Archive for the ‘News’ Category
Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans.
Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweets from the past week. And now, if you have a TweetReach Pro Plus, Premium or Max plan, you can run as many of those full reports as you want. That’s right – no limits, infinite reports!
And, just in case you run out of ideas for reports to run, here are a few suggestions.
Photo credit: iPod Infinity by wlodi
Big news! We’re throwing open our doors at TweetReach and now everyone can sign up for a
free TweetReach account.
Interested? Skip the rest of this blog post and sign up here. Or read on for more about what’s included in a free TweetReach account.
Every day visitors to TweetReach.com run thousands of our free snapshot reports. We wanted to make this experience easier and more useful for those users. So today, we’re very excited to unveil our brand new free TweetReach accounts! Now you can save all of your free and full reports to a report archive, and access, print and export your reports at any time.
With a TweetReach account, you can:
- Save an unlimited number of quick snapshot reports to My Reports archive
- Access all of your purchased full snapshot reports, along with your purchase history
- Quickly find past reports for further analysis
- Share reports with colleagues and clients
- Get the latest tweets for any query with one click
- Download PDF and Excel versions of reports
Our new free accounts are perfect for anyone who wants to bookmark and download their snapshot reports, but doesn’t need the real-time, unlimited tracking and in-depth analytics available through a TweetReach Pro subscription.
In addition to bookmarking a report, you can download a PDF version, export it for analysis in Excel, print it, tweet it, post it to Facebook, and get the latest tweets for your search query.
Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in your Trackers.
We’ll show you how it works with an example. We’ve been monitoring tweets about TechCrunch Disrupt this week. As you can see here, the new URL and hashtag analysis is right below the big main graph (highlighted in red). On your main Tracker page, we’ll show you the five most popular URLs and hashtags in your Tracker, and you can drill into a summary of all URLs and hashtags, as well as detailed metrics for each individual URL and hashtag. Read on for more details.
Click those All links next to the Top 5 Hashtags and Top 5 URLs to go to an overall summary report (a URL summary report is pictured just below). This summary report includes overall statistics for each URL or hashtag in your Tracker, and is sortable by the number of tweets, retweets, impressions and contributors.
You can also click through to a detail report for each individual hashtag or URL, which includes stats on that URL’s exposure, tweet activity, and contributors. The detail report also includes a list of all tweets that included this URL and the contributors who posted those tweets.
This URL and hashtag reporting is just the next step in helping surface the most important and interesting data in your Trackers. There’s lots more on the way! Do you have any suggestions for new TweetReach features? Please let us know!
If you’re interested in getting these Twitter analytics for your company, client or campaign, Trackers are available through a TweetReach Pro subscription.
Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags.
To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more about the number of tweets that included that hashtag, how many impressions have been generated by that hashtag, and how many people contributed tweets with that hashtag. You’ll also get a list of all the tweets that include that hashtag, as well as info about the people who posted those tweets. And like all the rest of your Tracker data, you can export this information to a CSV file for further analysis in Excel or Numbers. Here’s a screenshot.
This hashtag detail report is just the first step in deeper hashtag analysis throughout TweetReach Trackers. While we can’t reveal the rest yet, here’s a sneak peak at something big coming up:
Our full TweetReach reports are now delivered in CSV format, as well as PDF! This gives you more flexibility with your data, allowing you to create your own graphs in Excel, quickly sort and search within your tweets, and more. Still only $20, full TweetReach reports are perfect for analysis of recent Twitter activity about a term and baseline account measurement.
More about TweetReach Reports
If you’ve never run a TweetReach report, here’s some more information about what they are and how they work. We offer two types of one-time snapshot reports: a free quick report and a paid full report.
The quick snapshot report is a fast and free way to review the last 50 tweets about a search term. The quick report is free of charge, runs in just a few seconds, and anyone can run a quick report by going to http://tweetreach.com and entering a search term. The quick report provides data on the 50 most recent tweets about your topic, including:
- Total exposure (impressions)
- Unique contributors and impressions generated
- Tweet, RT, reply count
- Full text of included tweets
The full snapshot report goes back as far as Twitter’s search API allows us to go. To purchase a full report, first run a quick report. If your search term generates more than 50 tweets, you’ll see a link where you can buy the full report. The full report provides the same metrics as a quick report, but includes as many tweets as we can get from Twitter (up to 1500 tweets from the past four days). A full report costs $20 and includes:
- Total exposure (impressions)
- Unique contributors and impressions generated
- Tweet, RT, reply count
- Full text of included tweets
- PDF and CSV formats
- Shareable URL
We’ve been working hard to improve the TweetReach Pro infrastructure behind the scenes so that our tools are faster and smarter than ever. As part of that, we’re excited to announce that you can now track up to 10 search queries in a single TweetReach Tracker! This makes it even easier to find exactly the tweets you’re looking for.
A Tracker can monitor unlimited tweets for unlimited time about a campaign or topic. Each Tracker can include up to 10 search queries and exclude up to 5 terms. Unlike other services that charge per keyword, the TweetReach Tracker allows you to comprehensively search for all tweets that are part of a campaign, with multiple queries and keywords for each campaign.
If you’d like to try the Tracker for yourself, our TweetReach Pro pricing is listed here. And if you’re already a TweetReach Pro user, check out these detailed Tracker setup instructions and get more information about what you can search for in a Tracker.
Wow, we just ran our 1,000,000th report! To say thank you for helping us reach this huge milestone, full reports are 50% off this week. Use code ONEMILLION to get a full TweetReach report for just $10.
To buy a full report, first run a quick free report for your search query, and then you’ll be given the chance to purchase a full report. Be sure you enter coupon code ONEMILLION to get your 50% discount. This code expires on Monday, May 2, 2011.
So thank you for running so many reports! We couldn’t have reached this milestone without you. Keep on running them and we’ll see how quickly we can get to 2,000,000. If you need help interpreting your report’s numbers, take a look at these TweetReach report guidelines. And try some of these advanced search operators for more targeted results.
As always, please let us know if you have any questions about TweetReach or the metrics in your reports.
We’re hiring an inside sales rep! And what are we looking for in our ideal candidate? An energetic, persistent, and results-oriented person who can help us close deals.
The quantity of your experience is less important than the quality of your passion and enthusiasm for the work. You must be comfortable talking to potential customers and selling them on our products. If you’re a top-notch communicator, then this is a great fit for you.
Our ideal candidate is professional but friendly, and ready to use email, phone, Twitter, or whatever else it takes to reach our customers (smoke signals? carrier pigeons? soup can telephones?). Ideally you’d be located in or near San Francisco or Austin, but we’re willing to consider candidates in other locations. After all, with tools like Skype and IM, distance just doesn’t mean what it used to.
- Love Twitter, Facebook and other social media? Perfect. Addicted to the internet? Even better.
- Have a background in sales, marketing or communication? Excellent.
- Like analytics and statistics? That’s a bonus!
- Want to make a contribution on a small but fast growing team? Done.
- Thrive in dynamic environments? Good, cause startups can get crazy.
This will be a fun and engaging position. No two days will be the same. You’ll have a real opportunity to make a big impact on our business. This job will be part-time at first, but there’s the potential to be full-time within a few months. Compensation is based on a draw on commission, with a guaranteed monthly base and no ceiling.
TweetReach is run by Union Metrics. We’re currently a team of four people in San Francisco and Austin, led by founders Hayes Davis and Jenn Deering Davis. TweetReach is two years old, funded through revenue, and people really seem to think we’re on to something – check out some of our recent press coverage.
More about TweetReach
TweetReach is the leader in earned media metrics, and provides in-depth Twitter analytics for agencies, in-house marketers, media producers, and event coordinators. Our customers range from PR firms and social media consultants to Fortune 500 companies, tech startups, even news and media organizations. We have hundreds of paying customers and run thousands of reports every day.
- Translate complex calculations into simple, elegant results
- Make sure every single customer is happy
- Improve our tools every day
- Develop the industry standard for measuring earned media KPIs
What’s it like to work with us? Well, like most every startup, we work hard and have been known to put in long hours. But, we also know how important breaks are (just one of the many important lessons we learned from The Shining). So we take time for celebratory happy hours, afternoon coffee, walks down to the Ferry Building, plenty of sarcasm, and even the occasional in-office Archer viewing.
So, want to be part of the TweetReach team? You can read the full Inside Sales job posting here. To apply, email Jenn (jenn at unionmetrics dot com) with your resume. We can’t wait to talk to you!
Most of the TweetReach team will be attending the South by Southwest Interactive conference in Austin, Texas over the next few days. So please allow us a little extra time to return your calls and emails on the following dates:
Thursday, March 10 – Tuesday, March 15
On these days, our support staff will return all non-urgent requests within 24-36 hours and urgent requests as soon as possible. As always, there are several ways to get your questions answered:
- Email us at support [at] unionmetrics [dot] com (recommended)
- Check our FAQs and helpdesk
- Call us at 888-834-8113
- Submit a ZenDesk ticket
- Find us on Twitter
Is your startup launching a new product at South by Southwest Interactive this year? We want to help you keep track of your buzz! For the next week, we’re offering 50% off the first month of a new TweetReach Pro account, just for startups. Use code SXSWSTART.
If you’re a startup, even if you’re not launching something new at SXSWi, you should be measuring your impact on Twitter. TweetReach Pro streams tweets in real time, so you can track and analyze who’s talking about you, how many people are seeing those tweets and more. And as a startup ourselves, we know you don’t have a lot of extra money. So, we want you to try TweetReach Pro for 50% off.
With TweetReach Pro, you can:
- Monitor tweets about your product/company 24×7
- Get in-depth metrics about reach, exposure, tweets and contributors
- Discover your advocates, influencers and trolls
- Export data to CSV or print to a PDF
- Watch trends develop over days, weeks, even months
- Track conversations about your competitors
- Access elevated customer support
And there’s no long-term contract to sign – just give it a try for a month and see what you think. You can upgrade, downgrade or cancel your account anytime. With this 50% off startup discount*, plans start at just $42 per month! Use code SXSWSTART when you sign up.
The whole TweetReach team will be at SXSW in Austin. If you’d like more information about TweetReach, come find one of us! We’ll be tweeting updates from the @tweetreachapp Twitter account. We’d love to talk to you, so let us know if you want to meet up.
*The fine print: This discount is for startups only. Can be used with any plan level, discount will be applied to first month of new account. Standard rate limits and terms are in place. Let us know if you have questions. Expires at 11:59 p.m. EDT on Wednesday, March 16, 2011.