TweetReach Blog

Archive for the ‘G+’ tag

This Week in Social Analytics #71

with 2 comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

So You Wrote A Blog Post: How To Get The Most Juice From Twitter [from AllTwitter; written by Lauren Dugan]

“Write for your audience, not for you. So you just launched a new product. Good for you! But that news won’t entice your Twitter followers over to your blog unless you tell them why it matters to them, hopefully by showing them how it can make their lives better in some way. Everything you blog about should have your Twitter (and Facebook, and LinkedIn, etc.) audience in mind, so that your content resonates with as broad of an audience as possible.”

Could Twitter Help Fight Cord-Cutting? Here’s Proof It Can [from Forbes; written by Jeff Bercovici]

“Only 1.7% of the Twitter users in Magid’s survey expected to drop TV subscriptions in the next 12 months, versus 3% of non-users. This even though the Twitter users were on average younger — meaning they should’ve been more inclined to cord-cut, not less.”

Three Ways to Help More Women and Girls Stand Up and Take Risks [from GOOD; written by Manasa Yeturu]

“‘Where the girls at?’ I asked point-blank to a crowd of more than 60 spectators—and directly at the four judges seated in front of me. That question was how I started off my final pitch at a recent Startup Weekend. In short, it encapsulated my whole weekend—a weekend that was by, for, and created to encourage women to step up and into the startup space.”

Social Media Trends for 2014 [from Social Media Today; written by Marina Arnaout]

See which predictions you agree with, and leave your own in the comments.

Quit Trying to Market With a One Size Fits All Mindset [from Danny Brown]

“It’s all well and good having data that shows you the atypical behaviour of a demographic, based on surveys and publications from that specific market. Yet these behaviours are only as good as the situational knowledge we have about that audience.”

Don’t Abandon Social Media [Research] | How To Measure Your Invisible Social Media Audience [from Heidi Cohen]

“If you’re like most people, you probably underestimate the size of your actual social media audience because on social media, engagement doesn’t equal reach.”

Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing? [from Marketing Charts; written by staff]

“The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question.”

Written by Sarah

October 11th, 2013 at 10:33 am

This Week in Social Analytics #60

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Real Data on Facebook vs. Google+ (And Other Social Networks | Infographic) [from Social Media Today; written by Augie Ray]

Includes an excellent breakdown of all the G+ studies that have been done in the past few months, plus a series of infographics- interactive and static- showing usage by demographics across platforms. Fantastic breakdown overall!

 Social Network Growth

 

Study: Fortune 500 are getting better in Social Media [from The Strategy Web; written by Martin Meyer-Gossner]

“Twitter is used in eight out of the top 10 companies (Apple, Chevron, Exxon, Ford Motors, General Electric, General Motors, Phillips 66, and Wal-Mart). All these companies offer frequently status updates on Twitter. Just Berkshire Hathaway and Valero Energy are missing out. Interestingly enough, Facebook has got most followers on Twitter.”

How Social Media is Used in Education | Infographic [from Best Master's in Education]

A Social Media Pilot Program [for Education] in Portland Oregon, lead to:

  • 50% increase in grades
  • 1/3 reduction in chronic absenteeism: the school met its adequate yearly progress goal for absenteeism for the first time in its history
  • 20% of students school-wide were completing extra assignments for no credit
  • 35% improvement of chronic absenteeism by texting “WAKE UP” or “RUNNING LATE” messages through “TEXTS ON TIME” Program which didn’t cost the school anything

SM in Education

See more about how schools are using social media in education at the link above. 

How B2B Decision Makers are Using Social [from Marketing Charts; written by staff]

“Twitter is ‘primarily a consumption channel,’ per the researchers, with the main activity among those using it at least in some part for business reasons being reading others’ tweets (86% of users). Still, 58% have retweeted something they’ve read, 55% have posted a tweet, 54% have responded to a tweet and 42% have sought support for a product.”

The New Social Media Measurement Standards On Slideshare [from The Measurement Standard; written by KD Paine]

Do you agree with these measurement standards? What would you change?

Written by Sarah

July 26th, 2013 at 10:51 am