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Thoughts on social media analytics from the makers of TweetReach

Archive for the ‘account discovery’ tag

Twitter Tip: Personalize

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Twitter is always experimenting with new features that might not be available to everyone yet, but this one in particular started almost a year ago so you might want to check and see if you can test it out:

Twitter Personalization

 

Under “Settings” you can check a box to have Twitter tailor suggestions for you- accounts to follow, for example- based on the websites you visit. So if you’re big into visiting beauty sites, it might suggest brands, makeup artists or beauty magazines that other Twitter users like you follow. If you check out a lot of marketing blogs, it will recommend people in that industry. It’s a great tool for account discovery– which ideally leads to connection, collaboration and learning with and from these other accounts.

If you want to learn more about this feature, you can check out this blog post from Twitter talking about it and a few other experiments they rolled out last year.

Written by Sarah

June 18th, 2013 at 10:41 am

Twitter Tip: Discover

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Whether you’re relatively new to Twitter or a longtime power user, you might want to take a little time out to take advantage of some of Twitter’s less obvious features.  One of these is their #Discover tab, which has grown a lot since its introduction:

Twitter #Discover

All the little subcategories under Discover can help you do just that in various ways.

Tweets: these tweets are from people in your timeline, plus tweets from the people they follow. Twitter designed this to show you tweets that are “a collection of topics that people like you are talking about”, making it a great place to discover others interested in the same topics as you, and quicker than scrolling through the list of who someone is following.

Activity: shows you how the people you’re following use Twitter– who they’ve just started following, what they’ve favorited and more of their engagement. It’s another great way to discover new people to follow and new content.

Who to follow: pretty straightforward, this is a list Twitter has put together of suggested accounts for you to follow, based on those you’re already following. So check back periodically to see what new suggestions they have, based on your updated follow roster.

Find friends: lets you connect with people in your address book if you choose to import it.

Popular accounts: will show you which accounts are the most popular under different topic categories, like news, business, Twitter itself, technology, and more. Use it not only to find new accounts to follow, but also to research their tweeting style. You might pick up some tips and tricks for your own content that way.

Want more info on this tab? Check out Twitter’s help page on it. 

Written by Sarah

June 13th, 2013 at 10:11 am

Posted in Guides

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