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Union Metrics selected by DataWeek 2012 as top Twitter data innovator

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We’re excited to announce that Union Metrics was selected as the Top Innovator in the Twitter Data category for the upcoming DataWeek 2012 Conference & Festival!

DataWeek is a week-long conference and festival showcasing innovations around the use of data. The founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco are organizing this, the first annual event from September 22-27 in San Francisco, CA. There will be over 200 speakers from Google, Twitter, IBM, Cloudera, CitrusLeaf, Dun & Bradstreet, and hundreds of other data-centric companies during the 4-day conference along with a week-long series of data events, workshops, hackathons, hiring mixers, and meetups.

And, if you’re attending, please join our co-founder and CEO, Hayes Davis on Wednesday, September 26 at 2:00pm as he will be speaking on a panel entitled: “Does Social Influence Score Affect My Job Prospects or Price of my Consumer Goods?“.

Use discount code DataWeek25 at Dataweek.eventbrite.com for 25% off!

Written by Dean Cruse

September 7th, 2012 at 9:15 am

Posted in News

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Tracking tweets about the 47th Annual Academy of Country Music Awards

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This weekend, we tracked tweets about the 47th Annual Academy of Country Music Awards. During the three-hour broadcast on Sunday, April 1, 2012, we tracked 214,407 tweets from more than 96K contributors that reached more than 43.5 million unique Twitter accounts. Tweet volume peaked at 3,686 tweets per minute during the show.

The most retweeted tweet of the night was from @Country_Words and received 1,397 retweets.

The most buzzed about Twitter moments from the ACM Awards show were:

  1. Song of the Year goes to Eli Young Band for “Crazy Girl”
  2. Entertainer of the Year goes to Taylor Swift
  3. Album of the Year goes to Miranda Lambert for “Four the Record”
  4. Vocal Group of the Year goes to Lady Antebellum
  5. Male Vocalist of the Year goes to Blake Shelton
  6. Single Record of the Year goes to Jason Aldean and Kelly Clarkson for ”Don’t You Wanna Stay”
  7. New Artist of the Year goes to Scotty McCreery
  8. Female Vocalist of the Year goes to Miranda Lambert

Overall, thousands of tweets were posted about Blake Shelton, Miranda Lambert, Taylor Swift, and Reba McEntire. Shelton and McEntire were the show’s hosts, while Lambert and Swift were two of the night’s big winners. Finally, here’s the infographic we prepared for the 2012 ACMs (click to see full size).

What did you think? Did you watch? What was your favorite moment from the awards show?

Written by Jenn D

April 2nd, 2012 at 4:42 pm

Posted in Events

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A night at the Oscars: What did Twitter think about the 2012 Academy Awards?

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The 84th annual Academy Awards were held this weekend. As we’ve seen in years past, Twitter has a lot to say about the Academy Award winners, losers (non-winning nominees?), and the show in general.

This year, we tracked tweets about the Oscars – more than 2 million of them - throughout the show’s broadcast on Sunday, February 26, 2012, and collected them in our Academy Awards Twitter Explorer. Click around the explorer to see when tweets were posted about nominees in six of the main categories, including Best Picture, Best Actor and Best Actress. Or, read on for our take on what Twitter thought of the 2012 Academy Awards.

Twitter’s top ten favorite Oscar 2012 moments were, in order:

  1. Cirque du Soleil performance. The audience seemed entranced by the acrobatic dancers, and so did Twitter.
  2. Octavia Spencer wins Best Supporting Actress for her role in The Help. She even got a standing ovation!
  3. Hugo wins for Best Visual Effects. And a bunch of other awards too, but this category generated the most tweets.
  4. Meryl Streep wins Best Actress for The Iron Lady. This is a bit of surprise, as many expected Viola Davis to win this category. Regardless, Meryl is lovely and thanks her hairdresser.
  5. The Artist wins Best Picture. No surprise whatsoever here. And everyone loves Uggie the dog.
  6. Zach Galifianakis and Will Ferrell present Best Original Song award to Bret McKenzie for The Muppets. Bret’s work in Flight of the Conchords makes him popular on Twitter. Not to mention, Zach and Will are pretty funny guys.
  7. Christopher Plummer wins Best Supporting Actor. At 82, he’s only two years younger than the Oscars themselves.
  8. Jennifer Lopez and her possible wardrobe malfunction. Was that a shadow or something else? Twitter seems to think it was not a shadow.
  9. Jean Dujardin wins Best Actor for The Artist. Another unsurprising win. Jean seems tickled to have won, and thanks the audience in French during his speech.
  10. Angelina Jolie presents Best Adapted Screenplay to The Descendants. Angie’s provocative pose and its subsequent imitation by Jim Rash (another Twitter favorite because of his role on Community) got a big laugh.

During the three-hour awards show, we tracked 2.05 million tweets about the Oscars, with the biggest spike at 18,718 tweets in one minute (during the Cirque du Soleil performance). These numbers are up quite a bit from last year, when the 2011 Oscars garnered 1.27 million tweets and a maximum spike of 11,780 tweets per minute.

The nominees with the most Twitter mentions during the show were:

  1. Meryl Streep – 74,793 tweets
  2. Octavia Spencer – 59,957
  3. Christopher Plummer – 41,107
  4. Jean Dujardin – 23,614
  5. Rooney Mara – 23,233
  6. Brad Pitt – 18,702
  7. Viola Davis – 17,651
  8. Woody Allen – 14,280
  9. George Clooney – 13,252
  10. Martin Scorsese – 11,328

The top three films nominated for Best Picture, by tweet volume:

  1. Hugo – 110,179 tweets
  2. The Artist – 78,509
  3. The Help – 23,585

For more information about our interactive explorer, read this blog post about how and what we tracked.

Written by Jenn D

February 26th, 2012 at 9:09 pm

Posted in Events,Trends

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What did Twitter say about the 2012 Academy Awards? Here’s a sneak peek!

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Want to know what Twitter talked about during this year’s Academy Awards broadcast? We’ve been tracking Oscars tweets live and have prepared a cool visualization of those tweets so you can see – as it happened – which Oscar-nominated movies, actors and directors Twitter is talking about throughout the show! Click here or on the image below to see the tweets. Read on for more about how and what we’re tracking.

We tracked all tweets about the 84th Academy Awards during the awards show broadcast from 8:30 p.m. EST through 11:30 p.m. EST on Sunday, February 26, 2012. This includes uses of the #Oscars hashtag, @TheAcademy Twitter account, and any general mentions of the Oscars or Academy Awards.

You can drill into tweets about nominees for the following six Oscar categories:

  • Best Picture
  • Best Actor in a Leading Role
  • Best Actress in a Leading Role
  • Best Actor in a Supporting Role
  • Best Actress in a Supporting Role
  • Best Director

The large, colorful stream graph shows how many tweets are posted about each nominee every minute, grouped by award category. You can use the navigation bar at the top to change from one category to another. And you can scroll across the graph to see minute-by-minute details for that category. The smaller gray graph at the bottom shows overall Oscars-related tweet volume.

After the show, we posted our full analysis of Oscar night’s most buzzed-about people and events.

Written by Jenn D

February 26th, 2012 at 7:53 pm

Posted in Events,Trends

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Which artists generated the most Twitter buzz at the 2012 Grammy Awards?

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The 54th Annual Grammy Awards were held in Los Angeles last weekend on Sunday, February 12, 2012. More than 39 million viewers tuned in to watch their favorite bands, musicians and artists come together for a few hours during what many refer to as “music’s biggest night.”

During the broadcast on Sunday, the official #GRAMMYs hashtag was tweeted 2.1 million times by more than 700K people, generating a unique reach of nearly 60 million. At its peak, use of the #GRAMMYs hashtag spiked up to 18,000 tweets per minute.

Twitter buzzed about…

Check out this stream graph of tweets about the most popular artists (click through for the interactive version). Each colored layer represents tweets about one artist. The spikes on the graph illustrate tweet volume throughout the show.

The most-talked about artists during the 2012 Grammy Awards were:

  1. Adele: 340K tweets
  2. Chris Brown: 152K tweets
  3. Nicki Minaj: 85K tweets
  4. Rihanna: 81K tweets
  5. Taylor Swift: 68K tweets
  6. Whitney Houston: 66K tweets
  7. Bruno Mars: 60K tweets
  8. Foo Fighters: 52K tweets
  9. Lady Gaga: 43K tweets
  10. Katy Perry: 41K tweets

Whitney Houston passed away suddenly on Saturday, which had a big impact on this year’s Grammys. The show’s touching tribute to the singer generated a lot of buzz on Twitter as fans and friends remembered Whitney and her music; there were more than 66,000 tweets about Whitney during the show.

Adele was the night’s big winner, taking home all six of the Grammys for which she was nominated. She also garned the most Twitter attention of any artist; Adele was mentioned in 340K tweets last night! Many felt that Adele’s performance was the show’s best, especially since it was her first major appearance since she had vocal cord surgery last November. In particular, many Twitterers mentioned how strong her voice sounded, and how they preferred Adele’s simple vocal performance to some of the night’s other, more choreographed numbers.

Chris Brown ignited a great deal of controversy at this year’s awards, appearing at the Grammys for the first time since he was arrested for abusing his then-girlfriend Rihanna in 2009. The more than 150K tweets about his two Grammy performances last night ranged from disbelief and anger at his inclusion to support from his fans.

Nicki Minaj generated an entirely different kind of controversy with her red carpet entrance and subsequent performance of her new song, “Roman Holiday.” Viewer opinions varied, with some finding it interesting, bold or weird, while others (like the Catholic Church) found it offensive.

What did you think of the 2012 Grammy Awards? What was your favorite performance?

Interested in stream graphs? Give this paper by Byron and Wattenberg a read. 

Written by Jenn D

February 14th, 2012 at 3:32 pm

Posted in Events,Trends

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Golden Globes tweets reach 94 million Twitter users

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The results are in – the Golden Globes were held last night and the Twitter traffic was off the charts! TweetReach, in partnership with mhCarter Consulting and the Hollywood Foreign Press Association, tracked and analyzed all of the tweets during the broadcast of the 69th annual awards show.

We watched for all mentions of Golden Globes during the broadcast and with close to 1 million tweets from almost 300,000 contributors generating over 2.2 billion impressions, the results came in at three times the Twitter volume we saw in 2011.

While “The Artist” and “The Descendants” walked away with most of the awards, what tweets drove the buzz? Check out the infographic below for the details!

TweetReach at the Golden Globes

Written by Dean Cruse

January 16th, 2012 at 7:45 am

TweetReach is going to the Golden Globes

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We’re very excited to announce that we’re partnering with mhCarter Consulting and the Hollywood Foreign Press Association to track tweets about the 69th Annual Golden Globe Awards on Sunday, January 15, 2012.

Jenn will be tweeting live from the event in Los Angeles on Sunday, and we’ll post the final Twitter analysis here on our blog next week.

Last year, we tracked tweets about the 2011 Golden Globe Awards. Glee dominated Twitter during last year’s show, generating the most retweets and highest spikes in conversation volume throughout the event. Other popular topics included The Social Network, Toy Story 3, The Big Bang Theory, Natalie Portman and Justin Bieber. Overall, we tracked 300,000 tweets with a reach of 31.5 million during the three-hour broadcast in 2011. The 2012 show is already on track to be much bigger.

The 68th Golden Globes were a lot of fun last year and we can’t wait to see what people will be tweeting about this year. Our early bets? Ricky Gervais will certainly cause a stir as the show’s host; he’s already generating a lot of buzz and averaging more than 300 retweets per tweet. Ryan Gosling has been the subject of hundreds of Tumblrs during the past few months and is nominated in two categories, so he’ll probably garner some attention at the event. Glee will likely make a strong showing again this year, as Twitter historically loves Glee and other shows targeted to a young adult audience. What do you think? Got any predictions for popular Twitter trends during this year’s Golden Globes telecast?

Read our full press release here.

Written by Jenn D

January 11th, 2012 at 8:35 am

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Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards

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We tracked more than a million tweets during this year’s Oscars telecast (along with partner Mass Relevance). So what did Twitter think of the show? Here’s our analysis of key moments and tweets from the show. Click here to view the full size version of this infographic.

Twitter got pretty excited when:

  • Melissa Leo dropped the f-bomb during her Best Supporting Actress speech
  • Toy Story 3 won Best Animated Feature
  • Trent Reznor and Atticus Ross won Best Original Score for The Social Network
  • The cast of Harry Potter, Twilight and other films were autotuned
  • Oprah announced the Best Documentary Feature award (and when Banksy didn’t win for Exit Through the Gift Shop)
  • Natalie Portman won the Best Actress Oscar
  • The King’s Speech won for Best Picture

Other spikes were when:

  • Mila Kunis and Justin Timberlake presented the animated awards
  • James Franco dressed as Marilyn Monroe
  • Christian Bale won Best Supporting Actor
  • Mandy Moore and Zachary Levi’s performed the Oscar-nominated song from Tangled
  • Colin Firth won the Best Actor Oscar
  • PS22 sang Somewhere Over the Rainbow

By the way, our predictions for the big three Oscars were correct! As we dig more into the data over the next few days, we’ll be posting additional Academy Award tweet analysis here.

Written by admin

February 28th, 2011 at 1:08 pm

Posted in Events,Trends

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So, did Twitter correctly predict this year’s Oscar winners?

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Last week, we used a chunk of tweets about the Academy Awards to attempt to predict who would win the Oscars. Our main assumption was that the actors and film that generated the largest reach would be the ones to win. Based on that assumption, our Oscar winner predictions were:

  • Best Supporting Actress: Hailee Steinfeld
  • Best Supporting Actor: Geoffrey Rush
  • Best Actress: Natalie Portman
  • Best Actor: Colin Firth
  • Best Picture: The King’s Speech

So, how did we do? Was our particular method of tweet analysis a winning one? Here are the actual winners (our predictions are in brackets, correct ones in green, wrong ones in red).

  • Best Supporting Actress: Melissa Leo [Hailee Steinfeld]
  • Best Supporting Actor: Christian Bale [Geoffrey Rush]
  • Best Actress: Natalie Portman [Natalie Portman]
  • Best Actor: Colin Firth [Colin Firth]
  • Best Picture: The King’s Speech [The King’s Speech]

So, we did pretty well! We got the big three – best actor, actress and film. We missed the supporting actor and actress categories, but we used a different analysis method for those categories, so that might have something to do with. We’ll post a more detailed analysis of our Oscar data later this week, including a review of these predictions and explanation of our methodology. For now, we just wanted to give you the update. More soon!

Written by Jenn D

February 27th, 2011 at 10:42 pm

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Using Twitter to predict Oscar winners, week 2

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Last week, we posted the first round of our Oscar predictions. This week, we want to take things a step further with our analysis.

First, here are updated results for this week’s tweet numbers. In this post, we’re going to focus on the Best Picture Race. We’ll come back to Best Actor and Best Actress next week.

There has been some movement in these results since last week. This week, Black Swam came out ahead of the King’s Speech in the three volume-based categories – overall reach, number of tweets, and number of unique contributors. The Social Network moved up to #3 in the reach race. Interestingly, the reach:exposure category includes films that don’t show up in the top five of any of the volume categories. The reach:exposure ratio reflects the diversity of the audience seeing tweets about the film, so this suggests that a wide variety of people are receiving tweets about these three films.

We recognize that simple metrics like tweet volume and reach probably aren’t enough to tell us who is going to win. The Oscars aren’t chosen by a popular vote or by members of the viewing public; they’re selected by members of the Academy of Motion Picture Arts and Sciences. So, for the purposes of our analysis, we should pay more attention to the tweets posted by people who have some insight into the Academy and what it looks for.

We’ll start with this list of 10 influential film critics on Twitter. So far, only three of these 10 critics have tweeted about who they think will win the Academy Award for Best Picture. And all three of them think it will be The King’s Speech. We’ll check back in on this list next week and see if they’ve changed their minds.

So, what does this mean? Given these results, Black Swan and The King’s Speech seem to be the top contenders for the Best Picture Oscar. However, Inception and The Social Network are not too far behind. There are still three weeks until the Academy Awards, so we’ll be back next week with another round of analysis.

Written by admin

February 4th, 2011 at 4:37 pm

Posted in Trends

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