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Thoughts on Twitter reach analysis and metrics from the makers of TweetReach

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Today’s TweetReach Tip: Common Tracker mistakes

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Much like the double-tap method is essential for zombie eradication, double- and triple-checking your Tracker queries is essential to success with your TweetReach Pro Trackers. Be sure you aren’t making any of the following common mistakes with your Tracker setup, and you’ll get the best results possible with your Tracker.

Mistake #1: Not making the tweets you send from your own Twitter account easily trackable.

  • Put your hashtag toward the beginning of your campaign tweets. If you put it toward the end, it could get cut off in subsequent retweets. Also be sure you keep your campaign tweets to a shorter, shareable length; the “perfect tweet length appears to be around 100 characters”, according to a study by TrackSocial.
  • If you begin a tweet with someone’s Twitter handle – for example, @tweetreachapp – only that account and anyone who follows both of you will see it. Be sure to add a period or other text to the beginning of the tweet if you want to gain the largest impression possible: “.@tweetreachapp is a great tool”. You can read more about @replies and impressions on our helpdeskThe bottom line: if you want to track a tweet and get the most data about it possible, don’t start it with a Twitter handle.

Mistake #2: Small errors in your Tracker queries can keep you from getting the data you need.

  • Make sure you’ve set up the right search terms in your Tracker. For example, banana won’t capture tweets including the word bananas. And #banana will only find uses of the hashtag, but not general uses of the word banana. Add multiple queries if you need to (banana, bananas, #banana AND #bananas).
  • Make sure you spell your search terms correctly. It seems basic, but checking on this will save you from missing data. Also keep be sure to add queries to include accented characters and punctuation, as well as alternative spellings. For example: “shop ‘til you drop” and “shop til you drop”, or  dakar perú and dakar peru. 
  • Make sure you’re using the right form of your hashtag, or search for multiple hashtags if appropriate. Likewise, make sure the tweets you’re sending out have the correct hashtag, and do what you can to communicate the official version to participants. Sometimes, you may need to adapt and track audience-generated hashtags; the official form doesn’t always get the use you’re expecting.

Want more tips on improving your search queries? You can read all about it here. And if you have any questions about your Trackers, just ask!

Written by Sarah

January 30th, 2013 at 7:30 am

Posted in Help

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TweetReach 2012 holiday support hours

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The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families.

  • Saturday, December 22 – Tuesday, December 25
  • Sunday, December 30 – Tuesday, January 1

On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays (aren’t smart phones great?).

Happy holidays from Union Metrics!

Written by Sarah

December 19th, 2012 at 10:40 am

Posted in Help

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TweetReach 2012 holiday support hours

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The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families.

Thursday, November 22 – Friday, November 23
Saturday, December 22 – Tuesday, December 25

On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays (aren’t smart phones great?).

Happy holidays!

Written by admin

November 21st, 2012 at 11:06 am

Posted in News

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Got Questions About TweetReach?

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We’ve created a set of help forums to explain how TweetReach works.

There are resources to help you get started with TweetReach, answers to some of our more frequently asked questions, in-depth explanations of TweetReach and the report components, and new feature announcements.

If you have other questions that aren’t answered in the help forums, just let us know! Leave a comment here or in the forums.

Written by Jenn D

April 2nd, 2010 at 9:49 pm

Posted in Help

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