Archive for the ‘apple’ tag
Today, Apple held a 90-minute event announcing their new iPhone and operating system upgrades. We tracked 319K tweets about the iPhone event, generating a reach of 40.3 million and 522 million impressions, from more than 175K different Twitter accounts.
Here’s a quick graph of tweet traffic during the iPhone event (graph times are in CDT). The first big spike hit 11,200 tweets per minute (tpm) at the announcement of iOS 5 coming to devices on October 12. The second major spike happened when the new iPhone 4S was officially announced, hitting 13,000 tweets per minute. During the 90-minute presentation, tweet volume was sustained well above 4,000 tpm. That’s pretty huge, if you’re wondering.
The most retweeted tweets were typically sarcastic comments about the new phone or detailed updates from the event. Here are the top two tweets in terms of retweets (with 845 and 786 retweets, respectively).
For months – even years – people have been speculating about when the iPhone would be available on Verizon. Today, we finally learned that the Verizon iPhone will officially go on sale in February.
We’ve been tracking tweets about the Verizon iPhone for a while. And it just so happens that we also tracked tweets about CES. So, how do these two events compare? Did the Verizon iPhone announcement really overshadow CES, at least as far as the tweets are concerned? Let’s see.
Here’s the tweet volume for January 11 (times displayed in PST):
Verizon iPhone tweets peaked at more than 56,000 in one hour. As a comparison, the highest number of tweets per hour about CES was 9,641. In one week, 136 thousand people tweeted 443 thousand times about CES. In less than one day, 114 thousand people tweeted 199 thousand times about the Verizon iPhone. Tweets about CES reached 42 million people in a week; tweets about Verizon iPhone reached 33 million people in a day.
Over the past few weeks, speculation about the Verizon iPhone really heated up. Many people thought the announcement would come at this year’s CES event. Others joked that Apple, who didn’t attend CES, was intentionally waiting to announce the partnership, in order to overshadow CES. And then last Friday, January 7, we learned of a Verizon press event scheduled for Tuesday, January 11, just two days after CES ended. The Wall Street Journal confirmed that the Verizon Apple partnership would be announced at this event. People got very excited. On that day alone, our TweetReach Tracker monitored more than 45,000 tweets about the Verizon iPhone, with a reach of 19.3 million unique Twitter accounts.
Given how many anticipatory tweets we tracked, we were very excited to see the tweets on the actual day of the official announcement from Verizon. The announcement was scheduled for 11 a.m. ET/8:00 a.m. PT on January 11, 2011. During the announcement hour, tweets about the Verizon iPhone spiked, as people posted updates from the announcement and their opinions on the news. In just that one hour, we tracked 56,303 tweets from 39,275 different users, reaching 21,576,495 unique Twitter accounts.