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Use favorite tweets to find new resources

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A Twitter Quick Tip. 

We’ve talked before about why brands should favorite tweets, but here’s another way to use that little gold star feature on Twitter: whenever you’ve got a second, go check out the favorites from an account you enjoy following that you find really useful. Chances are they’ve favorited some articles and resources they’ve meant to go back to later.

Favorites as Resources Screenshot

This also gives you a way to find other accounts to follow; just click through on the avatars of insightful tweets you run across (maybe in a new tab so you don’t lose your place if you’re finding a lot of good tweets in someone’s favorites). This is a great trick for building up the most useful Twitter stream possible, no matter your industry or topic of choice.

Written by Sarah

September 4th, 2013 at 2:12 pm

Posted in Guides

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Brands: why you should favorite tweets

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A Twitter Quick Tip. 

Favoriting tweets doesn’t just have to be something you do on your personal account when you see something funny or interesting that you want to check out later. From a brand account, favoriting can be a good way to say thank you to customers who say nice things to you.

Instead of retweeting a compliment (which can be seen as self-promotional, particularly if you get a lot of compliments and retweet them all) take a moment to thank  the person who complimented you, and favorite the tweet. It’s a nice, meaningful gesture to the customer that lets them know there’s a person behind the account who’s touched they took the time out of their day to reach out and say something nice.

Faved Tweet Example

We’re only bragging as an example. 

Bonus? Favorited tweets are public, so anyone can go to your profile and see what you’ve favorited. It gives a pretty good impression of what you’re all about, and in this case a page with compliments in it might persuade an undecided potential customer that they should try you out.

Written by Sarah

July 9th, 2013 at 11:32 am

Posted in Guides

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