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Archive for the ‘infographic’ tag

The Week in Social Analytics #82

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

11 News Sources Using Instagram Video [from Mashable; written by Rebecca Hiscott]

“Just as Twitter heralded a brave new world for bite-size storytelling, Instagram Video now challenges digital innovators — and traditional news outlets — to use the platform to its full potential, packing 15-second video segments with vital information and titillating tidbits.”

Not a bad way to get some inspiring ideas for your own short video content.

Women Up Time Spent on Social Platforms [from eMarketer; written by staff]

“But it’s platforms like Pinterest and Instagram that are garnering an ever-greater share of time from those women who do use them. Nearly half of women surveyed who visited social networks regularly said they had increased the amount of time they spent on Pinterest or blogging platforms in the past year—and more than two-thirds said the same of Instagram. A comparatively small 30% said they were using Facebook more frequently.”

How to generate sales with social media in an underground business [from Web Ink Now; written by David Meerman Scott]

“Social media is everything for us,” Liza says. “It enables us to spread the word.”

3 Metrics to Measure Year-End Social Media Results [from Business 2 Community; written by Maria Peagler]

“I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business.

So we’ll be measuring the top 20% of your promotional tactics to see what drove the most results.“ 

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) [from Entrepreneur; written by Brian Honigman]

“With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:”

2013 SM stats Infographic
Click through for the full infographic from Sparefoot, or see it directly on their site.

The Ultimate Social Media Tip Sheet [from Heidi Cohen]

101 tactics from Heidi Cohen’s top 5 articles.

2014 Will Be the Year to Lead With Analytics [from Social Media Today; written by Michael Brito]

“This is more than a prediction. It’s a fact.  Marketers need to make smarter decisions moving into 2014; and they can only do so by looking at data.”

Five Ways to Win Trust [from Social Media Examiner; written by Tracey Parsons]

“About 86% of people make an active effort to hide their digital footprint. The #1 reason is hackers. . .But #2 was marketers.”

The Best Social Media Campaigns Of The Recent Past [from Soshable; written by Anita Reid]

“Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising.”

Check out some of the most recent clever and integrated campaigns to get inspired for 2014.

Written by Sarah

December 27th, 2013 at 7:58 am

The Week in Social Analytics #74

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Data Intelligence: Survey Says [from Thought Experiments; written by Susan Etlinger]

“No big surprises here: the majority of companies we surveyed fall into the “ad-hoc” category, 29 percent into “formalized,” 11 percent into “integrated,” and five percent into “holistic.” To be honest, I want to drill into the self-reporting at the holistic stage, simply because the tools to facilitate scale (the key criterion) are still quite nascent. But that’s less important than the fact that, yes, we’re mostly learning how to do this and operationalize it–from a business, process and technical standpoint.”

Lack of Focus Hurts Social Media Crisis Management Efforts [from Social Media Today; written by Jonathan Bernstein]

“While there is no set formula for determine the best channels to utilize, we suggest you ask the following questions:

1. What medium will best reach the client’s stakeholders?
2. What medium currently features negative information about the client?
3. Where do you already have active advocates and a cushion of goodwill established?”

Enterprise Brands’ Social Success Metrics: Content Shares Considered Most Important [from Marketing Charts; written by staff]

“Separately, the study indicates that the largest companies believe that it’s critically important to integrate social into other digital media initiatives: 54% of respondents from companies with at least $1 billion in revenues consider social’s integration into wider digital media initiatives ‘extremely important,’ with a further 36% perceiving it to be ‘somewhat important.’”

Video Infographic: Your Brain on Visualization [from KISSMetrics; written by staff]

“Here are some interesting facts about infographics:

  • High quality infographics are 30 times more likely to be read than text articles.
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
  • Infographics are 40 times more likely to be shared on social networks.”

Be sure to check out the video at the link.

Crushing South L.A.’s Digital Divide by Teaching Youth to Code [from GOOD; written by Juan Vasquez and Oscar Menjivar]

“Fifty-five percent of boys in the inner city drop out high school and 70 percent of them will either end up unemployed or incarcerated. We need to change that by giving them hope and a tool for success—computer programming.”

Top 10 Ways To Be a Male Advocate for Technical Women [from the National Center for Women & Information Technology; written by staff]

1. Listen to women’s stories

Male advocates in technical workplaces identify listening to their female colleagues’ and bosses’ stories about their experiences at work as one of the key drivers for their advocacy efforts. The women’s stories alerted them to pressures and circumstances they might never have noticed. Let women know that you are interested in hearing their perspective if they are willing to share.“ 

Understanding You: the birth of social media science [from Wired UK; written by Carl Miller]

“This may all genuinely transform our ability to understand ourselves. Social media is a treasure chest of evidence of behaviour that was once naturally and normally lost to the past. For the first time, we have a measurable, analysable image of a society-in-motion, simply the largest body of information about people and society we have ever had. It is the rendering of normal, day-to-day social interactions into data that can be understood.”

The Demographics of Instagram and Snapchat Users [from Marketing charts; written by staff]

“Fully 43% of 18-29-year-old cell phone users report using Instagram – a number that will likely rise over time given a recent report showing that Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter.”

Old Meets New: Newspapers Take to Instagram [from Digiday; written by Josh Sternberg]

“Still, some papers that do real journalism (and are looking to attract real readers) are on the photo sharing site, if only to have another venue to showcase their occasionally stellar photography – or, at the very least, remind the digital kids that they still exist. Here are five newspapers using Instagram in a variety of ways, and with varying success.”

How 5 Large Consumer and B2B Brands Are Using Vine [from Top Rank; written by Lee Odden]

“From demonstrating the brand personality and culture to getting creative with company news and industry participation, these 5 major B2B and consumer brands have found ways to use just 6 seconds of video in powerful ways. One important thing to understand about Vine is that the experience for your audience is not limited to one 6 second video. Think about Vine as a TV channel with 6 second episodes. The impact you can make by connecting your string of short videos will be far more impactful than random videos about various topics.”

Written by Sarah

November 1st, 2013 at 10:01 am

The Week in Social Analytics #73

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The (oh-so-important) Difference Between an Issue and a #Crisis [from Deirdre Breakenridge; written by Melissa Agnes]

“Issues don’t present any immediate risk to the organization’s reputation and/or bottom line, for the long-term. However, they can quickly escalate into crises, when not responded to or handled properly.”

10 Brand Tactics For Your 2014 Marketing Plans [from & written by Heidi Cohen]

“Regardless of where your audience is physically, what type of device they use or when they choose to seek your content, they expect your brand to be present and contextually relevant.”

Friend, Follow, Like, Buy – How Social Media Impacts Shopping | INFOGRAPHIC [from AllTwitter; written by Shea Bennett]

“A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.”

Content Rocket Fuel: How NASA Thinks About Social [from Social Fresh; written by Jameson Brown]

“NASA’s social media is a great example of how to expand your thinking in terms of content. I’m not asking you to stop using checklists, but I am asking you to bend the wireframe.”

5 Creative Agencies to Follow on Instagram [from PRCouture; written by Christina Goswiller]

“. . .what kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about themselves and their clients on Instagram.”

Study Reports 40% of Top Instagram Videos Were Brand-Created [from Search Engine Journal; written by Kelsey Jones]

“A new study announced by Unruly reports that 40% of the top 1,000 Instagram videos were created and published by brands like MTV.  Many of the top videos on Instagram that were created by over 80 different brands included Disney, Red Bull, Nike, and Samsung. Based of these statistics, it appears that entertainment and apparel brands get the most engagement (Unruly tracked social shares).”

Twitter Overtakes Facebook as Teens’ Most Important Social Network [from Marketing Charts; written by staff]

“The Piper Jaffray study results also indicate that teens believe that Twitter impacts their purchases more than Facebook and Instagram.”

A Scientific Guide to Writing Popular- and Shareable- Headlines for Twitter, Facebook & Your Blog [from FastCompany; written by Leo Widrich]

“While there is a ton of data out there on which words to use and how to write headlines, the best way to do anything truly scientifically is to test and learn yourself.”

 

Written by Sarah

October 25th, 2013 at 9:48 am

This Week in Social Media Analytics #69

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Infographic: Social media as the new face of disaster response [from Social Media Influence; written by staff]

“At the beginning of the year researchers found that earthquake casualties were reduced by 14% thanks to warning messages sent via social, and we took an in-depth look at the variety of other ways social media was playing an important – if not life-saving – role in disaster relief.”

SM & Disasters

Click through for the full infographic. 

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014 [from eMarketer; written by staff]

“Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year. Photo sharing also saw a precipitous decline over the last year. Video sharing, however, continued its growth trend, in use by 37% of surveyed B2B marketers.”

What inner city kids know about social media, and why we should listen [from Medium; written by Jacqui Cheng]

“Contrary to popular belief among adults, these teenagers are not oblivious to privacy settings and do care a good amount about who can see what online. If anything, most of them have consciously chosen what they want to show to me and the rest of the world through social media. And what they’re telling us is who they are and what they need from us as mentors.”

Who’s not online, and why [from Pew Internet; written by Kathryn Zickuhr]

“As of May 2013, 15% of American adults ages 18 and older do not use the internet or email.

Asked why they do not use the internet:

  • 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.
  • 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online, they are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.
  • 19% of non-internet users cite the expense of owning a computer or paying for an internet connection.
  • 7% of non-users cited a physical lack of availability or access to the internet.”

Social Content Calendars: Few Plan Far Ahead [from Marketing Charts; written by staff]

“Whatever their calendars, respondents indicate that social is accounting for more traffic to their websites. This year, 29% said they were getting 20% or more of their traffic from social media, up from 13% seeing that level last year. Driving traffic to websites ranked as the second most important strategic social media goal for respondents, behind increasing brand awareness.”

Tweets That Changed the Way We See Twitter [from Mashable; written by Amy-Mae Elliot]

From brand gaffes to the beginning of citizen journalism on Twitter, Mashable takes notes of big moments that changed the way we see the service.

5 Ways B2B Companies Can Generate Leads on Twitter [from Social Media B2B; written by Carolyn Hughes]

“There’s an old adage that says products don’t sell, people sell. So use Twitter for the communication tool that it is and get chatting.”

Twitter’s Semi-Secret Recommendation Account [from Wired Insider; written by Smarter Upstarter]

“That seems to be the sort of thing that triggers Magic Recs, as if to say ‘hey, a few people you follow decided to follow this account recently. Maybe you should too.’”

Beyond Gathering Likes: Moving Past Followers & Fans [from Marketing Land; written by Kelsey Jones]

Choose Promotions Carefully: “Promotional content is something that can also affect audience trust. Whenever you are self-promotional on any social media platform, do so very wisely. Make sure it is something customers actually want.”

Why Agencies and Brands Need to Embrace True Storytelling [from AdWeek; written by Jon Hamm]

“Content is dead. Long live storytelling.”

How To Use Stories To Increase Value and Drive Sales [from Heidi Cohen]

“Stories make your products special thereby increasing their monetary value. Stories set your offering apart from your competitors and near substitutes and build demand.”

Written by Sarah

September 27th, 2013 at 10:05 am

Twitter’s real-time response to the women’s Olympic soccer gold medal game

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By now, you’be probably seen some of our London 2012 Olympics Twitter coverage. Today, we tracked the gold medal women’s soccer match between the United States and Japan.

Just over a year ago, the US Women’s National Soccer Team lost to Japan in the 2011 FIFA Women’s World Cup, so this Olympic rematch promised to be very exciting. And it definitely delivered! With a record-setting 80,203 fans in the stadium, plus millions watching or listening around the world, the game was action-packed. USA scored the first goal of the game in the 8th minute of play, and the final score was 2-1, with the United States emerging victorious.

711,646 tweets were posted during the 2-hour soccer game from 433,797 different Twitter accounts. The most exciting moment during the game was at 19:55 UTC when Carli Lloyd scored the second US goal, which hit a peak of nearly 12K tweets per minute. At the end of the game, celebratory tweets about USA’s win skyrocketed up to around 22K tweets per minute.

261K tweets were posted about Team USA and 8K tweets were posted about Team Japan*. The most mentioned player on the US team was Hope Solo (with Carli Lloyd a close second) and the most mentioned player on the Japanese team was Shinobu Ohno. Click the image below for a full-sized version.

Interested in doing your own analysis of Olympics tweets? We can help! Contact us to talk more.

*It’s important to note that when the game was live in London (it started at 7:45 p.m. London time), it was very early in the morning in Japan and the middle of the day in the United States, so it’s likely that more US fans were watching than Japanese fans. 

Written by Jenn D

August 9th, 2012 at 3:09 pm

Posted in Olympics

Tagged with , ,