Archive for the ‘Events’ Category
Please join us this week for a webinar focused on learning more about Tumblr engagement. Kenyatta Cheese, Co-Founder of Everybody at Once, and Jenn Deering Davis, Co-Founder of Union Metrics, will sit down to talk about Tumblr, brands and how (and why) to foster engagement on the platform.
The webinar will be on Thursday, May 9th at 2:00 p.m. EDT.
Sign up here.
Kenyatta is part of Everybody at Once, a company working on audience development and social strategy for media, entertainment, and sports. You may have seen his work on the very popular Doctor Who Tumblr for BBC America.
Jenn is co-founder and Chief Customer Officer of Union Metrics, the company that makes Tumblr’s preferred analytics application. Jenn holds a PhD in Organizational Communication & Technology from UT Austin.
During the webinar, Kenyatta and Jenn will talk about what goes into a successful Tumblr campaign, how to measure engagement, improve your content, and more. And we’ll share a coupon code for a month-long free trial of Union Metrics for Tumblr analytics at the end.
See you next week!
When news breaks, it now often breaks on Twitter. In the throes of a national or international emergency or other breaking news, a lot of information comes pouring in quickly. Unfortunately, there is always bad information mixed in with the good. Here are some tips for making sure information is solid before you act on it, or choose to share it with others:
- First: check the source. Is it a reputable news publication (The New York Times), or is it a publication known for publishing joke content (The Onion), or pushing out anything they think will get the most views (The National Enquirer)? If you don’t know, don’t act on it or retweet it.
- Take everything with a grain of salt. Even the biggest publications feel pressure to keep everyone updated, especially via social media, so they may share information that isn’t confirmed with authorities yet, or has been misinterpreted.
- On that note, look for retractions or updates on claims, and remember that “allegedly”, “reportedly” or “hearing reports” doesn’t mean something has been confirmed. “Sources say” isn’t solid if you don’t know who the sources are.
- Search hashtags to find repeated links and information; this can often show you the origination of a claim so you can see if it’s reliable. When breaking news is happening, hashtags will likely flood your feed and start trending. If they don’t, see which hashtags trusted publications are using, then search those.
- News outlets will likely tell you which reporters they have in the area, or will confirm information from people who are tweeting on the ground.
- Check Snopes. They quickly list and categorize anything that might be an unfounded conspiracy theory, or that needs confirmation. Sometimes old fake photographs resurface too, as these did during Hurricane Sandy in the fall of 2012.
- Finally, be cautious of scams. While the best parts of humanity will reach out to help during a natural disaster or other tragedy, others will try to profit by creating false charities or funds. Verify before you donate with sources like Charity Navigator.
If you do share something that turns out to be false or unverified, say so and commit to sharing only the best information moving forward. Consider just listening until the situation becomes clearer, then use Twitter and other social media to see how you can help, no matter where you are.
Interested in learning more about TweetReach? Join us for our biweekly demo of TweetReach Pro.
TweetReach can help you measure the reach of brands, campaigns and events on Twitter. It’s a dead simple way to discover how far your message has traveled, what tweets are getting the most traction, and who’s influencing the conversation around your brand or product. Our demos usually take 15-20 minutes followed by an open Q&A session. Attendees will receive a discount code at the end.
Pick the date that works the best for you, and we’ll see you there! Register here, and be sure to select your preferred date from the drop-down menu:
Wednesday, April 24 | 12pm-12:30pm EDT
Wednesday, May 8 | 12pm-12:30pm EDT
Wednesday, May 22 | 12pm-12:30pm EDT
Wednesday, June 5 | 12pm-12:30pm EDT
Wednesday, June 19 | 12pm-12:30pm EDT
Interested in learning more about TweetReach Pro and our other Twitter analytics offerings? We’re holding two webinar demos next week, conveniently scheduled for our customers outside of the United States. Anyone is welcome to attend, of course!
Sign up for one of these short demos where we’ll tell you more about TweetReach Pro, our historical analytics, and our snapshot reports. To register, just follow the one of the links below:
- Wednesday, April 10, 2013. 9:00 am PDT (4:00 p.m. GMT)
Let us know if you have any questions. We look forward to having you there!
The internet was excited for the season 3 premiere of Game of Thrones on HBO last night. You can see the spikes in Twitter reach about it in the graph above (reach in blue, exposure in yellow, times in PDT), particularly leading up to and during the premiere – nearly 98 million unique Twitter accounts received GoT tweets yesterday. In total, 330k people churned out more than 596k tweets yesterday. The top 5 hashtags were #GameofThrones, #GoT, #GoTSigil and #jointherealm (these two are about the ability to create and share your own house sigil), as well as #GetGlue.
The last one is for social television app GetGlue: you check in to the show or sporting event you’re watching and then you can see how many others are watching with you, leave comments about it, comment on other’s posts, and more. You also have the option to share on Twitter and other platforms what you’ve checked into on GetGlue, automatically adding the #GetGlue hashtag.
This is particularly interesting in the wake of a recent study from the Time Warner Media Lab (via AdWeek) which found that emotional engagement on television viewing is higher if you watch with someone else, or if you log in using a social app like GetGlue:
Did you watch Game of Thrones last night? Was it social? In person or digitally? Tell us about it in the comments!
Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. SXSW Interactive is a tech conference, and is followed by the film and music portions of the festival.)
Here’s a table comparing the tweet volume, total number of unique contributors, and overall reach for 2011 vs. 2013:
What a difference two years can make!
Here’s a breakdown of the 2013 SXSW tweet activity:
Were you at SXSWi? How was your experience? Tell us in the comments, old hats and newbies alike.
One of our very own will be presenting at SXSW Interactive this year. Jenn Deering Davis, Union Metrics Co-Founder and Chief Community Officer, will be speaking about how Twitter has changed how we watch TV on Saturday, March 9 during the festival. We wanted to get a preview of her presentation, so we thought we’d ask her a few questions about social TV and share her responses with you.
- How do you think social media has changed how viewers communicate about television shows?
Social media provides a great place for us to talk about our favorite TV shows and characters. It allows fans distributed across the country – even the globe – to share the experience of watching a show together. TV is such an important part of our culture, particularly in the United States; many of us watch some TV every single day, and we’re deeply connected to the shows we watch and the people in them. We want to talk about TV, and social media channels like Twitter are the perfect place for those conversations.
- What are some of the creative strategies that networks and advertisers are employing to tap into social TV?
There’s certainly a lot of hashtag use right now. You can’t watch a TV show – or a commercial – without seeing hashtags all over the place. Some of the more interesting fan engagement initiatives include creating character Twitter accounts that tweet during and between episodes, sharing content exhaust like behind-the scenes photos and outtakes, and running social games and contests to unlock premium content.
- What shows are doing social TV really well?
So many shows and show runners are doing interesting things on social media. Pretty Little Liars is one of the canonical examples – PLL and the team at ABC Family have created a huge and highly engaged following on Twitter and Facebook. As for others, I love how characters from Archer tweet as themselves (and to each other!), how Hollywood award shows like the Golden Globes post pictures from the red carpet and backstage, and how Netflix capitalized on the huge social interest around its new show House of Cards. There are so many great examples. For more, you’ll just have to come to the panel.
- How important is a standard measurement system for social TV and do you think Twitter’s work with Nielsen will push it forward?
Networks have been using Twitter as a way to understand the real-time pulse of their shows for several years, and I think it’s smart of Nielsen and Twitter to work together to formalize some of that. We can learn a lot about what fans think about a show by measuring their tweets. For example, tracking minute-by-minute volume helps us understand viewer interest spikes, telling us exactly what onscreen moments are exciting to the audience. I think this area will mature a great deal over the next few years.
- Twitter is at the center of the social TV discussion, but what other platforms do you think are poised to become a larger part of this movement?
Twitter was the first social channel to be really successful in the TV space for a variety of reasons (which I’ll discuss in more detail at SXSW), but we’re starting to see a lot more fan participation in other channels, as well. Tumblr is a big one, because millions of fans go to Tumblr to share and remix all kinds of amazing visual content about their favorite shows, and that content spreads like crazy on Tumblr. Social TV conversations happen in all the social media spaces we spend time in, but we’ve just heard the most about Twitter so far. I think that’s changing.
- How does online streaming content tap into social TV? Will advertisers cater to this demographic, or keep pushing for live viewing?
Great question. We’re starting to understand more about how social impacts (and is impacted by) both live and streamed viewing. I’ll get into this more during the talk, but we’re actually seeing a comeback in live TV right now! It’s fascinating stuff, but I’ll leave that as a teaser for now.
If you want to hear more, then be sure to check out Jenn’s talk at SXSW in Austin next week. And be sure to go say hi afterwards – she’d love to talk to you. She might even have party invites to share if you ask nicely.
We already mentioned that we’ll be at SXSWi- now just a mere two weeks away!- and we’d love to see you, so drop us a line in the comments if you’ll be there and let us know if you’re hosting an event or participating in a panel. Speaking of panels, we’ve got some suggestions for panels and other events you’ll want to be sure and work into your schedule:
2. Get Ready to Rumble! How WWE Is Crushing Social TV | Presenters: John Cena (WWE Superstar | WWE), Khris Loux (Co-Founder & CEO | Echo), Perkins Miller (EVP, Digital Media | WWE) & Stephanie McMahon (EVP, Creative Dev & Operations | WWE)
3. Data, Storytelling & Breaking Through the Noise | Presenters: Ashley Brown (Dir, Digital Comm/Social Media | The Coca-Cola Company), Dustee Jenkins (VP of PR | Target), Gary Goldhammer (Sr Digital Strategist | H+K Strategies) & Jon Steinberg (Pres/COO |BuzzFeed)
6. The Rise of the Planet of the Creatives | Presenters: Claire Mazur (Co-founder | Of a Kind), Danielle Strle (Dir of Prod | Tumblr), Jamie Beck (Photographer, co-creator of the Cinemagraph | cinemagraphs.com) & Jen Bekman (Founder, CEO 20×200/Jen Bekman Projects Inc)
7. Social Circles vs. Social Media | Presenters: Austin Carr (Staff Writer | Fast Company), Brian Schechter (Co-Founder & Co-CEO | How About We), Dylan Casey (Head of Prod Mgmt | Path) & Jared Hecht (Co-Founder | GroupMe)
8. Fresh Prince + Downton Abbey: A Perfect Engagement | Cheryl Engelhardt (Composer / Songwriter | CBE Music) & Michael Schaubach (Dir of Post Production | CollegeHumor.com)
Are you going to be at SXSWi this year? We’re going to be there and we’d love to see you! Email us if you’d like an invite to our happy hour.
Also, let us know if you’re going to be on a panel, and come see one of our founders, Jenn Deering Davis, on hers: How Twitter Has Changed How We Watch TV.
Here’s to a great time at SXSWi 2013!
CEO Hayes Davis & friend at SXSWi 2010
Update: Twitter was right. It’s a Romney-Ryan ticket.
It seems very likely that Mitt Romney is going to select Paul Ryan as his running mate for the Republican Presidential nomination. And it’s looking like Twitter predicted this. We hinted that we’d been tracking Republican VP Candidates with the screenshot accompanying the announcement of our new dashboard earlier this week. As you can clearly see from the updated dashboard below, Ryan started to pull away from the potential VP pack three days ago in terms of unique reach on Twitter. Of the pool of likely candidates, Ryan’s seen the greatest increase in reach over the past month, gaining a 65% increase in reach in the past 30 days. In addition, he’s seen the largest gains in both the number of total tweets and unique people talking about him recently.
So, did Twitter predict Romney’s decision correctly? Well, we’ll know soon enough, as Romney is expected to officially announce his vice presidential running mate tomorrow. We find Twitter’s potential to predict (or not) cultural and current events very interesting, so we’ll be following along and will post a more in-depth analysis next week, so more very soon.