Home Products Plans & Pricing Help Blog About

TweetReach Blog

Thoughts on social media analytics from the makers of TweetReach

Archive for the ‘education’ tag

This Week in Social Media Analytics #61

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Teacher’s Guide to Social Media [from Mashable; written by Eric Larson]

Some common sense advice, plus some great resources for teachers looking to connect with students and parents in the social realm.

Social Media and Consumer Empowerment Don’t Match, Study [from SocialBarrel; written by Neal Lasta]

 ”According to a study conducted by the Journal of Consumer Research, once a consumer is empowered, it gets very hard to influence him or her through social media.”

Link to purchase full study in the quote above.

Mobile Tops Desktop for Social Sharing [from eMarkter; written by eMarketer staff]

“Twitter was well represented for sharing media and publishing content, and nearly as common a platform for consumer brand info as Facebook.”

Mark Twain’s 10-Sentence Course on Branding and Marketing [from MarketingProfs; written by Tom Bentley]

1. Many a small thing has been made large by the right kind of advertising.

Seth Godin remarked that today’s publishing, with its instant electronic availability, has made the physical book a trophy of sorts, a kind of souvenir. Twain was 100 years ahead of Seth.”

Entertaining- it is filled with a lot of Twain zingers, after all- and applicable.

3 Social Media Questions Every Brand Should Ask Itself [from Fast Company; written by Hayes Davis]

“Brands often look for absolutes on social media–i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.”

Our CEO wrote this, so we might be a little biased, but we think it’s a great piece.

Tweets power “the shortest NASCAR race in history” in ad from never.no, Sprint and Leo Burnett [from The Drum; written by Jennifer Faull]

“Billed as ‘the shortest race in NASCAR history’, the 60-second ‘race’ asked fans to Tweet their favourite driver’s car number, along with the hashtag #Sprint60. Each Tweet increased the driver’s speed, pushing them faster along the track as viewers watched the progress live.”

We Are Social launches Siemens’ global recruitment campaign via Tumblr [from Campaign; written by Lynsey Barber]

“‘Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.’”

Creating a Meaningful Tumblr Campaign [from ClickZ; written by Tessa Wegert]

“The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they’ll ultimately sit alongside.”

Great examples of some recent Tumblr campaigns.

Written by Sarah

August 2nd, 2013 at 9:44 am

This Week in Social Analytics #60

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Real Data on Facebook vs. Google+ (And Other Social Networks | Infographic) [from Social Media Today; written by Augie Ray]

Includes an excellent breakdown of all the G+ studies that have been done in the past few months, plus a series of infographics- interactive and static- showing usage by demographics across platforms. Fantastic breakdown overall!

 Social Network Growth

 

Study: Fortune 500 are getting better in Social Media [from The Strategy Web; written by Martin Meyer-Gossner]

“Twitter is used in eight out of the top 10 companies (Apple, Chevron, Exxon, Ford Motors, General Electric, General Motors, Phillips 66, and Wal-Mart). All these companies offer frequently status updates on Twitter. Just Berkshire Hathaway and Valero Energy are missing out. Interestingly enough, Facebook has got most followers on Twitter.”

How Social Media is Used in Education | Infographic [from Best Master's in Education]

A Social Media Pilot Program [for Education] in Portland Oregon, lead to:

  • 50% increase in grades
  • 1/3 reduction in chronic absenteeism: the school met its adequate yearly progress goal for absenteeism for the first time in its history
  • 20% of students school-wide were completing extra assignments for no credit
  • 35% improvement of chronic absenteeism by texting “WAKE UP” or “RUNNING LATE” messages through “TEXTS ON TIME” Program which didn’t cost the school anything

SM in Education

See more about how schools are using social media in education at the link above. 

How B2B Decision Makers are Using Social [from Marketing Charts; written by staff]

“Twitter is ‘primarily a consumption channel,’ per the researchers, with the main activity among those using it at least in some part for business reasons being reading others’ tweets (86% of users). Still, 58% have retweeted something they’ve read, 55% have posted a tweet, 54% have responded to a tweet and 42% have sought support for a product.”

The New Social Media Measurement Standards On Slideshare [from The Measurement Standard; written by KD Paine]

Do you agree with these measurement standards? What would you change?

Written by Sarah

July 26th, 2013 at 10:51 am