Archive for the ‘analytics’ tag
TakeFive with TweetReach: Danielle Wiley
Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Danielle Wiley of Sway. Danielle’s extensive experience working with national brands- and with creating her own blog- led her to realize the need for someone to fill the space between online publishers and brands. Thus, Sway was born. She sat down to talk with us about social media strategy, the rewards, and the surprising experiences along the way. 
TweetReach: We’ve got one question we like to start everyone off with, to see all the different pathways people take into social media: How you got started with social media as a whole. Can you describe your first “ah-ha” moment?
Danielle Wiley: I had been involved with interactive media since the start of my career (copywriting for websites, information architecture, etc.). In 2005, my husband convinced me to start my own blog (foodmomiac - now very sadly neglected). Creating that space and seeing the potential made me quickly realize that there was a ton of potential for my clients at work. I began educating them on “Web 2.0″ and soon transitioned almost completely from web development to social media.
TweetReach: You’re active in an industry that didn’t even exist until the last decade: connecting brands with influential bloggers. How have you seen that develop alongside social media? How do they feed into each other?
Danielle: Well– in reality it is all social media. The reason that bloggers are compelling to brands is bloggers are storytellers. That is what makes their content resonate with users. It’s only natural that this would be appealing to brands. What makes our publishers powerful is their ability to weave a brand’s story organically into their own.
TweetReach: What role does measurement play when looking at the success of your efforts? Can you give us some examples?
Danielle: Oh gosh, it’s everything. We provide reports for all of our clients, though the KPIs for each one can vary dramatically. Our PR agency clients are highly focused on message and impressions, while our eCommerce brand clients want to see a direct translation from campaign to purchase.
TweetReach: You work with a lot of influential bloggers– do you see that influence carrying over to social, or do they have to earn it again in that sphere? Have you had a case of someone less popular as a blogger who became popular in the social realm and was able to bring the success back to their blog to invigorate it?
Danielle: We see blogging as just one element of social media, not something separate. We definitely look at the full social media footprint of all of our publishers; a blog is just one piece of what each of our publishers has to offer, which is why we have moved away from calling them bloggers, quite honestly. Some of our publishers are very active on YouTube while others have a significant presence on Pinterest or on Instagram. We have even seen that these social networks have taken the place of the comments section. One of our publishers finds that folks read her blog and then pop over to Twitter to comment, as it provides a more social interaction/dialogue.
TweetReach: What’s your favorite or standout story with a client and social, either having a campaign completely surprise you, win over someone who was skeptical, or something else entirely?
Danielle: We are surprised almost every day! I think one of our best days was back in October. We were hosting influencer parties at 50 different BabiesRUs stores on behalf of our client Graco. The chatter from those parties combined with the chatter of their readership online resulted in us trending in the top five in the U.S. on Twitter for almost the entire day (and this was on a day with a lot of college football games!). We’ve since trended on Twitter multiple times, but that was our first, and will always be a great memory!
TweetReach: Thanks, Danielle!
Danielle Wiley has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stems from years of working with some of the nation’s top corporations and brands. Her recognition of the need for a middleman to broker the connection of brands and online publishers led to the founding of Sway Group in 2011.
Prior to forming Sway, Danielle was SVP, Director of Strategy at Edelman Digital in Chicago. There she worked on the campaigns and day-to-day social strategy of a variety of large brands. Danielle is a graduate of Vassar College and currently lives in Chicago with her husband and two children.
This Week in Social Analytics #53
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
The five don’ts of social media ROI [from eConsultancy; written by Danny Whatmough]
“If, when confronted with a metric, you can’t give a good answer to the question ‘so what?’ then stop using it.
Technology has a lot to answer for here. Just because you have the tools to measure something, doesn’t mean you should.”
Twitter Emerges As Reliable Source For Vaccine Research | STUDY [from AllTwitter; written by Allison Stadd]
“Here’s the impressive part: of the 14% of tweets that contained medical information, more than two-thirds offered content substantiated by scientific research.
That means that Twitter can be considered a reasonably reliable source of information about vaccines.”
11 Things You Need to Know About Using Twitter for Business [from SocialTimes; written by Devon Glenn]
“ If you can’t answer the question, ‘why am I here using Twitter?’, you should not be using it.”
Will Pinterest Or Tumblr Provide A Better Marketing Strategy? [from Soshable; written by Barry Welford]
“Taking everything into account, although Tumblr may require more planning and effort to create a presence than Pinterest, it seems likely that Tumblr will deliver a much higher return on your effort.”
10 Reasons to Consider Tumblr for Ecommerce Blogging [from Practical eCommerce; written by Paul Chaney]
Lists ten reasons to be on Tumblr, including:
“On average, Tumblr users spend 15 minutes per user per session, which is second only to Facebook. Also, more than 14 billion pages are viewed each month, according to Quantcast.”
Tumblr for Marketing: How Effective is it For Brands? [from PerformanceIN; written by Mark Mitchell]
“For brands, it’s a good opportunity to reach an audience they otherwise may not. Tumblr tends to attract younger users, who are media-savvy and enjoy a sense of community. Those brands who want to tap into that audience should seriously consider using the site.”
A Tumblr Ad Exchange Is Inevitable, Say Industry Players [from AdWeek; written by Christopher Heine]
“Although it’s unclear when a Tumblr ad exchange might come to light, Knight from X+1 said the companies ‘have good reason to slow play and test out the ad units they’d sell in the exchange, while selling them direct to see what the reaction of the user base is first—before they build an entire structure around selling that ad unit at a massive scale.’
He added, ‘But the cool thing is, once it’s built, the demand side scales up in a couple of months.’”
TakeFive with TweetReach: Brett Hartstein
Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Brett Hartstein of LeadDog Marketing. Brett has been working as a member of LeadDog’s Brand Promotion department for the past five years, having previously gained experience across industries, from marketing for radio stations across the US to working as a promotions manager at the WWE. We took a look at what all of this varied experience has meant to his current approach to social media strategy, analytics and more!
TweetReach: We’ve got one question we like to start everyone off with, to see all the different pathways people take into social media: how you got started with social media as a whole. Can you describe your first “ah-ha” moment?
Brett Hartstein: I got started in social media at my previous job as the promotions manager at WWE. We were doing a lot of actions on Facebook with the Superstars. It was amazing to see how quickly the fans were to adopt the new platform as a way to communicate with their favorite Superstars.
TweetReach: You’ve used our tools to track various sweepstakes and other hashtags and keywords for a variety of clients– what’s the most surprising outcome that you had (either from the results surprising you, or maybe a complete win-over of a skeptical client)?
Brett Hartstein: The biggest surprise to me using your tool is the wide demographic of users on Twitter. It is amazing to see an older demographic using this platform to enter sweepstakes or contests to win items from their favorite brands.
TweetReach: How do you work social into the rest of the strategy you plan out with your clients? Is it something that you build off of, or use to supplement other avenues?
Brett Hartstein: We use social media as a tool to spread the messaging of the promotions we run or as the platform to enter the promotion itself (e.g. tweet a photo of your favorite sneakers). The way we use it is dictated by the promotional concept.
TweetReach: How do you look at and think about the mix of different social media networks when designing your social media strategy? Are you trying different approaches with different networks? How important is measurement with each?
Brett Hartstein: The social platform that we use is determined by the nature of the promotion. Some platforms have certain limitations from a legal standpoint or a fulfillment standpoint. However, regardless of the platform we use measurement is crucial to us and our clients.
TweetReach: Let’s talk about consistency in measurement: agencies and marketers have had to use a variety of tools and metrics to analyze the performance of their social media efforts, resulting in inconsistent results. How important is the ability to measure and report on social media results in a consistent way to your agency and your clients?
Brett Hartstein: This is crucial as measurement in the social world is still relatively new, and you need to make sure that the programs you run are effective. Without a standard for measurement brands cannot accurately tell if a program was a success and if they should continue to use that particular social platform.
TweetReach: Thanks, Brett!
Brett’s 13 year career ranges from local sales/promotions at a radio station in NYC, to creating and executing various marketing plans for radio stations across the United States. He also has experience on the brand side working as the promotions manager at WWE. For the last 5 years he’s been a member of the Brand Promotions department at LeadDog Marketing Group, helping to administer promotions for various clientele. Brett has experience in everything from event planning/management experience, to marketing/promotions experience, along with traditional/digital sales/marketing experience, and sweepstakes/contest administration experience.
3 ways to increase your share of voice on Twitter
We’ve talked before about how to measure your share of voice on Twitter. Naturally the next question is now, how do I increase my share of voice?
No megaphone necessary
1. We’ll start with the obvious: tweet more. This will be tied to whatever your goals are that you established in your measurement phase (and goals can and even should shift over time as you keep measuring your results), but it’s hard to be a bigger part of the conversation- or the leader of it- if you’re not talking much. Join in the conversation more, but don’t constantly talk about yourself: you want a mix of your own promotional content along with anything helpful or interesting that’s related to your industry. A good test is this– would you want to read the content that you’re sharing? Do you think it’s interesting and/or informative? Aim for about a 20/80 mix of your own content vs that of others.
2. That said, also make sure you talk to others: your customers, fans and potential customers. People remember brands that they’ve had a positive interaction with, and they’re more likely to come and buy from you down the line. The first step is definitely great customer service- be prompt and attentive when customers have questions and problems- but also respond to other kinds of conversations. Is someone tweeting about an article from your company blog? Thank them. Is there an industry tweet chat happening? Join in and share your thoughts, opinions and expertise; respond to those of others. Be thoughtful and engaging wherever a relevant conversation is happening.
3. Don’t just stick to Twitter. Increasing your presence elsewhere can lead more conversation back to Twitter. As you measured your share of voice on Twitter, look at your share of voice everywhere else too: what other platforms are you on? How often are you publishing content on your blog, or writing guest articles or blog posts? If you are doing these things, be sure you’re promoting them on Twitter. Be sure your blog has a prominent Twitter button on it, and that you have a link to your Twitter account (or at the very least mention that you have one) on other platforms. Put it in your email signature, and on your business card. Nobody- especially current and potential customers- should have to do the work to find you. Make finding you easy, and the conversation will increase.
Do you have any tips for successfully increasing your share of voice? Share them in the comments– or tell us on Twitter. (Or Facebook. Or our Union Metrics Tumblr.)
Image courtesy NYPL Digital Gallery
This Week in Social Analytics #52
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Social Gives SMBs Maximum Exposure [from eMarketer]
“The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic. A significantly lesser percentage (43%) said social helped them increase sales. This points to social’s role as a brand builder, first and foremost.”
State of the internet 2013 shows extreme mobile growth, 500 million photos daily, 100 hours of video every minute [from Faves + Co.]
Highlight:
“About a quarter of people worldwide say they share ‘everything’ or ‘most things’ online.”
Research: Social Media Finally Seen As Essential for CEOs [from Forbes; written by Chris Perry]
“Today, we released a new report that outlines the benefits and expectations of CEO social participation. Conducted in partnership with KRC Research, we surveyed over 600 senior executives from 10 markets worldwide. The research found that 76% of global executives say they want their CEO to engage in social media, noting a wide-ranging list of benefits. At the top of the list was improved ability to share company news and information, a positive impact on company reputation and business results, and the ability to communicate more directly with employees, customers, and other key stakeholders.”
Home Tweet Home: A House with Its Own Voice on Twitter [from MIT Tech Review; written by Rachel Metz]
“Eventually, Coates says, Internet connectivity will work its way into all kinds of household appliances, especially “boring” ones like dishwashers and washing machines, allowing them to notify you on your smartphone when they’re done doing their job.”
Tumblr launches first in-stream sponsored posts on web following mobile rollout [from The Verge; written by Ellis Hamburger]
Mobile sponsored posts have racked up 10 million likes and reblogs so far, as Tumblr rolls out dashboard sponsored posts.
Corcoran: Tumblr an ‘incredibly effective’ marketing tool [from Inman News; written by Teke Wiggin]
“Q: Have you found Tumblr to be an effective marketing tool? What are its advantages and disadvantages? How does it compare to Facebook, Twitter and LinkedIn?
A: Yes, Tumblr has been incredibly effective for us. It’s our largest social media platform in terms of subscribers, with more than 115,000— much bigger than our presence on Facebook. We receive hundreds of organic interactions each day, and are currently growing at about 500 new subscribers per day.
We’ve found its simplicity, mobile optimization, ease of use, and connection to a different type of New York audience to be tremendous advantages for us…We find Tumblr a very effective platform for experimenting with new types of content. It was the forerunner of what later became our iPad app.
Tumblr also allows us to refine our approach to how and where we share our listings, which photos perform most effectively, and what types of properties resonate best with users moving between our interactive platforms. We’ve integrated what we do on Tumblr into everything else we do online.”
Emphasis added.
Arrested Development: talk on Twitter and Tumblr
One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions with you, you’ll just have to stick with us instead. (Although it’s entirely possible we’re just him in costume.)
Tumblr
As of yesterday- four days away from the season four premiere- 486.6k Tumblr users generated 19.1k posts with over 1 million notes, since we started tracking on April 22nd. Posts about Arrested Development on Tumblr spiked on May 13th (that day accounts for about 8% of total posts so far; we’ll get to why in a minute), and note activity on posts spiked before that, on April 24th: the day that character posters were released.
On May 13th, the big spike in posts came from the release of the first trailer for season four, which can be found in the second of ten most popular AD posts. From April up to this week, the most popular posts from the Tumblr discussion came mostly from fan-run Arrested Development focused blogs; half of the top ten posts came from the aptly named The Bluth Company, including the most popular post overall. (Usually seen as a GIF, that moment from the show is just as fun when drawn out into a high-quality photo series.)
And for those familiar with Tumblr’s format, it’s no surprise that photo posts were the most popular: 12.7k of the total 19.1k posts were photo posts, trailed by 3.5k text posts and under 1.5k video posts. The show title was far and away the most popular tag, featured in 11.5k of the total posts.
Lucille naturally gets two tags of her own, even if Tumblr is something she would probably be suspicious of.
Out of the total 105.4k tweets made mentioning Arrested Development on Twitter, activity spiked on different days than on Tumblr, with the most contributors (13.9k) sharing the most tweets (16.1k) on May 20th:
Overall since May 14th there have been 65.1k tweets from 75.7k contributors; that averages out to a little over 11.7k tweets a day, with nearly 1.5 tweets per contributor (we imagine those half-tweets wear cutoff shorts all the time, even in the shower).
The two most retweeted tweets came from unofficial news and quote account bluthquotes and Arrested Development series creator Mitch Hurwitz. They had 2.3k and 2k retweets respectively:
Really the most burning question all of this has left us with is this: is it May 26th yet? We should probably all use the remaining days to stock up on juice boxes, Cornballers and frozen bananas since we’ll be sleeping through all the Memorial Day cookouts with our families to spend hours with the Bluth clan instead.
This Week in Social Analytics #50
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Using Facebook and Tumblr to Engage Students [written by & from ProfHacker]
“And though digital tools have become an integral part of our efforts to engage students, we’re continually surprised by unexpected successes or failures.
We found ourselves talking about just that topic toward the end of the fall semester as we realized that we had created similar social media projects for our students, one with Facebook and one with Tumblr. In itself, that isn’t so unusual, but the results of those projects – one successful, one not – pushed us to dig deeper for answers about what worked, and why.”
Researching in Public on Tumblr [from ProfHacker; written by Anastasia Salter]
“Writing a Tumblr post feels like less of a commitment than blogging: because the form is based on very viral, often short, content, it feels more like a living notebook where pages can be easily reblogged and annotated from others’ notes. The tags make it relatively easy to move through the entire network of content to find new conversations…Because of this fluidity and flexibility, I find Tumblr makes a fascinating start as an accessible research journal.”
Emphasis added.
Why It’s a Mistake For Brands to Ignore Tumblr [from Social Media Today; written by Jon Thomas]
“Tumblr has carved a niche in the crowded world of social media; it is just taking brands a long time to notice. But that may play in your brand’s favor. A few brands have firmly planted their feet in Tumblr, particularly now that it has a growing ad platform, but it’s still a place where your brand can establish a presence before its competitors do.”
Twitter Vines Get Shared 4x More Than Online Video [from AdWeek; written by Christopher Heine]
“Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.”
Full study here.
Twitter’s 1% Generates 20% of Tweets [from Marketing Charts]
“Among the highlights of the study was the revelation that the top 1% of Twitter users accounted for 20% of all tweets. Expanding that out a little, the top 5% accounted for 48% of all tweets and the top 15% accounted for 85%.”
With Lucky Sort creators on board, Twitter is officially a data company [from GigaOM; written by Derrick Harris]
“At Twitter, though, data is a slightly different beast than at other web companies. Twitter’s value lies largely in real-time data — topics can be peak, crest and all but vanish within a 48-hour window. This situation has hampered some of Twitter’s efforts to surface optimal search results, and it has spurred the decision to buy companies such as Backtype (for its streaming-processing Storm technology) and parallel-processing startup Ubalo.”
Which Social Networks are Growing Fastest Worldwide? [from eMarketer]
“Twitter came in fourth worldwide at 22% of internet users, but GlobalWebIndex also found that the microblogging service claims the title of fastest-growing social network. Between Q2 2012 and Q1 2013, active users of Twitter rose 42% globally, according to the study.”
This Week in Social Analytics #49
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On [from eMarketer]
“In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.”
7 Things Marketers Should Know About Tumblr [from Inc; written by Jeff Haden]
“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.”
Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago [from AdWeek; written by Christopher Heine]
”Of course, there’s data behind these directions. Y Combinator partner Garry Tan made waves last winter when he released a study finding that among 13-to-25-year-olds, 59 percent regularly use Tumblr versus 54 percent regularly using Facebook.
According to comScore, Tumblr drew 37 million unique desktop and mobile visitors in March, up roughly 30 percent over the year-ago period. Tumblr users post memes, GIFs, videos and other content that they discover online or fashion themselves.
Last week, Tumblr announced a mobile ads product. . .’If [young people] are not using a smartphone, they are using an iPad,” Dooley said. And brands are tumbling toward them.’”
Top VC: Tumblr’s CEO Is Worth $200 Million Because He Ignored My Advice [from San Francisco Gate; written by Megan Rose Dickey]
“Union Square Ventures partner Fred Wilson says he used to bug Karp about adding a comments feature to Tumblr. Wilson wanted readers to be able to comment on Tumblr blogs, but Karp wouldn’t budge.”
Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [from AllTwitter; written by Shea Bennett]
Perhaps not surprising, but there were some other interesting takeaways from the study, such as:
-
The Indonesian capital Jakarta was the city where most tweets originated, accounting for 3 percent of all geotagged tweets
-
New York and Sao Paulo tied for second place
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While people who are further apart tended to tweet each other on a more frequent basis, people who live closer together were more likely to be infrequent communicators on Twitter
Find the full study here.
Social Media Is the Best Way to Market an App, Study Finds [from Social Times; written by Devon Glenn]
“In AppsFlyer’s Mobile Advertising Measurement Q1-2013 report, analysts observed that using these social channels improved three important metrics for app marketing campaigns: user quality, conversion rates, and volume. App marketers in the study promoted their apps on social media through user invites and social app discovery platforms.”
26 Social Media Marketing Tips from the Pros [from Social Media Examiner; written by Debbie Hemley]
Broken down by Calls to Action, Content Strategy, and Email and Social Integration. Insights from Social Media Marketing World Conference.
And this week in Twitter oddities novelties:
Huggies TweetPee Device Tweets Parents When Their Baby Has Peed Their Diaper [from Laughing Squid; written by Rusty Blazenhoff]
Available in Brazil.
Join us for a Tumblr engagement webinar
Please join us this week for a webinar focused on learning more about Tumblr engagement. Kenyatta Cheese, Co-Founder of Everybody at Once, and Jenn Deering Davis, Co-Founder of Union Metrics, will sit down to talk about Tumblr, brands and how (and why) to foster engagement on the platform.
The webinar will be on Thursday, May 9th at 2:00 p.m. EDT.
Sign up here.
[Source: Tumblr staff blog]
Kenyatta is part of Everybody at Once, a company working on audience development and social strategy for media, entertainment, and sports. You may have seen his work on the very popular Doctor Who Tumblr for BBC America.
Jenn is co-founder and Chief Customer Officer of Union Metrics, the company that makes Tumblr’s preferred analytics application. Jenn holds a PhD in Organizational Communication & Technology from UT Austin.
During the webinar, Kenyatta and Jenn will talk about what goes into a successful Tumblr campaign, how to measure engagement, improve your content, and more. And we’ll share a coupon code for a month-long free trial of Union Metrics for Tumblr analytics at the end.
See you next week!
This Week in Social Analytics #47
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Twitter does drive sales says Deloitte study [from MediaWeek; written by Gordon MacMillan]
“Overall, the study found that a 30% increase in positive tweets is four times more effective in driving sales than a 30% increase in traditional above-the-line advertising, and the effect is most pronounced when it comes to sports games.”
Four Studies on the Adoption of Social Media by Financial Advisors and Investors [from Social Media Today; written by Augie Ray]
“The time has come to look at the data and discard groundless and dangerous beliefs about social media. Here are four recent studies that demonstrate social media has a key place in FinServ strategies”
A Comedy Show That Comes via a Hashtag [from The New York Times; written by Amy Chozick]
“The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and round tables and posting jokes using the hashtag #ComedyFest.”
Twitter Partnership With Fuse Flips Social TV Scenario, Placing Twitter In The Driver’s Seat [from All Twitter; written by Mary C. Long]
“Citing Twitter’s amazing connection with millennials and its standing of the place ‘where there world unfolds,’ Twitter plans to ‘reinvent television’ by partnering with #Trending10, the first tv program sourced from real-time Twitter conversations.”
How Your Branded Content Can Thrive on Tumblr [from Business2Community; written by Stephen Jeske]
“Comscore confirms that Tumblr is the No. 2 social platform — right behind Facebook — in terms of visitor engagement. Moreover, Tumblr is highly popular among internet users and is ranked by Quantcast as one of the top 15 sites in the United States, making it an excellent platform for branded content efforts.”
How Tumblr Forces Advertisers to Get Creative [from MIT Technology; written by David Zax]
“Editorial has won in a sense: the idea that advertising, like editorial content, must be interesting, has won. You can’t just advertise next to someone else’s Tumblr. You’ve got to create a Tumblr of your own.”
Civic Engagement and Social Networks [from Pew Research]
“Our latest Internet report finds that the well-educated and the well-off are more likely than others to participate in civic life online – just as they have always been more likely to be active in politics and community affairs offline.”
You can also find Political Engagement on Social Networking Sites in the same report:
And one more from Pew:
TV Was the Top Source of Information on Boston Attacks
“Television was far-and-away the most widely-used source of information about the bombing and its aftermath; 80% of Americans followed the story on TV. About half (49%) say they kept up with news and information online or on a mobile device, and 38% followed the story on the radio. Only 29% say they kept up with the story in newspapers, about the same number (26%) tracked the story on social networking sites like Facebook or Twitter.”
Old and new “print” media were followed at about the same rate.
