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Which artists generated the most Twitter buzz at the 2012 Grammy Awards?

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The 54th Annual Grammy Awards were held in Los Angeles last weekend on Sunday, February 12, 2012. More than 39 million viewers tuned in to watch their favorite bands, musicians and artists come together for a few hours during what many refer to as “music’s biggest night.”

During the broadcast on Sunday, the official #GRAMMYs hashtag was tweeted 2.1 million times by more than 700K people, generating a unique reach of nearly 60 million. At its peak, use of the #GRAMMYs hashtag spiked up to 18,000 tweets per minute.

Twitter buzzed about…

Check out this stream graph of tweets about the most popular artists (click through for the interactive version). Each colored layer represents tweets about one artist. The spikes on the graph illustrate tweet volume throughout the show.

The most-talked about artists during the 2012 Grammy Awards were:

  1. Adele: 340K tweets
  2. Chris Brown: 152K tweets
  3. Nicki Minaj: 85K tweets
  4. Rihanna: 81K tweets
  5. Taylor Swift: 68K tweets
  6. Whitney Houston: 66K tweets
  7. Bruno Mars: 60K tweets
  8. Foo Fighters: 52K tweets
  9. Lady Gaga: 43K tweets
  10. Katy Perry: 41K tweets

Whitney Houston passed away suddenly on Saturday, which had a big impact on this year’s Grammys. The show’s touching tribute to the singer generated a lot of buzz on Twitter as fans and friends remembered Whitney and her music; there were more than 66,000 tweets about Whitney during the show.

Adele was the night’s big winner, taking home all six of the Grammys for which she was nominated. She also garned the most Twitter attention of any artist; Adele was mentioned in 340K tweets last night! Many felt that Adele’s performance was the show’s best, especially since it was her first major appearance since she had vocal cord surgery last November. In particular, many Twitterers mentioned how strong her voice sounded, and how they preferred Adele’s simple vocal performance to some of the night’s other, more choreographed numbers.

Chris Brown ignited a great deal of controversy at this year’s awards, appearing at the Grammys for the first time since he was arrested for abusing his then-girlfriend Rihanna in 2009. The more than 150K tweets about his two Grammy performances last night ranged from disbelief and anger at his inclusion to support from his fans.

Nicki Minaj generated an entirely different kind of controversy with her red carpet entrance and subsequent performance of her new song, “Roman Holiday.” Viewer opinions varied, with some finding it interesting, bold or weird, while others (like the Catholic Church) found it offensive.

What did you think of the 2012 Grammy Awards? What was your favorite performance?

Interested in stream graphs? Give this paper by Byron and Wattenberg a read. 

Written by Jenn D

February 14th, 2012 at 3:32 pm

Posted in Events,Trends

Tagged with , ,