TweetReach Blog

Archive for the ‘Week in Social Media’ Category

The Week in Social Analytics #107

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

7 best practices for using GIFs and cinemagraphs for business [from The Next Web; written by Brian Honigman]

“Don’t create this media just for the sake of doing it, but look to create GIFs and cinemagraphs that sync with your campaigns, as well as your consistent product or service offerings.”

How You Can Use Instagram in Your Business [Business 2 Community; written by Renee Shupe]

“Inject some personality into your marketing efforts. Even businesses that provide services or create products that are not ‘pretty’ enough for Instagram can use the service to their advantage by showcasing their human side. Simple photos of you and your team in action will be interesting to many users, especially if they are accompanied by a fun or thought-provoking caption. It’s also good to show your business engaging in charitable work. You could even post photos of your employees or clients along with brief profiles.”

Pinterest Vs Instagram: Visual Content Marketing [from Heidi Cohen]

Check what your competitors are doing on Pinterest and Instagram. What are they doing that’s successful that you’re not? Also check out the top performers on each platform. Take note of ideas that are worth adapting and making your own.”

The minimalist’s guide to boosting brands’ Instagram engagement [from The Next Web; written by Eric Dahan]

“A brand’s greatest challenge is communicating a sincere message to its followers with each and every Instagram post. A successful grassroots campaign prioritizes quality over quantity; therefore, while multiple hashtags will naturally yield higher potential reach, one or two incentive hashtags will generate better follower engagement.”

Should My Brand Be Active on Tumblr? [from Social Media Today; written by Margaret Murphy]

Visibility. Tumblr incorporates tagging and blog categorization to help users find the subjects they’re interested in. Many blogs garner so much attention online that they have even led to book deals. Have you ever heard of the book ‘Stuff White People Like’? How about ‘Humans of New York’? These both started as Tumblrs.”

Social Brands: The Future Of Marketing In 127 Slides [from Viral Blog; written by Igor Beuker]

“Don’t chase social channels like race dogs on steroids. Certainly not based on reach. Claim your domain, go big, go niche or go home.

The brands that will succeed in the future won’t just give back to communities; they’ll actively build and nurture communities.”

Millennials Lead the Way in Sharing Product and Service Info on Social Media [from Marketing Charts; written by staff]

“Millennials were 22% more likely than the rest of the respondents to report having shared a link to a product or service on social media (39% vs. 32%), and 52% more likely to have posted a picture of a product or service (38% vs. 25%). “

5 Grammar Rules You Can Break on Social Media [from Likeable Media; written by Theresa Braun]

You’ve got to learn the rules in order to responsibly break them.

Welcome to the Era of Surround Storytelling [Edelman Digital; written by Jimmie Stone and Kendra Eash]

“How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?”

Written by Sarah

June 20th, 2014 at 9:16 am

The Week in Social Analytics #106

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

First: Edelman Digital’s new Entertainment Study is out this week.

The Best and Worst of Real-Time Marketing: 4 Lessons for Marketers  [from Fast Company; written by Ekaterina Walter]

Stay relevant and add value- in the right tone- while also enhancing customer service.

How Big Brands Keep Their Social Media Audiences Engaged [from Social Media Examiner; written by Lisa Furgison]

Learn from the biggest and best.

Getting Started With Social Video | Infographic [from Business2Community; written by Megan Ritter]

“Research shows that YouTube works well for How-To guides and instruction videos, while Instagram & Vine allow users short snippets of video; perfect for for announcing an upcoming event or generating interest in a brand new product.

Google Hangouts have proven to be more suitable for business-to-business marketing. Vimeo prides itself in high-quality videos.”

New Research Article: “How Do Health Researchers Use Social Media?” [from The Library Journal; written by Gary Price]

“As the United States moves forward with health reform, the communication gap between researchers and policy makers will need to be narrowed to promote policies informed by evidence.

Social media represent an expanding channel for communication. Academic journals, public health agencies, and health care organizations are increasingly using social media to communicate health information. For example, the Centers for Disease Control and Prevention now regularly tweets to 290,000 followers.”

Using Social Media for Restaurant Marketing [from Social Media Today; written by Lauren Marinigh]

The most powerful social tools for restaurants are visual, such as Instagram:

“Take photos of your daily or weekly specials to share with the Instagram world, take customers behind the scenes in the kitchen with how you prepare or make some of your menu items, educate the Instagram world on different fun facts on how you are sustainable. Ideas for Instagram are endless for the food venue and one of the most valuable tools you can have.”

Is Instagram Your Visual Content Marketing Superpower? [from Heidi Cohen]

“Georgia Tech and Yahoo Labs researchers found Instagram photos containing faces were 38% more likely to receive likes and 32% more likely to receive comments, even after controlling for social network reach and activity. However, the number of faces, their ages and gender in the photo didn’t have an effect.”

10 Tips to Improve Your Pinterest Marketing Strategy [from Social Mouths; written by William Johnson]

“Before you start, ask yourself these 4 important questions:

  • Is your business visual?
  • Do you have access to images?
  • Is your target market primarily female?
  • Can your website be easily updated with images and content?”

3 Easy Ways Startups Can Use Twitter to Perform Marketing Research [from Social Media Today; written by Ray Wang]

“By leveraging Twitter, start-ups can. . .listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.”

Why Apple Doesn’t Tweet [from KISSMetrics; written by Sherice Jacob]

“On the surface, it’s difficult to glean any shred of insight from Apple’s hands-off social strategy. True, when innovation and premium experience are the hallmarks you want to be known for, then being a chatty Cathy on social media clashes against that brand image. There’s also the aspect of control. When you keep a tightly-run ship, it’s hard for leaks to penetrate. Still, there’s no excuse for sticking your digital head in the sand and hoping no one notices your failures. Perhaps Apple feels better equipped to handle the customer experience in its stores rather than on its screens.”

Written by Sarah

June 13th, 2014 at 9:19 am

The Week in Social Analytics #105

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Three Ways to Tell Stories With Data [from Edelman Digital; written by Brittany Dow]

The answer to every data visualization isn’t an infographic.

“The key is focusing on what you’re trying to accomplish and then determining the best medium (hat tip to Marshall McLuhan).

Connecting with your audience, whether speaking to them on an emotional or intellectual level, will always trump marketing messages.”

Three Steps Towards Developing an Authentic Brand Voice in Social Media [from Social Media Today; written by Andrew Hutchison]

“The key is understanding your target audience, knowing what information they’re seeking – as opposed to the information you want to tell them – and communicating that in line with a consistent brand mission to guide the way, underlining your brand purpose with every interaction.”

Last week Mary Meeker’s 2014 Internet Trends report [KPCB] came out, and this week saw more great summaries of it, highlighting different areas of the constantly changing digital landscape. Check out: The 10 Internet Trend Charts You Need To See From Mary Meeker from B2B Marketing Insider, and  Thoughts on Mary Meeker’s 2014 Internet Trends Report from Edelman Digital.

A few more good research reports also came out:

There were also a lot of great pieces around Instagram out this week:

Written by Sarah

June 6th, 2014 at 9:26 am

The Week in Social Analytics #104

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Connected Customers are Invisible to Those Who Value Demographics [from Brian Solis]

Markets are now conversations, and audiences are no longer passive or static. It’s time to move beyond old demographic profiling.

2014 Internet Trends [from KPCB; written by Mary Meeker]

Mary Meeker’s 2014 Internet Trends report is out! It’s definitely worth a look.

Social Media Platforms 2014 And Beyond | Research/Charts [from Heidi Cohen]

“Social media platforms are where your target audience spends their time. 70+% of US online adults use social media and 40+% of online adults use 2 or more social media platforms based on December 2013 Pew Internet Research. (Here’s our analysis of US social media activity.)”

Emerging Markets Drive Twitter User Growth Worldwide [from eMarketer; written by staff]

“Twitter’s user base will increase 24.4% in 2014, according to eMarketer’s first-ever forecast of Twitter users worldwide. The social media property’s user growth will continue with double-digit gains through 2018, eMarketer estimates, and there are significant opportunities for Twitter to increase its audience across emerging markets.”

You can see different breakdowns of this from All Twitter and Marketing Charts:

30% of “Socially Active” Brands Said to be on Instagram [from Marketing Charts; written by staff]

“Predictably, some industry categories have been quicker to include Instagram in their marketing mix than others: leading the pack are luxury retail and luxury auto, with 67% and 60% penetration among socially active brands, respectively.”

The Periodic Table of Content Marketing [from Social Times; written by Christie Barakat]

“The visualization offers an overview of content marketing’s key elements and focuses on the following areas:

  • Strategy
  • Format
  • Content type
  • Platform
  • Metrics
  • Goals
  • Sharing triggers
  • Checklist”

You can find the original article from Econsultancy here.

The Essentials of Social Media Training for Students [from Social Media Today; written by Chris Syme]

“Last year, I conducted an informal survey of college student-athletes in my Practice Safe Social™ training workshops and found the following:

  • The social media behavior of first-year college students is more closely related to the behavior of high school students than that of their older college cohorts.
  • Most college seniors desire to align their social media habits more with adults and less with typical college-age behaviors.” 

Is all engagement created equal? [from Social Media Explorer; written by Tracey Parsons]

A proposal to start looking at engagement on two different levels: Active engagement, and passive engagement. A like and a share are not the same.

Written by Sarah

May 30th, 2014 at 9:09 am

The Week in Social Analytics #103

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The 2014 Social Media Marketing Industry Report from Social Media Examiner came out this week, and while you should definitely take the time to read the whole thing if you can, there are also a lot of great pieces highlighting different aspects of the findings:

How the Older Generation is Embracing Social Media | Infographic [from Social Times; written by Christie Barakat]

“Did you know that one in five Twitter users are over the age of fifty? Or that of the 53 percent of
of Americans 65 and older who use the Internet, 77 percent of them are active on a typical day?

What’s more, the older generation has the most spending power of any age group and accounts for 80 percent of all online luxury travel spending. Baby boomers also contribute 43 percent of America’s philanthropic activity.”

Click through for the full infographic.

Three Key Elements in Building Your Brand Through Social Media [from Social Media Today; written by Andrew Hutchinson]

“It’s not enough to broadcast your message anymore, you need to be able to establish trust, your place in their day to day lives. How does your brand help and improve your consumer’s world? What ways can your business contribute? Answering these questions are the first steps towards working out how you can use social media to achieve them.”

Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing [from Top Rank Online Marketing; written by Lee Odden]

Stories aren’t just for B2C; check out these examples of creativity in connecting in the B2B market from Lee Odden, as well as a full ebook from other B2B marketers.

How to Spot Good Social Media Marketing Research [from Social Media Today; written by Chris Syme]

“Dr. Freberg also has some tips for marketers on how to wade through the large volume of data labeled “study” on the internet.

Always look at the data itself, the sample and method in which the data was collected, and whether or not the results match up with the question posed for the actual research and the method being used. A lot of times, there are some methods and statistics that do not match up with the results. In some cases, there are research studies that try to “spin” the results to make these big conclusions when in reality, the data does not reflect on this.

If the study does go into detail on how the research was collected and is transparent with the methods and audience they used, that is a good sign. However, there are a lot of studies that don’t give readers any clue about sample size, audience numbers, how the data was collected, or what questions were asked. Having a solid base and understanding in traditional research methods to explore, critique, and analyze the results yourself is critical to know as a social media marketer now to determine what is good research versus promoted research.

How Instagram Became the Best Crisis PR [from New York Magazine; written by Maureen O'connor]

“Modern celebrity relies on the illusion of intimacy, and Instagram PR is the ultimate tool for pseudo-intimate fan management: It emphasizes the celebrity’s direct connection with her fans (illusion) without forcing her to reveal any facts (reality). It feels more genuine than a press release, but still allows for meticulous image control.”

How to get strangers to retweet your tweets [from Wired UK; written by Olivia Solon]

“The team found that when it sent local information tweets to individuals identified by the algorithm, 13.3 percent retweeted it, compared to just 2.8 percent of people picked at random. This was improved to 19.3 percent (a 680 percent increase) when they timed the RT request to match the periods when people had been most active in the past.”

Read the full study here.

Written by Sarah

May 23rd, 2014 at 8:46 am

The Week in Social Analytics #102

with 2 comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Ads Are Getting Instant Recall: Taco Bell and Hollister seeing picture-perfect results [from AdWeek; written by Christopher Heine]

“Taco Bell saw a 29 percentage point gain in ad recall for the April rollout of its breakfast menu, per data from Instagram’s user panel that pits a control group against a test group. The fast-food chain’s promos sometimes got engagement rates 400 percent higher compared to its organic posts. According to Union Metrics, Taco Bell’s Instagram following—currently at 411,000—jumped 45 percent during its monthlong ad campaign. The data company also reports that Instagram advertisers—including Michael Kors and Ben & Jerry’s—are averaging 60 percent higher engagement rates for their organic posts in the three days following their paid promos.”

Pair with these other great reads around Instagram this week:

The Value and Meaning of Community In Marketing [from Danny Brown; written by Tinu Abayomi-Paul]

“[Communities] are made up of people I go out of my way to advise, assist, appreciate and attend to when I can – not just when it’s required by the community manager/leader hat I have on that day. And I worry about this concept because there’s this false impression that a community is an entity that can be owned.

Like a thing.

Instead of a gathered group of humans.”

A great connection piece in the ongoing discussion about businesses and humanity. Pair with: How to Speak Like a Human (and Why It Matters) and Mass Personalization Through Digital.

Women Trust Word-of-Mouth Recommendations From Their Friends | Infographic [from Social Times; written by Kimberlee Morrison]

“As for what women sought advice about, 79 percent would ask a friend about food and beverage items, and 28 percent would buy or strongly consider buying something after talking to a friend. Trips and travel were second with 68 percent and third was home furnishing at 61 percent. Nineteen percent of those inquiring about home furnishings would buy or consider buying something immediately after chatting with a friend.

So perhaps when designing social media campaigns, consider seeking testimonials from your most-active users and fans. Their word means a lot.”

Small Business: Are You Using Social Media Photographs? [from Heidi Cohen]

Great tips for using images across social platforms, and tailored to each one.

How American Adults Spend Their Time Online [from Marketing Charts; written by staff]

“Social networks account for the single largest share of consumers’ time online, per the data.”

We’re Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data | STUDY [from All Twitter; written by Shea Bennett]

“In the meantime, Instagram goes from strength-to-strength, registering an incredible 25 percent grow in active usage since Q3 2013.

Tumblr (+22 percent) and Pinterest (+7 percent) also registered solid gains.”

Why We Favorite Tweets, According To Science [from Buzzfeed; written by Charlie Warzel]

A great breakdown of the myriad reasons why we favorite tweets. Pair with our piece on why brands should favorite tweets.

You can access the full study here.

How to Handle Twitter Trolls on Your Business Account [from Social Media Today; written by Matthew Y]

Dealing with negative comments is very different from dealing with trolls.

YouTube: How to Amplify Your Content With Social [from Social Times; written by Christie Barakat]

“To amplify your content using social, YouTube suggests you focus on Top Fans, Google+ Hangouts on Air, leverage all marketing channels and Google+. To be sure you’re leading productive community discussions, start by recognizing your community, develop relationships with top contributors and engage your them on and off YouTube.”

Pinterest Promoted Pins: What You Need To Know [from Edelman Digital; written by Andra Pintiliuc]

“In order to keep promoted pins as relevant as possible and ensure a seamless experience for the user, Pinterest will be taking a ‘Consultative Approach’ to ad selling by working closely with advertisers to understand what type of content resonates with their audience. These recently introduced promoted pins won’t show up in a user’s home feed or within their own pin boards, but rather through searches where they can be bought on a CPC basis and users are organically searching within their favorite categories. Keeping inspiration at the forefront, Pinterest manually selected the advertiser partners and will be working with the brands closely to ensure authenticity is maintained with their content.”

Written by Sarah

May 16th, 2014 at 9:38 am

The Week in Social Analytics #101

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The Surprising Data Behind How Often Brands Should Post On Instagram [from Forbes; written by Jeff Bercovici]

 ”Union Metrics also looked at activity around paid content — ie. advertising — on Instagram, and found that it’s remarkably effective as a tool for driving follower acquisition and engagement. One big brand saw a 32% increase in followers after a 30-day paid campaign, translating into tens of thousands of new followers, plus a corresponding 25% increase in engagements on organic, non-paid posts. That suggests that followers obtained through paid promotion are as valuable as or more valuable than those acquired for free — another reversal of conventional wisdom, if it holds up on a wider scale.”

Want to learn more? Download our full Instagram whitepaper here.

10 Actionable Research Based Instagram Marketing Tips [from Heidi Cohen]

93% of prestige brands have a presence on Instagram, up from 63% in July 2013 according to L2 Think Tank research.”

Emphasis original. Pair with another great piece from Heidi this week: 10 Small Business Marketing Lessons You Need Regardless of Size.

10 Kinds of Stories to Tell with Data [from Harvard Business Review; written by Tom Davenport]

“Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. . .What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.”

7 Ingredients for Employee Social Advocacy [from Convince and Convert; written by Jay Baer]

“. . .employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn’t a snap. There are many steps involved in creating and maintaining an effective program of this type.”

Click through for the full SlideShare.

The best crowdsourced social media campaigns [from iMedia Connection; written by Drew Hubbard]

Examples of the best crowsourced social campaigns in recent memory. Do you have one to add? Or a failed attempt everyone can learn from?

Over 100 B2B Content Marketing Statistics for 2014 [from TopRank Online Marketing Blog; written by Lee Odden]

This roundup covers everything from “insourcing vs. outsourcing to the most effective tactics”, but we pulled B2B content marketing and social media tactics here:

B2B content marketers use an average of 6 social media platforms

  • 91% of B2B marketers use LinkedIn to distribute content
  • 85% of B2B marketers use Twitter to distribute content
  • 81% of B2B marketers use Facebook to distribute content
  • 73% of B2B marketers use YouTube to distribute content
  • 55% of B2B marketers use Google+ to distribute content
  • 40% of B2B marketers use SlideShare to distribute content
  • 34% of B2B marketers use Pinterest to distribute content
  • 22% of B2B marketers use Instagram to distribute content
  • 22% of B2B marketers use Vimeo to distribute content
  • 16% of B2B marketers use Flickr to distribute content
  • 15% of B2B marketers use StumbleUpon to distribute content
  • 14% of B2B marketers use Foursquare to distribute content
  • 14% of B2B marketers use Tumblr to distribute content
  • 14% of B2B marketers use Vine to distribute content”

On Being Useful [from Social Media Explorer; written by Tracey Parsons]

Excellent follow-up piece on the discussion on the balance brands need to strike between being human and being useful; shows examples of brands who strive to be useful in a human way.

The Ecommerce Brand’s Guide To Pinterest [from Social Fresh; written by Julie Bee]

If you’re an ecommerce brand that has already set up a Pinterest Business Page and gotten verified, then this article tells you where to go next.

How 4 Brands Embraced Tumblr’s New Mobile Design [from AdWeek; written by Garett Sloane]

“‘Tumblr is a place where brands can breathe,’ the company said in today’s mobile redesign announcement. ‘We’re once again stretching the canvas for brands and marketers to create a mobile identity that is truly representative of their brand.’”

Pair with Tumblr declares war on the internet’s identity crisis from The Verge.

Twitter’s Marketing Problem [from stratechery; written by Ben Thompson]

The headline takes away from the interesting potential ideas for Twitter’s future in this article:

“So why not embrace the complexity? Instead of trying to teach new users how to built a curated follower list, build the lists for them. Don’t call them lists, though; embrace Twitter’s TV connection and make them ‘channels.’ Big basketball game? Go to the basketball channel, populated not with the biggest celebrities but with the best and most entertaining tweeters. Build similar channels for specific teams in all sports. Do the same for Apple, Google, and technology; liberals, conservatives, and politics in general; have channels for the Oscars, the Olympics and so on and so forth. And make them good, devoid of the crap that pollutes most hashtags and search results. If the ideal Twitter experience is achieved with a curated list, then provide curated lists and an easy way to switch among them.

Now you have a value prop: easily join the conversation about what is happening in the areas you care about, without the months-long process of building a perfectly customized Twitter feed. Oh, and by the way Ad Person, here is a very easy-to-understand ad unit built around a specific topic filled with self-selected followers.”

Written by Sarah

May 9th, 2014 at 9:27 am

The Week in Social Analytics #100

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Real-time marketing fails from major brands [from iMedia Connection; written by Jenn Deering Davis]

“Just because RTM is the hot marketing tactic of the moment doesn’t mean that it’s right for every brand at every event.”

We are not all Oreo: Check out these RTM fails and the lessons that come with them.

A Brand and a Person Offer the Same Post with Very Different Results [from Social Media Explorer; written by Jason Falls]

A good piece in the ongoing discussion of just how human brands should try to be.

Millennials Tweet About Brands When Rewarded [from All Twitter; written by Mary C. Long]

53% of Millennials could be following your brand on Twitter with the right incentives. Wink wink.

And that’s not all, according to the report, Millennial women are seven times more likely to retweet your brand and three times as likely to follow your brand on Twitter (and see all those great incentives you’re offering). Men are three times as likely to follow on Twitter as well, but they’re a bit less generous on the retweets.”

Emphasis added.

Instagram Video Ads Are Coming Soon [from AdWeek; written by Garett Sloane]

“‘Instagram is almost a magazine, and it wants its ads like in a magazine to be just as compelling as content,’ said James Borow, CEO of digital marketing platform Shift.”

How Do Social Media Styles Differ by Culture/Nation? | Part I [from Social Media Today; written by JC Giraldo]

We’re all in a global market, and understanding regional differences in social media use is important. You can read part 2 here, and part 3 here.

How to Develop a Pinterest Marketing Strategy for your Business [from Eli Rose social media; written by  Liz Jostes]

“Someone landing on your Pinterest profile will make a judgment on your brand and business within seconds. Developing a group of boards that presents a full, well-rounded view of your brand is absolutely the best strategy to have.”

Snapchat: A New Breed of Network [from Social Media Today; written by Derek Smith]

“Still, Snapchat is a potential gold mine for advertisers, according to the San Francisco Chronicle. We’ve become good at ignoring intrusive advertisements, but Snapchat users must quickly pay attention to messages before they’re deleted, so ad impressions could be impactful if they’re relevant to the demographic.”

Online Shares Could Be As Influential As In-Person Recommendations [from Marketing Charts; written by staff]

“Across the three categories – supermarket, automotive, and mini-tablet – the average lift in purchase incidence from an “excellent” online share (a strong positive one) was found to be 9.5%. What that means, according to the analysis, is that an excellent online share increases the perceived value of these products by an average of 9.5% over a neutral share.”

3 Ways to Ensure Your Social Promotions Follow the Law [from Convince and Convert; written by Kevin Bobowski]

Be very clear about your social promotions, or the FTC could come calling.

Written by Sarah

May 2nd, 2014 at 8:26 am

The Week in Social Analytics #99

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Diverges From Vine By Personalizing Explore Tab [from TechCrunch; written by Josh Constine]

“. . .Instagram’s Explore page is now also personalized with top photos and videos Liked by people you follow. Personalization highlights Instagram’s focus on your own social graph and a subjective vision of beauty, to contrast with Vine, which centers around re-sharing and globally popular expert content creators.”

Pair with MIT algorithm predicts how popular your Instagram photo will be [from The Verge; written by Adrianne Jeffries].

Brands Need to Stop Trying to Play Hero [from AdWeek; written by Gaston Legorburu]

“Remember, the goal is participation, so brands must create experiences beyond the narrative where heroes become immersed and involved. That’s the differentiator between a story told and a story lived.”

Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth [from Mack Collier]

“So to put it another way, it is 4.7 percente of your social media following that generates all of the word of mouth results, and by results we mean conversions, not just reach.”

Stop Trying to be Human– Try Being Useful [from Social Media Explorer; written by Tracey Parsons]

 ”It is however, un-natural to “engage” with a product or brand. I almost never talk to my pillow. I occasionally talk to my treadmill, but not in a nice, friendly way. So, let’s drop this whole notion of being more human and try instead to be useful.”

The art of storytelling in 6 content marketing context questions [from Fusion Marketing Experience; written by J-P De Clerck]

“Do brands create stories? Or do stories create brands?”

3 Reasons Your Brand Should Be Using Video On Twitter Right Now [from All Twitter; written by Lauren Dugan]

Video can make it possible to create an in-platform experience to connect with your fans, followers, and customers.

Pins, Tweets, and the Law [from TheBuzzBin; written by Dave Folkens]

A must-read if you’re planning a social contest:

“The issue for the brand in this case, and for all brands across any social network or site online, is disclosure and transparency of the connection between an activity and the incentivized nature of that action. Would a Pinterest user potentially create a board of fashionable shoes they liked? Absolutely. If the reason for the board, though, is a chance to win a prize, then they are essentially advertising to followers on behalf of the brand. Based on FTC guidance within its .com disclosures material, social media pins or posts are equivalent to providing an endorsement of the products. The use of a hashtag as part of the contest was also required and some might argue that was enough to identify that it was a promotion but it didn’t clearly indicate the potential financial connection so it failed in that sense of the disclosure. So while the brand was not (in my opinion) trying to deceive or trick users, it did not meet the true standard of the disclosure guidelines.”

Plus two more pieces on Pinterest from Social Media Today: Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements and 9 Marketing Tips for Pinterest.

The Social Media and Device Facts You Need In 2014 [from Heidi Cohen]

“. . .what’s critical for marketers using social media and content marketing is that consumers want the content they choose on the device of their choice when they want it.

Emphasis original.

How to Succeed with Snapchat Marketing [from Social Media Today; written by Chris Syme]

An in-depth breakdown of marketing on the platform famous for its ephemeral content.

Written by Sarah

April 25th, 2014 at 9:38 am

The Week in Social Analytics #98

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

25 Small Business Social Media Trends You Need [from Heidi Cohen]

“Due to smaller size and lower amount of resources, these firms tend to take advantage of social media opportunities faster than their larger competitors.”

Instagram for Small Businesses: Your New Best Friend [from Social Media Today; written by Stephanie Jones]

“People love visual content, so that makes Instagram the ideal social media marketing platform for small businesses.  It’s also currently a completely free way to market your business to potentially millions.  Follow people, engage and you will have an impassioned following before you can say hashtag.”

More Tips for Avoiding and Containing Social Media Crises [from PR Newser; written by Patrick Coffee]

Social media often rewards wit and a little bit of attitude, but how can editorial standards and monitoring allow a brand to be interesting without being risky or offensive?

Wit should be reserved for brand messaging, but never for customer service. Those coming to customer service are in need of support and aren’t looking for a witty response, but a solution to their problem or an answer to their question.

It’s a much more difficult and dangerous venture to be witty or snarky with customer service when the main goal is supporting your customer.”

25 Customer Chat Tips to Reassure and Nurture Your Online Customers [from KISSMetrics; written by Kevin Gao]

“Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers who have used live chat said they would be more likely to purchase again from the merchant who provided the service.”

How to Use Snapchat for Business [from C-Leveled; written by Regina Lizik]

“This makes Snapchat perfect for retail establishments that target a younger audience, like clothing stores, can share coupons and give sneak peaks of upcoming merchandise.”

STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women  [from PR Newser; written by Patrick Coffee]

“54% of Millennial women switched brands because it supported a #cause they care about.”

Written by Sarah

April 18th, 2014 at 9:33 am