Archive for the ‘News’ Category
The Union Metrics team will be celebrating a long holiday weekend for the next couple days. We’re still available if you have any questions, but please allow us a little extra time to return your calls and emails on the following dates:
Saturday, August 30 – Monday, September 1
On these days, our support staff will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways:
- Email us at support [at] unionmetrics [dot] com (recommended)
- Call us at 888-834-8113
- Find us on Twitter
And of course, take a look around on our helpdesk to see if any of your questions are answered in our FAQs. And have a great Labor Day weekend!
Last night, a laptop was stolen from one of our engineers. We took immediate action to ensure that all our systems were secure and there is no evidence of any compromise. But as a security precaution, we recommend you change your TweetReach or Union Metrics password right away.
TweetReach users can change their passwords here: https://tweetreach.com/user/edit
Union Metrics for Tumblr or Union Metrics for Instagram users can log in here: https://app.unionmetrics.com/. Then click the user icon in the top right corner to access your user profile.
While access to the laptop is password protected, it did contain a partial data export from two of our user databases. No credit card, financial information or analytics data was involved in any way, and all stored passwords are one-way encrypted using a cryptographic hash and a technique called “salting” which protects you even if you used the same password on other sites. Your password cannot be decrypted, so the risk to your personal information is quite low. However, it is possible that usernames and email addresses could be accessed, though they have not yet been. Changing your password will eliminate any possibility of a data breach, however unlikely.
We are extremely sorry for this inconvenience, and we have taken every step possible to ensure that your data is secure and your identity is protected, now and in the future.
We will be here if you have any questions, so please email or call any time.
What does Union Metrics for Instagram do?
We wanted to build bigger, better Instagram analytics – something that allows us to take our deep-dive approach to social media analytics to one of our favorite platforms. Our Instagram analytics can show you how any account or hashtag – yours or a competitor’s – is performing at a glance. We can help you understand your posts and what makes them perform well, which hashtags get the biggest response, when an audience is most active. We can show you who your biggest fans and supporters are, who likes and comments on your posts, and so much more.
How does Union Metrics for Instagram work?
Just like TweetReach, Union Metrics for Instagram analytics provide real-time, ongoing monitoring for any account or hashtag on Instagram. When you set up a new Tracker, we’ll backfill it with some historical data to get you started, and then continuously add new and future posts in real time.
So who uses Instagram?
Instagram’s more than 200 million users might not be exactly who you’d expect. Roughly 10% (20.4 million) of Instagram’s dedicated user demographic (meaning they log in at least once a month) consists of 18-34 year olds. But another 15.3 million are 35 or older, and that number is projected to grow to 20 million by 2016. Instagram is, after all, the fastest growing social media site worldwide, rivals Twitter for smartphone audiences, and captures higher interaction rates than parent company Facebook.
Instagram also inspires the most dependence, according to one survey; the 18-25 year old demographic identify with it and see it as an extension of themselves. If this is the demographic you’re looking to target, then you absolutely need to be on Instagram.
Okay, you’ve convinced me. Now how do I use Instagram?
We can help you with that! Here are some fantastic resources for getting started:
- Instagram has a blog specifically for businesses
- Instagram’s own Help Center can help get you started
- Want to know more? Download our Instagram whitepaper to learn more about Instagram data.
How do I get started with Instagram analytics?
It’s easy! You can sign up for a Union Metrics for Instagram subscription and have your first analytics running in just a few minutes. Subscriptions start at $199 per month. And if you want to talk to someone on our sales team or set up a demo, let us know! We’ve also got a webinar coming up next week to tell you more.
What if I’m already a TweetReach or Union Metrics for Tumblr customer and I want to add Union Metrics for Instagram?
We can add Union Metrics for Instagram to any existing Union Metrics account – TweetReach or Union Metrics for Tumblr. Or, you can upgrade to our Social Suite if you’d like flexible access to all three platforms. Just let us know what you’re looking for and we’ll make it happen!
Fantastic. Keep your eye on this space and we’ll let you know any new and exciting details as they roll out.
We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products – Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.
Union Metrics for Instagram
Our brand new Instagram analytics – Union Metrics for Instagram – allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:
Discover your most popular media and hashtags
Identify an account’s biggest fans and advocates
Monitor hashtag reach and exposure over time
Track competitor performance to compare share of voice
Analyze likes and comments to determine when fans are most active
Interested? Union Metrics for Instagram subscriptions start at $199 per month.
The Union Metrics Social Suite
Our new enterprise cross-platform social analytics suite – the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.
We’ve set up a few webinars over the next week to tell you more about our new products. Join us for one to learn more and see the new analytics in action.
Union Metrics for Instagram
Union Metrics Social Suite
If you’re currently a TweetReach Pro or Union Metrics for Tumblr subscriber, we can add Union Metrics for Instagram access to your account, or upgrade you to the Social Suite for the most flexible access. Just contact us and we’ll get it set up!
They grow up so fast, don’t they? We can’t believe the TweetReach snapshot report is five years old already! We sold our very first snapshot report five years ago today, on April 3, 2009. Since then, we’ve run 6.5 million snapshot reports analyzing more than 251 million tweets.
This is what our early TweetReach Twitter analytics reports used to look like, in the spirit of Throwback Thursday. How far we’ve come!
TweetReach has grown so much in the past five years, and we want to thank everyone who has been a part of that journey. We wouldn’t be here without you.
And if you want to check on the reach of your tweets, you can run a snapshot report here any time (as always, the first 50 tweets are free, and up to 1500 are just $20). Here’s to the next five years, and beyond!
We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.
You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!
Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:
- Direct and amplified impressions
- Follower count over time
- Mention and retweet counts
- Retweet and amplification rate
The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.
With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.
Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!
We are so excited to tell you that our TweetReach Pro Trackers now include language filtering! Twitter and TweetReach are used all across the world and it’s very important to us that everyone gets exactly the tweets they need, no matter where they live and what language they speak. To that end, TweetReach Pro subscribers can now limit any new Tracker to monitor only tweets in a specific language.
Currently, we support the following languages. (Don’t see your language? Let us know and we’ll see if we can add it in the future!)
- Arabic (ar)
- Dutch (nl)
- English (en)
- Farsi (fa)
- French (fr)
- German (de)
- Indonesian (id)
- Italian (it)
- Japanese (ja)
- Portuguese (pt)
- Spanish (es)
In addition to the global filters pictured above, each language has a two-letter code you can add to the lang: operator in a specific Tracker query, like lang:es for Spanish.
If you want to track tweets in a specific language in one of your own Trackers, read more about setting up language filters here. Don’t use TweetReach Pro yet? Sign up for one of our demos or email us to learn more.
Which conferences and events are you headed to this fall? We at Union Metrics would love to see you if you find yourself in the same place as us in the next few weeks! Here’s our conference schedule for the next month or so. Let’s meet up!
Today, we’ll have a table at the ATX Startup Crawl in Austin, Texas. If you’re in Austin, come by and say hi! We’re hiring and we’ll have lots of swag and stickers to give away. Follow us on Twitter to find our location.
Then we’re headed to Digital Hollywood on October 21-24 in Los Angeles, where our Chief Customer Officer Jenn Deering Davis will be speaking on Thursday, 10/24. You can keep up on Twitter via the event hashtag #DHFall.
Where will you be? Drop us a line in the comments, or say hi in person if you’ll be there! We’d love to meet up and chat about social analytics. And if you won’t be at any of these events, here’s how to get the most out of a conference you can’t attend.
Also, check out our founder Jenn Deering Davis’ session on Market Like the Movies (Without the Studio Budget), happening Monday, August 12 at 4:30 p.m. PT. Learn how to market your startup using the social media strategies Hollywood has perfected to drum up excitement about TV and movies on social sites like Twitter, Tumblr and Facebook. All without worrying about an unflattering picture of you showing up on the cover of a grocery store gossip mag.
See you in Vegas!
Photo credit: Tumblr founder David Karp’s own Tumblr
This has not, to put it mildly, been a good week for Paula Deen.
On Wednesday of this week- June 19th- The National Enquirer announced they had video of a deposition where Deen admitted to making racist jokes, among other unsavory allegations. (You can read more about it in The Huffington Post or TIME; NPR has a link to the entire transcript) As is now par for the course, the conversation about it exploded on Twitter.
We’ve discussed before how you can use TweetReach historical analytics to research a past social media crisis and see how it unfolded, how the parties involved reacted, and how they could have changed their decisions to better fit the situation. If you’re in the midst of experiencing a crisis firsthand, however, you can do more than panic and go silent. (A practice we do not recommend. The conversation is already happening; you should be a part of it. More on that in a minute.)
The conversation around Deen was huge: 93.7k contributors sent 233.1k tweets with an overall reach of 73.6 million. Reach spiked on the 19th with the birth of the hashtag #PaulasBestDishes, a riff on her wishing viewers “Love and Best Dishes” on her show:
Conversation on the 19th spiked up to 49.8M of the 73.6M total reach, or nearly 68%.
Situations like this are not easy to approach and monitor- especially if you’re already feeling panicky- but our tools can help, and you have several options.
- Run a snapshot report to get a quick idea of the conversation that’s happening; this will give you a better idea of what people are actually saying, rather than what an online article might tell you they’re saying.
- Set up a Tracker with a TweetReach Pro account to capture all tweets around the subject moving forward, so you don’t miss any new developments.
- Consider a historical backfill, if the activity on Twitter came to your attention a few hours after the controversy started.
- Be careful and inclusive with the terms you use in your Tracker or snapshot report: Paula Deen, for instance, had a lot of people joining in the conversation but misspelling her name as Paula Dean, with an A. In a time like this it’s especially crucial to make sure you capture all the information you can around the conversation. We tracked both spellings of Deen’s name, and these other terms, including her Twitter handle, the hashtag that people were using, and her first and last name run together, an unofficial Deen Twitter handle that exists*:
You can see a full list of what you can search for on TweetReach here.
*This one didn’t include the “@” symbol because we didn’t want to catch any tweets coming from that account, only those who used the term while talking about her.
Once you’ve gathered this information, you’ll be able to pair it with the crisis communication plan you hopefully already have outlined. If you don’t have one outlined ahead of time, you’ll be as informed as possible to act and avoid over-or-under-reacting to the situation. Are people calling for a certain kind of apology? Is there a small, but vocal group of people who are truly enraged that you can directly address? Are most people just passing the same few tweets around?
We said it earlier and we’ll say it again: the conversation is already happening. You should be a part of it. Otherwise, others will speak for you:
Basic tweet stats in the conversation around Deen.
You want to respond to the conversation that’s actually happening, not one that has been filtered and presented to you through other means. While the big news and gossip sites were some of the most tweeted URLs and the top contributors to the conversation around Deen, the most retweeted tweets** came from regular Twitter users. If you were to solely go off of the information in those articles, you would be missing out on the most important participants in the conversation: the general public, which includes the people who are already your customers, who have been in the past, and whom you may hope to reach in the future.
Top contributors to the tracked conversation terms, and the top URLs shared.
Arm yourself with good information, and act accordingly. It’s not something anyone wants to have to deal with, but it happens. Be prepared, and have a plan in place. We can be a part of that plan if you choose.
**We are not sharing the most retweeted tweets due to their content. You can search “#PaulasBestDishes” on Twitter to see them and others.