Archive for the ‘events’ tag
Which conferences and events are you headed to this fall? We at Union Metrics would love to see you if you find yourself in the same place as us in the next few weeks! Here’s our conference schedule for the next month or so. Let’s meet up!
Today, we’ll have a table at the ATX Startup Crawl in Austin, Texas. If you’re in Austin, come by and say hi! We’re hiring and we’ll have lots of swag and stickers to give away. Follow us on Twitter to find our location.
Then we’re headed to Digital Hollywood on October 21-24 in Los Angeles, where our Chief Customer Officer Jenn Deering Davis will be speaking on Thursday, 10/24. You can keep up on Twitter via the event hashtag #DHFall.
Where will you be? Drop us a line in the comments, or say hi in person if you’ll be there! We’d love to meet up and chat about social analytics. And if you won’t be at any of these events, here’s how to get the most out of a conference you can’t attend.
The internet was excited for the season 3 premiere of Game of Thrones on HBO last night. You can see the spikes in Twitter reach about it in the graph above (reach in blue, exposure in yellow, times in PDT), particularly leading up to and during the premiere – nearly 98 million unique Twitter accounts received GoT tweets yesterday. In total, 330k people churned out more than 596k tweets yesterday. The top 5 hashtags were #GameofThrones, #GoT, #GoTSigil and #jointherealm (these two are about the ability to create and share your own house sigil), as well as #GetGlue.
The last one is for social television app GetGlue: you check in to the show or sporting event you’re watching and then you can see how many others are watching with you, leave comments about it, comment on other’s posts, and more. You also have the option to share on Twitter and other platforms what you’ve checked into on GetGlue, automatically adding the #GetGlue hashtag.
This is particularly interesting in the wake of a recent study from the Time Warner Media Lab (via AdWeek) which found that emotional engagement on television viewing is higher if you watch with someone else, or if you log in using a social app like GetGlue:
Did you watch Game of Thrones last night? Was it social? In person or digitally? Tell us about it in the comments!
Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. SXSW Interactive is a tech conference, and is followed by the film and music portions of the festival.)
Here’s a table comparing the tweet volume, total number of unique contributors, and overall reach for 2011 vs. 2013:
What a difference two years can make!
Here’s a breakdown of the 2013 SXSW tweet activity:
Were you at SXSWi? How was your experience? Tell us in the comments, old hats and newbies alike.
On Friday during the 2012 Summer Olympics Opening Ceremony, 6.32 million tweets were posted from 2.65 million unique Twitter accounts* about the London Olympic games. Click the image below for the full size version.
The most retweeted tweet of the night was from @TeamGB, which received more than 30,000 retweets. The most buzzed about country was the United States, the most buzzed about athlete was British diver Tom Daley, and the most buzzed about sponsor was Samsung. The #openingceremony hashtag was used in more than 873,000 tweets.
As we continue to track tweets about the 2012 London Olympics over the next two weeks, we’ll be posting lots more Olympics Twitter analyses. So check back soon for more!
*These tweets were collected from 20:00 UTC July 27 through 07:00 UTC July 28, to include the live UK broadcast of the opening ceremony, as well as the time-delayed East and West Coast US broadcasts of the event.