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Introducing Union Metrics for Tumblr

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We’re thrilled to announce Union Metrics for Tumblr! This is the very first measurement product designed specifically for Tumblr that provides analytics based on their entire firehose of data. That includes more than 100 million Tumblr events per day. And, to add to the excitement, Tumblr has officially named us their preferred analytics provider!

For more details, head over to the Union Metrics blog.

Or, if you’ve heard enough, sign up for an invitation here!

 

Written by Dean Cruse

October 4th, 2012 at 11:30 am

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Announcing TweetReach Historical Analytics: Analyze any tweets ever posted

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Today, we’re announcing our brand new TweetReach Historical Analyticsall the in-depth TweetReach analytics you’ve come to love, now for any tweets ever posted, dating back to March 2006. This is the first product of its kind to offer comprehensive historical analytics for any topic from the full Twitter archive and we couldn’t be more excited to share it with you.

While real-time analysis of Twitter activity is crucial, it’s only part of the Twitter story. Historical analytics make it easy to measure today’s performance against past trends or dive into an event that wasn’t tracked in real-time. With TweetReach Historical Analytics you can use powerful queries to extract anywhere from a few hours to a few years of the data that matter to you.

On top of the extensive Twitter archive, we provide our in-depth analytics, including all the metrics available in TweetReach Pro – reach, exposure, tweet volume, contributor and tweet details, URL and hashtag analysis, and so much more. This opens up so many possibilities for your Twitter analysis! For example, our premium historical analytics are great for:

  • Twitter emergencies – Did something come up suddenly or unexpectedly?
  • Recurring annual or monthly events – Need to track trends over time?
  • Competitor and share of voice analysis – What are people saying about others?
  • Benchmark data – Want to compare new tweets to older tweets?
  • Research – Curious about what people thought about a past event or topic?

You can use our Historical Analytics to backfill a new or existing Tracker, or purchase a one-time analysis any time you need it. You can customize the time frame down to the minute, so we can analyze tweets from just a few minutes all the way up to a few years. There’s more detailed information about our historical analytics on our helpdesk. We have this historical tweets access to the full archive of tweets through Gnip’s new, fully compliant Historical PowerTrack for Twitter.

If you’re looking for in-depth, full coverage analysis of any campaign, event or topic any time in the past, then our new TweetReach Historical Analytics is just what you need. Pricing starts at $149 and you can get started here.

And as always, please let us know if you have any questions.

Written by Jenn D

September 19th, 2012 at 12:00 pm

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Union Metrics selected by DataWeek 2012 as top Twitter data innovator

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We’re excited to announce that Union Metrics was selected as the Top Innovator in the Twitter Data category for the upcoming DataWeek 2012 Conference & Festival!

DataWeek is a week-long conference and festival showcasing innovations around the use of data. The founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco are organizing this, the first annual event from September 22-27 in San Francisco, CA. There will be over 200 speakers from Google, Twitter, IBM, Cloudera, CitrusLeaf, Dun & Bradstreet, and hundreds of other data-centric companies during the 4-day conference along with a week-long series of data events, workshops, hackathons, hiring mixers, and meetups.

And, if you’re attending, please join our co-founder and CEO, Hayes Davis on Wednesday, September 26 at 2:00pm as he will be speaking on a panel entitled: “Does Social Influence Score Affect My Job Prospects or Price of my Consumer Goods?“.

Use discount code DataWeek25 at Dataweek.eventbrite.com for 25% off!

Written by Dean Cruse

September 7th, 2012 at 9:15 am

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Union Metrics SXSW 2013 panels

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The team here at Union Metrics proposed a number of great panels for next year’s South By Southwest conference. They’re all listed below. If you think any of these would be interesting presentations at SXSW, please give us a vote!

Getting started with social data at scale

Featuring these speakers:

  • Ken Little, Director of Engineering, Tumblr
  • Rob Johnson, VP of Product Strategy, Gnip
  • Hayes Davis, CEO, Union Metrics

Answering these questions:

  1. What social networks offer access to social data and how do they provide that access?
  2. What issues should you be aware of in order to maintain compliance with the Terms of Service from different providers?
  3. What are the technical challenges inherent in consuming, storing and analyzing large amounts of social data?
  4. While social data is often treated as the answer to all kinds of marketing and branding questions, it does have plenty of limitations. What are some useful business questions social data can answer?
  5. What tools and techniques are available to get started analyzing social data?

The art & science of social media movie marketing

Featuring these speakers:

Answering these questions:

  1. Why do fans share film-related content online?
  2. What are studios and networks doing to engage their audiences in and out of the theater?
  3. What marketing tactics work best to market a movie on Facebook? On Twitter?
  4. What social media metrics are the most important to measure during a film release?
  5. Can social media predict a film’s success at the box office?

On Tumblr: Case studies, best practices, analytics

Featuring these speakers:

Answering these questions:

  1. What are examples of successful brands on Tumblr?
  2. What are examples of clever Tumblr campaigns and strategies?
  3. How is the community on Tumblr different from Twitter and Facebook?
  4. What kind of content resonates on Tumblr?
  5. How can you measure a Tumblr campaign? What metrics matter?

Designing for sales

Featuring these speakers:

Answering these questions:

  1. How do you balance company and product information on your home page versus a clean, simple design to drive more conversions?
  2. By the time users make it to your Plans and Pricing page, they should have a basic understanding of your offering. What are some best practice examples of Plans & Pricing pages that convert?
  3. How can data and infographics be used to tell simple stories that encourage users to act?
  4. Are you ever done iterating? How do you avoid analysis paralysis and start implementing and testing quickly and continually?
  5. Everyone has an opinion and sales, marketing, and design all want to make sure their ideas are incorporated into the final product. What are some tips for avoiding design by committee?

Call Me SOA, maybe?

Featuring these speakers:

Answering these questions:

  1. Why do we care about service-oriented architectures? What are important concepts in a SOA?
  2. What are the advantages of using an SOA? What are the pitfalls?
  3. How do I know I need an SOA?
  4. How can we get started with SOA today?
  5. What are some awesome SOA technologies?

How Twitter has changed how we watch TV

Featuring this speaker:

Answering these questions:

  1. What is social television?
  2. How has Twitter changed how we watch TV?
  3. What are some examples of effective TV-related Twitter campaigns? What shows are doing the best (and the worst) on Twitter?
  4. What role do second screen apps play in TV viewing?
  5. What are some predictions for the future of Twitter and TV?

Written by admin

August 15th, 2012 at 10:49 am

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Announcing our new and improved TweetReach Pro dashboard

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We’re so excited to unveil our brand new TweetReach Pro dashboard!

The new dashboard allows you to quickly find overall stats for your account, compare metrics across Trackers, explore how your Trackers have been performing over the past 30 days, review recently run snapshot reports, and so much more. Plus, it looks better than ever…

A few things you can do with the new dashboard:

  • Surface Tracker stats for our four main metrics in the graph
  • Review Tracker stats for any day in the past month
  • Reorder your Trackers
  • Select and deselect Trackers to display in graph
  • Set up new Trackers
  • Drill into and edit existing Trackers
  • Explore recently-run snapshot reports
  • Run new snapshot reports
  • View overall account stats, including total all-time tweets analyzed and the number of active Trackers, snapshot reports and account users

There’s more detail about what you can do with your dashboard (and how to do it) on our helpdesk. And as always, please let us know if you have any questions.

Written by Jenn D

August 9th, 2012 at 2:37 pm

Posted in Help,News

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TweetReach holiday on July 4th

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 The TweetReach support team will be around to answer all of your questions this week, but please allow us a little extra time to return your calls and emails on Wednesday, July 4th, as we will be out of the office celebrating one of our favorite holidays, Independence Day.

On July 4, 2012, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email will be the fastest way to get through to us over the holiday (aren’t smart phones great?).

Thank you and Happy Fourth of July!

Written by admin

July 3rd, 2012 at 1:13 pm

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Introducing the new TweetReach Pro Ultimate plan

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We’re happy to announce a new TweetReach Pro plan level for our larger enterprise, agency and media customers – TweetReach Pro Ultimate! This plan level is perfect for anyone managing multiple products, clients or accounts.

Our most comprehensive and personalized plan level, TweetReach Pro Ultimate comes with:

  • 50 Trackers
  • Access to TweetReach Back, our 30-day complete historical archive
  • A dedicated account manager to help you get exactly the data you need
  • Unlimited snapshot reports
  • Unlimited users and projects
  • API access

With 50 Trackers in your account, Ultimate subscribers will be able to monitor tweets about all of your campaigns, clients, products and events, in real time. Each Tracker can monitor unlimited tweets about your topic, including up to 20 distinct search queries to be sure we’re finding all relevant tweets.

TweetReach Back is our new historical analytics option. If you missed an important event or weren’t able to set up a Tracker before campaign tweets went out, we can go back up to 30 days and analyze all tweets about your topic. This is a more comprehensive option than our simple snapshot report, with no tweet limits and in-depth metrics like you see in a Tracker. Ultimate subscribers have access to up to 24 hours of TweetReachBack analysis each month.

A dedicated account manager will be available to answer all of your questions, from setting up tweet tracking, to interpreting metrics, to helping you improve next time.

The TweetReach Pro Ultimate plan is $2,500 per month. You can subscribe to the Ultimate plan here, and if you have any questions at all, please let us know.

Written by Jenn D

March 28th, 2012 at 8:55 am

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New snapshot reports now available to everyone!

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We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer?

There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metrics and our calculations. Or, skip all that and run a new and improved report right now!

How much does the new report cost?

As always, the quick snapshot report (up to 50 tweets) is free. The full snapshot report (up to 1500 tweets from the past week) is $20. The price has not changed.

How is the new report different from the old report?

First, it looks different. Way different and way better. Second, we’ve added some new metrics (details on those below). We’ve moved a few things around, but we haven’t removed anything from the old version of the snapshot report. The new version is just smarter and prettier than ever before.

What new metrics are included in the new report?

There are three major new sections in the new version of the TweetReach snapshot report. They are the Activity, Top Contributors and Top Tweets sections, explained below. There’s a more detailed explanation of all the report metrics here.

  • Activity provides details about the tweets in this report, including a graphical timeline of when tweets were posted (times shown in UTC).
  • Top Contributors shows you the top three contributors – participants whose tweets appear in this report. You’ll see the highest contributor for each of three influence dimensions: highest exposure, most retweeted, and most mentioned.
  • Top Tweets shows the three most retweeted tweets in this report, showing retweet counts for each tweet.

Can I still see the old version of the report?

Yes, you can still access the old version. There’s a View Old Version link in the top right corner of the report.

So, how do I get one of these new reports?

Just go to TweetReach.com and give it a try. Run a new TweetReach report for free right now!

Written by Jenn D

March 27th, 2012 at 1:40 pm

Posted in Features,News

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Projects now available in TweetReach Pro

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We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access.

You can use projects to:

  • Group related Trackers and snapshot reports together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers

There’s more detailed information about how to set up our new projects feature on our helpdesk. Projects are available in all TweetReach Pro plan levels.

Written by Jenn D

March 22nd, 2012 at 8:30 am

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Appozite, the company behind TweetReach, is now called Union Metrics

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The company that makes TweetReach is called Appozite. But let’s face it, Appozite is hard to say and doesn’t make a lot of sense. Today, we’re happy to tell you that we’ve changed our company name to Union Metrics.

How does this affect TweetReach customers?

Hardly at all, actually.

  • Most importantly, there will be no impact to TweetReach itself. TweetReach is still called TweetReach and won’t be changing in any way.
  • You’ll start to see Union Metrics show up on your credit card and PayPal statements instead of Appozite.
  • You’ll begin to see emails from us that come from unionmetrics.com instead of appozite.com.

And that’s pretty much it. If you’re interested to know more about the change, read on!

Why the change?

Since the beginning, we’ve wanted to build products that enable businesses of all sizes to measure their use of and impact on social media. As Union Metrics, we’ll be broadening our focus to deliver simple but sophisticated social metrics to help you measure and improve your social media campaigns. We’re very excited about this new name and everything it represents about both our growth as a business last year and what we expect for the future.

Is Union Metrics a new company?

We’re not a new or different company; we’ve just renamed ourselves. We’re still the same company we’ve always been, but with a new, better name and a prettier logo. You’ll still be dealing with the same people if you call or email us, and we still provide the same TweetReach tools you’ve come to love (we hope!). We have not sold the company or merged with anyone else.

What does the new name mean?

There’s a branch of math called set theory that’s all about dealing with groups of unique items called sets. It turns out lots of things can be treated as sets, like, for example, all the people that follow you on Twitter. One of the nifty things you can do with several sets is union them together into one big set that contains every single unique item from all the others. A little esoteric? Maybe. But it turns out it’s a great way to understand how a big audience is created from a lot of little audiences, and it’s how we measure reach. Plus, it’s easy to say, easy to spell, and looks nice on a banner.

Want to learn more about Union Metrics?

Please visit our new company website at UnionMetrics.com. You can also find Union Metrics on Facebook and on Twitter at @unionmetrics.

And please let us know if you have questions! Email us at support [at] unionmetrics [dot] com.

Written by Jenn D

February 3rd, 2012 at 1:50 pm

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