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Archive for the ‘Week in Social Media’ Category

The Week in Social Analytics #88

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Your Brand Is the Sum of the Stories We Tell About You [from Mack Collier]

“If you connect with your fans, the customers that love you, those fans will work with you to make sure they tell the story about your brand that you want other customers to hear.  Read that again until you understand just how important that is.”

Emphasis original.

5 Twitter Best Practices to Humanize Your Brand [from Social Media Today; written by Monica Jade Romeri]

Humans like to connect with other humans, not faceless corporate robots. (That’s why Merle has a face.)

The Confluence Of Content And Social Media: Insights For Success In 2014 [from Forbes; written by Jayson DeMers]

“One overarching theme in recent research is the benefit of properly targeting your social media efforts. If you want a better understanding of how social media influences your customers’ decisions to purchase your products and services, there are a few important questions that you’ve got to ask. In this case, a bit of smart consumer research will go a long way toward directing your social media strategy.”

6 Reasons Every Brand Should Create Social Video [from Social Times; written by Constance Aguilar]

“Video is quickly becoming the most effective brand marketing tool, and its popularity will continue to rise in 2014. Already 40 percent of the top 1,000 most popular Instagram videos are from brands, and a branded Vine video is four times more likely to be seen than a regular branded video.”

Millennials’ Social Media Posts Influence Peers to Buy New Products [from eMarketer; written by staff]

“Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.”

Social Media and Millennials: How They Shop [from Heidi Cohen]

“Less than 1 in 6 social media influenced millennials shop exclusively in stores.”

If this is your target demographic and you’re selling on social, be sure you’re engaging in a timely, human way with your customers and followers, and be doubly sure all transaction processes are set up to run smoothly.

STUDY: Interacting With Other Brands Makes Consumers More Loyal [from PR Newser; written by Patrick Coffee]

“Here’s what we take from these findings: brands shouldn’t be afraid of competitors targeting their most loyal consumers. In fact, they might even want to encourage it. In many cases, trying something different just reminds you why you prefer your favorites.”

And finally, a bonus roundup of some posts on social media myths:

Busting The Myths of Social Media and Content Marketing [Geekless Tech] 

6 Social Media Marketing Myths To Avoid [Business2Community]

Written by Sarah

February 7th, 2014 at 8:42 am

The Week in Social Analytics #87

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Stop Chasing Shiny Objects, Invest in the ‘Classics’ [from Mack Collier]

“No matter how many shiny tools you master, none of that will help you if you don’t understand your customers.”

And:

“There are two areas you need to focus on in 2014:

1 – Understanding how your customers are using these tools

2 – Understanding how customer behavior is changing because of emerging tools and technology”

Predicting The Social Future Of eCommerce For Small Business [from Viral Blog]

“It won’t be long before we’re buying certain products almost exclusively online, even if we’ve demoed them in person.”

Trust: Do We Believe Your Social Media & Content? [from Heidi Cohen]

On average, two-thirds of customers need to hear a company’s message 3 to 5 times before they believe it based on Edelman’s 2013 Trust Barometer. This ratio has remained relatively constant for the past few years.”

Emphasis orignal.

5 Tips for Creating Social Content That Stands Out [from Edelman; written by Alison Fleming]

“Find the white space that your community fills. Then, find a way to use social content to add value to your community members’ lives. Sure, you’re selling widgets too, but make content so great that people barely notice the product placement. Selling eReaders? Make an online book club. Hawking cameras? Make an online photography gallery. Social content 3.0 has a rich, deep narrative that can only be achieved through insights. Insights -> content -> engagement -> insights. Lather. Rinse. Repeat.”

6 Tips for Managing a B2B Crisis Using Social Media [from Social Media B2B; written by Allison Rice]

“But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. In fact, a well-managed crisis can not only help you retain customers, but it can lead to new customers and additional deals.”

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue [from Social Media Today; written by Brian Solis]

“Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support.”

Here Is Your Future: 9 Experts Provide 29 Public Relations and Social Media Measurement Predictions for 2014 [from The Measurement Standard; edited by Bill Paarlberg]

“Wait a minute. How about last year’s predictions: How did those work out? As a matter of fact, many, and perhaps most, of last year’s 27 predictions came to pass. You’ll have to judge for yourself, however, which ones were actually Nostradamus-level prescient, as many were either loosely phrased (‘more Facebook commerce’) or very general (‘increasing interest in big data,’ ‘increasing mergers and acquisitions’).”

1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This Year [from Marketing Charts]

“Among Gen Y respondents (born 1980 through 1995), slightly more than one-quarter claimed to be either very likely (13%) or likely (14%) to make a purchase on a social network this year. That figure was matched by Gen X respondents (born 1962 through 1982), of whom 26% are likely to make a purchase.”

Men are also more likely than women to make a purchase directly on a social network (23% vs 14%).

4 Ways Twitter is Socializing TV [from Jeff Bullas]

“So what can TV teach us about how your business can use Twitter?

  • Companies and brands can use Twitter to provide valuable feedback from their customers and prospects
  • Twitter can be used to organise conversations at expos, conferences and presentations
  • It can assist in humanizing the brand that reveals the human side of the organisation
  • Twitter can include calls to action that ask people to buy, inquire or make booking”

Yahoo’s Tumblr-Based Tech And Food Sites Have Seen 10M Uniques Since Jan. 7 Launch [from TechCrunch; written by Darrell Etherington]

“Tumblr’s user base has grown 30 percent since March last year, Mayer says, and usage on mobile is faring even better, with over 50 percent growth between the same time and today.”

Written by Sarah

January 31st, 2014 at 9:11 am

The Week in Social Analytics #86

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

2014 Edelman Trust Barometer [from Edelman]

“The technology industry continues to lead as the most trusted sector.”

3 Scientific Studies With Real Insight Into Social Media [from Convince and Convert; written by Pratik Dholakiya]

“As marketers, we can’t always wait for the data to catch up to our hunches, but we are foolish if we ignore it once it arrives, and the data is telling a fairly consistent story. Audience retention and interaction are key: reach is secondary.” (Emphasis original.)

If you read one piece today, make it this one.

Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access [from TechCrunch; written by Ingrid Lunden]

“According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months.”

8 Ways to Stand Out on Instagram [from Social Media Today; written by Stephanie Clegg]

“Your images are the most important thing on Instagram. You want to make sure they fit in with the feel and vibe of your brand but more importantly they have to fit in with the vibe of the Instagram community. Instagram is a thriving community and like on any social network, if you want to survive and succeed you are going to have to play by their rules.”

How Social Media Influences Purchase Decisions – Statistics And Trends | Infographic [from Invesp Blog; written by Khalid Saleh]

“4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals.”

How SM Influences Purchase Decisions

Click through for full infographic.

The Rise of Visual Storytelling [from B2B Marketing Insider; written by Michael Brenner]

“All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. But more importantly, it’s forcing businesses to think and act like publishers.”

The answer to gaining some of this precious attention? Visual content.

Is Tumblr Right for my Business? [from Intuit Small Business Blog; written by Brenda Barron]

“Just because you don’t offer a visual product doesn’t mean you should avoid Tumblr. Your use of the site just might not be as intuitive at first.

In lieu of posting product photos, consider posting photos related to your products. For instance, eyeglass maker Warby Parker doesn’t merely offer photos of its high-end frames. . .The company promotes a lifestyle — what people who wear its glasses do — and sells indirectly by posting compelling content that goes beyond its products.”

And here’s a bonus video to check out from this week’s Digital-Life-Design conference: A conversation on creativity and tech, featuring David Karp, Georg Petschnigg, and Felix Salmon [DLD14 - On Creating Tech]

Written by Sarah

January 24th, 2014 at 9:33 am

The Week in Social Analytics #85

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

More than Half of Social Media Ads Spending Will Go to Native In-stream Ads [from Social Media Today; written by Aaron Elliott]

“A study conducted by BI Intelligence shows that among all social media sites, the ones that will find natural ads most valuable are the ones that focus on photo sharing, like Pinterest, Snapchat and Instagram.”

6 Tips for Instagram Marketing Mastery [from Jeff Bullas]

“What might be the biggest hurdle for the more business-minded individual is the understanding that Instagram is not just about selling.  In fact, using your account as a megaphone to promote your product or service is a surefire way to lose followers and leave you feeling like you are shouting into a deserted room.”

Brand Journalism: Breathe New Life into Old Content [from Spin Sucks; written by Gini Dietrich]

Relevant to this past Monday’s #MMchat; a fantastic resource for digital marketers or anyone interested in marketing and social media

How to Mobilize Your Brand Advocates through Storytelling [from Mack Collier]

“The most powerful thing about organic advocacy is the story behind customer’s experience. And because the endorsement is not paid for by the brand, and the story is something others can truly connect with, it becomes a great motivator in getting others to act on the endorsement. Advocacy, done right, becomes true influence. And influence is what impacts behaviors.” 

Emphasis original.

Update from the FDA on Social Media Guidance [from Common Sense; written by Aaron Strout]

“It’s been a long time coming, but it looks like the FDA is getting around to providing guidance to the healthcare industry around social media. Granted that realtime online conversations and the heavily regulated drug industry aren’t the most obvious of bedfellows, but it’s a reality and it’s here to stay.”

Cool or Uncool? Consumers Weigh in on Social Media Behavior [from Marketing Charts; written by staff]

“Brands ought to be wary of overstepping boundaries: two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is ‘uncool.’ Also uncool? Brands calling with automated personalized messages, according to 57% of respondents.”

The Few, The Fervent: Fans Of ‘Supernatural’ Redefine TV Success [from NPR; written by Neda Ulaby]

“‘Nielsen has done a lot of research as to whether social media is helping people to tune in to TV,’ he says, noting that a show’s traction on Twitter and Tumblr is starting to affect how networks pitch shows to the all-important advertisers. ‘They’re no longer just including Nielsen ratings. They’re also including social TV data.’”

HBO Hedges on Social Media to Reach ‘Challenging’ Demographic [from Entrepreneur; written by Geoff Weiss]

“The HBO smash Girls, for instance, is making a full-court press in the digital sphere to hype its third season, which premiered last night. The network is prioritizing micro video apps like Snapchat and Vine over traditional advertising formats to galvanize its sizable digital audience.”

Written by Sarah

January 17th, 2014 at 7:32 am

The Week in Social Analytics #84

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The end-of-year wrap-ups for 2013 and predictions for what’s to come in 2014 are rolling in:

What Can 2013 Tell Us About Future Instagram Trends? [from Viral Blog; written by Rosie Scott]

This piece covers the trends on Instagram and highlight’s the platform’s high level of engagement– and what these things mean for the coming year.

Marketing Charts’ Top 10 Charts of 2013 [from Marketing Charts; written by staff]

The first five charts deal with youth demographics; a fair indicator of what information marketers are interested in.

Which content marketing formats work best? [from eConsultancy; written by Graham Charlton]

A survey of content marketers asking what trends ruled the industry in 2013.

Social, Digital & Mobile in 2014 [from We Are Social; written by Simon Kemp]

Check out the whole, extensive deck or just the highlights they’ve pulled at the bottom of the post.

Social Media Marketing 2014: Where Your Audience Is [from Heidi Coehn]

Includes 5 actionable tips based on the research.

Have you come across any good wrap-up or prediction posts that we missed? Let us know!

Timeline of Instagram from 2010 to Present | INFOGRAPHIC [from Social Media Today; written by Irfan Ahmad]

“In fact, it had 1,000,000 accounts in just 2 months after its launch. After launching the Videos in June 2013, introducing Instagram Direct Message and with the power of 150 million monthly active users the social network may have established a destiny for itself that will last for many years to come.”

User Demographic Highlights From 5 Major – and Growing – Social Networks [from Marketing Charts; written by staff]

“The latest social networking survey [pdf] from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over the past year. The results are both intuitive (Pinterest adoption is higher among women) and intriguing (the strong appeal of Instagram and Twitter to black Americans).”

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales [from Social Media Today; written by Steve Olenski]

“Basically if someone else has done it or used it and talked about it online, that’s social proof. As a B2B or B2C company, how do you go about getting people to talk about you or your product? And more importantly what do you do with that social proof once you get it?”

Written by Sarah

January 10th, 2014 at 8:59 am

The Week in Social Analytics #83

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Five Social Media Measurement Questions I Hope (NOT) To See in 2014 [from Metrics Man; written by Don Bartholomew]

“‘I don’t measure ‘social media’, I measure what you are trying to accomplish with social media’. . .the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.”

Social Media Update 2013 [from Pew Internet; written by Maeve Duggan & Aaron Smith]

“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.”

3 Social Media Trends You Should Know About [from Mashable; written by Alex Honeysett]

“If you haven’t mastered Vine or Instagram’s video feature yet, now is the time to get comfortable. If the prediction is correct, making compelling short videos will be as important as writing in 140 characters. The earlier you can master the trend, the better.”

2014 Marketing Measurement Predictions [from Social Media Explorer; written by Nichole Kelly]

“This is a fundamental shift in how we’ve thought about measuring marketing for decades. It’s not about the campaign, it’s not about the channel, it’s not about the content, it’s about how all of those efforts combined to create revenue.”

Anatomy of a Tumblr [from Medium; written by Daniel Dalton]

“8 Tips for making a successful Tumblr:

1. Do one thing. Do it well. Be consistent. Find your niche and own it.
2. Think different. There are millions of blogs. Find a way to be unique.
3. Make it visual. 60% of shares on Tumblr are images. Show, don’t tell.
4. Get good help. If you can’t write or design, find someone who can.
5. Be a part of the community. Ask for suggestions, take requests. Listen.
6. Fail hard. This isn’t my first dance at the Tumblr party. It’s trial & error.
7. Be excellent to each other. Seriously. This.
8. Tumblr. Because Tumblr.”

Emphasis original.

A Nice Collection of B2B Marketing Stats and Videos [from Paul Gillin]

“Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37.”

Written by Sarah

January 3rd, 2014 at 10:12 am

The Week in Social Analytics #82

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

11 News Sources Using Instagram Video [from Mashable; written by Rebecca Hiscott]

“Just as Twitter heralded a brave new world for bite-size storytelling, Instagram Video now challenges digital innovators — and traditional news outlets — to use the platform to its full potential, packing 15-second video segments with vital information and titillating tidbits.”

Not a bad way to get some inspiring ideas for your own short video content.

Women Up Time Spent on Social Platforms [from eMarketer; written by staff]

“But it’s platforms like Pinterest and Instagram that are garnering an ever-greater share of time from those women who do use them. Nearly half of women surveyed who visited social networks regularly said they had increased the amount of time they spent on Pinterest or blogging platforms in the past year—and more than two-thirds said the same of Instagram. A comparatively small 30% said they were using Facebook more frequently.”

How to generate sales with social media in an underground business [from Web Ink Now; written by David Meerman Scott]

“Social media is everything for us,” Liza says. “It enables us to spread the word.”

3 Metrics to Measure Year-End Social Media Results [from Business 2 Community; written by Maria Peagler]

“I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business.

So we’ll be measuring the top 20% of your promotional tactics to see what drove the most results.“ 

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) [from Entrepreneur; written by Brian Honigman]

“With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:”

2013 SM stats Infographic
Click through for the full infographic from Sparefoot, or see it directly on their site.

The Ultimate Social Media Tip Sheet [from Heidi Cohen]

101 tactics from Heidi Cohen’s top 5 articles.

2014 Will Be the Year to Lead With Analytics [from Social Media Today; written by Michael Brito]

“This is more than a prediction. It’s a fact.  Marketers need to make smarter decisions moving into 2014; and they can only do so by looking at data.”

Five Ways to Win Trust [from Social Media Examiner; written by Tracey Parsons]

“About 86% of people make an active effort to hide their digital footprint. The #1 reason is hackers. . .But #2 was marketers.”

The Best Social Media Campaigns Of The Recent Past [from Soshable; written by Anita Reid]

“Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising.”

Check out some of the most recent clever and integrated campaigns to get inspired for 2014.

Written by Sarah

December 27th, 2013 at 7:58 am

The Week in Social Analytics #81

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Media Image Dimensions: The Ultimate Guide [from Pamorama; written by Pam Dyer]

“Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.”

Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation | Infographic [from Brian Solis]

“The number one thing we learned this year is that no matter how much we celebrate the case studies and best practices of the most social brands, they are far from perfect. You can replicate campaigns but you can’t replicate how the efforts of others cultivate ideal experiences and relationships with your customers…in a meaningful way.”

5 Biggest Social Media Lessons of 2013 [from Mashable; written by Katy Finneran]

“Witnessing a single tweet swing the pendulum of markets proved that social media is every bit as valuable to day traders as it is to newsmakers.”

Lessons on everything from social’s influence on markets, to its increasingly visual nature, the growth and evolution of social media advertising, and the continued rise of social TV.

How a single Tumblr post turned this unknown book into a bestseller [from The Daily Dot; written by Aja Romano]

“But anyone who dismisses the value of Tumblr as a promotional and marketing tool might want to ask author Cory O’Brien what he thinks. When Tumblr discovered his book, Zeus Grants Stupid Wishes, the community turned  it into a viral sensation and overnight bestseller.”

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks [from Business Insider; written by Emily Adler]

Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.”

Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again [from Social Media Influence; written by staff]

“According to the study:

  • 40% of respondents have engaged with a TV shows second screen app.
  • 72% of those engaging with a TV show’s social media page or app say doing so encourages to watch the show again.
  • 62% of respondents say they use social media ‘sometimes’ or ‘always’ while watching TV.”

2 in 3 Millennials Share Social Experiences Online [from Marketing Charts; written by staff]

“Shared web experiences have implications for how Millennials process information and trust its sources, and the researchers also note that many Millennials are establishing global networks online that make it more complex for marketers to create messages that vary significantly from one country to the next.”

The Facts and Figures on the Power of Visual Content Marketing [from Jeff Bullas]

“Competitors have emerged driven by the social web and includes Instagram, Pinterest and Vine. If we look at the global impact of these we get some rather staggering numbers.

  • Pinterest debuted in May 2011
  • Pinterest saw a growth of 1047% in unique visitors from 2011 to 2012
  • Instagram started in 2010
  • Instagram has 130 million users
  • Instagram photos have 1 billion likes a day
  • More than 16 billion photos are hosted through the service.”

Click through for more stats plus an infographic.

Six Ways Brands Can Use Instagram Direct For Marketing [from Business 2 Community; written by Nicole Rose Dion]

“Not only is this a great feature for individuals, Instagram Direct has the potential to be especially useful for brands. It allows brands the chance to provide sneak peeks to loyal followers, send coupons and encourage e-commerce.”

Instagram Says First Ad Results Are “Promising” With Recall Up 32%, Shows It Wants TV Brand Dollars [from Tech Crunch; written by Josh Constine]

“Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached 9.8 million US 18-35 year olds in 8 days.”

Written by Sarah

December 20th, 2013 at 9:34 am

The Week in Social Analytics #80

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

More Than 70% Of Under 35s Research, Post And Talk About Brands On Social Media | Study [from All Twitter; written by Shea Bennett]

“More than seven out of ten millennials (internet users aged between 15 and 34, aka Generation Y) consult, react to or post about products and brands on social media, with almost two-thirds saying that positive – and negative – experiences shared by others impact their purchase decisions.”

Click through for full infographic.

Digital Marketing And Analytics: Two Ladders For Magnificent Success [from Occam's Razor; written by Avinash Kaushik]

“The world’s greatest social media strategy: 1. Entertain Me 2. Inform Me. 3. Provide Utility. Nothing else works.”

12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips [from Social Media Today; written by Krista Bunskoek]

Tip 5: Cross-promote Contests with Videos. Pair with B2B Marketers Use Stories for Successful Digital Video, from eMarketer:

“B2B marketers are investing in video marketing because, like most internet users, B2B clients and prospects are devoting more time to watching digital video. Businesspeople are drawn to B2B video for pretty much the same reason consumers watch video—it’s entertaining.”

The 5 Best Instagram Ads [from Social Media Today; written by Alan Cassinelli]

Ben & Jerry’s: so good, they made the list twice.

5 Content Marketing Lessons from 2013′s Most Popular Tumblr Blogs [from Carrot & Stick; written by Kyle Psaty]

“If the content you share doesn’t challenge the expectations of your market, then you’re not differentiating yourself; you’re simply marketing your industry.”

What Made 2013′s Top Tumblr Ad Successful? [from Mobile Marketing Magazine; written by Alex Spencer]

You might be tempted to say the answer is “GIFs” but the deeper answer is understanding the platform.

Top 10 Influential Social Media Marketing Campaigns Of 2013 [from Business 2 Community; written by Eunice David]

‘Tis the season for roundups– what were your picks for 2013?

Instagram the 10th-Largest US Smartphone App by Reach [from Marketing Charts; written by staff]

“Granted, the figures are for adult iOS and Android users only – but those 2 platforms combined represent more than 90% of the smartphone market. And when it comes to Instagram’s position, including the younger audience would probably boost its reach figure, given its young user base.”

Are Efforts to Recruit Women in Technology Sexist? [from Dame Magazine; written by Lisa Wirthman]

“Ultimately, Verou and Horvath share a similar sentiment. Says the latter, ‘I don’t just want to hire more badass women—I’m focused on keeping them.’”

Dame Steve Shirley, the World’s First Freelance Programmer [from Brain Pickings; written by Maria Popova]

“Steve Shirley went on to become the world’s first freelance programmer and founded the software company F.I. Group in 1962, one of the UK’s earliest startups. It was a revolutionary company, writing software only — an outrageous proposition at the time. It was managed and operated by highly skilled female engineers (‘We hired men. If they were good enough.’), who worked from home — also unthinkable amidst the era’s gender biases and social norms. And yet they forged forward, forever changing the course of entrepreneurship and women in technology. When F.I. was eventually floated on the London Stock Exchange in 1996, it earned hundred of millions of pounds.”

CODE2040′S Latest Mission: Make Tech Internships More Accessible to All [from Fast Company; written by Liam Matthews]

“The nonprofit places promising black and Latino STEM students at summer internships with companies including Facebook, Etsy, and Jawbone, among others. While the program has had success with the interns it’s placed–90% of last summer’s fellows received full-time job offers–one challenge has been that the interview skills of potential fellows didn’t match their technical abilities.”

Written by Sarah

December 13th, 2013 at 10:42 am

The Week in Social Analytics #79

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Social Data Market Momentum: It’s Not About the Firehose [from Thought Experiments; written by Susan Etlinger]

“But this market, as it’s evolving, is not just a game of ‘Capture the Firehose’; it’s about taking this enormously complex, rich and challenging data set and turning it into insight that can be used to suggest trends that real people in real organizations can act on. It’s not about the firehose; it’s not even about the water. It’s about the fires the water can put out, and the things it can cause to grow.”

Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org [from KISSMetrics; written by Chloe Gray]

These lessons are equally applicable to for-profit businesses.

“Through a commitment to storytelling, beautiful design, broadcasting a unique value proposition, putting donors at the center of their strategy, and creating highly sharable content, the nonprofit has built a brand that incites the kind of loyalty, excitement, and inspiration most companies dream of.”

How To Build The Perfect Tumblr Profile For Business [from MarketingThink; written by Gerry Moran]

“Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest.”

4 Creative Instagram Brand Campaigns [from Business 2 Community; written by Theo Schmidt]

Check out four of the most interesting uses of Instagram for brand campaigns.

(And you can find us here on Instagram, if you’re so inclined.)

STUDY: It Only Takes 76 Seconds to Secure or Lose Brand Loyalty [from PR Newser; written by Elizabeth S. Mitchell]

“And assistance doesn’t only need to be fast — it also needs to be direct and personal. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% say their perception of a brand improves when live chat is available.”

Avoid a social crisis with one simple question [from Social Media Explorer; written by Tracey Parsons]

Before publishing something on a social account, say it out loud.

“In real time, the Out-Loud Voice litmus test it is a quick affirmation that could be the last check before something is posted online. And let’s be honest, what you post on social as a brand is very much out loud even if it is only written word. And without a doubt, most branded social media gaffes could have been prevented with this test.”

Social Business is not Dead: New charts and data reveal the real evolution of social businesses [from Brian Solis]

“Along the way, I’ve also learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn’t whatever the latest trend in social media is this week. That’s reactive and almost impossible to leapfrog. The truth is that change is fueled by the affect that social media, mobile, and other forms of disruptive technologies have on customer behavior. Whether it’s B2B, B2C, B2B2C, or whatever model you prefer, as long as we’re talking about connected human beings, you can bet that social and digital in general are influencing discovery, decision-making, and impressions in every moment of truth.”

5 Tips to Help Busy Small Business Owners Better Manage their Social Media [from Eli Rose; written by Liz Jostes]

“. . .adjust your expectations to a level you can confidently maintain.”

What Do You Get With A Social Media Audit? [Top Rank Online Marketing; written by Lee Odden]

“Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.”

B2B Experts: The Difference Between Social Media and Content Marketing [from Social Media B2B; written by Jeffrey L. Cohen]

“Your neighbor isn’t going to talk to you about those darn teenagers and their content marketing. But there’s plenty of discussion by businesses and citizens alike about social media.”

What to Do When Your Twitter Handle is Taken But Isn’t in Use [from Social Media Today; written by Deborah Sweeney]

Helpful guidelines for a 140-character crisis.

History Retweets: How Ancient Romans Created Social Media [from the Wall Street Journal; written by Tom Standage]

“Who invented social media? It wasn’t the founders of Facebook, or Twitter, or even MySpace or Friendster. Social media—the exchange of media within networks of friends and acquaintances—is much older than the Internet. A social-media environment requires two things: a certain level of literacy, and the ability to copy and deliver information cheaply and quickly. This combination first arose in the late Roman republic of the 1st century BC, more than 2,000 years ago.”

Emphasis added.

Written by Sarah

December 6th, 2013 at 9:00 am