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Archive for the ‘Week in Social Media’ Category

The Week in Social Analytics #97

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

How to control rumours on social media during a disaster [from Phys.org; written by staff]

“Dr Oh believes the main motivation for people turning to Twitter in a crisis is to find out what is happening in their immediate area or to acquaintances, so in order to control the flow of misinformation, emergency communication centres need to be set up quickly to respond to misinformation through social media channels.”

How Brands Can Make the Most Out of Twitter’s New Features [from Social Media Today; written by Jaylee Miguel]

“This visually-led profile will give brands the opportunity to raise awareness and drive engagement for competitions and campaign launches. Gone are the days of scrolling through days worth of tweets – instead, the pinning feature can present key information to users as soon as they land on the page.”

The redesign of Twitter is a great opportunity for brands to be able to visually express themselves better on the platform, without losing the engagement and connectivity Twitter is known most for.

What It’d Be Like To Step Inside Your Twitter Feed [from Fast Company; written by Margaret Rhodes]

“You enter your Twitter handle on a touch screen outside, then walk into the high-tech hut filled with screens and mirrors. A kaleidoscopic stream of notifications, updates, and hashtags flicker and flash around you.”

The Hashtag Test: Best and Worst Practices for Social Media Marketers [from TopRank; written by Nick Ehrenberg]

“Hashtag overuse is a common error in social messaging, sending signals of desperation and inexperience.”

In the UK, Real-Time Social Media Marketing Focuses on the Customer [from eMarketer; written by staff]

“Interacting with consumers in real time may be beneficial when it comes to fostering relationships, but it’s not easy, with UK marketers citing many challenges. More than three in five respondents said managing engagement outside of normal working hours was a top challenge, the No. 1 response. Consumers use social media before and after the workday—and they may expect brands that respond to them in real time during the day to do the same in the early morning or at night.”

Why your brand should definitely be on Tumblr: 10 fantastic examples [from Econsultancy; written by Christopher Ratcliff]

“Tumblr has a huge youth demographic that’s growing rapidly. This demographic also has a higher than average disposable income and very little competition from other brands.

Tumblr is the fifth most visited site in the USA, but only 31 of the top 100 brands operate a Tumblr page. It seems like a no-brainer.”

SnapChat and Building Community Where Your Audience is [from Spin Sucks; written by Eleanor Pierce]

“Because there’s one big reason SnapChat worked for me: I had a community of people who were already there. I didn’t try to force a community into using a trendy new tool just because I wanted them to be there.”

Emphasis original.

The Ultimate Marketing Guide to Using Snapchat for Business [from Social Media Today; written by Ross Simmonds]

“We’re living a in a time where our attention is minimal. Snapchat is a tool that captures someones attention entirely for a few seconds and has the ability cut through the attention crisis. In a world where our attention span is limited to 5 short minutes, a tool like snapchat could be a marketers dream. Millions of people around the world have become accustomed to receiving their news in 140 characters and watching videos in under 5 minutes. It’s changing the way consumers think and the way marketers must react.”

Boards with Benefits: 5 Stand Out Brands on Pinterest [from Social Media Today; written by Deanna Baisden]

“Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images?”

These brand examples can show you exactly what’s working for brands in different areas on Pinterest.

8 Ways to Get More Pinterest Followers [from Pamorama; written by Pam Dyer]

“Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.”

6 in 10 Americans Aged 65+ Go Online [from Marketing Charts; written by staff]

“Some 59% of Americans aged 65 and older report using the internet as of the second half of 2013, up 6% points from a similar time a year earlier.”

 

Written by Sarah

April 11th, 2014 at 8:50 am

The Week in Social Analytics #96

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

How Are Brands Using Twitter For Marketing? | INFOGRAPHIC [from All Twitter; written by Shea Bennett]

“. . .almost 80 percent [of marketing pros] are using Twitter to increase brand awareness, with the majority having been active on Twitter for 2-3 years. Almost half (46 percent) update daily and 88.7 percent regularly use hashtags in their posts.

However, just 2.4 percent implement Vine in their social media strategy, and 45 percent say that calculating Twitter ROI is their single biggest challenge.”

Click through for the full infographic.

How Twitter Has Changed Over the Years in 12 Charts [from The Atlantic; written by Alexis C. Madrigal]

“Replying is dying, retweeting is up, North America isn’t dominant anymore, but English is, and more lessons from 37 billion tweets.”

Brands try out new multi-picture Twitter feature [from Digiday; written by Saya Weissman]

“The other new feature is the ability include multiple photos in a single tweet. Users can now share up to four photos in a single tweet that automatically arrange themselves in a grid. Users can just tap to get a preview and can then  slide through to the full images.”

Click through to check out several examples of brands trying out the new feature.

Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience [from eMarketer; written by staff]

“By the end of this year, almost 25% of US smartphone users will snap a photo, slap on a filter and share their creations with friends on Instagram on a monthly basis (or, at least, sign in and check out what their friends are posting).”

How Smart Brands Use Instagram to Reach Women [from The Hired Guns; written by Danny Flamberg]

“You already know what Instagram is. What you may not know is just how long its marketing reach can be. Its 35 million monthly smartphone users average 257 minutes on the app per month. Forty percent of their traffic is in the United States, where 58 percent use the app daily. Seven in ten users are women age 18-44 with household incomes of $75,000+ and who are actively looking to be surprised, diverted, and delighted. According to research by L2 Think Tank, it registers 15 times the engagement and has double the engaged user base of its parent, Facebook.”

Tumblr is a ‘land of opportunity’ that allows brands to be creative, says its global head of brand partnerships, Lee Brown [from The Drum; written by Stephen Lepitak]

“The brands that do the best on our platform are the ones that show up as creators and as advertisers. The ones that want to show up and engage with the community versus broadcast to them – the ones that want to show up and earn that versus buy that – those are the ones that are having the most success, that are having the most engagement. Those are the ones that are creating a story.”

The Anatomy of a Forgotten Social Network [from MIT Technology Review; written by Physics arXiv Blog]

“In the blogosphere, reciprocity is almost non-existent. Only 3 percent of bloggers have this kind of reciprocal link. On Twitter, however, the ratio is much higher: some 22 percent of tweeters have reciprocal links.

In this respect, Tumblr is even denser than Twitter, with almost 30 percent of connections being reciprocated. What’s more, the average distance between two users in Tumblr is 4.7; in other words one user can connect to another in an average of 4.7 steps. That’s half the distance of the blogosphere and about the same as the distances in Facebook and Twitter.”

Older Adults and Technology Use [from Pew Internet; written by Aaron Smith]

“Today 46% of online seniors (representing 27% of the total older adult population) use social networking sites such as Facebook, and these social network adopters have more persistent social connections with the people they care about.”

Top TV Multitasking Activities, by Generation [from Marketing Charts; written by staff]

“Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV.”

Brand Storytelling: How to Connect with Customers Though Visual Media [from Social Media Today; written by Ekaterina Walter]

 ”Your ‘official’ marketing images only show one side of the brand. Social media is a great place to show off all the aspects of your business that don’t make it onto the glossy magazine page: the behind-the-scenes photos, the customers who follow you, the human side, the communities you are part of… Rich media can tell your brand’s story in ways your official channels can’t.”

Social Pros Say Passion, Fun, and Understanding are Key to Social Success [from Convince and Convert; written by Jess Ostroff]

“Forget about trying to be on top of the next hot social trend. Unless your customers are flocking there in droves, it has no business being your priority. Instead, really listen to where your customers are talking about you, talking about the things that are important to your brand, and asking to engage with you. Then, make sure that’s where you’re joining the conversation.”

Written by Sarah

April 4th, 2014 at 8:57 am

The Week in Social Analytics #95

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy [from Jeff Bullas dot com; written by Elli Bishop]

The big boys have bigger budgets and resources, but smaller brands can still take queues and get ideas from their strategies.

On Instagram, faces are 38% more likely to get ‘Likes’ [from Futurity; written by Jason Maderer]

“Researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

They’re also 32 percent more likely to attract comments. The number of faces, gender, or age didn’t make a difference.”

Instagram Hits 200 Million Users: What Does This Mean For You? [from Social Media Today; written by Avtar Ram Singh]

“If your target audience is the younger demographic between the ages of 12-24, then you should definitely have a presence on Instagram – even if it’s one that involves you not talking about your product at all, but simply engaging and interacting with your fans to understand what they like.”

The Top 5 Brands on Instagram to Follow [from Jeff Bullas; written by Jason Parks]

Look to some of the best on the platform for inspiration in  your own strategy.

Pinterest Tacks On Paid Ads [from the Wall Street Journal; written by Mike Shields & Douglas MacMillan]

“. . .Pinterest Inc. now has a new goal: to reinvent online advertising.”

Who’s Engaging in Social TV? [from Marketing Charts; written by staff]

“Broken down into demographic groups, the study finds that the most socially engaged were Hispanics, for whom 10.5% of viewing occasions could be deemed ‘socially connected viewing.’ The next-most engaged were 25-34-year-olds (9.6%) and 15-24-year-olds (9.2%), while Asians (4.2%) and 45-54-year-olds (4.4%) were by far the least likely to engage in this activity.”

G.M. Uses Social Media to Manage Customers and Its Reputation [from The New York Times; written by Vindu Goel]

“G.M.’s dual approach — going about its normal business while trying to help specific customers — reflects the tightrope the company must walk on social media like Facebook and Twitter, where a customer’s perceptions of a brand are shaped by both what the company does and what other people say about it.”

Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think [from the Marketo Blog; written by Mike Telem]

“If you’re worried about creating enough personalized content for your real-time campaigns, stop worrying — you can personalize the content you already have. Real-time personalization can leverage existing content, personalizing your calls-to-action, user experience, images, and product offers.”

5 Must Read Perspectives on Social Media Marketing Strategy [from TopRank Online Marketing Blog; written by Lee Odden]

Stepping out of your own perspective sometimes can help inform your plans better than anything else.

10 Video Content Elements To Help You Become A Director [from Heidi Cohen]

If you’re going to get into video, do it right. The audience is there:

77% of global Internet users watch video, according to Global Web Index. In total, 1.15 billion people view video on a connected device. Of these, 626 million view video on a smartphone and 297 million view video on a tablet.”

Emphasis original.

Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email | STUDY [from All Twitter; written by Shea Bennett]

“Brands who offer consumer support on Twitter respond to tweets on average eight times faster than the typical brand email response, but only two in five successfully resolved the customer’s enquiry on the social network, reveals a new study.”

 

Written by Sarah

March 28th, 2014 at 9:18 am

The Week in Social Analytics #94

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The common elements of good storytelling [from The Next Web; written by Paul Jarvis]

“Good marketers have used stories to get consumers to do what they want for years—look at any commercial that doesn’t show the product it’s selling, except maybe at the very end, once the story finishes.”

Brand Storytelling: B2B Brands Need to Catch Up [from Lewis PR; written by Uwe Lang]

“The remaining 10 per cent stated that the majority of their communications efforts are focused on story development (i.e. storytelling) that can be used across multiple channels.

Although this is encouraging, it seems B2B brands – particularly within the information technology and telecommunications sectors – have a long way to go if they are to catch up with their B2C counterparts.”

Explore Social Media Formatting Options to Make Your Posts Look Better [from Business 2 Community; written by Ishita Ganguly]

Your posts have a better chance of performing well if they look their best on each respective platform.

Is Instagram Becoming a Boutique Shopping Destination? [from Social Times; written by Kimberlee Morrison]

“While Pinterest keeps ticking up, and Polyvore continues to surprise, Instagram seems overlooked as one of the most spendy networks. In fact, according to recent Shopify data, Instagram converts more frequently than both of the aforementioned networks. And when it comes to average order value, Instagram was the runner up with an average order value of $65.”

How the US intelligence community attempts to rebrand itself – on Tumblr [from The Guardian; written by Spencer Ackerman]

A fascinating read about using Tumblr as a rebranding tool for government transparency.

How Big is Tumblr? | Infographic [from SocialFresh; written by Nick Cicero]

“. . .despite media pressures and some TOS changes following Yahoo’s acquisition, in 2013 the number of Tumblr accounts actually increased, and the site had the second highest Revenue Per  Visit increase behind only Facebook from Q4 ’12 to Q4 ’13.”

Click through the link for the full infographic.

Top Challenges Faced by Brands Marketing on Twitter [from Marketing Charts; written by staff]

“While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool.”

Yes, You Need A Pinterest Business Account [from PR in your Pajamas; written by Elena Verlee]

“So if you’re using Pinterest in any way to promote your business, including products and services, then you must use a business account. Otherwise you’re in violation of Pinterest’s terms of use. How do you know you’re using Pinterest for commercial purposes? Here are some examples:

  • You drive traffic from Pinterest to a website that earns income through ads, sponsored content, or affiliate commissions
  • You drive traffic from Pinterest to a website that promotes your products or services. Examples of services are interior design, writing, bookkeeping, and PR.
  • You Pinterest board builds your personal brand, from which you derive income. For instance, you’re a book author, speaker, or actor.”

6 TV Series That Integrate Social Media With Their Broadcast [from Social Media Today; written by Philip Cohen]

See which shows are going beyond using a hashtag during airtime, and what exactly they’re doing to connect with fans where the fans already are.

US Millennials: TV is the Most Influential Advertising Medium [from Marketing Charts; written by staff]

“. . .Millennials also tabbed TV as the advertising medium through which they are most likely to be introduced to or find out about a new brand they’ll consider for trial.

Social media, to be fair, is closing the gap.

Here are the numbers:

  • 70% said TV influences the way they perceive and value a brand;
  • 60% said the same about social (66% for women)”

Written by Sarah

March 21st, 2014 at 9:13 am

The Week in Social Analytics #93

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Video: How You Can Use This Short Form Now [from Heidi Cohen]

Short form video findability matters. If your target audience can’t find your content, it’s useless. Instagram short video findability comes from 2 major sources:

  • 90% of Instagram Video shares occur on Facebook.
  • Instagram has a 150 million user installed base. While not all of these users have the video version of Instagram, it doesn’t need to convert its base to testing the platform.”

Emphasis original.

3 TED Talks that Should Shape your Social Strategy [from The Buzz Bin; written by Michelle Wright]

“While there are a few talks that address social media directly (here’s one on reputation management, one on online crowds, and one on how social media can make history), I wanted to share a few of my personal favorites that don’t actually mention it, but rather contain ideas we can incorporate to make our strategies more effective.”

STUDY: Which Social Networks Inspire the Greatest Brand Dependence? [from PR Newser; written by Patrick Coffee]

“. . .Instagram beat its parent company for loyalty in the coveted 18-25 demo.

“Finally, some up-and-coming networks scored very highly on the dependence front despite lower membership numbers. Reddit and Tumblr were right behind the big four (Facebook, Instagram, YouTube and Pinterest) in nearly every category.”

Emphasis original.

6 Tips for Financial Service Companies on Social Media [from Social Times; written by Odysseas Papadimitriou]

 ”The challenge for financial institutions is figuring out a way to operate within the current regulatory framework, while also transforming their social media operations into a weapon for efficient customer service, brand management and crisis mitigation (rather than a ticking time bomb of liability). Just because you have one hand tied behind your back doesn’t mean you can’t do some damage, right?

Here are six tips to ensure that your company’s social media strategy packs a major punch.”

Tips for Creating Pinnable Content [from Soshable; written by Savannah Marie]

“While there’s no surefire method for finding Pinterest success, using the right combination of content, images and infographics seems to key. Follow the tips below to create pinnable content that meets or exceeds your expectations for the network while reaching the largest audience possible.”

First, do the research to be sure this is where your audience is.

Using Snapchat: A Guide for Brands [from Social Media Today; written by Elizabeth Kent]

“Exactly what audience can you reach through Snapchat? Here’s what the stats have to say:

  • Snapchat has an estimated 26 million active users in the U.S.
  • About 400 million snaps (photos and videos) are sent per day.
  • The core audience on Snapchat is ages 13-25.
  • Women make up 70% of Snapchat’s user base.
  • 18% of people who own an iPhone are on Snapchat.
  • From May 2012 to April 2013, the number of snaps sent per day grew from 6 million to 150 million.

These statistics show not only that Snapchat’s core audience is the same audience that many marketers are trying to reach, but also that its audience is ever-expanding, making Snapchat a prime target for your brand’s social media marketing strategy.”

Written by Sarah

March 14th, 2014 at 9:36 am

The Week in Social Analytics #92

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Gear Up for SXSW: A Look Back at 2013′s Top Themes [from Social Media Today; written by Trevor Jonas]

As you descend into the madness of SXSW 2014, here’s a reflection on the standout takeaways from 2013. Bonus: 6 networking tips from Social Fresh. (And here’s where you can find us during SXSWi!)

The Ultimate Cheat Sheet for Social Media Dimensions [from Likeable Daily; written by Samy Simorangkir]

A handy resource to bookmark.

Philoselfie: Science behind selfie-expression [from Brian Solis]

“Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.”

Another breakdown of the Selfiecity study, this time from Brian Solis.

Is Vine Paying off for Smaller Brands? [from Social Times; written by Christie Barakat]

“Home Depot believes Vines tap into people’s desire for unique content and fresh perspectives. ‘Stop motion provides the perfect excuse for casting your product as the star of the show.’”

Building Visual Narratives with Photographs [from Geoff Livingston]

Incorporating more visuals in your brand communication can be a powerful way to draw the attention of and connect with fans and followers– or capture the attention of people who might become them. This article has tips from a National Geographic Traveler Seminar on storytelling through photography.

Social media’s ‘law’ of short messages [from MITnews; written by Peter Dizikes]

“The study found that at times of lower activity, the most popular length of tweets ranges from about 70 to 120 characters. But at moments of much greater traffic — when messages are sent up to 200 times as frequently — the highest concentration of tweets is only around 25 characters in length, and declines sharply to a low at about the 130-character mark.”

Global Social Media Trends – What You Need To Know [from Heidi Cohen]

Use these stats to inform your strategy for the rest of 2014.

Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation [from AllTwitter; written by Lauren Dugan]

“The main goal of this research is two-fold: one, to determine how new words become popular and how they spread; and two, to analyze how the actual movement of people influences our linguistic patterns.”

Are You Still Missing a Strategy for Negative Social Posts? [from eMarkter; written by staff]

“February 2014 research from social media training firm Social Media Marketing University (SMMU) found that fewer than half of US marketing professionals had an effective plan in place for dealing with negative posts on social sites. One-quarter did not have a plan but were working on one, and nearly one-quarter more had no plan—and no plan for a plan.”

Next generation marketing: how to engage millennials [from Waggener Edstrom; written by Charlotte Sanville]

“Moving forward, brands need to understand that the key to engaging with gen Y audience is by participating in a two-way communication.”

The Five Promises Every Corporate Social Media Account Should Make [from Convince & Convert; written by Andy Lombard]

“The common element in the above five promises is strategy. Too many businesses throw up social media pages and expect them to attract leads and drive sales as if by magic. To really build an effective social presence, you must offer consistent customer value.”

Emphasis original.

Written by Sarah

March 7th, 2014 at 9:33 am

The Week in Social Analytics #91

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics [from Convince & Convert; written by Tom Webster]

“The simple truth is that many marketers can’t show the business impact of social because they can’t show the business impact of a lot of things.

“All of which is to say this: if you are in the business of using social for your marketing efforts, either on the brand-side or the agency-side, now is a great time to dig those wells before you get thirsty. Use those extra dollars, and that extra optimism, to build analytics and pre/post campaign measurement into everything you do and to recruit or develop tomorrow’s analysts. End 2014 with more actionable insight and knowledge about the impact of social on your business than you have today. Hold your efforts to the highest possible standards–and let Darwin take care of the rest.”

Emphasis original.

A Marketer’s Guide to SXSW Brands try to keep Austin wired [from Adweek; written by Christopher Heine]

“For those braving the South-by crowds, be prepared for a little something weird. That’s just part of the deal, friendo.”

Adweek, preparing you for the “controlled chaos” of SXSW. As for us, this is what we’re up to during SXSWi. See you there?

This week had a ton of great articles on Instagram:

Fantastic Infographics, Drawn From A Study of Instagram Selfies [from Wired; written by Liz Stinson]

Finally the selfie gets the serious scientific study it deserves:

“Right now, there are more than 79 million photos on Instagram that fall under #selfie. This is not counting #selfies (7 million photos), #selfienation (1 million photos), #selfiesfordays (400,000 photos) or the countless number of photos with no hashtag at all. You might be thinking: “Finally, we’ve reached peak #selfie!” But according to a new study, only 3-5 percent of photos on Instagram fall into the category.”

Keys to Photog Jamie Beck’s Success: Tumblr, Insta, Hard Work [from Racked; written by Chavie Lieber]

Did social media help at all with the jump start?

‘Well, I was kind of behind on Twitter, but Tumblr for sure, it was amazing. They were really supporting our community of original content creators. We were part of the original smaller group of people [on Tumblr] so it was easier to engage. We went to meet-ups, and made friends who were incredibly supportive. It was definitely right time, right place.’”

Emphasis original.

How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories [from Jeff Bullas]

“This visual self expression and sharing culture combines the power of three.

  1. People’s obsession with their iPhone (read smartphone)
  2. Engagement power of Facebook
  3. The love of photos that seems to have been reinforced with the easy availability of the camera in your pocket

The only challenge for marketers is how to harness that through a touch of creativity.”

Instagram Captures Higher Interaction Rates than Facebook [from eMarketer; written by staff]

“While Instagram’s community of 150 million monthly active users was a fraction of the size of Facebook’s, and even smaller than Twitter’s, the digital marketing organization found that interaction rates for posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.

Emphasis added.

Can Flickr Catch Instagram? [from Geoff Livingston]

“Flickr celebrated 10 years of serving photos earlier this month, making it an old man amongst social networks. But the photo network is still relevant today, ranking in the top 10 social networks thanks to a resurgence under Marissa Mayer’s watch. In fact, Flickr is now ranked just one spot behind rival photo network Instagram.”

Here’s how to become the ultimate Tumblr power user [from The Daily Dot; written by Aja Romano]

A fantastic roundup of basic Tumblr tips- including all the changes from Tumblr’s recent revamps- and some excellent power user tips.

10 Must-Know Tips to Leverage Pinterest for Your Business [from Social Media Today; written by Brett Relander]

“Pinterest offers perhaps the most unique benefits among all social media platforms. And if your businesses’ content marketing strategy has not factored Pinterest in the mix you are missing out on a huge chunk of traffic from a site that sends more visitors to web properties than the much-vaunted Twitter and has more than 70 million users.”

Three Ways Twitter Chats Can Help Build Your Technology Brand [from Edelman PR; written by Aurora Arlet]

You can find us hanging out in #MMchat  followed by #socialchat on Monday evenings starting at 7pm CT.

Facebook Pulls Ahead of Twitter in Social TV Battle, But Can It Win the War? [from Social Media Today; written by Elizabeth Kent]

“Why Does Social TV Matter for Marketers?
Last but not least, what does all this mean for marketers? The data acquired from Facebook and Twitter on TV viewing and social media use can be used for:

  • Better insights: Social TV data is critical because it allows marketers to better understand who their audience is.
  • Campaign optimization: Through these insights, marketers can optimize their advertising campaigns to maximize effectiveness.
  • Cost-effective ad purchasing: Understanding when certain ads are most effective will allow marketers to make advertising purchases that are more cost-effective.
  • Real-time change: With real-time data comes real-time change. Marketers may be able to use social TV data to improve their advertising campaigns in real-time for immediate results.
  • Social media integration: Data has shown that when networks and advertisers incorporate social media content into their broadcasts, they are able to engage more effectively with their audience.”

Introducing Promoted Accounts in search [from Twitter; written by Nipoon Malhotra]

“With this launch, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.”

 

Written by Sarah

February 28th, 2014 at 9:12 am

The Week in Social Analytics #90

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram – Sales Versus Engagement | Research [from Heidi Cohen]

“On Instagram, the researchers found that images showing customers wearing or using the product resulted in sales. This helped with fit and use. By contrast, attention-getting or aspirational images drove engagement (such as likes and comments.)”

How Instameets Unite Instagrammers And Brands [from Viral Blog; written by Marion aan ‘t Goor]

If your brand is looking for a fresh perspective driven by customers, you might consider sponsoring an Instameet:

“There are multiple brands that are sponsoring instameets and lending out their products (such as cameras and camera supplies) so Instagrammers can try them out.”

Coca-Cola’s Secret to Storytelling [from Social Times; written by Christie Barakat]

The company applies the “water cooler test” to determine if blog, photo and video content is compelling:

  • Does it answer the “Why should I care” test?
  • Does it surprise you?
  • Is it compelling with universal appeal?
  • Is it being measured systematically?

TV’s Approach to Firing Up Social Fan Base Applies Across Brands [from PR Newser; written by Nancy Lazarus]

“‘Give fans recognition and shine; that’s not precious to TV, it could apply to any fans out there’, said Tom Chirico, VP digital and social engagement for VH1.”

Brands, Stop Chasing New Customers and Ignoring Your Existing Ones [from Mack Collier]

“I’ve talked about this before, but you build loyalty and create fans with rewards, not incentives. Offering me products if I will switch to your company doesn’t win my loyalty to your brand, it simply gives me an incentive to take advantage of the offer. I may have to sign a 2-year contract to get all the goodies, but if you have ignored me and my business, guess what happens in 2 years? I will switch to your competitor, because they just offered me prizes and incentives for switching.

You are training your customers to leave you.”

Emphasis original.

6 Ways to Make People Love Your Brand [from Mashable; written by The Daily Muse]

“‘People don’t buy things for logical reasons,’ Zig Ziglar once famously said. ‘They buy for emotional reasons.’

Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.”

Click through for the full infographic on how.

Brands Slow to Respond to Complaints Posted on Social Media [from Marketing Charts; written by staff]

“In fact, fewer than 1 in 5 respondents said they respond to complaints within an hour. And although a slight majority do so within 24 hours, more than 1 in 5 say they rarely – if ever – respond to customer complaints made via social.”

Last Year, Social Ads Proved Highly Effective in Delivering New, Quality Audiences [from Marketing Charts; written by staff]

“The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users during Q4. In fact, social ads performed better than the average during each quarter of the year.”

Twitter Tips and Tricks That Don’t Work Anymore [from Business 2 Community; written by Roxanne Roark]

Split into a list of tips and tricks that do still work, and those that don’t. An important highlight from the don’t list:

“1. Add a period or really anything before someone’s Twitter handle so the tweet is public. If you don’t, the only people that can see it will be you and the person you are talking to, plus both your followers. This is no longer true and admittedly, I can’t tell you when it stopped being that way. Don’t believe me? Please let me note, these following accounts were NOT adding a period or anything in front of the Twitter handles, and to further verify, I signed in, unfollowed one of the accounts, and opened a different conversation between the account and another that I’ve never followed.”

Have any of you tested this to see if it still works or not?

Is Real-Time Marketing a Hoax? [from Social Times; written by Christie Barakat]

“Connecting with consumers in real-time requires more than industry grandstanding and knee-jerk reactions to prominent events; sensitivity, relevancy and prioritizing content is of paramount importance, and engaging narratives should first be designed according to an overarching editorial scheme. Real-time content should keep fans entertained as well as engaged, and follow a general story line that addresses an audiences varied interests.”

Written by Sarah

February 21st, 2014 at 9:15 am

The Week in Social Analytics #89

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Video Done Right: 10 Inspiring Brand Examples [from Social Media Today; written by Katherine Leonard]

“40% of the most-shared Instagram videos are from brands.”

Instagram teaching ad-makers how to be less square [from The Verge; written by Ben Popper and Ellis Hamburger]

“The company today published The Instagram Handbook for Brands, a book profiling 11 companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like “share experiences” and “find beauty everywhere.” The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users.”

Profile of the Top Vine Video Creators | Videos [from Social Media Today; written by Neil Davidson]

Image and video are predicted to be big in 2014; if you’re thinking about getting into video, see how the top Vine producers do it.

How to Use Instagram in a Genius Way (and Grow Your Audience) [from Ann Handley]

“Instagram allows you to hone your storytelling skills by giving you the necessary—and instant—feedback by how your followers respond (or don’t) to your posts. I’ve learned a lot about what kinds of ‘stories’ resonate in a broader sense—what truly gets my point of view across effectively—just by seeing how my followers there react and what they respond to.”

Retailers Use Social to Spur Shopping, Research [from eMarketer; written by staff]

“Now that retailers are accepting that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.”

The Eight Phases of Brand Love [from Harvard Business Review; written by  Tim Halloran]

“Commitment, intimacy, dependability—she felt all of these, not about Diet Coke, but from it. She loved it as a constant companion, a support mechanism and a celebratory friend. At the time, I thought this was preposterous. We can’t connect with products the same way we connect with people!

But I’ve since learned that in many important ways, that is just what we do. Academic study after academic study has proven it. We don’t just consume or interact with brands. We actually engage in relationships with them.”

Everything you need to know about Twitter’s advertising options [from Social Media Explorer; written by Ben Harper]

If you’re in the UK and looking to advertise on Twitter, this is a must-read for you.

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo [from Search Engine Land; written by Ginny Marvin]

“Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Facebook where it has over 12 million fans.”

How to Tap Into the Purchasing Power of Millennials with Social Media [from Business 2 Community; written by Scott Scanlon]

“The driving force behind social commerce can be attributed to the Millennial generation’s penchant for social media. Numbering 76 million strong, Millennials, also known as Generation Y, are defined as the demographic cohort born between 1980 and 2000. Their size and combined purchasing power make Millennials a necessary market segment for the future success of most companies.”

For what reasons do Millennials follow a brand’s social accounts?

Study: Social Media Driving Hyper-Growth for SMBs [from Social Times; written by Kimberlee Morrison]

“According to the study, one in six SMBs on the grow are in what was referred to as hyper-growth mode. Indeed, companies experiencing hyper growth report a 73 percent increase in social media spend, indicating that social media is an effective tool for branding, generating word-of-mouth, content marketing and lead generation.”

Three Technology Revolutions [from Pew Internet]

“Three major technology revolutions have occurred during the period the Pew Research Center has been studying digital technology – and yet more are on the horizon.”

Get the stats on Broadband, Mobile, and Social from Pew.

Written by Sarah

February 14th, 2014 at 8:57 am

The Week in Social Analytics #88

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Your Brand Is the Sum of the Stories We Tell About You [from Mack Collier]

“If you connect with your fans, the customers that love you, those fans will work with you to make sure they tell the story about your brand that you want other customers to hear.  Read that again until you understand just how important that is.”

Emphasis original.

5 Twitter Best Practices to Humanize Your Brand [from Social Media Today; written by Monica Jade Romeri]

Humans like to connect with other humans, not faceless corporate robots. (That’s why Merle has a face.)

The Confluence Of Content And Social Media: Insights For Success In 2014 [from Forbes; written by Jayson DeMers]

“One overarching theme in recent research is the benefit of properly targeting your social media efforts. If you want a better understanding of how social media influences your customers’ decisions to purchase your products and services, there are a few important questions that you’ve got to ask. In this case, a bit of smart consumer research will go a long way toward directing your social media strategy.”

6 Reasons Every Brand Should Create Social Video [from Social Times; written by Constance Aguilar]

“Video is quickly becoming the most effective brand marketing tool, and its popularity will continue to rise in 2014. Already 40 percent of the top 1,000 most popular Instagram videos are from brands, and a branded Vine video is four times more likely to be seen than a regular branded video.”

Millennials’ Social Media Posts Influence Peers to Buy New Products [from eMarketer; written by staff]

“Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.”

Social Media and Millennials: How They Shop [from Heidi Cohen]

“Less than 1 in 6 social media influenced millennials shop exclusively in stores.”

If this is your target demographic and you’re selling on social, be sure you’re engaging in a timely, human way with your customers and followers, and be doubly sure all transaction processes are set up to run smoothly.

STUDY: Interacting With Other Brands Makes Consumers More Loyal [from PR Newser; written by Patrick Coffee]

“Here’s what we take from these findings: brands shouldn’t be afraid of competitors targeting their most loyal consumers. In fact, they might even want to encourage it. In many cases, trying something different just reminds you why you prefer your favorites.”

And finally, a bonus roundup of some posts on social media myths:

Busting The Myths of Social Media and Content Marketing [Geekless Tech] 

6 Social Media Marketing Myths To Avoid [Business2Community]

Written by Sarah

February 7th, 2014 at 8:42 am