Archive for the ‘Features’ Category
We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.
You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!
Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:
- Direct and amplified impressions
- Follower count over time
- Mention and retweet counts
- Retweet and amplification rate
The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.
With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.
Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!
We are so excited to tell you that our TweetReach Pro Trackers now include language filtering! Twitter and TweetReach are used all across the world and it’s very important to us that everyone gets exactly the tweets they need, no matter where they live and what language they speak. To that end, TweetReach Pro subscribers can now limit any new Tracker to monitor only tweets in a specific language.
Currently, we support the following languages. (Don’t see your language? Let us know and we’ll see if we can add it in the future!)
- Arabic (ar)
- Dutch (nl)
- English (en)
- Farsi (fa)
- French (fr)
- German (de)
- Indonesian (id)
- Italian (it)
- Japanese (ja)
- Portuguese (pt)
- Spanish (es)
In addition to the global filters pictured above, each language has a two-letter code you can add to the lang: operator in a specific Tracker query, like lang:es for Spanish.
If you want to track tweets in a specific language in one of your own Trackers, read more about setting up language filters here. Don’t use TweetReach Pro yet? Sign up for one of our demos or email us to learn more.
Today, we’re rolling out the beta version of our new Tracker interface to select TweetReach Pro customers! We can’t wait for you to see it. It includes the same full-fidelity, real-time tracking as before, but we’ve totally rethought and redesigned the Tracker look and feel. Whether you need a quick campaign summary or want to drill into the details, we think you’ll find that every part of the new Tracker puts the most relevant information right where you need it. We’ll be releasing it more widely over the next few weeks, but in the meantime, here’s a sneak peek of the new look (click for a larger version).
As you know, TweetReach Trackers provide premium real-time monitoring and comprehensive tweet coverage, and are included in TweetReach Pro subscription. And we’ve had the same Tracker design for more than two years, and it’s time for a facelift. The new look is cleaner and simpler and gives you the information you need at a glance. In addition, we’re now able to add a few more metrics to your Tracker’s summary page.
During the beta rollout, Pro subscribers will continue to have access to the previous interface, and will be able to switch between the new look and the old look. We’d love to hear your feedback as we continue to polish the new design.
We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer?
There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metrics and our calculations. Or, skip all that and run a new and improved report right now!
How much does the new report cost?
As always, the quick snapshot report (up to 50 tweets) is free. The full snapshot report (up to 1500 tweets from the past week) is $20. The price has not changed.
How is the new report different from the old report?
First, it looks different. Way different and way better. Second, we’ve added some new metrics (details on those below). We’ve moved a few things around, but we haven’t removed anything from the old version of the snapshot report. The new version is just smarter and prettier than ever before.
What new metrics are included in the new report?
There are three major new sections in the new version of the TweetReach snapshot report. They are the Activity, Top Contributors and Top Tweets sections, explained below. There’s a more detailed explanation of all the report metrics here.
- Activity provides details about the tweets in this report, including a graphical timeline of when tweets were posted (times shown in UTC).
- Top Contributors shows you the top three contributors – participants whose tweets appear in this report. You’ll see the highest contributor for each of three influence dimensions: highest exposure, most retweeted, and most mentioned.
- Top Tweets shows the three most retweeted tweets in this report, showing retweet counts for each tweet.
Can I still see the old version of the report?
Yes, you can still access the old version. There’s a View Old Version link in the top right corner of the report.
So, how do I get one of these new reports?
Just go to TweetReach.com and give it a try. Run a new TweetReach report for free right now!
We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access.
You can use projects to:
- Group related Trackers and snapshot reports together
- Share select Trackers with clients or colleagues
- Manage user access and permissions
- Create guest access for one or more Trackers
Today, we’re happy to announce general availability of the TweetReach API. For those of you who participated in the beta – thanks for your input and feedback! Available now for TweetReach Pro subscribers at the Plus, Premium, and Max levels (and to those of you who participated in the beta), the TweetReach API provides read-only programmatic access to TweetReach Tracker metrics.
So what does this mean for you? It means you can automate the process of importing TweetReach data into your periodic reporting or easily connect TweetReach to your other internal systems. We know that many of our customers have analysts but may not have full-time developers on staff. Don’t worry, we’ve designed our API to be easy to use from tools like Excel Web Queries so your team can pull TweetReach data directly into your Excel-based reports. However, if you do have a developer, we think you’ll appreciate the RESTful simplicity and choice of XML or JSON responses that make our API easy to use from any programming environment.
So what can you do with the TweetReach API?
- Get a list of all Trackers that have been configured in your TweetReach Pro account along with their summary reach, exposure, activity and contributors metrics.
- Get data about a specific Tracker. This can be used to provide a summary rollup of reach, exposure, activity and contributor metrics or a trend rollup by day, week or month.
- Get a list of all contributors within a Tracker including their exposure, activity, retweets, retweet rate, total exposure and amplification multiplier metrics.
If you’re ready to get started, check out our API Documentation for everything you need to get going. And, as always, we’d love to hear your feedback!
We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever.
Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half years since that first report, we’ve run millions and millions of reports for customers all over the world. But the report hasn’t really changed much since then. Until now, that is. We’ve given the entire report a massive facelift and added in a lot of the metrics you’ve been asking us for. Take a look…
New Report Changes
Some of our favorite new report features include:
- Top tweets make it easy to identify the most retweeted tweets
- Top contributors make it easy to identify the most influential and engaged participants
- Graphical timeline makes it easy to identify when key moments occurred throughout the duration of the conversation
- Integrated contextual help makes it easy to figure out what a metric means and how we calculate it
We haven’t removed anything from the old report; we’ve only added to it. And there won’t be an increase in cost for these new reports – quick 50-tweet reports are still free, and full reports are still $20. (As always, full reports will include all tweets made available by Twitter, which is usually up to 1,500 tweets from the past week.)
New Report Access
For the next few weeks, the new report will only be available to anyone who purchases a full report or anyone with a TweetReach Pro subscription or a free TweetReach account. So to try it out, either sign in to your current account or sign up for a free TweetReach account.
We recently upgraded the contributor metrics available in our TweetReach Pro Trackers. Among other metrics we’re now surfacing are new contributor amplification measures, including amplified impressions and an amplification multiplier.
Our objective with these new contributor metrics is to help you find people who are driving conversation and engagement around your campaign or brand. Because, depending on your goals, there probably isn’t one single influence metric that completely captures the contributions of your most important, active participants. So we present you with several contributor metrics:
- Direct Impressions
- Retweet Rate
- Total Exposure
- Amplification Multiplier
RT rate is the average number of retweets per tweet a contributor has posted. This metric is useful for finding people who have contributed to the spread of a message and who have engaged followers. Look at this number in relation to the total number of tweets this contributor has posted.
The amplification multiplier represents the spread of a tweet through retweets. If the original tweet generated 100 direct impressions, and retweets generated 150 additional impressions, then that tweet generated 250 total impressions, resulting in an amplification multiplier of 1.5x the original tweet. For each contributor, this number is calculated as an average for all their tweets in this Tracker. If a participant did not receive any retweets, then that person will not have an amplification multiplier, since her tweets were not amplified. Generally, anyone with an amplification multiplier of 1.2x or higher is doing quite well at spreading conversation. And sometimes you’ll see someone with a huge amplification multiplier – 100x or more. Generally, this person did not generate many direct impressions, but was retweeted by someone with a large following. If a number looks like an outlier, it probably is, so check that person’s other metrics to see what’s causing this spike.
To find influential people in your Tracker, take a look at all of these contributor metrics. Use tweets to find your most active advocates. Use direct impressions to find people with a lot of followers. Use RT rate to find people with an active, engaged following. Use the amplification multiplier to find people with a large secondary audience. Together, you should be able to develop a list of engaged, influential and passionate advocates for your campaign or brand.
You can also drill in to view an individual contributor’s details by clicking on their username anywhere in your Tracker. On the contributor detail page, you’ll find all kinds of information about that Twitter user, as seen here:
We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can help you identify those key contributors – the influencers, the people driving the most retweets, the highest exposure and the widest amplification, your biggest fans and advocates.
In addition to traditional metrics like number of tweets and impressions generated by each contributor, we’ve added a bunch of new metrics about each contributor. Our new contributor metrics include:
- Retweets: The number of times a contributor’s tweets were retweeted
- RT Rate: The average number of retweets per tweet a contributor has received
- Total Exposure: The total number of impressions generated by a contributor, including direct impressions from the contributor’s own tweets, as well as amplified impressions resulting from retweets and replies
- Amplification Multiplier: A contributor’s rate of amplification, based on how far that contributor’s tweets spread due to the impressions generated by retweets and replies
You can also drill into any contributor to see detailed metrics for that person. Just click on any username to see that contributor’s details.
TweetReach Trackers provide ongoing, real-time Twitter analysis and are available through a TweetReach Pro subscription.
A word to the analytics geeks
The word amplification has been used in a lot of contexts by many very smart people as an important social media metric, most recently by Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as retweet rate is roughly the same as what Avinash calls amplification. We obviously believe this is a very important measure or we wouldn’t have included it. However, we think it doesn’t accurately describe the extent to which a contributor’s message is amplified. To do that, one needs to consider the overall increase in audience as a result of the retweets. This is how our amplification multiplier metric works. We look at growth between the impressions generated by the original tweet and the total impressions generated by the original tweet and any RTs or replies to that tweet. We express this as a “multiplier” so that it neatly describes how many times larger the total exposure was vs the original exposure.
Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans.
Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweets from the past week. And now, if you have a TweetReach Pro Plus, Premium or Max plan, you can run as many of those full reports as you want. That’s right – no limits, infinite reports!
And, just in case you run out of ideas for reports to run, here are a few suggestions.
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