Archive for the ‘Help’ Category
Much like the double-tap method is essential for zombie eradication, double- and triple-checking your Tracker queries is essential to success with your TweetReach Pro Trackers. Be sure you aren’t making any of the following common mistakes with your Tracker setup, and you’ll get the best results possible with your Tracker.
Mistake #1: Not making the tweets you send from your own Twitter account easily trackable.
- Put your hashtag toward the beginning of your campaign tweets. If you put it toward the end, it could get cut off in subsequent retweets. Also be sure you keep your campaign tweets to a shorter, shareable length; the “perfect tweet length appears to be around 100 characters”, according to a study by TrackSocial.
- If you begin a tweet with someone’s Twitter handle – for example, @tweetreachapp – only that account and anyone who follows both of you will see it. Be sure to add a period or other text to the beginning of the tweet if you want to gain the largest impression possible: “.@tweetreachapp is a great tool”. You can read more about @replies and impressions on our helpdesk. The bottom line: if you want to track a tweet and get the most data about it possible, don’t start it with a Twitter handle.
Mistake #2: Small errors in your Tracker queries can keep you from getting the data you need.
- Make sure you’ve set up the right search terms in your Tracker. For example, banana won’t capture tweets including the word bananas. And #banana will only find uses of the hashtag, but not general uses of the word banana. Add multiple queries if you need to (banana, bananas, #banana AND #bananas).
- Make sure you spell your search terms correctly. It seems basic, but checking on this will save you from missing data. Also keep be sure to add queries to include accented characters and punctuation, as well as alternative spellings. For example: “shop ‘til you drop” and “shop til you drop”, or dakar perú and dakar peru.
- Make sure you’re using the right form of your hashtag, or search for multiple hashtags if appropriate. Likewise, make sure the tweets you’re sending out have the correct hashtag, and do what you can to communicate the official version to participants. Sometimes, you may need to adapt and track audience-generated hashtags; the official form doesn’t always get the use you’re expecting.
The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families.
- Saturday, December 22 – Tuesday, December 25
- Sunday, December 30 – Tuesday, January 1
On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays (aren’t smart phones great?).
- Email us at support [at] unionmetrics [dot] com
- Call us at 888-834-8113
- Submit a ZenDesk ticket
- Find us on Twitter
Happy holidays from Union Metrics!
We know you’ve got different needs and different budgets, even on different days. That’s why we offer a range of TweetReach products to help you get the best return on your Twitter investment– and we’re here to help you figure out which tool to use.
A Tracker is best when:
Your topic is going to pull in a lot of tweets.
If you’re running a conference or other major event or tracking any large or popular topic where you’re anticipating a large volume of tweets to be generated, set up a Tracker beforehand to be sure you don’t miss any tweets. Snapshot reports are limited to 1500 tweets, but Trackers don’t have those limits and will capture all the tweets about your topic or event.
The best part? All tweets collected by a Tracker are archived for as long as you have a TweetReach Pro subscription, so you can drill into your data to find out how customers are interacting with your brand and/or campaign over the entire time you’ve been tracking. This is a great way to discover brand advocates, industry influencers, and see trends develop over time.
You want to track what everyone is saying during your campaign or event.
This is what Trackers were made for; with Trackers you can monitor and analyze unlimited tweets in real time, as the tweets are posted to Twitter. Each Tracker allows you to monitor up to 15 queries about your topic, which can include hashtags, a key industry phrase, and more. This will allow you to keep track of who is saying what about your event – enabling you to handle any issues as they emerge – and gives you a wealth of data to study later. You’ll be able to recognize key contributors and influencers, and plan better for your next big event. With a Tracker set up you won’t have to worry about pulling reports at different intervals to get the information you need. It will be automatically collected for you, just waiting to be analyzed.
Keep in mind that Trackers are only available through a TweetReach Pro subscription.
Historical analytics are best when:
You want to compare a current campaign to one you ran last year, or a few years ago.
With the addition of our premium historical analytics, you can now compare current campaigns to those of the past (your own or your competitors’). For the first time we have the ability to reach all the way back to tweets posted at the very beginning of Twitter in March of 2006.
Twitter isn’t just about real-time anymore: now the entirety of Twitter history is available to be analyzed and studied.
You want to research past tweets.
Research the after effects of Twitter emergencies, PR disasters, recurring events (conferences, holidays, etc), past feelings around a certain event or topic compared to now– and more. You can research how a past event or campaigned performed even if you didn’t have real-time tracking setup then. You can compare year-over-year campaign performance before you plan your next big campaign. Having that kind of information to back up the ideas you pitch to your company or client is huge, and TweetReach historical analytics makes it possible.
We’ve recently launched our historical analytics product, and we’re incredibly excited about its implications.
Want to travel back in Twitter time with historical analytics? Read more details and get a quote.
A snapshot report is best when:
You need something fast, and free.
We understand that not every marketing team has a large budget for analytics, and not every business has a marketing team in the first place. For this reason, we offer a free snapshot report that gives you an idea of the reach of your hashtag, account, tweet or any other keyword-based topic.
Hint: you can archive (with a free TweetReach account), or print and save these reports to keep a simple record of how your company or campaign is doing on Twitter. And it costs you nothing.
You want a general idea of how tweets are spreading right now.
Search for any current hashtag, username, key phrase from a tweet, or any keyword, and our snapshot report will measure the extent of your reach, exposure, the most popular tweets, and the biggest contributors to your topic. We have two versions of our snapshot report: the quick snapshot report is free, and will include up to 50 tweets. Want more? A full snapshot report is available to anyone- no subscription or account required- and includes up to 1500 tweets for just $20. With a TweetReach Pro subscription you’ll have access to bundles of free and full snapshot reports.
Keep in mind these only provide a snapshot of recent tweets. If you want to look at what was happening yesterday or a year ago, you need our premium Historical Analytics, which are available separately.
Got any questions we missed?
Check out our help forums or drop us a line. We’re here to help!
Our customers often ask the question, “What exactly can I search for on TweetReach?” We want to make sure you get the most out of your snapshot reports, so here’s everything you need to know about queries.
For all snapshot report searches, keep in mind that shorter queries work better: under 70 characters, or 6-8 words. Use the most specific terms possible to find what you’re looking for and consider if you need a particular phrase; if so put it in quotes (“peanut butter banana”) so it will appear exactly in that order. Be sure to account for misspellings or nicknames that might apply to the phrase, campaign or brand name that you’re searching for.
Our snapshot reports and Trackers work a little differently. Snapshot reports collect data from Twitter’s search API, which includes up to 1,500 tweets from the past week, and Trackers rely on the real-time, full-coverage Twitter stream from Gnip. In both, you can search for basically anything that appears in a tweet, including Twitter names, terms or phrases, hashtags, etc… You can also narrow the search for any of those things by adding a time frame, filtering for links or a particular language, and more.
Search for tweets related to an account:
- username – search for tweets to, from and about a specific Twitter user (e.g. tweetreachapp)
- @username – search for tweets mentioning or RTing a specific Twitter user (e.g. @tweetreachapp)
- from:username – search only for tweets from a specific Twitter user (e.g. from:tweetreachapp)
- to:username – search only for tweets directed to a specific Twitter user (e.g. to:tweetreachapp)
Search for tweets containing a particular term or phrase, including a #hashtag:
- term1 term2 – search for tweets containing both term1 and term2 in any order (e.g. twitter metrics)
- term1 OR term2 – search for tweets containing either term1 or term2 (e.g. analytics OR metrics)
- “term1 term2” – search for tweets containing the phrase “term1 term2” (e.g. “twitter metrics”)
- term1 -term2 – search for tweets containing term1 but not including term2 (e.g. twitter -facebook)
Put a more specific filter on your search for an account, term or phrase:
- since:YYYY-MM-DD – search only for tweets after a specific date in UTC (e.g. since:2012-12-12)
- until:YYYY-MM-DD – search only for tweets before a specific date in UTC (e.g. until:2012-12-12)
- filter:links – search only for tweets containing links
- lang:NN – to search for only tweets in a particular language (e.g. lang:en for only English tweets, more info about languages here)
For instance, let’s say you want to search for tweets that contain the words “banana metrics”, and you only want the ones with those exact words in that exact order, starting from a certain date. In that case you’d enter “banana metrics”- in the quotes to get the exact phrase- into the search bar, adding since:2012-12-12 to the query. So it would look like this:
“banana metrics” since:2012-12-12
And your report would return to you all the tweets containing the term “banana metrics” since the 12th of December, 2012. (If you want to get data about “banana metrics” from last week, you’ll have to get a quote on our Historical Analytics, available separately from reports or the Trackers that come with a TweetReach Pro subscription.)
Still have questions? We have answers!
Get more details on what you can search for in a TweetReach report in our help forums; there’s also a breakdown of what you can do with a snapshot report by question. We’ve also written on the blog about using snapshot reports to measure the reach of a Twitter account (here’s the help forum post on that as well) and the reach of a particular tweet, two options to search for.
If you still have questions don’t be afraid to drop us a line. We’re here to help!
On Twitter, replies are handled differently than regular tweets. An @reply is a tweet sent to a specific user, beginning with that user’s Twitter handle. Like this:
Replies are only received by the users who follow both the sender and the receipient. The above tweet was delivered to the 6 Twitter accounts who follow both @tweetreachapp and @Melaina25, not to all of @tweetreachapp’s 4,300+ followers.
So, if there’s a contributor or tweet in your TweetReach snapshot report or Tracker that has only generated a few impressions, even though you know the account has hundreds or thousands of followers, then the tweet is most likely an @reply. The purpose of a reply is to continue a conversation between two Twitter accounts, and as such, replies are only delivered to users who follow both the Twitter accounts involved in the conversation. Twitter does this to keep your stream from getting overly cluttered with irrelevant conversations you’re not involved in. So even if an account has thousands of followers, an @reply will only appear to users who follow both the sender and recipients, and will generate as many impressions as there are common followers.
There’s more on how Twitter handles replies on their blog. Basically, using your Twitter client’s reply button or arrow will limit the people who receive your tweet to only users who follow both accounts in the discussion, even if you add a space, period or other punctuation in front of the username. If you want a tweet to be delivered to all your followers, do not use the reply button and do not start the tweet with a username.
Want to measure the reach of a particular Twitter account? Great – you’ve come to the right place! Our TweetReach snapshot reports can measure the reach of any public Twitter account in just a few seconds. And depending on exactly which tweets you want to include in your analysis, we have a few tips for writing your search queries.
From and About
The From and About report is our most often run report and measures all tweets to, from and about an account. Use this query:
@username OR from:username
This report will return all mentions of that Twitter account (including all types of retweets, replies and mentions), as well as all tweets from that Twitter account. This is the most comprehensive set of reach stats for a Twitter account, and covers all activity with and about an username. We call this the From and About report, because it returns data both from a Twitter account, as well as about a Twitter account. Here’s an example From and About report.
The About report will include all mentions, replies and retweets of an account. Use this query with the @ symbol:
This report will let you know how many people are talking about a certain Twitter account, and the ways they’re talking about it (retweets, replies and mentions). It will not include original tweets posted from the account. We call this the About report, since it only returns tweets about an account from other Twitter users. Here’s an example About report.
The From report will return only tweets from that account. Use this query with the from: operator:
This reports is useful for measuring the impact of an individual Twitter account without the noise of mentions and other users’ interaction, and it’s great for learning more about the kinds of tweets that account is posting. We call this the From report, since it only includes tweets from that Twitter account. Here’s an example From report.
From and Retweet
Finally, sometimes you want to know only about an account’s tweets and any retweets of those tweets. The From and Retweet report uses this query:
from:username OR “RT @username”
This report will return tweets from an account, as well as any retweets of that account. This is useful for measuring the impact of an account’s tweets and its retweets, without including other mentions or replies. We call this the From and Retweet report, since it only includes original tweets and retweets. Here’s an example From and Retweet report.
We’re so excited to unveil our brand new TweetReach Pro dashboard!
The new dashboard allows you to quickly find overall stats for your account, compare metrics across Trackers, explore how your Trackers have been performing over the past 30 days, review recently run snapshot reports, and so much more. Plus, it looks better than ever…
A few things you can do with the new dashboard:
- Surface Tracker stats for our four main metrics in the graph
- Review Tracker stats for any day in the past month
- Reorder your Trackers
- Select and deselect Trackers to display in graph
- Set up new Trackers
- Drill into and edit existing Trackers
- Explore recently-run snapshot reports
- Run new snapshot reports
- View overall account stats, including total all-time tweets analyzed and the number of active Trackers, snapshot reports and account users
Good news! Our TweetReach Pro Trackers now support smarter URL search with the url_contains: operator. You can add one or more URL queries to your tracked terms. A few examples:
- url_contains:tweetreach.com report
The Tracker will find any tweets that include the matched portion of the URL you include in your query. Like this:
A few notes on how to use this operator in your own Trackers… The url_contains: operator will find all public tweets where the URL you’re searching for has been actually pasted into the tweet, even if it’s been t.co shortened. But it will not find tweets where the URL was shortened before pasting into a tweet. Also, if you include a URL with http:// in your query, you’ll need to add quotation marks around the URL itself, like in the example above (no need to add quotes around other URL segments though; this only impacts those with the colon). You can also add other keywords to a query with a url_contains filter. Questions about any of this? Just ask!
Here’s a quick video explaining what TweetReach is and how it can help you measure your – or your campaign’s – impact on Twitter.
Still have questions? Just ask!
One of the questions we’re often asked is when tweets are available for analysis (and how long they’re accessible). We hear a lot of questions like:
- Can I get tweets from last month? What about last year?
- I have an event coming up – what’s the best way to measure those tweets?
- What if I want to analyze only tweets from the past two days?
- Can I track tweets for a month or longer?
So, here’s our answer to those questions. We have several different ways at TweetReach to access tweets, depending on when they were posted and how many tweets there are. First, we just need to know the answer to one question: when were your tweets posted?
My tweets will be posted in the future
If your tweets will be posted anytime in the future, then we have the most flexibility for reporting. Anytime you can plan ahead for your Twitter tracking, it will be both easier and cheaper to get the tweet analytics you need. If your tweets will be posted in the future, whether it’s later today or not until next month, we have two ways to measure those tweets:
- Set up a Tracker before tweets are posted
- Run a snapshot report after tweets are posted
A TweetReach Tracker will capture all tweets in real time, as they are posted to Twitter. So this means you need to set it up before tweets start going out. Trackers are perfect for longer or higher-volume campaigns, as well as for more in-depth metrics. Trackers don’t have any tweet or time limits*, so they can track as many tweets as you want, for as long as you want. We have some customers who have been tracking – and archiving – their tweets for two years! Trackers are available through TweetReach Pro.
The other option is to run a snapshot report after your event or campaign is over and all relevant tweets have been posted. A snapshot report will include basic Twitter analytics for up to 1,500 tweets from the past 7-10 days (whichever comes first). Snapshot reports are great for smaller, lower-volume, or shorter campaigns. You can run a snapshot report anytime at tweetreach.com. The first 50 tweets are free, and the full snapshot is $20.
So, set up a Tracker before your event if you’re expecting more than 1,500 tweets or want to track them for more than a week. Run a snapshot report after your event if you’re expecting fewer than 1,500 tweets over a week or less.
My tweets were posted in the past week
If the time period for your tweets is within the past few days, run a one-time snapshot report. A snapshot TweetReach report will include up to 1,500 tweets from the past 7-10 days. This varies a little from query to query, but most are around a week. You can also limit these snapshots to specific dates from the past week using date filters. A snapshot including up to 50 tweets is free, and a full snapshot will be $20.
My tweets were posted in the past month
If the tweets were posted within the past month, then we can access those tweets through a custom TweetReach Back historical report. This works best for a single day or few day period from the past month, but can include tweets for up to 30 days back from today. These historical reports range in price, depending on the length of time and number of tweets being analyzed, but start at $200, and include full coverage of all tweets from your time period.
Contact us to discuss your specific needs and we can give you a precise quote. TweetReach Back is really best for Twitter analytics emergencies – when a client or coworker absolutely needs numbers and didn’t remember to tell you until now.
My tweets were posted more than one month ago
If your tweets were posted more than one month ago, then we cannot analyze those tweets at this time. But that’s about to change, so stay tuned!
*Our lower-level TweetReach Pro plans have some soft tweet limits, but most people will never reach those limits. Please check with us if you want to know about these limits or if you plan on tracking a high-volume event.