Archive for the ‘News’ Category
We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever.
Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half years since that first report, we’ve run millions and millions of reports for customers all over the world. But the report hasn’t really changed much since then. Until now, that is. We’ve given the entire report a massive facelift and added in a lot of the metrics you’ve been asking us for. Take a look…
New Report Changes
Some of our favorite new report features include:
- Top tweets make it easy to identify the most retweeted tweets
- Top contributors make it easy to identify the most influential and engaged participants
- Graphical timeline makes it easy to identify when key moments occurred throughout the duration of the conversation
- Integrated contextual help makes it easy to figure out what a metric means and how we calculate it
We haven’t removed anything from the old report; we’ve only added to it. And there won’t be an increase in cost for these new reports – quick 50-tweet reports are still free, and full reports are still $20. (As always, full reports will include all tweets made available by Twitter, which is usually up to 1,500 tweets from the past week.)
New Report Access
For the next few weeks, the new report will only be available to anyone who purchases a full report or anyone with a TweetReach Pro subscription or a free TweetReach account. So to try it out, either sign in to your current account or sign up for a free TweetReach account.
The TweetReach support team will be around to answer all of your questions throughout the Thanksgiving holiday. However, please allow us a little extra time to return your calls and emails on Thursday, November 24 and Friday, November 25, as we’re likely to be stuffing our faces with turkey and cranberry sauce (or sleeping off our resulting tryptophan comas).
During this time, we will return all urgent requests as soon as possible and non-urgent requests within 24 hours. As always, you can get in touch with us in many ways, but email is the best way to reach us over the holiday (aren’t smartphones great?).
- Email us at support [at] unionmetrics [dot] com
- Call us at 888-834-8113
- Submit a ZenDesk ticket
- Find us on Twitter or Facebook
We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can help you identify those key contributors – the influencers, the people driving the most retweets, the highest exposure and the widest amplification, your biggest fans and advocates.
In addition to traditional metrics like number of tweets and impressions generated by each contributor, we’ve added a bunch of new metrics about each contributor. Our new contributor metrics include:
- Retweets: The number of times a contributor’s tweets were retweeted
- RT Rate: The average number of retweets per tweet a contributor has received
- Total Exposure: The total number of impressions generated by a contributor, including direct impressions from the contributor’s own tweets, as well as amplified impressions resulting from retweets and replies
- Amplification Multiplier: A contributor’s rate of amplification, based on how far that contributor’s tweets spread due to the impressions generated by retweets and replies
You can also drill into any contributor to see detailed metrics for that person. Just click on any username to see that contributor’s details.
TweetReach Trackers provide ongoing, real-time Twitter analysis and are available through a TweetReach Pro subscription.
A word to the analytics geeks
The word amplification has been used in a lot of contexts by many very smart people as an important social media metric, most recently by Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as retweet rate is roughly the same as what Avinash calls amplification. We obviously believe this is a very important measure or we wouldn’t have included it. However, we think it doesn’t accurately describe the extent to which a contributor’s message is amplified. To do that, one needs to consider the overall increase in audience as a result of the retweets. This is how our amplification multiplier metric works. We look at growth between the impressions generated by the original tweet and the total impressions generated by the original tweet and any RTs or replies to that tweet. We express this as a “multiplier” so that it neatly describes how many times larger the total exposure was vs the original exposure.
Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans.
Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweets from the past week. And now, if you have a TweetReach Pro Plus, Premium or Max plan, you can run as many of those full reports as you want. That’s right – no limits, infinite reports!
And, just in case you run out of ideas for reports to run, here are a few suggestions.
Photo credit: iPod Infinity by wlodi
Big news! We’re throwing open our doors at TweetReach and now everyone can sign up for a
free TweetReach account.
Interested? Skip the rest of this blog post and sign up here. Or read on for more about what’s included in a free TweetReach account.
Every day visitors to TweetReach.com run thousands of our free snapshot reports. We wanted to make this experience easier and more useful for those users. So today, we’re very excited to unveil our brand new free TweetReach accounts! Now you can save all of your free and full reports to a report archive, and access, print and export your reports at any time.
With a TweetReach account, you can:
- Save an unlimited number of quick snapshot reports to My Reports archive
- Access all of your purchased full snapshot reports, along with your purchase history
- Quickly find past reports for further analysis
- Share reports with colleagues and clients
- Get the latest tweets for any query with one click
- Download PDF and Excel versions of reports
Our new free accounts are perfect for anyone who wants to bookmark and download their snapshot reports, but doesn’t need the real-time, unlimited tracking and in-depth analytics available through a TweetReach Pro subscription.
In addition to bookmarking a report, you can download a PDF version, export it for analysis in Excel, print it, tweet it, post it to Facebook, and get the latest tweets for your search query.
Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in your Trackers.
We’ll show you how it works with an example. We’ve been monitoring tweets about TechCrunch Disrupt this week. As you can see here, the new URL and hashtag analysis is right below the big main graph (highlighted in red). On your main Tracker page, we’ll show you the five most popular URLs and hashtags in your Tracker, and you can drill into a summary of all URLs and hashtags, as well as detailed metrics for each individual URL and hashtag. Read on for more details.
Click those All links next to the Top 5 Hashtags and Top 5 URLs to go to an overall summary report (a URL summary report is pictured just below). This summary report includes overall statistics for each URL or hashtag in your Tracker, and is sortable by the number of tweets, retweets, impressions and contributors.
You can also click through to a detail report for each individual hashtag or URL, which includes stats on that URL’s exposure, tweet activity, and contributors. The detail report also includes a list of all tweets that included this URL and the contributors who posted those tweets.
This URL and hashtag reporting is just the next step in helping surface the most important and interesting data in your Trackers. There’s lots more on the way! Do you have any suggestions for new TweetReach features? Please let us know!
If you’re interested in getting these Twitter analytics for your company, client or campaign, Trackers are available through a TweetReach Pro subscription.
Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags.
To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more about the number of tweets that included that hashtag, how many impressions have been generated by that hashtag, and how many people contributed tweets with that hashtag. You’ll also get a list of all the tweets that include that hashtag, as well as info about the people who posted those tweets. And like all the rest of your Tracker data, you can export this information to a CSV file for further analysis in Excel or Numbers. Here’s a screenshot.
This hashtag detail report is just the first step in deeper hashtag analysis throughout TweetReach Trackers. While we can’t reveal the rest yet, here’s a sneak peak at something big coming up:
Our full TweetReach reports are now delivered in CSV format, as well as PDF! This gives you more flexibility with your data, allowing you to create your own graphs in Excel, quickly sort and search within your tweets, and more. Still only $20, full TweetReach reports are perfect for analysis of recent Twitter activity about a term and baseline account measurement.
More about TweetReach Reports
If you’ve never run a TweetReach report, here’s some more information about what they are and how they work. We offer two types of one-time snapshot reports: a free quick report and a paid full report.
The quick snapshot report is a fast and free way to review the last 50 tweets about a search term. The quick report is free of charge, runs in just a few seconds, and anyone can run a quick report by going to http://tweetreach.com and entering a search term. The quick report provides data on the 50 most recent tweets about your topic, including:
- Total exposure (impressions)
- Unique contributors and impressions generated
- Tweet, RT, reply count
- Full text of included tweets
The full snapshot report goes back as far as Twitter’s search API allows us to go. To purchase a full report, first run a quick report. If your search term generates more than 50 tweets, you’ll see a link where you can buy the full report. The full report provides the same metrics as a quick report, but includes as many tweets as we can get from Twitter (up to 1500 tweets from the past four days). A full report costs $20 and includes:
- Total exposure (impressions)
- Unique contributors and impressions generated
- Tweet, RT, reply count
- Full text of included tweets
- PDF and CSV formats
- Shareable URL
We’ve been working hard to improve the TweetReach Pro infrastructure behind the scenes so that our tools are faster and smarter than ever. As part of that, we’re excited to announce that you can now track up to 10 search queries in a single TweetReach Tracker! This makes it even easier to find exactly the tweets you’re looking for.
A Tracker can monitor unlimited tweets for unlimited time about a campaign or topic. Each Tracker can include up to 10 search queries and exclude up to 5 terms. Unlike other services that charge per keyword, the TweetReach Tracker allows you to comprehensively search for all tweets that are part of a campaign, with multiple queries and keywords for each campaign.
If you’d like to try the Tracker for yourself, our TweetReach Pro pricing is listed here. And if you’re already a TweetReach Pro user, check out these detailed Tracker setup instructions and get more information about what you can search for in a Tracker.
Wow, we just ran our 1,000,000th report! To say thank you for helping us reach this huge milestone, full reports are 50% off this week. Use code ONEMILLION to get a full TweetReach report for just $10.
To buy a full report, first run a quick free report for your search query, and then you’ll be given the chance to purchase a full report. Be sure you enter coupon code ONEMILLION to get your 50% discount. This code expires on Monday, May 2, 2011.
So thank you for running so many reports! We couldn’t have reached this milestone without you. Keep on running them and we’ll see how quickly we can get to 2,000,000. If you need help interpreting your report’s numbers, take a look at these TweetReach report guidelines. And try some of these advanced search operators for more targeted results.
As always, please let us know if you have any questions about TweetReach or the metrics in your reports.