Archive for the ‘Game of Thrones’ tag
The fourth season of Game of Thrones premiere on HBO last night, and Twitter was more than ready for it. Starting Friday, April 2nd and leading up to Sunday night’s premiere 344.3k tweets came from 206.8k contributors, for a unique reach of 112.1M Twitter users, all around Game of Thrones.
The most retweeted tweet came from the actress who plays Sansa Stark on the show, Sophie Turner:
Today is the day #GoTSeason4
— Sophie Turner (@SophieT) April 6, 2014
With over 3k retweets and 2k favorites, this tweet was followed closely by one from the official show Twitter account, reminding us all that the next installment is only a week away:
— Game Of Thrones (@GameOfThrones) April 7, 2014
Shows and actors getting more involved in the social conversations around their work is an important trend in social television, and the engagement from fans and followers shows it’s a smart move. Fans feel like they’re getting special access to their favorite shows and actors, and official accounts know what the ongoing conversation around their brand is. It’s hard to be surprised by a “sudden” turn in viewer sentiment if you’ve been part of the conversation all along.
HBO clearly knows this, and the top hashtags were all official hashtags supported and promoted by the brand:
The last hashtag leads to an in-depth behind-the-scenes section of HBO’s site, designed to help viewers understand the complex array of characters, relationships, and more behind the show, up to the current season.
Smart move to refresh viewers new and old alike and keep them engaged as season 4 rolls on.
The internet was excited for the season 3 premiere of Game of Thrones on HBO last night. You can see the spikes in Twitter reach about it in the graph above (reach in blue, exposure in yellow, times in PDT), particularly leading up to and during the premiere – nearly 98 million unique Twitter accounts received GoT tweets yesterday. In total, 330k people churned out more than 596k tweets yesterday. The top 5 hashtags were #GameofThrones, #GoT, #GoTSigil and #jointherealm (these two are about the ability to create and share your own house sigil), as well as #GetGlue.
The last one is for social television app GetGlue: you check in to the show or sporting event you’re watching and then you can see how many others are watching with you, leave comments about it, comment on other’s posts, and more. You also have the option to share on Twitter and other platforms what you’ve checked into on GetGlue, automatically adding the #GetGlue hashtag.
This is particularly interesting in the wake of a recent study from the Time Warner Media Lab (via AdWeek) which found that emotional engagement on television viewing is higher if you watch with someone else, or if you log in using a social app like GetGlue:
Did you watch Game of Thrones last night? Was it social? In person or digitally? Tell us about it in the comments!