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Archive for the ‘B2B’ tag

The Week in Social Analytics #112

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Celebrate Your Social Media Successes, but Don’t Forget that Community Trust is the Key [from Social Media Today; written by Craig Thomler]

“Social media isn’t just a reflection of the world – it is part of the world. How your organisation conducts itself on social channels can significantly shape community views – creating a positive or negative impression.”

How to Build the Commodities of Identity and Trust in Social Media [from Danny Brown]

“If you’re expecting your brand to be immediately identifiable through your actions on social media, you’ll be sorely disappointed. Instead, it’s the consistency of the message and voice that will build your identity, not the speed in which you bring that to market.”

Tips to Thank and Reward Your Social Media Audience [from Social Media Today; written by Isra Garcia]

Your audience makes you who you are. Be sure to thank them accordingly.

Create Compelling Marketing Videos That Educate and Entertain | Infographic [from Marketing Profs; written by Rebecca Toth]

If you’re looking to get into video marketing, make sure you’ve got your bases covered: Who is your audience? Do you want your videos to be informative, entertaining, or both? This piece can help you plan out the basics and get started. Pair with New Research: B2B Video Marketing on the Rise [from Convince & Convert; written by Tyler Lessard].

Which Practices Are B2B Content Marketers Focusing On? [from Marketing Charts; written by staff]

“Such a narrow focus on content production runs the risk of using content marketing as a type of outbound advertising practice, rather than a marketing technique used to engage customers and build relationships…

In other words, as the study notes, content marketing practices seem inordinately focused on customer acquisition at the expense of relationship-building that continues throughout the buyer’s journey.”

Emphasis added.

3 TED Talks That Uncover the Secrets of Storytelling [from Convince & Convert; written by Julie Neumark]

“After viewing over 25 TED talks listed as having something to do with the topic of ‘storytelling,’ I began to see a through-line. There was a theme that appeared around the ideas of wonder, mystery, possibility, connection, and engagement.”

That Diner Feeling: How Denny’s became a weirdly successful content marketer [from Fast Company; written by Jeff Beer]

“While Allen says the brand isn’t afraid to take risks, she’s also quick to point out that the team tries to learn everything they can from both success and failure. ‘If you take those calculated risks, you’ve also got to be learning,’ she says. ‘I have an expression I use with my team, ‘read, react, and refine.’ We take these calculated risks, but we test and monitor it very closely and then take what’s working and what’s not and refine what we’re doing.’”

Second Half Content Marketing Checklist – 50 Points [from Heidi Cohen]

Use this list to maximize the success of your content marketing.

39 Resources for Understanding the Science & Psychology Behind Great Marketing [from KISSmetrics; written by Chloe Mason Gray]

“In an effort to make all of our lives easier, I’ve scoured the web for the best articles, infographics and books about the subject and organized everything into the following categories so that you can skip directly to the topic you want to learn about:

  • The Psychology of Marketing: An Overview
  • The Psychology of Pricing & Purchasing
  • The Psychology of Conversion
  • The Psychology of Good Websites
  • The Psychology of Color & Marketing
  • Books on Psychology, Persuasion, Influence & Marketing” 

What Are Personalization’s Biggest Challenges and Opportunities? [from Marketing Charts; written by staff]

Marketers continue to struggle with the balance between personalization and privacy.

Written by Sarah

July 25th, 2014 at 9:06 am

The Week in Social Analytics #101

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Surprising Data Behind How Often Brands Should Post On Instagram [from Forbes; written by Jeff Bercovici]

 ”Union Metrics also looked at activity around paid content — ie. advertising — on Instagram, and found that it’s remarkably effective as a tool for driving follower acquisition and engagement. One big brand saw a 32% increase in followers after a 30-day paid campaign, translating into tens of thousands of new followers, plus a corresponding 25% increase in engagements on organic, non-paid posts. That suggests that followers obtained through paid promotion are as valuable as or more valuable than those acquired for free — another reversal of conventional wisdom, if it holds up on a wider scale.”

Want to learn more? Download our full Instagram whitepaper here.

10 Actionable Research Based Instagram Marketing Tips [from Heidi Cohen]

93% of prestige brands have a presence on Instagram, up from 63% in July 2013 according to L2 Think Tank research.”

Emphasis original. Pair with another great piece from Heidi this week: 10 Small Business Marketing Lessons You Need Regardless of Size.

10 Kinds of Stories to Tell with Data [from Harvard Business Review; written by Tom Davenport]

“Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. . .What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.”

7 Ingredients for Employee Social Advocacy [from Convince and Convert; written by Jay Baer]

“. . .employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. There are many steps involved in creating and maintaining an effective program of this type.”

Click through for the full SlideShare.

The best crowdsourced social media campaigns [from iMedia Connection; written by Drew Hubbard]

Examples of the best crowsourced social campaigns in recent memory. Do you have one to add? Or a failed attempt everyone can learn from?

Over 100 B2B Content Marketing Statistics for 2014 [from TopRank Online Marketing Blog; written by Lee Odden]

This roundup covers everything from “insourcing vs. outsourcing to the most effective tactics”, but we pulled B2B content marketing and social media tactics here:

B2B content marketers use an average of 6 social media platforms

  • 91% of B2B marketers use LinkedIn to distribute content
  • 85% of B2B marketers use Twitter to distribute content
  • 81% of B2B marketers use Facebook to distribute content
  • 73% of B2B marketers use YouTube to distribute content
  • 55% of B2B marketers use Google+ to distribute content
  • 40% of B2B marketers use SlideShare to distribute content
  • 34% of B2B marketers use Pinterest to distribute content
  • 22% of B2B marketers use Instagram to distribute content
  • 22% of B2B marketers use Vimeo to distribute content
  • 16% of B2B marketers use Flickr to distribute content
  • 15% of B2B marketers use StumbleUpon to distribute content
  • 14% of B2B marketers use Foursquare to distribute content
  • 14% of B2B marketers use Tumblr to distribute content
  • 14% of B2B marketers use Vine to distribute content”

On Being Useful [from Social Media Explorer; written by Tracey Parsons]

Excellent follow-up piece on the discussion on the balance brands need to strike between being human and being useful; shows examples of brands who strive to be useful in a human way.

The Ecommerce Brand’s Guide To Pinterest [from Social Fresh; written by Julie Bee]

If you’re an ecommerce brand that has already set up a Pinterest Business Page and gotten verified, then this article tells you where to go next.

How 4 Brands Embraced Tumblr’s New Mobile Design [from AdWeek; written by Garett Sloane]

“‘Tumblr is a place where brands can breathe,’ the company said in today’s mobile redesign announcement. ‘We’re once again stretching the canvas for brands and marketers to create a mobile identity that is truly representative of their brand.’”

Pair with Tumblr declares war on the internet’s identity crisis from The Verge.

Twitter’s Marketing Problem [from stratechery; written by Ben Thompson]

The headline takes away from the interesting potential ideas for Twitter’s future in this article:

“So why not embrace the complexity? Instead of trying to teach new users how to built a curated follower list, build the lists for them. Don’t call them lists, though; embrace Twitter’s TV connection and make them ‘channels.’ Big basketball game? Go to the basketball channel, populated not with the biggest celebrities but with the best and most entertaining tweeters. Build similar channels for specific teams in all sports. Do the same for Apple, Google, and technology; liberals, conservatives, and politics in general; have channels for the Oscars, the Olympics and so on and so forth. And make them good, devoid of the crap that pollutes most hashtags and search results. If the ideal Twitter experience is achieved with a curated list, then provide curated lists and an easy way to switch among them.

Now you have a value prop: easily join the conversation about what is happening in the areas you care about, without the months-long process of building a perfectly customized Twitter feed. Oh, and by the way Ad Person, here is a very easy-to-understand ad unit built around a specific topic filled with self-selected followers.”

Written by Sarah

May 9th, 2014 at 9:27 am

The Week in Social Analytics #94

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The common elements of good storytelling [from The Next Web; written by Paul Jarvis]

“Good marketers have used stories to get consumers to do what they want for years—look at any commercial that doesn’t show the product it’s selling, except maybe at the very end, once the story finishes.”

Brand Storytelling: B2B Brands Need to Catch Up [from Lewis PR; written by Uwe Lang]

“The remaining 10 per cent stated that the majority of their communications efforts are focused on story development (i.e. storytelling) that can be used across multiple channels.

Although this is encouraging, it seems B2B brands – particularly within the information technology and telecommunications sectors – have a long way to go if they are to catch up with their B2C counterparts.”

Explore Social Media Formatting Options to Make Your Posts Look Better [from Business 2 Community; written by Ishita Ganguly]

Your posts have a better chance of performing well if they look their best on each respective platform.

Is Instagram Becoming a Boutique Shopping Destination? [from Social Times; written by Kimberlee Morrison]

“While Pinterest keeps ticking up, and Polyvore continues to surprise, Instagram seems overlooked as one of the most spendy networks. In fact, according to recent Shopify data, Instagram converts more frequently than both of the aforementioned networks. And when it comes to average order value, Instagram was the runner up with an average order value of $65.”

How the US intelligence community attempts to rebrand itself – on Tumblr [from The Guardian; written by Spencer Ackerman]

A fascinating read about using Tumblr as a rebranding tool for government transparency.

How Big is Tumblr? | Infographic [from SocialFresh; written by Nick Cicero]

“. . .despite media pressures and some TOS changes following Yahoo’s acquisition, in 2013 the number of Tumblr accounts actually increased, and the site had the second highest Revenue Per  Visit increase behind only Facebook from Q4 ’12 to Q4 ’13.”

Click through the link for the full infographic.

Top Challenges Faced by Brands Marketing on Twitter [from Marketing Charts; written by staff]

“While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool.”

Yes, You Need A Pinterest Business Account [from PR in your Pajamas; written by Elena Verlee]

“So if you’re using Pinterest in any way to promote your business, including products and services, then you must use a business account. Otherwise you’re in violation of Pinterest’s terms of use. How do you know you’re using Pinterest for commercial purposes? Here are some examples:

  • You drive traffic from Pinterest to a website that earns income through ads, sponsored content, or affiliate commissions
  • You drive traffic from Pinterest to a website that promotes your products or services. Examples of services are interior design, writing, bookkeeping, and PR.
  • You Pinterest board builds your personal brand, from which you derive income. For instance, you’re a book author, speaker, or actor.”

6 TV Series That Integrate Social Media With Their Broadcast [from Social Media Today; written by Philip Cohen]

See which shows are going beyond using a hashtag during airtime, and what exactly they’re doing to connect with fans where the fans already are.

US Millennials: TV is the Most Influential Advertising Medium [from Marketing Charts; written by staff]

“. . .Millennials also tabbed TV as the advertising medium through which they are most likely to be introduced to or find out about a new brand they’ll consider for trial.

Social media, to be fair, is closing the gap.

Here are the numbers:

  • 70% said TV influences the way they perceive and value a brand;
  • 60% said the same about social (66% for women)”

Written by Sarah

March 21st, 2014 at 9:13 am

The Week in Social Analytics #83

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Five Social Media Measurement Questions I Hope (NOT) To See in 2014 [from Metrics Man; written by Don Bartholomew]

“‘I don’t measure ‘social media’, I measure what you are trying to accomplish with social media’. . .the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.”

Social Media Update 2013 [from Pew Internet; written by Maeve Duggan & Aaron Smith]

“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.”

3 Social Media Trends You Should Know About [from Mashable; written by Alex Honeysett]

“If you haven’t mastered Vine or Instagram’s video feature yet, now is the time to get comfortable. If the prediction is correct, making compelling short videos will be as important as writing in 140 characters. The earlier you can master the trend, the better.”

2014 Marketing Measurement Predictions [from Social Media Explorer; written by Nichole Kelly]

“This is a fundamental shift in how we’ve thought about measuring marketing for decades. It’s not about the campaign, it’s not about the channel, it’s not about the content, it’s about how all of those efforts combined to create revenue.”

Anatomy of a Tumblr [from Medium; written by Daniel Dalton]

“8 Tips for making a successful Tumblr:

1. Do one thing. Do it well. Be consistent. Find your niche and own it.
2. Think different. There are millions of blogs. Find a way to be unique.
3. Make it visual. 60% of shares on Tumblr are images. Show, don’t tell.
4. Get good help. If you can’t write or design, find someone who can.
5. Be a part of the community. Ask for suggestions, take requests. Listen.
6. Fail hard. This isn’t my first dance at the Tumblr party. It’s trial & error.
7. Be excellent to each other. Seriously. This.
8. Tumblr. Because Tumblr.”

Emphasis original.

A Nice Collection of B2B Marketing Stats and Videos [from Paul Gillin]

“Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37.”

Written by Sarah

January 3rd, 2014 at 10:12 am

The Week in Social Analytics #79

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Data Market Momentum: It’s Not About the Firehose [from Thought Experiments; written by Susan Etlinger]

“But this market, as it’s evolving, is not just a game of ‘Capture the Firehose’; it’s about taking this enormously complex, rich and challenging data set and turning it into insight that can be used to suggest trends that real people in real organizations can act on. It’s not about the firehose; it’s not even about the water. It’s about the fires the water can put out, and the things it can cause to grow.”

Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org [from KISSMetrics; written by Chloe Gray]

These lessons are equally applicable to for-profit businesses.

“Through a commitment to storytelling, beautiful design, broadcasting a unique value proposition, putting donors at the center of their strategy, and creating highly sharable content, the nonprofit has built a brand that incites the kind of loyalty, excitement, and inspiration most companies dream of.”

How To Build The Perfect Tumblr Profile For Business [from MarketingThink; written by Gerry Moran]

“Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest.”

4 Creative Instagram Brand Campaigns [from Business 2 Community; written by Theo Schmidt]

Check out four of the most interesting uses of Instagram for brand campaigns.

(And you can find us here on Instagram, if you’re so inclined.)

STUDY: It Only Takes 76 Seconds to Secure or Lose Brand Loyalty [from PR Newser; written by Elizabeth S. Mitchell]

“And assistance doesn’t only need to be fast — it also needs to be direct and personal. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% say their perception of a brand improves when live chat is available.”

Avoid a social crisis with one simple question [from Social Media Explorer; written by Tracey Parsons]

Before publishing something on a social account, say it out loud.

“In real time, the Out-Loud Voice litmus test it is a quick affirmation that could be the last check before something is posted online. And let’s be honest, what you post on social as a brand is very much out loud even if it is only written word. And without a doubt, most branded social media gaffes could have been prevented with this test.”

Social Business is not Dead: New charts and data reveal the real evolution of social businesses [from Brian Solis]

“Along the way, I’ve also learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn’t whatever the latest trend in social media is this week. That’s reactive and almost impossible to leapfrog. The truth is that change is fueled by the affect that social media, mobile, and other forms of disruptive technologies have on customer behavior. Whether it’s B2B, B2C, B2B2C, or whatever model you prefer, as long as we’re talking about connected human beings, you can bet that social and digital in general are influencing discovery, decision-making, and impressions in every moment of truth.”

5 Tips to Help Busy Small Business Owners Better Manage their Social Media [from Eli Rose; written by Liz Jostes]

“. . .adjust your expectations to a level you can confidently maintain.”

What Do You Get With A Social Media Audit? [Top Rank Online Marketing; written by Lee Odden]

“Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.”

B2B Experts: The Difference Between Social Media and Content Marketing [from Social Media B2B; written by Jeffrey L. Cohen]

“Your neighbor isn’t going to talk to you about those darn teenagers and their content marketing. But there’s plenty of discussion by businesses and citizens alike about social media.”

What to Do When Your Twitter Handle is Taken But Isn’t in Use [from Social Media Today; written by Deborah Sweeney]

Helpful guidelines for a 140-character crisis.

History Retweets: How Ancient Romans Created Social Media [from the Wall Street Journal; written by Tom Standage]

“Who invented social media? It wasn’t the founders of Facebook, or Twitter, or even MySpace or Friendster. Social media—the exchange of media within networks of friends and acquaintances—is much older than the Internet. A social-media environment requires two things: a certain level of literacy, and the ability to copy and deliver information cheaply and quickly. This combination first arose in the late Roman republic of the 1st century BC, more than 2,000 years ago.”

Emphasis added.

Written by Sarah

December 6th, 2013 at 9:00 am

The Week in Social Analytics #77

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Complete Guide to Tumblr Etiquette [from Mashable; written by Sara Roncero-Menendez]

“Whether you want to maximize your Tumblr experience or just want to learn how to participate in activities on this popular social network, here’s a complete guide to Tumblr etiquette.”

While more of a guide for personal Tumblr use than for brands, it still has some helpful tips on how communities within Tumblr operate; valuable information to any brand that wants to understand and connect to their customers.

How Whole Foods Has Commandeered Tumblr [from Business 2 Community; written by Tree Treacy]

“Dark Rye has a website, but also hosts an analogous Tumblr blog. This is a smart move on the part of Whole Foods for a couple of reasons. The first, of course, is that having multiple venues for content is a great way to reach a wider audience. Tumblr users who may not otherwise be keeping up with Dark Rye are much more likely to follow the online magazine’s blog more casually when it is on this blogging site.”

Your Field Guide to What it Means When Someone Complains About Your Brand Online [via Mack Collier]

“But before you can respond appropriately, you need to properly assess who you are responding to!”

How To Generate B2B Leads With Content Marketing [from Marketing Land; written by Arnie Kuenn]

“There are numerous tactics that can be leveraged to generate B2B leads with content marketing. In fact, 28 percent of B2B marketers reported using between five and nine content marketing tactics to drive leads, while 64 percent reported using more than nine. As you can see from these statistics, a successful B2B content marketing strategy includes a variety of methods and there is no one-size-fits-all solution.”

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy [from Fast Company; written by Belle Beth Cooper]

“1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

This demographic has grown 79% since 2012.

The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.

For Facebook, this group has jumped 46%.

For Google+, 56%.”

India Leads Worldwide Social Networking Growth [eMarketer; written by staff]

“This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. That’s a 14.2% gain on social networker numbers from 2012, and double-digit growth is expected to continue for another year. By 2017, 2.33 billion people will use social networks.”

5 forthcoming social media advances you should know about [from iMedia Connection; written by Elisabeth Crane]

“Developing Niche Platforms

Although sites like Google, LinkedIn, and Instagram are major platforms for social media in a bigger context, niche marketing has its place in social media. In fact, many of these niche platforms will be playing a role in specific interests and activities in daily life. Applications will be considered unique to the individual user, such as connecting DIY-saavy designers or those curious to start a new cause.”

Which Social and Mobile Platforms Are Older Teens Using? [from Marketing Charts; written by staff]

If teens are leaving Facebook, where are they going? (Older teens aren’t leaving, it seems.)

“Given all the fuss about teens leaving Facebook, GlobalWebIndex has taken a look at the most widely-used social platforms and mobile applications by 16-19-year-olds around the world. The global survey finds that Facebook remains the most commonly used social platform, with 56% of respondents claiming to have used it in the past month. Facebook’s mobile app is next, at 43% of respondents, followed closely by YouTube’s mobile app (39%) and site (35%). There are some surprises on the list.”

Written by Sarah

November 22nd, 2013 at 10:04 am

The Week in Social Analytics #76

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Media Fears, Tips, and Strategies for Small Businesses [from Soshable; written by Chastity Mansfield]

An infographic that highlights the anxieties felt by many small businesses approaching social media, along with tips and strategies for successfully implementing a social program despite them.

SM sm business anxiety infographic

Full infographic at the link above.  

Saving the world through social media? How development is going digital [from The Guardian; written by Maeve Shearlaw]

“From tracking World Bank projects to Twitter conversations with Rwanda’s health minister, technology is driving innovation.”

Social media for social good. Pair with Tumblr’s effort to help with relief aid in the Philippines.

18 Social Media Marketing Tips From the Pros [from Social Media Examiner; written by Cindy King]

Strategies from pros that they use to boost their social media marketing.

The First Tweets of 16 B2B Brands (and a Few Familiar Faces) [from Ann Handley]

A look at some of the first B2B tweets is amusing, and shows just how far Twitter has come since its inception and eventual widespread adoption by businesses.

How Twitter Hijacked My Mind [from New York Magazine; written by Kathryn Schulz]

“Collectively, the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated.”

Defending Your Personal Brand Online – When Should You Respond? [from Forbes; written by Dorie Clark]

“A study from Stanford’s Graduate School of Business indicates that bad publicity harms the reputation of established players, as you might expect. But it can actually help lesser-known figures, because it raises their brand awareness among the public.”

Social Serves Many Purposes for Restaurant Industry Marketers [from eMarketer; written by staff]

“Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Social’s ubiquity is likely because it’s viewed as less expensive than traditional forms of marketing.”

A Girl Who Codes [from FastCompany; written by Jillian Goodman]

“‘It showed me that if I have an idea or something that I want to make, I shouldn’t be afraid to go ahead and make it. I think computer science allows you to make your dreams come true.’”

The tech industry’s woman problem: Statistics show it’s worse than you think [from Quartz; written by Lauren Bacon]

“The numbers, while preliminary, are revealing: tech companies employ an average of 12.33% women engineers.”

The Common Sense Guide For Brands That Want to Show Support Without Looking Like Asshats [from Mack Collier]

No-nonsense advice from Mack Collier.

15 Brands Rocking Tumblr [from Mashable; written by Taylor Casti]

Mashable highlights brands who have really taken to Tumblr’s unique possibilities for connecting with customers.

3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI [from Marketing Charts; written by staff]

“. . . this year, 31.1% of those advertising on Twitter perceived their ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011.”

And two bonus resources:

9 Twitter Chats Every Digital Marketer Should Participate In [from Business to Community; written by Cassie Gray]

We have to add #MMchat to this list. Mondays at 8pm ET.

Which Social Media Icons and Logos Can I Print on Promo Items? [from Quality Logo Products; written by Mandy Kilinskis]

Helpful when you’re creating promo items for the next conference etc your brand plans to attend.

Written by Sarah

November 15th, 2013 at 9:48 am

This Week in Social Analytics #66

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Harvard Business Review: Where Do Women Stand Today as Leaders? [video]

A recording of the Google Hangout earlier this week, featuring IdeaCast host Sarah Green and HBR editor Amy Bernstein

21 Unbelievable B2B Content Marketing Statistics [from Social Media B2B; written by Jeffrey L. Cohen]

“Only 25% of B2B Marketers use content marketing for customer retention

89% of B2B Marketers cite customer testimonials as the most effective content marketing

5% of B2B Marketers have no metrics to determine content marketing success”

UK Consumers Turn to Social Media for Their Online Search Needs [from eMarketer; written by staff]

“Research from video search technology company blinkx finds that UK consumers, and particularly younger ones, are beginning to find a lot of their online content via social media. The May 2013 study showed that 43% of polled UK internet users between ages 18 and 24 chose social media to find content online over search.”

7 Steps to a Measurable Social Media Call-to-Action [from & written by Heidi Cohen]

“Social media supports every step of the purchase process. Incorporate a contextually relevant call-to-action and related tracking to get prospects into your lead generation program with useful data.”

The Big Brand Theory: The Ritz-Carlton Uses Social Media to Create Indelible Memories [from Social Media Today; written by Ric Dragon]

“If your brand is focused on being in the business of memory creation, social media is ideal. ‘Social media is as much a customer service tool as the ladies and gentlemen who would stand in the lobby ready to assist a guest,’ said Sitch.”

1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video [from Marketing Charts; written by staff]

“The most common [second screen activities] were: reading email while watching TV/video content (63%); using applications or browsing the internet to kill time (56%); using apps or browing the internet to find out more information (49%); and using social forums at the same time as watching TV/video content (40%). The study found fewer viewers competing with others watching the same show (14%) and interacting with the show through voting (13%).”

Written by Sarah

September 6th, 2013 at 10:08 am