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The Week in Social Analytics #86

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

2014 Edelman Trust Barometer [from Edelman]

“The technology industry continues to lead as the most trusted sector.”

3 Scientific Studies With Real Insight Into Social Media [from Convince and Convert; written by Pratik Dholakiya]

“As marketers, we can’t always wait for the data to catch up to our hunches, but we are foolish if we ignore it once it arrives, and the data is telling a fairly consistent story. Audience retention and interaction are key: reach is secondary.” (Emphasis original.)

If you read one piece today, make it this one.

Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access [from TechCrunch; written by Ingrid Lunden]

“According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months.”

8 Ways to Stand Out on Instagram [from Social Media Today; written by Stephanie Clegg]

“Your images are the most important thing on Instagram. You want to make sure they fit in with the feel and vibe of your brand but more importantly they have to fit in with the vibe of the Instagram community. Instagram is a thriving community and like on any social network, if you want to survive and succeed you are going to have to play by their rules.”

How Social Media Influences Purchase Decisions – Statistics And Trends | Infographic [from Invesp Blog; written by Khalid Saleh]

“4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals.”

How SM Influences Purchase Decisions

Click through for full infographic.

The Rise of Visual Storytelling [from B2B Marketing Insider; written by Michael Brenner]

“All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. But more importantly, it’s forcing businesses to think and act like publishers.”

The answer to gaining some of this precious attention? Visual content.

Is Tumblr Right for my Business? [from Intuit Small Business Blog; written by Brenda Barron]

“Just because you don’t offer a visual product doesn’t mean you should avoid Tumblr. Your use of the site just might not be as intuitive at first.

In lieu of posting product photos, consider posting photos related to your products. For instance, eyeglass maker Warby Parker doesn’t merely offer photos of its high-end frames. . .The company promotes a lifestyle — what people who wear its glasses do — and sells indirectly by posting compelling content that goes beyond its products.”

And here’s a bonus video to check out from this week’s Digital-Life-Design conference: A conversation on creativity and tech, featuring David Karp, Georg Petschnigg, and Felix Salmon [DLD14 - On Creating Tech]

Written by Sarah

January 24th, 2014 at 9:33 am

The Week in Social Analytics #85

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

More than Half of Social Media Ads Spending Will Go to Native In-stream Ads [from Social Media Today; written by Aaron Elliott]

“A study conducted by BI Intelligence shows that among all social media sites, the ones that will find natural ads most valuable are the ones that focus on photo sharing, like Pinterest, Snapchat and Instagram.”

6 Tips for Instagram Marketing Mastery [from Jeff Bullas]

“What might be the biggest hurdle for the more business-minded individual is the understanding that Instagram is not just about selling.  In fact, using your account as a megaphone to promote your product or service is a surefire way to lose followers and leave you feeling like you are shouting into a deserted room.”

Brand Journalism: Breathe New Life into Old Content [from Spin Sucks; written by Gini Dietrich]

Relevant to this past Monday’s #MMchat; a fantastic resource for digital marketers or anyone interested in marketing and social media

How to Mobilize Your Brand Advocates through Storytelling [from Mack Collier]

“The most powerful thing about organic advocacy is the story behind customer’s experience. And because the endorsement is not paid for by the brand, and the story is something others can truly connect with, it becomes a great motivator in getting others to act on the endorsement. Advocacy, done right, becomes true influence. And influence is what impacts behaviors.” 

Emphasis original.

Update from the FDA on Social Media Guidance [from Common Sense; written by Aaron Strout]

“It’s been a long time coming, but it looks like the FDA is getting around to providing guidance to the healthcare industry around social media. Granted that realtime online conversations and the heavily regulated drug industry aren’t the most obvious of bedfellows, but it’s a reality and it’s here to stay.”

Cool or Uncool? Consumers Weigh in on Social Media Behavior [from Marketing Charts; written by staff]

“Brands ought to be wary of overstepping boundaries: two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is ‘uncool.’ Also uncool? Brands calling with automated personalized messages, according to 57% of respondents.”

The Few, The Fervent: Fans Of ‘Supernatural’ Redefine TV Success [from NPR; written by Neda Ulaby]

“‘Nielsen has done a lot of research as to whether social media is helping people to tune in to TV,’ he says, noting that a show’s traction on Twitter and Tumblr is starting to affect how networks pitch shows to the all-important advertisers. ‘They’re no longer just including Nielsen ratings. They’re also including social TV data.’”

HBO Hedges on Social Media to Reach ‘Challenging’ Demographic [from Entrepreneur; written by Geoff Weiss]

“The HBO smash Girls, for instance, is making a full-court press in the digital sphere to hype its third season, which premiered last night. The network is prioritizing micro video apps like Snapchat and Vine over traditional advertising formats to galvanize its sizable digital audience.”

Written by Sarah

January 17th, 2014 at 7:32 am

The Week in Social Analytics #83

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Five Social Media Measurement Questions I Hope (NOT) To See in 2014 [from Metrics Man; written by Don Bartholomew]

“‘I don’t measure ‘social media’, I measure what you are trying to accomplish with social media’. . .the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.”

Social Media Update 2013 [from Pew Internet; written by Maeve Duggan & Aaron Smith]

“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.”

3 Social Media Trends You Should Know About [from Mashable; written by Alex Honeysett]

“If you haven’t mastered Vine or Instagram’s video feature yet, now is the time to get comfortable. If the prediction is correct, making compelling short videos will be as important as writing in 140 characters. The earlier you can master the trend, the better.”

2014 Marketing Measurement Predictions [from Social Media Explorer; written by Nichole Kelly]

“This is a fundamental shift in how we’ve thought about measuring marketing for decades. It’s not about the campaign, it’s not about the channel, it’s not about the content, it’s about how all of those efforts combined to create revenue.”

Anatomy of a Tumblr [from Medium; written by Daniel Dalton]

“8 Tips for making a successful Tumblr:

1. Do one thing. Do it well. Be consistent. Find your niche and own it.
2. Think different. There are millions of blogs. Find a way to be unique.
3. Make it visual. 60% of shares on Tumblr are images. Show, don’t tell.
4. Get good help. If you can’t write or design, find someone who can.
5. Be a part of the community. Ask for suggestions, take requests. Listen.
6. Fail hard. This isn’t my first dance at the Tumblr party. It’s trial & error.
7. Be excellent to each other. Seriously. This.
8. Tumblr. Because Tumblr.”

Emphasis original.

A Nice Collection of B2B Marketing Stats and Videos [from Paul Gillin]

“Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37.”

Written by Sarah

January 3rd, 2014 at 10:12 am

The Week in Social Analytics #82

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

11 News Sources Using Instagram Video [from Mashable; written by Rebecca Hiscott]

“Just as Twitter heralded a brave new world for bite-size storytelling, Instagram Video now challenges digital innovators — and traditional news outlets — to use the platform to its full potential, packing 15-second video segments with vital information and titillating tidbits.”

Not a bad way to get some inspiring ideas for your own short video content.

Women Up Time Spent on Social Platforms [from eMarketer; written by staff]

“But it’s platforms like Pinterest and Instagram that are garnering an ever-greater share of time from those women who do use them. Nearly half of women surveyed who visited social networks regularly said they had increased the amount of time they spent on Pinterest or blogging platforms in the past year—and more than two-thirds said the same of Instagram. A comparatively small 30% said they were using Facebook more frequently.”

How to generate sales with social media in an underground business [from Web Ink Now; written by David Meerman Scott]

“Social media is everything for us,” Liza says. “It enables us to spread the word.”

3 Metrics to Measure Year-End Social Media Results [from Business 2 Community; written by Maria Peagler]

“I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business.

So we’ll be measuring the top 20% of your promotional tactics to see what drove the most results.“ 

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) [from Entrepreneur; written by Brian Honigman]

“With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:”

2013 SM stats Infographic
Click through for the full infographic from Sparefoot, or see it directly on their site.

The Ultimate Social Media Tip Sheet [from Heidi Cohen]

101 tactics from Heidi Cohen’s top 5 articles.

2014 Will Be the Year to Lead With Analytics [from Social Media Today; written by Michael Brito]

“This is more than a prediction. It’s a fact.  Marketers need to make smarter decisions moving into 2014; and they can only do so by looking at data.”

Five Ways to Win Trust [from Social Media Examiner; written by Tracey Parsons]

“About 86% of people make an active effort to hide their digital footprint. The #1 reason is hackers. . .But #2 was marketers.”

The Best Social Media Campaigns Of The Recent Past [from Soshable; written by Anita Reid]

“Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising.”

Check out some of the most recent clever and integrated campaigns to get inspired for 2014.

Written by Sarah

December 27th, 2013 at 7:58 am

The Week in Social Analytics #81

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Media Image Dimensions: The Ultimate Guide [from Pamorama; written by Pam Dyer]

“Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.”

Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation | Infographic [from Brian Solis]

“The number one thing we learned this year is that no matter how much we celebrate the case studies and best practices of the most social brands, they are far from perfect. You can replicate campaigns but you can’t replicate how the efforts of others cultivate ideal experiences and relationships with your customers…in a meaningful way.”

5 Biggest Social Media Lessons of 2013 [from Mashable; written by Katy Finneran]

“Witnessing a single tweet swing the pendulum of markets proved that social media is every bit as valuable to day traders as it is to newsmakers.”

Lessons on everything from social’s influence on markets, to its increasingly visual nature, the growth and evolution of social media advertising, and the continued rise of social TV.

How a single Tumblr post turned this unknown book into a bestseller [from The Daily Dot; written by Aja Romano]

“But anyone who dismisses the value of Tumblr as a promotional and marketing tool might want to ask author Cory O’Brien what he thinks. When Tumblr discovered his book, Zeus Grants Stupid Wishes, the community turned  it into a viral sensation and overnight bestseller.”

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks [from Business Insider; written by Emily Adler]

Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.”

Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again [from Social Media Influence; written by staff]

“According to the study:

  • 40% of respondents have engaged with a TV shows second screen app.
  • 72% of those engaging with a TV show’s social media page or app say doing so encourages to watch the show again.
  • 62% of respondents say they use social media ‘sometimes’ or ‘always’ while watching TV.”

2 in 3 Millennials Share Social Experiences Online [from Marketing Charts; written by staff]

“Shared web experiences have implications for how Millennials process information and trust its sources, and the researchers also note that many Millennials are establishing global networks online that make it more complex for marketers to create messages that vary significantly from one country to the next.”

The Facts and Figures on the Power of Visual Content Marketing [from Jeff Bullas]

“Competitors have emerged driven by the social web and includes Instagram, Pinterest and Vine. If we look at the global impact of these we get some rather staggering numbers.

  • Pinterest debuted in May 2011
  • Pinterest saw a growth of 1047% in unique visitors from 2011 to 2012
  • Instagram started in 2010
  • Instagram has 130 million users
  • Instagram photos have 1 billion likes a day
  • More than 16 billion photos are hosted through the service.”

Click through for more stats plus an infographic.

Six Ways Brands Can Use Instagram Direct For Marketing [from Business 2 Community; written by Nicole Rose Dion]

“Not only is this a great feature for individuals, Instagram Direct has the potential to be especially useful for brands. It allows brands the chance to provide sneak peeks to loyal followers, send coupons and encourage e-commerce.”

Instagram Says First Ad Results Are “Promising” With Recall Up 32%, Shows It Wants TV Brand Dollars [from Tech Crunch; written by Josh Constine]

“Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached 9.8 million US 18-35 year olds in 8 days.”

Written by Sarah

December 20th, 2013 at 9:34 am

The Week in Social Analytics #79

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Data Market Momentum: It’s Not About the Firehose [from Thought Experiments; written by Susan Etlinger]

“But this market, as it’s evolving, is not just a game of ‘Capture the Firehose’; it’s about taking this enormously complex, rich and challenging data set and turning it into insight that can be used to suggest trends that real people in real organizations can act on. It’s not about the firehose; it’s not even about the water. It’s about the fires the water can put out, and the things it can cause to grow.”

Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org [from KISSMetrics; written by Chloe Gray]

These lessons are equally applicable to for-profit businesses.

“Through a commitment to storytelling, beautiful design, broadcasting a unique value proposition, putting donors at the center of their strategy, and creating highly sharable content, the nonprofit has built a brand that incites the kind of loyalty, excitement, and inspiration most companies dream of.”

How To Build The Perfect Tumblr Profile For Business [from MarketingThink; written by Gerry Moran]

“Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest.”

4 Creative Instagram Brand Campaigns [from Business 2 Community; written by Theo Schmidt]

Check out four of the most interesting uses of Instagram for brand campaigns.

(And you can find us here on Instagram, if you’re so inclined.)

STUDY: It Only Takes 76 Seconds to Secure or Lose Brand Loyalty [from PR Newser; written by Elizabeth S. Mitchell]

“And assistance doesn’t only need to be fast — it also needs to be direct and personal. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% say their perception of a brand improves when live chat is available.”

Avoid a social crisis with one simple question [from Social Media Explorer; written by Tracey Parsons]

Before publishing something on a social account, say it out loud.

“In real time, the Out-Loud Voice litmus test it is a quick affirmation that could be the last check before something is posted online. And let’s be honest, what you post on social as a brand is very much out loud even if it is only written word. And without a doubt, most branded social media gaffes could have been prevented with this test.”

Social Business is not Dead: New charts and data reveal the real evolution of social businesses [from Brian Solis]

“Along the way, I’ve also learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn’t whatever the latest trend in social media is this week. That’s reactive and almost impossible to leapfrog. The truth is that change is fueled by the affect that social media, mobile, and other forms of disruptive technologies have on customer behavior. Whether it’s B2B, B2C, B2B2C, or whatever model you prefer, as long as we’re talking about connected human beings, you can bet that social and digital in general are influencing discovery, decision-making, and impressions in every moment of truth.”

5 Tips to Help Busy Small Business Owners Better Manage their Social Media [from Eli Rose; written by Liz Jostes]

“. . .adjust your expectations to a level you can confidently maintain.”

What Do You Get With A Social Media Audit? [Top Rank Online Marketing; written by Lee Odden]

“Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.”

B2B Experts: The Difference Between Social Media and Content Marketing [from Social Media B2B; written by Jeffrey L. Cohen]

“Your neighbor isn’t going to talk to you about those darn teenagers and their content marketing. But there’s plenty of discussion by businesses and citizens alike about social media.”

What to Do When Your Twitter Handle is Taken But Isn’t in Use [from Social Media Today; written by Deborah Sweeney]

Helpful guidelines for a 140-character crisis.

History Retweets: How Ancient Romans Created Social Media [from the Wall Street Journal; written by Tom Standage]

“Who invented social media? It wasn’t the founders of Facebook, or Twitter, or even MySpace or Friendster. Social media—the exchange of media within networks of friends and acquaintances—is much older than the Internet. A social-media environment requires two things: a certain level of literacy, and the ability to copy and deliver information cheaply and quickly. This combination first arose in the late Roman republic of the 1st century BC, more than 2,000 years ago.”

Emphasis added.

Written by Sarah

December 6th, 2013 at 9:00 am

The Week in Social Analytics #78

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It’s Friday- but a day-after-a-holiday Friday here in the US, so this week is short and sweet!- and that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Three Ways to Break Through on Social Media [from The Wall Street Journal; written by Gary Vaynerchuk]

“Make something funny, or thoughtful, or provocative that nobody else is making (or, maybe more importantly, that is just better than what everybody else is making).”

Emphasis original.

What Marketing/Analytics Can Learn from Mythbusters [from Demystified; written by Tim Wilson]

“To be clear, the marketer (Jamie) is complicit here. He is the one who expects the analyst to simply dig into the data and ‘find insights.’ But, week in and week out, month in and month out, he gets the report, the report includes ‘analysis’ of the anomalies in the data and other scattershot true-but-not-immediately-relevant findings, but he doesn’t get information that he can immediately and directly act on. (At which point we invoke Einstein’s definition of insanity: “doing the same thing over and over again and expecting different results.’)

‘Insights’ that are found this way, more often than not, have a perfectly logical and non-actionable explanation. This is what analysis becomes when the analyst is told to simply dig into the data and produce a monthly report with ‘analysis and insights.‘”

31 Ways To Thank Your Customers [via Heidi Cohen]

Not just for the Thanksgiving holiday.

20 Statistics That Will Drive 2014 Marketing Strategies | INFOGRAPHIC [from Social Media Today; written by Pam Dyer]

The year-in-review and prediction posts are starting to roll in; what are you expecting in 2014?

What Tumblr Taught Me About Writing [from Publishers Weekly; written by Tim Manley]

“The most important insight I gained by forgoing an M.F.A. program in favor of launching a Tumblr was learning that to be successful, I didn’t need a particular degree, or any specific family background or life experience. I didn’t have to apply to a writing program or have a friend who knew somebody. All I needed to do was make good content.”

Marketers Remain Wary of ‘Holiday Creep’ Backlash [from eMarketer; written by staff]

“Respondents indicated that they did not suffer from Black Friday and Cyber Monday tunnel vision in planning their promotions. Half of those polled said they would spread most of their promotions across the holiday shopping season, while only 13% said they would focus the majority of them on Black Friday and the following weekend.”

Also of note:

“The poll found that social media promotions, in particular, had grown substantially, increasing by 43% over the previous year.”

 

Written by Sarah

November 29th, 2013 at 9:00 am

The Week in Social Analytics #77

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Complete Guide to Tumblr Etiquette [from Mashable; written by Sara Roncero-Menendez]

“Whether you want to maximize your Tumblr experience or just want to learn how to participate in activities on this popular social network, here’s a complete guide to Tumblr etiquette.”

While more of a guide for personal Tumblr use than for brands, it still has some helpful tips on how communities within Tumblr operate; valuable information to any brand that wants to understand and connect to their customers.

How Whole Foods Has Commandeered Tumblr [from Business 2 Community; written by Tree Treacy]

“Dark Rye has a website, but also hosts an analogous Tumblr blog. This is a smart move on the part of Whole Foods for a couple of reasons. The first, of course, is that having multiple venues for content is a great way to reach a wider audience. Tumblr users who may not otherwise be keeping up with Dark Rye are much more likely to follow the online magazine’s blog more casually when it is on this blogging site.”

Your Field Guide to What it Means When Someone Complains About Your Brand Online [via Mack Collier]

“But before you can respond appropriately, you need to properly assess who you are responding to!”

How To Generate B2B Leads With Content Marketing [from Marketing Land; written by Arnie Kuenn]

“There are numerous tactics that can be leveraged to generate B2B leads with content marketing. In fact, 28 percent of B2B marketers reported using between five and nine content marketing tactics to drive leads, while 64 percent reported using more than nine. As you can see from these statistics, a successful B2B content marketing strategy includes a variety of methods and there is no one-size-fits-all solution.”

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy [from Fast Company; written by Belle Beth Cooper]

“1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

This demographic has grown 79% since 2012.

The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.

For Facebook, this group has jumped 46%.

For Google+, 56%.”

India Leads Worldwide Social Networking Growth [eMarketer; written by staff]

“This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. That’s a 14.2% gain on social networker numbers from 2012, and double-digit growth is expected to continue for another year. By 2017, 2.33 billion people will use social networks.”

5 forthcoming social media advances you should know about [from iMedia Connection; written by Elisabeth Crane]

“Developing Niche Platforms

Although sites like Google, LinkedIn, and Instagram are major platforms for social media in a bigger context, niche marketing has its place in social media. In fact, many of these niche platforms will be playing a role in specific interests and activities in daily life. Applications will be considered unique to the individual user, such as connecting DIY-saavy designers or those curious to start a new cause.”

Which Social and Mobile Platforms Are Older Teens Using? [from Marketing Charts; written by staff]

If teens are leaving Facebook, where are they going? (Older teens aren’t leaving, it seems.)

“Given all the fuss about teens leaving Facebook, GlobalWebIndex has taken a look at the most widely-used social platforms and mobile applications by 16-19-year-olds around the world. The global survey finds that Facebook remains the most commonly used social platform, with 56% of respondents claiming to have used it in the past month. Facebook’s mobile app is next, at 43% of respondents, followed closely by YouTube’s mobile app (39%) and site (35%). There are some surprises on the list.”

Written by Sarah

November 22nd, 2013 at 10:04 am

The Week in Social Analytics #76

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Media Fears, Tips, and Strategies for Small Businesses [from Soshable; written by Chastity Mansfield]

An infographic that highlights the anxieties felt by many small businesses approaching social media, along with tips and strategies for successfully implementing a social program despite them.

SM sm business anxiety infographic

Full infographic at the link above.  

Saving the world through social media? How development is going digital [from The Guardian; written by Maeve Shearlaw]

“From tracking World Bank projects to Twitter conversations with Rwanda’s health minister, technology is driving innovation.”

Social media for social good. Pair with Tumblr’s effort to help with relief aid in the Philippines.

18 Social Media Marketing Tips From the Pros [from Social Media Examiner; written by Cindy King]

Strategies from pros that they use to boost their social media marketing.

The First Tweets of 16 B2B Brands (and a Few Familiar Faces) [from Ann Handley]

A look at some of the first B2B tweets is amusing, and shows just how far Twitter has come since its inception and eventual widespread adoption by businesses.

How Twitter Hijacked My Mind [from New York Magazine; written by Kathryn Schulz]

“Collectively, the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated.”

Defending Your Personal Brand Online – When Should You Respond? [from Forbes; written by Dorie Clark]

“A study from Stanford’s Graduate School of Business indicates that bad publicity harms the reputation of established players, as you might expect. But it can actually help lesser-known figures, because it raises their brand awareness among the public.”

Social Serves Many Purposes for Restaurant Industry Marketers [from eMarketer; written by staff]

“Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Social’s ubiquity is likely because it’s viewed as less expensive than traditional forms of marketing.”

A Girl Who Codes [from FastCompany; written by Jillian Goodman]

“‘It showed me that if I have an idea or something that I want to make, I shouldn’t be afraid to go ahead and make it. I think computer science allows you to make your dreams come true.’”

The tech industry’s woman problem: Statistics show it’s worse than you think [from Quartz; written by Lauren Bacon]

“The numbers, while preliminary, are revealing: tech companies employ an average of 12.33% women engineers.”

The Common Sense Guide For Brands That Want to Show Support Without Looking Like Asshats [from Mack Collier]

No-nonsense advice from Mack Collier.

15 Brands Rocking Tumblr [from Mashable; written by Taylor Casti]

Mashable highlights brands who have really taken to Tumblr’s unique possibilities for connecting with customers.

3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI [from Marketing Charts; written by staff]

“. . . this year, 31.1% of those advertising on Twitter perceived their ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011.”

And two bonus resources:

9 Twitter Chats Every Digital Marketer Should Participate In [from Business to Community; written by Cassie Gray]

We have to add #MMchat to this list. Mondays at 8pm ET.

Which Social Media Icons and Logos Can I Print on Promo Items? [from Quality Logo Products; written by Mandy Kilinskis]

Helpful when you’re creating promo items for the next conference etc your brand plans to attend.

Written by Sarah

November 15th, 2013 at 9:48 am

The Week in Social Analytics #75

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter News Consumers: Young, Mobile and Educated [Pew Research Journalism Project; written by Amy Mitchell and Emily Guskin]

“Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.”

Ten Ways in Which Your Tumblr Blog Can Help in SEO [from Social Media Today; written by Mark Scott]

“Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website’s reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.”

And here’s a response on that from JD Rucker on Soshable: Tumblr as an SEO Tool.

Our Tumblrs, Our Teenage Selves [from New York Magazine; written by Ann Friedman]

“Way back in 1977, Susan Sontag wrote that  ’industrial societies turn their citizens into image-junkies; it is the most irresistible form of mental pollution.’ And the notion has persisted. The never-ending stream of social-media images is routinely declared a symptom of our collective narcissism or intellectual weakness. Again, perhaps we can take a cue from teenage girls. They’re quite aware that they’re seen as frivolous and self-absorbed, but on a deeper level they know they’re engaged in an important project: figuring out who they are and what they want to be. If we took our Instagrams and Snapchats and reblogs half as seriously as they do, perhaps we’d reach some new insight about our adult selves, too.”

LinkedIn and Tumblr: Tips for Effective Video Marketing [from OnlineVideo.net; written by Shelley M. Johnson]

“This is the art of becoming ubiquitous as a brand. When marketing video, there are more networks to rely on than just YouTube, Twitter, and Vine. Some marketers see this as unchartered territory, but what they fail to realize is that other platforms can be just as effective, if not more.”

It’s a Wide, Wide, Wide, Wide Social Media World: 4 Things You Probably Didn’t Know [from The Measurement Standard]

“Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.”

The Evolution of Visual Storytelling [from The Buzz Bin; written by Erin Hurley-Brown]

“Our current students see no difference between working traditionally and digitally, they simply see them as different media. Where 10 years ago, an illustrator might have chosen to work in gouache or oils, they now choose to work traditionally or digitally, and that may switch from one assignment to the next.”

Cats Are Over: Social Media in the Post Cat Economy [from The Webby Awards]

Say it ain’t so! The Webby Awards presents their first social media report and presents the notion that we’re living in a post-cat economy. Regardless of whether you agree, it’s a great read with a lot of examples and tips from top brands in social media.

Instagram ads and the future of brand advertising [from Gigaom; written by  Om Malik]

“Systrom explained that in order for companies and their brands to be successful, they need to create Instagram-like content for the advertising campaigns. If the brands veer away from Instagram-i-ness, Systrom said they will run the risk of losing impact in a what is a very high-touch environment. The kind of ads and the number of times they will be shown to us will be key to community acceptance (or rejection) of advertising.”

Unlock the Potential of Real-Time Marketing [from Marketing Profs; written by Jenn Deering Davis]

“And there is good reason to take notice: Regardless of product or category, marketers who engage in real-time marketing can expect a 21% increase in positive brand perceptions and 18% increase in likelihood to buy (Golin Harris).

Real-time is not some marketing fad, but a natural progression of social media marketing and a great way for marketers to capitalize on the immense volume of social conversations. And a key part of unlocking the potential of real-time marketing is implementing social analytics that can help guide your media strategies.”

Do Retailers Understand Millennials? Are They Even Trying To? [from Marketing Charts; written by staff]

“Abstaining from any kind of research into this demographic – no matter how difficult it is to decipher – seems curious.”

Consumers Say They Respond to Online Ads With Actions Other Than Clicks [from Marketing Charts; written by staff]

“Indeed, when respondents were asked how long they would generally wait until they researched a company or product whose ad they found interesting but did not click, a majority indicated they would wait longer than one hour, with a significant number doing so ‘days later.’”

Written by Sarah

November 8th, 2013 at 9:45 am