Archive for the ‘Week in Social Media’ Category
This Week in Social Analytics #26
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!
How to create social media metrics that matter
Over at Mark Schaefer’s {grow} blog, Steve Goldner provides some concrete examples of how to obtain and retain social media commitment from clients.
Making Business Decisions Through Data
David Armano and Chuck Hemann co-wrote this piece that presents two different models for decision making based on listening to online conversations in real-time and acting on insights gathered from the data.
Social Media Metrics that Matter and Outcomes Analysis
Keith Burtis encourages marketers to stop worrying about aggregate data that don’t affect results. Focus instead on metrics that matter — those that drive conversions that are important to your business.
How to Measure Social Media ROI Like the Experts
Corey Eridon at Hubspot gives several tips on how to measure social media success, from initial visit to conversion across all of your social networks.
The Most Powerful Social Media Measurement Tool Money Can Buy
Amber Naslund suggests that despite all of the wonderful social media measurement tools out there, the best way to analyze your metrics is to use good old human-powered critical thinking. Use the best tool for the job, but use your brain to gain insights from the data.
This Week in Social Analytics #25
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy!
Flipping the Funnel: The Four Levels of Influence
Tom Webster suggests that marketers have it backwards by focusing on influencers. Instead, perhaps we should pay more attention to the influenced and on creating brand advocates.
Number of Fans and Followers is NOT a Business Metric – What You Do With Them Is
Jeremiah Owyang reminds us that vanity metrics don’t matter — business that comes from fans and followers are what is important.
Top 10 Takeaways from #ACCELERATE
Last week, a great group of #measure pros met at Web Analytics Demystified’s #ACCELERATE conference in San Francisco. In this post, Michele Hinojosa lays out her top 10 takeaways from the event.
Analysts, and executives, and monkeys. Oh My!
Lee Isensee summarizes some of his thoughts from the #ACCELERATE conference as well as the recent eMetrics conference and warns that analysts must not become isolated as “web analysts” and move beyond just analyzing data and building reports.
Gilligan Meets Super #ACCELERATE — Recreated
And in another #ACCELERATE wrap up post, check out Tim Wilson’s awesome presentation, and yes, it’s in rhyme.
This Week in Social Analytics #24
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!
Half of all social media campaigns go unnoticed, says new report
Jon Russell of The Next Web discusses data from a new Digital Life 2012 report by TNS that suggests that as many as half of all companies running social media marketing campaigns are seeing their messages ignored.
Social Media and the Sampling Problem
Gary Angel of Semphonic is skeptical of the validity of brand-tracking and sentiment analysis with social media due to poorly controlled sampling. He also discusses Elea Feit‘s work on brand word-of-mouth and sentiment at the Wharton Customer Analytics Initiative and warns analysts to beware of trusting sentiment analysis from social media.
Social Media Analytics: Three lessons for success
Ted Sapountzis of SAP summarizes his presentation at Business Insider’s recent Social Media Analytics conference, including measurement tips he has picked up from his work at SAP and through conversations with peers.
The One Social Media Metric You Need
Heidi Cohen asked several social media marketers and analysts to describe the most important element of their measurement strategy and summarized the results in this post. Some great ideas from Perry Drake, Rebecca Lieb, Brian Massey, Jim Sterne, and others.
How to create social media metrics that matter
On Mark Schaefer’s {grow} blog, Steve Goldner provides some tips for social marketers to help them develop their plan and provide meaningful metrics to their businesses.
This Week in Social Analytics #23
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy!
How brands can turn the art of social media scientific
As she works with sports teams, leagues, athletes and corporate brands, Amy Martin of Digital Royalty combines what she calls cold (traditional) metrics and warm (social) metrics to track a measure of return on influence and discusses the direct correlation between it and revenue.
SEO Beats PPC & Social Media For Generating Leads
In a recent study of 500 U.S. online marketers by Webmarketing123, SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing. A handy infographic of the results can also be found here.
Stop the Social Puppetry for Klout and Other Influence Metrics!
In this widely retweeted post, Pam Moore discusses the recent changes to Klout’s algorithm for scoring online influence and argues that any measure of social influence should be viewed as just one of the numbers in the bag of measurement tools and metrics.
This Week in Social Analytics #22
Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think.
eMetrics 2011 NYC Take-aways
Coming off last week’s eMetrics conference in New York City, several measurement and analytics pros provided summaries of their key take-aways from the event. From Michele Hinojosa: Top Learnings from eMetrics NYC 2011, from Marshall Sponder: Overall Feedback from Emetrics Summit NYC and various other musings, and from Pamela Achladis: Smart Marketing Insights From eMetrics NYC.
Four Books + One Blog = Best Practices of ROI
On the topic of social media ROI, there are many choices for information. Chris Syme highlights her favorite sources for insight, including books by Katie Paine, Dan Zarrella, Olivier Blanchard, John Lovett, as well as Tom Webster’s Brand Savant blog.
Confusing Activity with Influence
Tom Webster takes on the “million follower fallacy” conversation and whether follower count impacts influence.
New Twitter Data: Optimal Link Placement for Clicks
Interesting analysis by Dan Zarrella that looks at how link placement in a tweet affects click through rates. Surprisingly, to me anyway, placing the link toward the front of the tweet is the most effective.
This Week in Social Analytics #21
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from this week in the world of measurement, analytics and social media. Enjoy!
How Top Brands Measure Social Media Success
Todd Defren at SHIFT Communications interviewed a few top brands asking for the one metric that they used internally to talk about Social Media ROI. Perception of the brand, customer satisfaction and customer loyalty topped the list. Refreshingly, nothing about the number of clicks or followers in this list.
6 Ways to Measure Your Social Media Results
Phil Mershon of the Social Media Examiner reviews Susan Etlinger’s recent research on social media measurement practices and tools. We’ve posted that here before, but this is a great reminder and practical advice on how to tie your measurement program to key business objectives.
eMetrics 2011 — Twitter Analytics Additional Resources
From Tim Wilson, a nice collection of links on Twitter analytics from his presentation at eMetrics 2011 in New York City.
This Week in Social Analytics #20
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
Avinash Kaushik proposes a framework for measuring social media using four distinct metrics, independent of the social channel being used. These include: conversation rate, amplification rate, applause rate, and economic value.
Do Your Analytics Cheat the Truth?
Michael Schrage at the Harvard Business Review warns that executives should be careful of analytics presented in a way purely to generate influence and win arguments rather than to generate insight. When using analytics to gain understanding of the dynamics of a business, make sure you understand the data “outliers” – and make sure analysts present the full picture that the data tell.
The Hidden Costs Of Social Media
Ron Shevlin discusses how with social media, the incremental cost of communicating with customers and prospects is zero. This has changed the way ROI is measured with new media as costs have shifted from message distribution to message creation and understanding which messages are most effective.
Social media ROI: It’s not about immediate results
Cheri Macale at The Next Web, summarizing Gary Vaynerchuk, describes measuring the ROI of social media as more like trying to measure the ROI of your Mom. Results are not immediate, and social media should be used to generate quality leads, engage with customers, and create the voice of the brand.
A pitch for PR to focus more on owned media
Deirdre Breakenridge writes about how PR professionals shouldn’t only focus on securing earned media. New content is getting added to a brand’s owned media arsenal every day. By working with all of a brand’s content, PR pros can help their clients tell an even broader story.
This Week in Social Analytics #19
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy!
I Miss The Social Media Echo Chamber
Adam Price of SpeakSocial warns not to get caught up in the social media echo chamber, where you worry more about updating and reading your various feeds and networks and can forget about paying attention to your customers. Good advice. Customer insight wins.
Real Time is Wrong Time in Measurement
Katie Paine comments on Google’s recent annoucement of real time Analytics and suggests that “real-time” monitoring, while interesting to watch, can be short sighted in terms of the decisions you might make based on the data.
Klout, Kred and the Ugly Truth About Social Influence Measurement
On David Armano’s Logic+Emotion blog, guest writer Jennifer Leggio discusses several critical considerations to take into account when measuring and acting upon social influence.
Social Media and Return on Investment: Some clarity.
On The Brand Builder blog, Olivier Blanchard advises marketers to make sure they ask the right question when looking at measuring social media ROI. Measure ROI by looking at the activity and outcome you are trying to achieve. Social media may or may not be a means to that end.
This Week in Social Analytics #18
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!
Twitter Study Tracks When We Are 
As reported in The New York Times, a new study by by sociologists at Cornell University and appearing in the journal Science analyzed messages posted by more than two million people in 84 countries suggests that our moods are driven in part by a shared underlying biological rhythm that transcends culture and environment. According to the study, people are more positive in the morning and evening and are most positive on the weekends, at least based on their tweets. What are the implications of this research on your Twitter campaigns?
The Real ROI of Social Media
On Forbes.com, Dan Schawbel talks to Jason Falls about some helpful tips on measuring ROI of social media.
The 6 Most Important Online Marketing Metrics Ever
In a guest post on the MarketingProfs blog, Jim Sterne of the Web Analytics Association outlines his view on the most important online marketing metrics — awareness, interest, engagement, sales, profits, advocacy. Refreshing in that these are real metrics that affect the business – no “vanity” numbers in that list.
This Week in Social Analytics #17
Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think.
Measuring the value of a tweet
Bridget Carey writes about several brands using Twitter measurement to drive increases in business. Among the examples in the article is a great story of how Exposed PR, C&I Studios and their client IKEA ran a very creative promotion using an in-store “Catpture the Catalog” event to launch their 2012 Catalog. Winners were chosen based on Twitter measurements of impressions and reach. And, the traffic created by the event helped drive Saturday sales at the IKEA store to the highest level in a year.
Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
MarketingProfs reports on a recent study by BrightEdge that shows that sites with Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons. Still, only 53.6% of the largest 10,000 websites are displaying social sharing links or buttons on their homepages.
Digital Marketing and Measurement Model
From Avinash Kaushik, a great 5-step model for measuring the effectiveness of your digital marketing efforts.
Moneyball Will Put Web Analytics on the Map
Big fans of the book, we are definitely planning on checking out the new Moneyball movie. John Lovett believes it will help catapult analytics into the mainstream. Or at least help us explain what we do to our grandmothers!