seth Fiegerman]
“If Costolo’s tweet is any indication, it appears Twitter is planning to integrate Vine to allow users to embed short clips in their tweets in the same way that Twitter now lets users create and share Instagram-style photos in tweets.”
Do We Need Social Media Education in Schools Now? [from Social Media Today; written by Chris Syme]
“The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power. Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?”
It’s Time to Cut Back on Social Media [from Harvard Business Review; written by Dorie Clark]
“That doesn’t mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact.”
4 Brands that are taking Tumblr by storm [from iMedia; written by our co-founder Jenn Deering Davis]
“There is a social network, ranked among the top 10 sites in the U.S., that has a growing user base of 170 million people who create 70 million new posts each day and are actively seeking new content. And your brand probably hasn’t tapped into it yet. Interested?”
Why 2013 is the Year You Need to Get Serious About Tumblr [from Forbes; written by our co-founder & CEO Hayes Davis]
“Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.”