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The Olympic stories being shared on Twitter

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Medals are being tallied by country and events are winding down as the end of the 2014 Winter Olympics approaches– and we’re keeping an eye on it all on Twitter. Since our last update, tweets around the Sochi Olympics have nearly doubled: 30k tweets have now been posted with the hashtag #SochiOlympics since February 6th.

What are Olympic tweets sharing? We took a look at some of the most popular links included in tweets about the #SochiOlympics, and found more overlap with the conversation on Tumblr than might be expected:

One of the most popular links was this photo shared from the Twitter account Women’s Humor:

And here’s the full tweet it came from:

Another popular link from the Hindustan Times covered the same thing, from a more neutral and journalistic perspective.

Most of the other popular links shared are news stories, reflecting and reframing Olympic outcomes or highlighting serious issues around the games:

  •  An article from The Atlantic lays out how ”overall medal count obscures how these small countries [Norway, Slovenia, and Latvia] are outperforming their rivals in 2014″
  • A fashion and style blog celebrated Google’s inclusive Olympic-themed Google Doodles
  • And The Los Angeles Times highlighted the struggle of a village near Sochi and the problems stemming directly from the games

The content people share around an event puts a spotlight on what issues they think are important and interesting. Do these surprise you? Let us know in the comments, or on Twitter.

Want more? You can see all of our Olympic-related posts written about Tumblr here, and all of our TweetReach blog Olympics posts here

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Written by Sarah

February 20th, 2014 at 11:53 am

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